resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
August, 2008, Vol. 08, Issue 08
Summer Survival Tips
By Angie Patrick
Summer weather is upon us and it's getting hotter by the day! However, many might be feeling the heat from a different source. With virtually every media outlet espousing the declining state of the economy - the bad housing market, and the price of groceries, oil and gas higher than ever - it's easy to become a bit worried about how to make ends meet.
For many, summertime flags a natural slowing in business as more people opt to spend more time outside, on vacation or relaxing with friends rather than visiting their spa or local therapist. How can you combat this? How can you stand up against the wave of negative forecasts of our economy and the slowing of business? A great way to begin is to change the way you think about yourself and your services. Here are a few ideas to help you get through the summer and not only make ends meet, but also make a little extra!
Make each client count. Typically, we can depend on our regular clientele to come and get their massage. We also calculate in our heads how much money this appointment will net. During slower times, these clients are more important than ever. To make sure you're getting the most out of each session, you should ask yourself a few questions. "Have I done all I can to provide this client with a full array of treatment options?" "Have I offered them each and every home-care item they might need to feel well between visits?" Once you take a moment to evaluate these questions, you might find you're leaving income on the table. Let's take a look at a couple of ways you can improve your bottom line.
Providing your clients with an array of treatment options might sound a little foreign to some. Conventional wisdom dictates you only offer the client what they ask for and no more. Well, those days are over, and good riddance! Many of today's clients are savvy to the offerings in regular day spas and likely are open to having them offered by their preferred therapist. For instance, your 1 p.m. appointment is for a deep-tissue massage. Typically, you charge them your regular rate, and in one hour, you're wrapping up and moving on. What if you had a couple of add-on treatments available for your client to choose from? Something simple like a foot exfoliation and refresher, or perhaps a scalp-massage treatment. Offer these to your client for an additional $15 to $20 each, spend another 10 to 20 minutes, and provide the client with a wonderful a-la-carte experience.
If you already have won the business of the client, make sure you're doing all you can to retain that business and not allow it to be romanced away from you by someone offering a few more "pampering" treatments. There are a number of easy-to-learn protocols available from the Internet, as well as supply companies. Do a little research and learn a few of these jewels to tuck up your sleeve. You would be surprised how many people will take you up on your offer for expanded services.
Some therapists feel uncomfortable selling home care products to their clients. This is a concept I have a difficult time understanding. After all, aren't therapists looked upon to be a health care professional? As a health care professional, shouldn't it be incumbent upon you to provide every opportunity you can to relieve your client's pain or lower their stress? This is what the client expects from you, and if they don't feel you are providing it, they might find someone else who does.
It's not difficult to retail items to your clients. You don't have to be pushy or bold, just earnest in what you suggest. For example, you know your client could benefit from a topical analgesic and yet you don't offer it. The client inevitably will find the information somewhere else and then wonder why you didn't mention it. Another scenario: you have a client you feel would benefit from resistance-band stretching or working on an exercise ball. You express this to your client, and when you see them next, you learn they went to the store and bought everything you suggested. This is indeed good news, as it will help the client. However, you left income on the table because you didn't offer these items for sale. You should think of yourself as a one-stop shop and have a few things on hand you feel comfortable in suggesting so the client can buy them from you instead of the big-box store down the street.
Making the most out of every client opportunity is not anything you should feel badly about. In fact, if you present suggestions from your heart and with the intent to truly help your client, you actually are providing better care. While you're a bit slower in the coming months, take this time to learn a few new mini-protocols. Do a little research about products you might suggest in the future and decide which ones will work best for your practice. Ultimately, make a commitment to "give yourself permission" to branch out a little and try new things. It could add black ink to your bottom line in the long run.
Click here for more information about Angie Patrick.
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