Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
July, 2008, Vol. 08, Issue 07
The Basics of Facelift Massage
By Rita Woods, LMT
Last month, I introduced basic facelift massage work by giving you a list of benefits, as well as touching on the potential unseen benefits within the autonomic nervous system. This month, I want to talk about the difference between facial massage and facelift massage, and general guidelines for working on the face.While there are similarities between facelift massage and facial massage, you won't get a firming and lifting effect unless you specifically address the muscles involved. It's sort of like general Swedish work versus more specific or focused work such as rehab, deep tissue, etc. With facelift massage, you must be very specific and deliberate with your strokes. It really is best to take a class to learn the detail required to maximize results.
I make it a point to ask my workshop participants and fellow therapists if they work on the face during a regular massage session. About half of them spend very little time, if any, on the face. One explanation they give for this is their client doesn't want their face to feel greasy or to get oil in their hair. Another reason is simply because they don't feel comfortable working on the face. Let's face it, you really are in the client's face and it takes special care not to impose upon their personal space.
Both of these reasons for avoiding the face - client refusal and lack of confidence - are key components that must be addressed in order to start doing good face work. First, there is the lubricant. I have refused to allow therapists to work on my neck and face because they use way too much lubricant. I don't want to walk out with oil on my face and hair, and I'll bet your clients don't, either. Please don't use the same oil or lotion you use on the body for the face. Use something intended for the face or use very little oil. Jojoba actually is quite good for the face and will do if that's all you have. Just remember to use it sparingly. Let's look closer at these issues.
Choosing a Good Lubricant
When I work on the face, I use moisturizer for normal to dry skin. I am using a product intended and created specifically for the face. Formulating chemists of good-quality products put a lot of thought into creating the perfect product. They understand the chemistry and physiology of the skin and will work with it. Notice I said "good-quality products." That doesn't mean you should go buy a moisturizer off the drugstore shelf and use it. Many of the cheap moisturizers contain mineral oil and other petroleum ingredients as their main source of moisture. They moisturize by creating a physical barrier by which moisture can't escape from the body. That's not what I suggest. Rather, look to a line of high-quality skin care products and get the moisturizer with plumping (lessening the appearance of wrinkles) and anti-aging benefits.
Now, your product actually is doing part of the work for you. I use normal to dry because it has slightly more oil, which allows it to stay on the skin just a little longer. That allows me to use it as a massage lubricant. Apply the product to small sections of the face at a time to prevent reapplying as you progress. By following these simple guidelines, you will avoid the pitfall of the greasy face and your client will be able to enjoy the benefits of your work.
As a therapist, you know the importance of confident touch. Confident touch is a blend of good technique and good people skills. It comes from within and flows through your hands to your recipient. Both parties instinctually know if you have confidence or trepidation. Of all the places we work on the body, no place requires you honor the client's space more than the face. They will also feel shaky hands and unorganized strokes, so be prepared to practice and develop a routine for the face. These stokes will differ from facelift massage to general facial massage, but a good rule of thumb is to always lift rather than push or pull down. Here are some tips for building confident touch:
In our workshops, we go over the anatomy of the face in great detail. We learn which muscles cause which expression lines and learn techniques to specifically address each of these areas. That creates our pattern and flow of work. I found students had trouble remembering the sequence, so I incorporated Styrofoam heads as part of our study. We literally get markers and number the sequence and regions on the heads. The students then take their heads back to their office where they can just glance up and be reminded of what to do next.
Let's face it, many of us received very little face training in massage school. This work, however, especially facelift massage, quickly is becoming a very large market. Boomers want it, and they have disposable income. From a business perspective, it's the smart thing to do. From a therapist's perspective, it's very easy to perform. That's a winning combination.
Click here for previous articles by Rita Woods, LMT.
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