resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Embracing the Light
Four years, ago I was diagnosed with a labral tear in my hip that was excruciating and "required surgery" according to an orthopedic surgeon. I tried everything and although the symptoms had mostly abated, I had to give up Yoga practice and everything that could exacerbate the tear.
We Get Letters & E-Mail
Let's Restore Integrity to Health Care – Starting With Us; MDs Offer More – So Can We.
Using Facial and Scalp Acupuncture To Treat Neuromuscular Facial Conditions
As a practitioner and instructor of facial rejuvenation acupuncture I have gotten many calls over the past 10 years from individuals seeking help for various conditions affecting the facial muscles, nerves, and overall function of the face.
Betraying Patients and the Profession
Imagine flying from New York to Paris on a jumbo 747. Your thoughts are on your vacation and experiencing the City of Lights. Midway over the Atlantic Ocean, you overhear the flight attendants talking in muffled voices.
The Urinary Bladder Official
The Bladder Official is known as the Official Who Controls the Storage of Water. In Western medical terms, this organ collects the urine excreted by the kidneys.
Preserving the Natural Resources and Culture of Chinese Herbal Medicine
As the world experiences unprecedented population growth and ever-increasing ecological pressures, the topic of preserving Chinese medicine's natural resources has attracted steadily increasing attention from practitioners.
Qigong to Empower Our Youth
Qigong is an ancient form of exercise and meditation used to promote longevity and health. This practice has traditionally been used by adults to balance the body through mindfulness, focused breathing and gentle movements.
Ask and You May Receive
A friend of my mother has had a problem with her ears for almost 20 years. Whenever the wind blows, it sends shooting pain through her jaw. She has seen any number of medical specialists over that time, but with no relief.
Look, Listen and Learn to Code
Study of the Current Procedural Terminology (CPT) Evaluation and Management (E&M) coding system can leave a doctor of chiropractic a bit confused. The description of the five new-patient and five established-patient examination codes takes up several pages in most coding books. The degree of detail and charts used to describe the codes can be overwhelming.
Common Disorders of the Temporomandibular Joint
The evaluation and management of craniofacial pain is a complex endeavor, which often encompasses the presence of temporomandibular joint disorders.
Gaining an Independent Occupational Code with the U.S. Bureau of Labor Statistics
One of the most important national activities currently taking place in relation to the development of the field of AOM profession is the Department of Labor's Bureau of Labor Statistics' (BLS) revision of the 2010 Standard Occupational Classification (SOC) system.
The Many Faces of Cervical Compression
When evaluating the neck, there are any number of orthopedic tests to be considered.
News in Brief
Parker Announces Executive Director of Parker Professional; Athletic TIPS Program Getting Financial Support; ANJC Award Recipients Named.
Peer Points: Spreading The Word
Pedram Shojai describes his venture into Traditional Chinese Medicine as a journey led by various "mystical experiences." Shojai decided to change the course of his career when he looked deeper into the basics of TCM.
Climbing the Ladder of Opportunity (Part 1)
President Obama spoke of building "ladders of opportunity" in his State of the Union and Inauguration addresses.
The Importance of Staying Focused
Our world is so full of over stimulation and constant information. We live in a fast paced, ever-changing society. If you seek you will receive.
An Alternate Method For Choosing The Right Formula For Your Patients
A constant question for us in the clinic is when to make adjustments and when to stay the course. A patient comes in and says, "Things are the same as last week."
The Deficiency Myth
If you went to the same kind of medical school I did and took the same kind of licensing exam I took, you were trained to seek out and expect to find primary deficiencies here in the U.S.
New Knee, New Pain (Part 2)
The patient presented to the chiropractic clinic with symptoms of genu varum and pain on the medial aspect of the tibiofemoral joint.
Gallop Confidently Into The New Year
Happy New Year! As you may know, this is the year of the Wooden Horse. I received a wonderful gift for Christmas. It is a beautiful glass sculpture of a horse, by Luili Gong Fong, a Chinese artist.
Acupuncture Ambassadors: A Chat with Leader Anthony M. Giovanniello, MSAc,LAc
When you first meet Anthony Giovanniello, you realize he's a humble practitioner, yet is bursting with a type of dedication that you can't help but be overwhelmingly inspired by.
Why Stretching Doesn't Work
Like most chiropractors, a good part of my day is spent working with sedentary office workers who spend eight to 12 hours a day glued to a desk chair in front of a computer.
Increased Breast Cancer Risk: Another Implication of High Cholesterol
In addition to being a known risk factor for heart and cardiovascular disease, recent studies have highlighted the link between high cholesterol and increased risk of breast cancer. Breast cancer is the second most common malignancy in women after skin cancer.
An Introduction to Evidence-Based Clinical Practice - Again
One of your patients is in for treatment and catches you off guard by asking you a question about a news article she recently read. It seems that a new intervention for back pain was found to reduce the rate of serious side effects by 50 percent.
Putting Public Health Into Action: Thinking Globally, Acting Locally
The Chiropractic Health Care section of the American Public Health Association (APHA) met at the 141st APHA Annual Meeting and Exposition in Boston late last year, and it was another triumph for chiropractic and its public health advocates.
August, 2008, Vol. 08, Issue 08
Summer Survival Tips
By Angie Patrick
Summer weather is upon us and it's getting hotter by the day! However, many might be feeling the heat from a different source. With virtually every media outlet espousing the declining state of the economy - the bad housing market, and the price of groceries, oil and gas higher than ever - it's easy to become a bit worried about how to make ends meet.
For many, summertime flags a natural slowing in business as more people opt to spend more time outside, on vacation or relaxing with friends rather than visiting their spa or local therapist. How can you combat this? How can you stand up against the wave of negative forecasts of our economy and the slowing of business? A great way to begin is to change the way you think about yourself and your services. Here are a few ideas to help you get through the summer and not only make ends meet, but also make a little extra!
Make each client count. Typically, we can depend on our regular clientele to come and get their massage. We also calculate in our heads how much money this appointment will net. During slower times, these clients are more important than ever. To make sure you're getting the most out of each session, you should ask yourself a few questions. "Have I done all I can to provide this client with a full array of treatment options?" "Have I offered them each and every home-care item they might need to feel well between visits?" Once you take a moment to evaluate these questions, you might find you're leaving income on the table. Let's take a look at a couple of ways you can improve your bottom line.
Providing your clients with an array of treatment options might sound a little foreign to some. Conventional wisdom dictates you only offer the client what they ask for and no more. Well, those days are over, and good riddance! Many of today's clients are savvy to the offerings in regular day spas and likely are open to having them offered by their preferred therapist. For instance, your 1 p.m. appointment is for a deep-tissue massage. Typically, you charge them your regular rate, and in one hour, you're wrapping up and moving on. What if you had a couple of add-on treatments available for your client to choose from? Something simple like a foot exfoliation and refresher, or perhaps a scalp-massage treatment. Offer these to your client for an additional $15 to $20 each, spend another 10 to 20 minutes, and provide the client with a wonderful a-la-carte experience.
If you already have won the business of the client, make sure you're doing all you can to retain that business and not allow it to be romanced away from you by someone offering a few more "pampering" treatments. There are a number of easy-to-learn protocols available from the Internet, as well as supply companies. Do a little research and learn a few of these jewels to tuck up your sleeve. You would be surprised how many people will take you up on your offer for expanded services.
Some therapists feel uncomfortable selling home care products to their clients. This is a concept I have a difficult time understanding. After all, aren't therapists looked upon to be a health care professional? As a health care professional, shouldn't it be incumbent upon you to provide every opportunity you can to relieve your client's pain or lower their stress? This is what the client expects from you, and if they don't feel you are providing it, they might find someone else who does.
It's not difficult to retail items to your clients. You don't have to be pushy or bold, just earnest in what you suggest. For example, you know your client could benefit from a topical analgesic and yet you don't offer it. The client inevitably will find the information somewhere else and then wonder why you didn't mention it. Another scenario: you have a client you feel would benefit from resistance-band stretching or working on an exercise ball. You express this to your client, and when you see them next, you learn they went to the store and bought everything you suggested. This is indeed good news, as it will help the client. However, you left income on the table because you didn't offer these items for sale. You should think of yourself as a one-stop shop and have a few things on hand you feel comfortable in suggesting so the client can buy them from you instead of the big-box store down the street.
Making the most out of every client opportunity is not anything you should feel badly about. In fact, if you present suggestions from your heart and with the intent to truly help your client, you actually are providing better care. While you're a bit slower in the coming months, take this time to learn a few new mini-protocols. Do a little research about products you might suggest in the future and decide which ones will work best for your practice. Ultimately, make a commitment to "give yourself permission" to branch out a little and try new things. It could add black ink to your bottom line in the long run.
Click here for more information about Angie Patrick.
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