resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
July, 2008, Vol. 08, Issue 07
Wellness Company Acquires Massage Envy
By Kathryn Feather, Senior Associate Editor
Massage Envy, the largest employer of licensed massage therapists in the U.S., has been acquired by Veria, a natural health and wellness company based in Arlington, Texas.
Veria was founded in 2007 and encompasses a variety of wellness products, services and expert advice through local wellness centers, a Web site and television programming on the DISH Network.
The acquisition seems to underscore the growth trend the massage industry has enjoyed in recent years. Massage Envy arrived on the massage scene in 2002, and has grown to 420 clinics operating in 36 states. The company also has another 350 clinics already in development. Massage Envy is not only the largest employer of massage professionals, but also is investing in the future of the massage industry, as evidenced by a recent $20,000 donation to the Massage Therapy Foundation.
According to Veria President and new Massage Envy CEO David Humphrey, Veria has no plans to change the model of success Massage Envy has achieved. "Massage Envy is a tremendous success story. We have no plans to change its fundamental concept. Massage Envy will remain a distinct business and will continue to offer the same massage services that have made the company so popular with millions of Americans. The identities of Veria Wellness Centers and Massage Envy clinics will remain separate. This is true for both current and planned Massage Envy clinics."
"Massage Envy will help more than one million Americans this year relieve stress, work out everyday aches and pains and relax," said former CEO and Massage Envy founder John Leonesio. "Veria's fast-paced growth, focus on natural wellness and integrated lifestyle business model can perfectly complement and accelerate our own rapid expansion. I'm convinced Veria's contributions will take Massage Envy and its franchise network to an even higher level of success."
The first Veria Wellness Center opened in October 2007 in Plano, Texas, and a second center opened in Arlington earlier this year. A third center opened last month in Bethesda, Md. The company plans to open future locations in Atlanta, Boston, Chicago, Los Angeles, Portland, Ore., San Francisco, and Scarsdale, N.Y. "Veria Wellness Centers offer an inviting atmosphere for wellness-minded consumers and features a complete range of products and services that are designed to help them look, feel and live better - from relaxing spa treatments and natural beauty care products to nutritional supplements and organic fiber clothing," said Humphrey.
How will Veria incorporate its philosophy into Massage Envy's existing model? "We definitely see opportunities to incorporate Veria TV into the Massage Envy community. In addition, we'll look for opportunities to provide Massage Envy franchisees with our exceptional range of natural health and wellness products."
Veria Wellness Centers offer a wide range of massage treatments including deep-tissue massage, foot massage, pregnancy massage, sage-stone massage, an ayurvedic head-and-foot treatment, a thermal back treatment, a dosha balancing treatment and various facials, among other offerings. The wellness centers also offer classes with topics ranging from aromatherapy and meditation to nutrition and stress reduction to exercise classes covering Pilates, tai chi and yoga.
"Veria is committed to promoting total well-being that encompasses physical and emotional health for those in pursuit of a healthier, happier and longer life, and therapeutic massage is certainly a core component of that," Humphrey said. "Since Massage Envy is America's leading provider of therapeutic massage services and is at the forefront of the industry's growth, it was a natural fit for our business."
Humphrey envisions a match made in heaven between massage and wellness, and sees Massage Envy as a critical component to future success. "The company has a tremendous network of clinic staff, franchisees and regional developers, and an experienced management team. Together we plan to help consumers understand the benefits of massage as it relates to improved health and wellness."
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.