Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
July, 2008, Vol. 08, Issue 07
Wellness Company Acquires Massage Envy
By Kathryn Feather, Senior Associate Editor
Massage Envy, the largest employer of licensed massage therapists in the U.S., has been acquired by Veria, a natural health and wellness company based in Arlington, Texas.
Veria was founded in 2007 and encompasses a variety of wellness products, services and expert advice through local wellness centers, a Web site and television programming on the DISH Network.
The acquisition seems to underscore the growth trend the massage industry has enjoyed in recent years. Massage Envy arrived on the massage scene in 2002, and has grown to 420 clinics operating in 36 states. The company also has another 350 clinics already in development. Massage Envy is not only the largest employer of massage professionals, but also is investing in the future of the massage industry, as evidenced by a recent $20,000 donation to the Massage Therapy Foundation.
According to Veria President and new Massage Envy CEO David Humphrey, Veria has no plans to change the model of success Massage Envy has achieved. "Massage Envy is a tremendous success story. We have no plans to change its fundamental concept. Massage Envy will remain a distinct business and will continue to offer the same massage services that have made the company so popular with millions of Americans. The identities of Veria Wellness Centers and Massage Envy clinics will remain separate. This is true for both current and planned Massage Envy clinics."
"Massage Envy will help more than one million Americans this year relieve stress, work out everyday aches and pains and relax," said former CEO and Massage Envy founder John Leonesio. "Veria's fast-paced growth, focus on natural wellness and integrated lifestyle business model can perfectly complement and accelerate our own rapid expansion. I'm convinced Veria's contributions will take Massage Envy and its franchise network to an even higher level of success."
The first Veria Wellness Center opened in October 2007 in Plano, Texas, and a second center opened in Arlington earlier this year. A third center opened last month in Bethesda, Md. The company plans to open future locations in Atlanta, Boston, Chicago, Los Angeles, Portland, Ore., San Francisco, and Scarsdale, N.Y. "Veria Wellness Centers offer an inviting atmosphere for wellness-minded consumers and features a complete range of products and services that are designed to help them look, feel and live better - from relaxing spa treatments and natural beauty care products to nutritional supplements and organic fiber clothing," said Humphrey.
How will Veria incorporate its philosophy into Massage Envy's existing model? "We definitely see opportunities to incorporate Veria TV into the Massage Envy community. In addition, we'll look for opportunities to provide Massage Envy franchisees with our exceptional range of natural health and wellness products."
Veria Wellness Centers offer a wide range of massage treatments including deep-tissue massage, foot massage, pregnancy massage, sage-stone massage, an ayurvedic head-and-foot treatment, a thermal back treatment, a dosha balancing treatment and various facials, among other offerings. The wellness centers also offer classes with topics ranging from aromatherapy and meditation to nutrition and stress reduction to exercise classes covering Pilates, tai chi and yoga.
"Veria is committed to promoting total well-being that encompasses physical and emotional health for those in pursuit of a healthier, happier and longer life, and therapeutic massage is certainly a core component of that," Humphrey said. "Since Massage Envy is America's leading provider of therapeutic massage services and is at the forefront of the industry's growth, it was a natural fit for our business."
Humphrey envisions a match made in heaven between massage and wellness, and sees Massage Envy as a critical component to future success. "The company has a tremendous network of clinic staff, franchisees and regional developers, and an experienced management team. Together we plan to help consumers understand the benefits of massage as it relates to improved health and wellness."
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