Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
June, 2008, Vol. 08, Issue 06
More Than Just a Pretty Face
By Rita Woods, LMT
As many of you know by now, I teach a two-day certification class covering a rejuvenating facelift massage technique. I admit that anti-aging and "facelift massage" work is not an area in which I ever thought I would be working.Like many of you out there, I used to think it was a bunch of fluff with no guts. However, I also know that nothing comes to us by accident, so I was well-aware that my life would be changing when I bought the business. My journey into this field has, quite frankly, surprised me in that it has reconnected me with my roots in stress management.
We are all aware of the relaxation response our clients can experience during a massage. This is not a new concept. It was taught to us early in our careers and then reinforced through experience. We also learned that the mental and emotional state of the therapist directly impacts the client and the ultimate outcome of the session. Depending on your massage textbook and instructors in massage school, you may have been introduced to something called entrainment. Entrainment, used in this instance, describes the synchronization between the therapist and the client. As you know, being "in sync" usually produces better results. We also can refer to this as being "on the same wavelength" because from an electromagnetic perspective, you are. This happens between people, with our animals and even between various organ systems within our own body.
Thanks to research, we now know that 15 minutes of compassionate touch can positively affect the physiology of the body for several hours. We also have learned that positive emotions, such as gratitude, have a positive affect on our physiology. This type of research continues at a rapid pace, and new methods of collecting and quantifying the data are being developed and perfected. Tools to measure these shifts and changes within the individual are vital to our profession. They provide the proof needed by the medical community to accept the technique as having true value. We need that acceptance in order to move viable complementary medicine into its rightful place in mainstream health care.
Now that you have a little background, I want to share with you what I first experienced at a spa show in New York City last fall. I went there to volunteer my time and services at the "Sanctuary." You'll find it at massage and some spa trade shows. You get a 10-15 minute session for around $10. All of that money is donated to touch research. (For more information about the Sanctuary, see "For the Good of the Profession" in this issue.) The Sanctuary was the brain child of Angie Patrick, who, after giving birth to a special-needs baby, saw firsthand how important healing touch was in her daughter's early months. If no research had been done, we would not have known to offer compassionate touch to this baby.
During my 15-minute facelift massage mini-sessions, I noticed clients were drifting into a deeply relaxed state in a short period of time. It soon became apparent that whatever I was doing - acupressure points, small deliberate strokes, specific muscle work, who knows what else - was eliciting a dramatic relaxation response from the client. It probably helps that the client doesn't talk while you're working on the face! My interest was piqued. What was happening? Was it possible to get a relaxation response similar to a full-body massage just from working on the face? Anecdotal feedback from the clients supported this theory, so I had some of my own research to do.
I have used specific mind/heart techniques to entrain my heart and brain centers to act as one coherent unit for a couple of years. Part of this work includes using equipment that gauges changes in the autonomic nervous system. It basically tells you when you have everything in sync. When you do, some very important things happen. First, your immune system gets a boost with an increase of IgA antibodies; then your aging process slows with an increase in DHEA production. There are lots of other positive effects, but you get the idea. I hooked my research clients up to the equipment before and after their facelift massage session. There it was - a dramatic increase in coherent synchronization within their body. I realized the work I was doing on the face had much farther-reaching implications than just making the face look better.
Our face usually is the first thing we look at in the mirror, and the image we have of ourselves is based partly on what we see in the mirror. By the same token, the image we leave with others is based partly on what they see. I know it sounds vain, but it's true. When you look good, you feel good. And when you're deeply relaxed and become internally synchronized, you literally change more than 1,200 chemicals in the body that support healthy function, repair and youth.
There are a lot of benefits of a good facelift massage. Some important benefits are:
I guess what I'm really trying to say is this: Sometimes our direction in life changes. To make the most of it, we need to be open-minded. As always, remember there is more to the story than we see at first glance. Next month, we'll talk in more detail about facial massage. So, in the meantime, get out there and get involved in some research! And if you are in Florida for the FSMTA Convention in July, come by the Sanctuary, make a donation and let me work on your face!
Click here for more information about Rita Woods, LMT.
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