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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
July, 2008, Vol. 08, Issue 07
Suffering for Profit
By Ralph Stephens, BS, LMT, NCTMB
Never has the direction of our profession been brought into focus more clearly than by the recent legislative activities of our major professional associations. With little, if any, understanding of the professional regulatory mechanism, our associations are working hard to pass massage licensing laws, state by state. They obviously only have themselves in mind, not the profession and certainly not the public.
At one time, the AMTA was the association working for regulation and the ABMP was the association working against it. Times have changed. The two have now teamed up against us. Most professions, through their associations, are constantly working to expand their scope of practice to better serve the public. Not our associations. They are working for themselves so they can say, "We passed a law." Never mind the laws they are passing are deeding away huge portions of our traditional scope of practice. Who cares about joint mobilization, stretching and exercise? We'll trade them for a new law. One new law defines what a massage parlor is relative to us. Great - we've just legally defined adult entertainment as a part of massage.
On pessimistic days, I see our profession merging into adult entertainment, with the boundary being very unclear and no one really caring. How many hours does it take to train a prostitute? What anatomy must they know?
Of course, there is no set amount of anatomy a massage therapist must know. One hundred hours sometimes is specified, but 100 hours of what? According to the recently passed law in Massachusetts, therapists are forbidden from doing exercise, period. Better not be seen in a health club if you are a therapist in that state. A new law being proposed in a major northeast state will forbid us from doing joint mobilization, among other things. This precedent will now be the standard demanded by the dark forces of allopathy for all future laws and, of course, they will now add even more demands to limit us. The physical therapists have been given the charge to negate us. We're letting them win.
Any muscle-head in a health club, with no qualifications whatsoever other than large biceps, can give the public stretches and exercise, but massage therapists can't. Thanks, AMTA and ABMP - great job. You've done a great job of selling us down the river.
If you like the laws being passed by your associations, you should let them know. However, if you don't, it's even more important to let them know. Call the AMTA at (877) 905-2700 or the ABMP at (800) 458-2267. No law is always better than a poorly written or bad law. Laws that restrict our traditional scope of practice are bad laws.
Who is the winner and who is the loser when bad laws are passed? The associations and the schools win. The schools get to keep grinding out minimally trained therapists and the associations keep signing them up. As usual, the public loses because they are denied the full potential of massage therapy care in the name of profit for schools and associations. It's amazing the human suffering we justify in the name of profit, isn't it? At one time, this profession offered an alternative to the profit-driven allopathic model. I fear that time is nearly gone. Only you, through your involvement, can save alternative health care. Do you care?
More Sauce, Please
Do you know what the massage lubricant you're using is made from? There is some very dangerous stuff being sold as massage oil, lotion and gels. As lotion gets cheaper and cheaper, do you really think it's getting better and better? You put it on your patient/client for an hour or so at a time, now and then. You put it on yourself every session. Many colleagues are developing skin reactions to massage products. Worse, some are developing liver problems. Even clients are reacting negatively to some of the products being put on them. Read the labels on your massage products. If you see terms such as Quaternium-15 (or any of the Quaterniums), which are harsh; skin-sensitizers; BHA/BHT, which are linked to cellular changes in lab experiments; or maybe glyceryl cocoate ethoxylate (a water dispersant that can cause skin irritation/sensitivity), you should seriously consider why you're exposing yourself and your patients to these chemicals, and maybe find a cleaner, more natural product.
By the way, just because something says it's natural or even organic on the front label doesn't mean it really is. For example, Splenda, the artificial sweetener, starts with pure sugar, but there is little resemblance to the natural substance once it is processed. It's buyer beware, as it should be. However, that places the responsibility on you, the buyer, to become educated and aware of exactly what you are buying or using.
Even More on RLS
Interesting information continues to come in on restless leg syndrome (RLS). The following comes from Valerie Whiting, MS, OTR/L, LMT, in Knoxville, Tenn. I find it quite insightful, as it correlates with some qigong information I have come across recently that says a lot of our problems come from lack of walking in a full and correct gait pattern. "The RLS folks have habitual short stride length, so the limit may be from hip, knee or even ankle injury, but the problem is that stretch doesn't occur as it does naturally in a long, easy walking stride. Personally, I find that with people sitting on the job, tight quads limit the stride length. That concept is the base of my assessment for RLS complaints." Send in any RLS information you would like to share and I will pass it along in a future issue.
As this is the July issue, Happy Birthday, America! Have a great 4th of July. See you in September.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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