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Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
July, 2008, Vol. 08, Issue 07
The Basics of Facelift Massage
By Rita Woods, LMT
Last month, I introduced basic facelift massage work by giving you a list of benefits, as well as touching on the potential unseen benefits within the autonomic nervous system. This month, I want to talk about the difference between facial massage and facelift massage, and general guidelines for working on the face.While there are similarities between facelift massage and facial massage, you won't get a firming and lifting effect unless you specifically address the muscles involved. It's sort of like general Swedish work versus more specific or focused work such as rehab, deep tissue, etc. With facelift massage, you must be very specific and deliberate with your strokes. It really is best to take a class to learn the detail required to maximize results.
I make it a point to ask my workshop participants and fellow therapists if they work on the face during a regular massage session. About half of them spend very little time, if any, on the face. One explanation they give for this is their client doesn't want their face to feel greasy or to get oil in their hair. Another reason is simply because they don't feel comfortable working on the face. Let's face it, you really are in the client's face and it takes special care not to impose upon their personal space.
Both of these reasons for avoiding the face - client refusal and lack of confidence - are key components that must be addressed in order to start doing good face work. First, there is the lubricant. I have refused to allow therapists to work on my neck and face because they use way too much lubricant. I don't want to walk out with oil on my face and hair, and I'll bet your clients don't, either. Please don't use the same oil or lotion you use on the body for the face. Use something intended for the face or use very little oil. Jojoba actually is quite good for the face and will do if that's all you have. Just remember to use it sparingly. Let's look closer at these issues.
Choosing a Good Lubricant
When I work on the face, I use moisturizer for normal to dry skin. I am using a product intended and created specifically for the face. Formulating chemists of good-quality products put a lot of thought into creating the perfect product. They understand the chemistry and physiology of the skin and will work with it. Notice I said "good-quality products." That doesn't mean you should go buy a moisturizer off the drugstore shelf and use it. Many of the cheap moisturizers contain mineral oil and other petroleum ingredients as their main source of moisture. They moisturize by creating a physical barrier by which moisture can't escape from the body. That's not what I suggest. Rather, look to a line of high-quality skin care products and get the moisturizer with plumping (lessening the appearance of wrinkles) and anti-aging benefits.
Now, your product actually is doing part of the work for you. I use normal to dry because it has slightly more oil, which allows it to stay on the skin just a little longer. That allows me to use it as a massage lubricant. Apply the product to small sections of the face at a time to prevent reapplying as you progress. By following these simple guidelines, you will avoid the pitfall of the greasy face and your client will be able to enjoy the benefits of your work.
As a therapist, you know the importance of confident touch. Confident touch is a blend of good technique and good people skills. It comes from within and flows through your hands to your recipient. Both parties instinctually know if you have confidence or trepidation. Of all the places we work on the body, no place requires you honor the client's space more than the face. They will also feel shaky hands and unorganized strokes, so be prepared to practice and develop a routine for the face. These stokes will differ from facelift massage to general facial massage, but a good rule of thumb is to always lift rather than push or pull down. Here are some tips for building confident touch:
In our workshops, we go over the anatomy of the face in great detail. We learn which muscles cause which expression lines and learn techniques to specifically address each of these areas. That creates our pattern and flow of work. I found students had trouble remembering the sequence, so I incorporated Styrofoam heads as part of our study. We literally get markers and number the sequence and regions on the heads. The students then take their heads back to their office where they can just glance up and be reminded of what to do next.
Let's face it, many of us received very little face training in massage school. This work, however, especially facelift massage, quickly is becoming a very large market. Boomers want it, and they have disposable income. From a business perspective, it's the smart thing to do. From a therapist's perspective, it's very easy to perform. That's a winning combination.
Click here for more information about Rita Woods, LMT.
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