resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
August, 2008, Vol. 08, Issue 08
Summer Survival Tips
By Angie Patrick
Summer weather is upon us and it's getting hotter by the day! However, many might be feeling the heat from a different source. With virtually every media outlet espousing the declining state of the economy - the bad housing market, and the price of groceries, oil and gas higher than ever - it's easy to become a bit worried about how to make ends meet.
For many, summertime flags a natural slowing in business as more people opt to spend more time outside, on vacation or relaxing with friends rather than visiting their spa or local therapist. How can you combat this? How can you stand up against the wave of negative forecasts of our economy and the slowing of business? A great way to begin is to change the way you think about yourself and your services. Here are a few ideas to help you get through the summer and not only make ends meet, but also make a little extra!
Make each client count. Typically, we can depend on our regular clientele to come and get their massage. We also calculate in our heads how much money this appointment will net. During slower times, these clients are more important than ever. To make sure you're getting the most out of each session, you should ask yourself a few questions. "Have I done all I can to provide this client with a full array of treatment options?" "Have I offered them each and every home-care item they might need to feel well between visits?" Once you take a moment to evaluate these questions, you might find you're leaving income on the table. Let's take a look at a couple of ways you can improve your bottom line.
Providing your clients with an array of treatment options might sound a little foreign to some. Conventional wisdom dictates you only offer the client what they ask for and no more. Well, those days are over, and good riddance! Many of today's clients are savvy to the offerings in regular day spas and likely are open to having them offered by their preferred therapist. For instance, your 1 p.m. appointment is for a deep-tissue massage. Typically, you charge them your regular rate, and in one hour, you're wrapping up and moving on. What if you had a couple of add-on treatments available for your client to choose from? Something simple like a foot exfoliation and refresher, or perhaps a scalp-massage treatment. Offer these to your client for an additional $15 to $20 each, spend another 10 to 20 minutes, and provide the client with a wonderful a-la-carte experience.
If you already have won the business of the client, make sure you're doing all you can to retain that business and not allow it to be romanced away from you by someone offering a few more "pampering" treatments. There are a number of easy-to-learn protocols available from the Internet, as well as supply companies. Do a little research and learn a few of these jewels to tuck up your sleeve. You would be surprised how many people will take you up on your offer for expanded services.
Some therapists feel uncomfortable selling home care products to their clients. This is a concept I have a difficult time understanding. After all, aren't therapists looked upon to be a health care professional? As a health care professional, shouldn't it be incumbent upon you to provide every opportunity you can to relieve your client's pain or lower their stress? This is what the client expects from you, and if they don't feel you are providing it, they might find someone else who does.
It's not difficult to retail items to your clients. You don't have to be pushy or bold, just earnest in what you suggest. For example, you know your client could benefit from a topical analgesic and yet you don't offer it. The client inevitably will find the information somewhere else and then wonder why you didn't mention it. Another scenario: you have a client you feel would benefit from resistance-band stretching or working on an exercise ball. You express this to your client, and when you see them next, you learn they went to the store and bought everything you suggested. This is indeed good news, as it will help the client. However, you left income on the table because you didn't offer these items for sale. You should think of yourself as a one-stop shop and have a few things on hand you feel comfortable in suggesting so the client can buy them from you instead of the big-box store down the street.
Making the most out of every client opportunity is not anything you should feel badly about. In fact, if you present suggestions from your heart and with the intent to truly help your client, you actually are providing better care. While you're a bit slower in the coming months, take this time to learn a few new mini-protocols. Do a little research about products you might suggest in the future and decide which ones will work best for your practice. Ultimately, make a commitment to "give yourself permission" to branch out a little and try new things. It could add black ink to your bottom line in the long run.
Click here for more information about Angie Patrick.
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