Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
June, 2008, Vol. 08, Issue 06
Mapping Body Into Motion
By Keith Eric Grant, PhD, NCTMB
"I found that when I made certain expressions, I was flooded with strong emotional sensations. It wasn't just any expression, only the ones I had already identified as universal to all human beings. ... Over the next ten years, we did four experiments, including one in a non-Western culture, the Minangkabau of Western Sumatra.When peopled followed our instructions about which muscles to move, their physiology changed and most reported feeling the emotion. Again, it wasn't just any facial movement that produced this change. They had to make the muscular movements that our earlier research had found were universal expressions of emotion."3
There is a deep and seemingly inherent connection between our bodies and our emotions. Based on more than 40 years of research into human emotions, Paul Ekman characterizes many of our emotional responses as unconscious reactions to triggers that affect (or may have once affected) our welfare.3 Some are inherent, but the differences in individual responses to similar situations indicate many are learned. Ekman and his colleagues discovered that the process of mentally revisiting events from memory retriggered the emotions and bodily responses (such as increased heartbeat, blood pressure, respiration and sweating) that occurred during the original event. The memory "movies" we run in our heads - the events we habitually revisit in our mind's eye - have profound effects on the state of our bodies.
Perhaps even more interesting, from the perspective of massage practice, Ekman found that making various facial expressions would bring forth strong emotional responses. The associations between the expressions and the emotions were observed to be universal across cultures, indicating they are an intrinsic part of how we are "wired" as human beings. There is thus strong support from research that the muscles we activate and the bodily sensations we experience are as much generators of our emotional state as our emotions are influencers of our bodily state.
The ability to positively affect emotions via massage appears to have an extensive foundation in the research literature. In a meta-analysis of previous massage literature, Moyer reported consistent emotional benefits.5 "Reductions of trait anxiety and depression following a course of treatment were MT's largest effects. The average MT participant experienced a reduction of trait anxiety that was greater than 77 percent of comparison group participants, and a reduction of depression that was greater than 73 percent of comparison group participants."
Similarly, in a previous column, "Searching for Medical Massage" (October 2005), I noted that a large number of applications of massage in a medical context were reporting psychological and emotional benefits leading to increased well-being.4
In their recent book, The Body Has a Mind of Its Own, Sandra and Matthew Blakeslee report on neurological research that touches on the mechanisms of such body-mind interactions. The research concerns both how the mind creates our inherent sense of our body and how we map the space immediately around our body into extensions of our body. For example, we use tools as if they were actual parts of our body, extending our sense of touch to include our tool's contact with the outside world. Such mapping may form the scientific basis for the "connection" of touch and for the healing powers of touch.2
"The scientific method has never been able to confirm that qi flows or other mystical vital energies are real and present in the mind and body. Yet the experiences of these things are so palpable for so many people that it would be a cop-out to dismiss them out of hand as 'nothing more than' wishful thinking. Perhaps science, having banished these energies from the account of reality, can nonetheless explain the sensory awareness that people have of them. The brain's touch, movement, and peripersonal space maps go far in explaining many key elements of these beliefs and experiences."2
The Blakeslee's accounts of body maps are in congruence with my own observations from multiple forays into research. There are features and reactions of the body that are not explicitly physical, but stem from the immense pattern-matching and mapping processes of our brain. In some cases, what we perceive might be both a mapping of the peripersonal space and a mapping from one sensory mode to another. Abbott, for example, reports recent research on mirror-touch synesthesia, in which a touch seen literally is felt by the observer.1
The bottom line is that, as humans, we are neurologically wired to respond to and be part of the sensory world immediately surrounding us. As massage practitioners, this opens the door to helping our fellow humans cope with transitions and traumas, and for sharing their joys. Our emotions map into our body, but just as surely, our bodily experiences map into our emotions.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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