resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Do You Have a Post-ICD-10 Strategy?
Post-ICD-10 planning is critically important to the health of a practice, in part because ICD-10 is brand new to providers, payers and related affiliates alike.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Thinking About Cohen's Kappa
Let's think about some notions of reliability and validity, and about what it means for diagnostic examiners to agree in meaningful ways. Diagnostic tests must obviously be both reliable and valid.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Why More Patients Don't Come to Your Office
Every so often, something turns out to be much easier than anticipated. It's like ordering a piece of furniture or a child's toy that comes in 167 pieces.
We Get Letters & Email
It was with great interest that I read "Trouble in the Wellness Waters?" in the May 1, 2015 issue of Dynamic Chiropractic. I heartily applaud Dr. Hayes for his insightful and informative article.
Troubleshooting: Billing Multiple Fees for the Same Service
I am afraid I may doing something illegal. I have heard I cannot bill different fees for the same service.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Active Care for Ankle Sprains
An ankle sprain is a common injury, since this joint is required to perform complex movements under high forces during normal walking. In fact, 10 percent of all emergency-room visits are ankle-sprain related and an estimated 25,000 ankle sprains occur in the United States daily.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
A Tribute to a True Chiropractic Leader
President of Texas Chiropractic College (alumnus, class of 1950) and the American Chiropractic Association (ACA) Board of Governors. President of the Texas Chiropractic Association and twice-appointed member of the Texas Board of Chiropractic Examiners.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
When Patients Lie (Bribe or Flatter)
Recently, a new patient told me about what I thought was a novel twist on the doctor-patient relationship. She felt she had to lie to her DC to discontinue her treatment.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Managed Care Subverts Chiropractic
A study published in the American Journal of Managed Care underscores why so many chiropractic patients go out of network in order to get the care they need: Managed care may be effectively locking them out.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Dietary Fat and Prostate Cancer: An Important Update and Review of Mechanisms
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
July, 2008, Vol. 08, Issue 07
Wellness Company Acquires Massage Envy
By Kathryn Feather, Senior Associate Editor
Massage Envy, the largest employer of licensed massage therapists in the U.S., has been acquired by Veria, a natural health and wellness company based in Arlington, Texas.
Veria was founded in 2007 and encompasses a variety of wellness products, services and expert advice through local wellness centers, a Web site and television programming on the DISH Network.
The acquisition seems to underscore the growth trend the massage industry has enjoyed in recent years. Massage Envy arrived on the massage scene in 2002, and has grown to 420 clinics operating in 36 states. The company also has another 350 clinics already in development. Massage Envy is not only the largest employer of massage professionals, but also is investing in the future of the massage industry, as evidenced by a recent $20,000 donation to the Massage Therapy Foundation.
According to Veria President and new Massage Envy CEO David Humphrey, Veria has no plans to change the model of success Massage Envy has achieved. "Massage Envy is a tremendous success story. We have no plans to change its fundamental concept. Massage Envy will remain a distinct business and will continue to offer the same massage services that have made the company so popular with millions of Americans. The identities of Veria Wellness Centers and Massage Envy clinics will remain separate. This is true for both current and planned Massage Envy clinics."
"Massage Envy will help more than one million Americans this year relieve stress, work out everyday aches and pains and relax," said former CEO and Massage Envy founder John Leonesio. "Veria's fast-paced growth, focus on natural wellness and integrated lifestyle business model can perfectly complement and accelerate our own rapid expansion. I'm convinced Veria's contributions will take Massage Envy and its franchise network to an even higher level of success."
The first Veria Wellness Center opened in October 2007 in Plano, Texas, and a second center opened in Arlington earlier this year. A third center opened last month in Bethesda, Md. The company plans to open future locations in Atlanta, Boston, Chicago, Los Angeles, Portland, Ore., San Francisco, and Scarsdale, N.Y. "Veria Wellness Centers offer an inviting atmosphere for wellness-minded consumers and features a complete range of products and services that are designed to help them look, feel and live better - from relaxing spa treatments and natural beauty care products to nutritional supplements and organic fiber clothing," said Humphrey.
How will Veria incorporate its philosophy into Massage Envy's existing model? "We definitely see opportunities to incorporate Veria TV into the Massage Envy community. In addition, we'll look for opportunities to provide Massage Envy franchisees with our exceptional range of natural health and wellness products."
Veria Wellness Centers offer a wide range of massage treatments including deep-tissue massage, foot massage, pregnancy massage, sage-stone massage, an ayurvedic head-and-foot treatment, a thermal back treatment, a dosha balancing treatment and various facials, among other offerings. The wellness centers also offer classes with topics ranging from aromatherapy and meditation to nutrition and stress reduction to exercise classes covering Pilates, tai chi and yoga.
"Veria is committed to promoting total well-being that encompasses physical and emotional health for those in pursuit of a healthier, happier and longer life, and therapeutic massage is certainly a core component of that," Humphrey said. "Since Massage Envy is America's leading provider of therapeutic massage services and is at the forefront of the industry's growth, it was a natural fit for our business."
Humphrey envisions a match made in heaven between massage and wellness, and sees Massage Envy as a critical component to future success. "The company has a tremendous network of clinic staff, franchisees and regional developers, and an experienced management team. Together we plan to help consumers understand the benefits of massage as it relates to improved health and wellness."
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