resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
August, 2008, Vol. 08, Issue 08
Summer Survival Tips
By Angie Patrick
Summer weather is upon us and it's getting hotter by the day! However, many might be feeling the heat from a different source. With virtually every media outlet espousing the declining state of the economy - the bad housing market, and the price of groceries, oil and gas higher than ever - it's easy to become a bit worried about how to make ends meet.
For many, summertime flags a natural slowing in business as more people opt to spend more time outside, on vacation or relaxing with friends rather than visiting their spa or local therapist. How can you combat this? How can you stand up against the wave of negative forecasts of our economy and the slowing of business? A great way to begin is to change the way you think about yourself and your services. Here are a few ideas to help you get through the summer and not only make ends meet, but also make a little extra!
Make each client count. Typically, we can depend on our regular clientele to come and get their massage. We also calculate in our heads how much money this appointment will net. During slower times, these clients are more important than ever. To make sure you're getting the most out of each session, you should ask yourself a few questions. "Have I done all I can to provide this client with a full array of treatment options?" "Have I offered them each and every home-care item they might need to feel well between visits?" Once you take a moment to evaluate these questions, you might find you're leaving income on the table. Let's take a look at a couple of ways you can improve your bottom line.
Providing your clients with an array of treatment options might sound a little foreign to some. Conventional wisdom dictates you only offer the client what they ask for and no more. Well, those days are over, and good riddance! Many of today's clients are savvy to the offerings in regular day spas and likely are open to having them offered by their preferred therapist. For instance, your 1 p.m. appointment is for a deep-tissue massage. Typically, you charge them your regular rate, and in one hour, you're wrapping up and moving on. What if you had a couple of add-on treatments available for your client to choose from? Something simple like a foot exfoliation and refresher, or perhaps a scalp-massage treatment. Offer these to your client for an additional $15 to $20 each, spend another 10 to 20 minutes, and provide the client with a wonderful a-la-carte experience.
If you already have won the business of the client, make sure you're doing all you can to retain that business and not allow it to be romanced away from you by someone offering a few more "pampering" treatments. There are a number of easy-to-learn protocols available from the Internet, as well as supply companies. Do a little research and learn a few of these jewels to tuck up your sleeve. You would be surprised how many people will take you up on your offer for expanded services.
Some therapists feel uncomfortable selling home care products to their clients. This is a concept I have a difficult time understanding. After all, aren't therapists looked upon to be a health care professional? As a health care professional, shouldn't it be incumbent upon you to provide every opportunity you can to relieve your client's pain or lower their stress? This is what the client expects from you, and if they don't feel you are providing it, they might find someone else who does.
It's not difficult to retail items to your clients. You don't have to be pushy or bold, just earnest in what you suggest. For example, you know your client could benefit from a topical analgesic and yet you don't offer it. The client inevitably will find the information somewhere else and then wonder why you didn't mention it. Another scenario: you have a client you feel would benefit from resistance-band stretching or working on an exercise ball. You express this to your client, and when you see them next, you learn they went to the store and bought everything you suggested. This is indeed good news, as it will help the client. However, you left income on the table because you didn't offer these items for sale. You should think of yourself as a one-stop shop and have a few things on hand you feel comfortable in suggesting so the client can buy them from you instead of the big-box store down the street.
Making the most out of every client opportunity is not anything you should feel badly about. In fact, if you present suggestions from your heart and with the intent to truly help your client, you actually are providing better care. While you're a bit slower in the coming months, take this time to learn a few new mini-protocols. Do a little research about products you might suggest in the future and decide which ones will work best for your practice. Ultimately, make a commitment to "give yourself permission" to branch out a little and try new things. It could add black ink to your bottom line in the long run.
Click here for more information about Angie Patrick.
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