Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
August, 2008, Vol. 08, Issue 08
AMTA Shares a Touch of Inspiration
By Editorial Staff
The American Massage Therapy Association hopes to provide "A Touch of Inspiration" to those attending its 2008 National Convention on Sept. 16-22. The Phoenix Convention Center will play host to this year's convention which includes pre-and post-convention workshops and the popular Exhibitor's Marketplace.
The pre-convention workshop, "Orthopedic Massage for Pelvic Stabilization and Complicated Upper Body Conditions" taught by James Waslaski begins Tuesday, Sept. 16. The Exhibitor's Marketplace opens Wednesday evening at 7 p.m. and the keynote address by Judith Aston follows the Thursday morning opening session.
Classes include "Introduction to Stone Massage," "Assessment and Treatment of Common Knee Injuries," "Integral Anatomy: Layers, Relationships and Continuity," "Working With Trauma and Dissociation," "Implications of Presence in Massage Therapy," "Assessing Progress: Introducing Measurement Tools Into Your Practice," "Common Injuries of the Shoulder and Elbow," "An Introduction to Qualitative Health Research Methods for Massage," "Neuromuscular Integration Technique," "Deep Tissue Massage With Meridian Awareness" and "Future Healthcare Trends" just to name a few. The Massage Therapy Foundation will have poster sessions throughout the convention and will also introduce its new peer-reviewed journal, the International Journal of Therapeutic Massage and Bodywork.
The post-convention workshop, taught by the Upledger Institute ("Lymph Drainage Therapy"), will close out the festivities. It will be held from 12:30 p.m. to 5:30 p.m. on Sunday, Sept. 21 and from 8:30 a.m. to 4:30 p.m. on Monday, Sept. 22.
The Exhibitor's Marketplace Opening Reception will be held from 7 p.m. to 9:30 p.m. on Wednesday, Sept. 17. The exhibit hall also will be opening during the following hours:
If you are new to the AMTA or attending your first convention, a First-Timer Luncheon will be held Sept. 18 from 11:30 a.m. to 1 p.m. The luncheon is designed to provide an opportunity for "first-timers" to meet the AMTA Board of Directors and connect with their fellow therapists as well.
The popular fundraising event, The Sanctuary, will again make an appearance in the Exhibitor's Marketplace. All proceeds from this event will go toward the research efforts of the Massage Therapy Foundation. For a $10 donation, attendees can receive a 10-minute foot or facial massage treatment. The Sanctuary raised $3,000 in 2007 for the Massage Therapy Foundation and hopes to have even greater success this year.
"We could not be happier to bring The Sanctuary to Phoenix! We are excited about raising awareness and funds for massage therapy research. Once again, we will invite convention attendees to visit us in the exhibit hall and donate $10 to the Massage Therapy Foundation, and in return experience 10 minutes of utter bliss while we provide the treatment of your choice from any of our six Sanctuary protocols," said Sanctuary founder Angie Patrick.
Be sure to stop by and reserve a time to be pampered, learn a new foot or facial treatment to integrate into your massage practice and help the Massage Therapy Foundation at the same time. Be sure to stop by the Massage Today booth to pick up your free, "Have You Had Your Massage Today" T-shirt and fill out a raffle ticket for a chance to win $500.
Official convention hotels include the Hyatt Regency Phoenix (800)233-1234, the Wyndham Phoenix (602)333-0000 and the Hotel San Carlos (866)253-4121. You can also make reservations online at the AMTA Web site. For more information, including a full class schedule, a list of speakers and event details, as well as an online registration form, visit www.amtamassage.org.
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