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CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
August, 2008, Vol. 08, Issue 08
Summer Survival Tips
By Angie Patrick
Summer weather is upon us and it's getting hotter by the day! However, many might be feeling the heat from a different source. With virtually every media outlet espousing the declining state of the economy - the bad housing market, and the price of groceries, oil and gas higher than ever - it's easy to become a bit worried about how to make ends meet.
For many, summertime flags a natural slowing in business as more people opt to spend more time outside, on vacation or relaxing with friends rather than visiting their spa or local therapist. How can you combat this? How can you stand up against the wave of negative forecasts of our economy and the slowing of business? A great way to begin is to change the way you think about yourself and your services. Here are a few ideas to help you get through the summer and not only make ends meet, but also make a little extra!
Make each client count. Typically, we can depend on our regular clientele to come and get their massage. We also calculate in our heads how much money this appointment will net. During slower times, these clients are more important than ever. To make sure you're getting the most out of each session, you should ask yourself a few questions. "Have I done all I can to provide this client with a full array of treatment options?" "Have I offered them each and every home-care item they might need to feel well between visits?" Once you take a moment to evaluate these questions, you might find you're leaving income on the table. Let's take a look at a couple of ways you can improve your bottom line.
Providing your clients with an array of treatment options might sound a little foreign to some. Conventional wisdom dictates you only offer the client what they ask for and no more. Well, those days are over, and good riddance! Many of today's clients are savvy to the offerings in regular day spas and likely are open to having them offered by their preferred therapist. For instance, your 1 p.m. appointment is for a deep-tissue massage. Typically, you charge them your regular rate, and in one hour, you're wrapping up and moving on. What if you had a couple of add-on treatments available for your client to choose from? Something simple like a foot exfoliation and refresher, or perhaps a scalp-massage treatment. Offer these to your client for an additional $15 to $20 each, spend another 10 to 20 minutes, and provide the client with a wonderful a-la-carte experience.
If you already have won the business of the client, make sure you're doing all you can to retain that business and not allow it to be romanced away from you by someone offering a few more "pampering" treatments. There are a number of easy-to-learn protocols available from the Internet, as well as supply companies. Do a little research and learn a few of these jewels to tuck up your sleeve. You would be surprised how many people will take you up on your offer for expanded services.
Some therapists feel uncomfortable selling home care products to their clients. This is a concept I have a difficult time understanding. After all, aren't therapists looked upon to be a health care professional? As a health care professional, shouldn't it be incumbent upon you to provide every opportunity you can to relieve your client's pain or lower their stress? This is what the client expects from you, and if they don't feel you are providing it, they might find someone else who does.
It's not difficult to retail items to your clients. You don't have to be pushy or bold, just earnest in what you suggest. For example, you know your client could benefit from a topical analgesic and yet you don't offer it. The client inevitably will find the information somewhere else and then wonder why you didn't mention it. Another scenario: you have a client you feel would benefit from resistance-band stretching or working on an exercise ball. You express this to your client, and when you see them next, you learn they went to the store and bought everything you suggested. This is indeed good news, as it will help the client. However, you left income on the table because you didn't offer these items for sale. You should think of yourself as a one-stop shop and have a few things on hand you feel comfortable in suggesting so the client can buy them from you instead of the big-box store down the street.
Making the most out of every client opportunity is not anything you should feel badly about. In fact, if you present suggestions from your heart and with the intent to truly help your client, you actually are providing better care. While you're a bit slower in the coming months, take this time to learn a few new mini-protocols. Do a little research about products you might suggest in the future and decide which ones will work best for your practice. Ultimately, make a commitment to "give yourself permission" to branch out a little and try new things. It could add black ink to your bottom line in the long run.
Click here for more information about Angie Patrick.
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