Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
August, 2008, Vol. 08, Issue 08
Inspire to Be Higher
By Michael McGillicuddy, LMT, NCTMB
I have been a part of the massage therapy profession for 24 years. Like most therapists, I entered the profession because I find joy in helping others feel good about themselves. Consequently, massage therapists often succumb to the demands of caring for everyone else and neglect taking care of themselves. My goal is to inspire you, the massage therapist, to reach higher than that.
One of the most important choices an individual must make in their life is to take complete responsibility for their own well-being. It's the core of developing high self-esteem and strong self-worth. You can't hold yourself in high regard if you don't take care of yourself. If your time is so consumed with the care of others that you become exhausted, sick, injured or burned out, what message do you ultimately send to your clients? Most therapists learn the importance of teaching their clients to stay healthy in body, mind and spirit. However, are they inspired enough to live that lifestyle for themselves?
Therapists tend to sleep less than the recommended eight hours their bodies need to re-energize each night. They disregard their nutritional needs and avoid the proper amounts of stretch and exercise needed to stay strong enough to do the job. In general, they work too hard and play too little. I encourage you to self-evaluate and take a long look in the mirror. If you see a healthy, energized and stimulated individual looking back at you - great! If you don't see something you are happy with, don't be discouraged - get inspired! Begin by doing small things for yourself; things that not only make your body and mind feel better, but raise you higher and build your self-esteem and self-worth.
"Where and how do I start?" might be the question running through your mind right now. Start at the beginning. Be kind to your body and begin a self-care program. This is not something that has to be fancy or expensive. Get more rest, drink water and add a more balanced diet including fruits and vegetables. Take time to walk outside and enjoy the fresh air.
As massage therapists, we need to target specific muscles to stay healthy and active, and prevent injuries. If we neglect to do this, we run the risk of ending our careers much sooner than needed. The abdominal and lower back muscles always are a good place to start, as they are largely over-used in this profession.
Unless you have a medical condition that would contraindicate such exercise, I recommend an exercise ball. This is a great tool to assist in doing crunches and keeping the core muscle groups strong. Some therapists like to replace their chair with a ball to sit on because it makes you use your core muscles without even thinking about them. I stretch my back using the exercise ball by laying on it and gently rocking myself back and forth.
For the mid-back, I like to stretch the pectoral muscles in three planes. Place arms straight out in front of you, palms together at chest level. Bring the arms behind you as far as is comfortable. Then repeat the stretch at a 45-degree angle above your shoulders and then at a 45-degree angle down by your waist. I like to use an exercise band to strengthen my trapezius and rhomboids by holding the band in front of me and contracting my muscles, bringing my shoulders toward my spine.
Remember, if you look in the mirror and don't like what you see, don't feel bad - get inspired. Become higher in body, mind and spirit.
The Self-Care Wellness Team
For more information visit www.thera-bandacademy.com.
Click here for previous articles by Michael McGillicuddy, LMT, NCTMB.
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