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Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
July, 2008, Vol. 08, Issue 07
Wellness Company Acquires Massage Envy
By Kathryn Feather, Senior Associate Editor
Massage Envy, the largest employer of licensed massage therapists in the U.S., has been acquired by Veria, a natural health and wellness company based in Arlington, Texas.
Veria was founded in 2007 and encompasses a variety of wellness products, services and expert advice through local wellness centers, a Web site and television programming on the DISH Network.
The acquisition seems to underscore the growth trend the massage industry has enjoyed in recent years. Massage Envy arrived on the massage scene in 2002, and has grown to 420 clinics operating in 36 states. The company also has another 350 clinics already in development. Massage Envy is not only the largest employer of massage professionals, but also is investing in the future of the massage industry, as evidenced by a recent $20,000 donation to the Massage Therapy Foundation.
According to Veria President and new Massage Envy CEO David Humphrey, Veria has no plans to change the model of success Massage Envy has achieved. "Massage Envy is a tremendous success story. We have no plans to change its fundamental concept. Massage Envy will remain a distinct business and will continue to offer the same massage services that have made the company so popular with millions of Americans. The identities of Veria Wellness Centers and Massage Envy clinics will remain separate. This is true for both current and planned Massage Envy clinics."
"Massage Envy will help more than one million Americans this year relieve stress, work out everyday aches and pains and relax," said former CEO and Massage Envy founder John Leonesio. "Veria's fast-paced growth, focus on natural wellness and integrated lifestyle business model can perfectly complement and accelerate our own rapid expansion. I'm convinced Veria's contributions will take Massage Envy and its franchise network to an even higher level of success."
The first Veria Wellness Center opened in October 2007 in Plano, Texas, and a second center opened in Arlington earlier this year. A third center opened last month in Bethesda, Md. The company plans to open future locations in Atlanta, Boston, Chicago, Los Angeles, Portland, Ore., San Francisco, and Scarsdale, N.Y. "Veria Wellness Centers offer an inviting atmosphere for wellness-minded consumers and features a complete range of products and services that are designed to help them look, feel and live better - from relaxing spa treatments and natural beauty care products to nutritional supplements and organic fiber clothing," said Humphrey.
How will Veria incorporate its philosophy into Massage Envy's existing model? "We definitely see opportunities to incorporate Veria TV into the Massage Envy community. In addition, we'll look for opportunities to provide Massage Envy franchisees with our exceptional range of natural health and wellness products."
Veria Wellness Centers offer a wide range of massage treatments including deep-tissue massage, foot massage, pregnancy massage, sage-stone massage, an ayurvedic head-and-foot treatment, a thermal back treatment, a dosha balancing treatment and various facials, among other offerings. The wellness centers also offer classes with topics ranging from aromatherapy and meditation to nutrition and stress reduction to exercise classes covering Pilates, tai chi and yoga.
"Veria is committed to promoting total well-being that encompasses physical and emotional health for those in pursuit of a healthier, happier and longer life, and therapeutic massage is certainly a core component of that," Humphrey said. "Since Massage Envy is America's leading provider of therapeutic massage services and is at the forefront of the industry's growth, it was a natural fit for our business."
Humphrey envisions a match made in heaven between massage and wellness, and sees Massage Envy as a critical component to future success. "The company has a tremendous network of clinic staff, franchisees and regional developers, and an experienced management team. Together we plan to help consumers understand the benefits of massage as it relates to improved health and wellness."
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