Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
June, 2008, Vol. 08, Issue 06
More Than Just a Pretty Face
By Rita Woods, LMT
As many of you know by now, I teach a two-day certification class covering a rejuvenating facelift massage technique. I admit that anti-aging and "facelift massage" work is not an area in which I ever thought I would be working.Like many of you out there, I used to think it was a bunch of fluff with no guts. However, I also know that nothing comes to us by accident, so I was well-aware that my life would be changing when I bought the business. My journey into this field has, quite frankly, surprised me in that it has reconnected me with my roots in stress management.
We are all aware of the relaxation response our clients can experience during a massage. This is not a new concept. It was taught to us early in our careers and then reinforced through experience. We also learned that the mental and emotional state of the therapist directly impacts the client and the ultimate outcome of the session. Depending on your massage textbook and instructors in massage school, you may have been introduced to something called entrainment. Entrainment, used in this instance, describes the synchronization between the therapist and the client. As you know, being "in sync" usually produces better results. We also can refer to this as being "on the same wavelength" because from an electromagnetic perspective, you are. This happens between people, with our animals and even between various organ systems within our own body.
Thanks to research, we now know that 15 minutes of compassionate touch can positively affect the physiology of the body for several hours. We also have learned that positive emotions, such as gratitude, have a positive affect on our physiology. This type of research continues at a rapid pace, and new methods of collecting and quantifying the data are being developed and perfected. Tools to measure these shifts and changes within the individual are vital to our profession. They provide the proof needed by the medical community to accept the technique as having true value. We need that acceptance in order to move viable complementary medicine into its rightful place in mainstream health care.
Now that you have a little background, I want to share with you what I first experienced at a spa show in New York City last fall. I went there to volunteer my time and services at the "Sanctuary." You'll find it at massage and some spa trade shows. You get a 10-15 minute session for around $10. All of that money is donated to touch research. (For more information about the Sanctuary, see "For the Good of the Profession" in this issue.) The Sanctuary was the brain child of Angie Patrick, who, after giving birth to a special-needs baby, saw firsthand how important healing touch was in her daughter's early months. If no research had been done, we would not have known to offer compassionate touch to this baby.
During my 15-minute facelift massage mini-sessions, I noticed clients were drifting into a deeply relaxed state in a short period of time. It soon became apparent that whatever I was doing - acupressure points, small deliberate strokes, specific muscle work, who knows what else - was eliciting a dramatic relaxation response from the client. It probably helps that the client doesn't talk while you're working on the face! My interest was piqued. What was happening? Was it possible to get a relaxation response similar to a full-body massage just from working on the face? Anecdotal feedback from the clients supported this theory, so I had some of my own research to do.
I have used specific mind/heart techniques to entrain my heart and brain centers to act as one coherent unit for a couple of years. Part of this work includes using equipment that gauges changes in the autonomic nervous system. It basically tells you when you have everything in sync. When you do, some very important things happen. First, your immune system gets a boost with an increase of IgA antibodies; then your aging process slows with an increase in DHEA production. There are lots of other positive effects, but you get the idea. I hooked my research clients up to the equipment before and after their facelift massage session. There it was - a dramatic increase in coherent synchronization within their body. I realized the work I was doing on the face had much farther-reaching implications than just making the face look better.
Our face usually is the first thing we look at in the mirror, and the image we have of ourselves is based partly on what we see in the mirror. By the same token, the image we leave with others is based partly on what they see. I know it sounds vain, but it's true. When you look good, you feel good. And when you're deeply relaxed and become internally synchronized, you literally change more than 1,200 chemicals in the body that support healthy function, repair and youth.
There are a lot of benefits of a good facelift massage. Some important benefits are:
I guess what I'm really trying to say is this: Sometimes our direction in life changes. To make the most of it, we need to be open-minded. As always, remember there is more to the story than we see at first glance. Next month, we'll talk in more detail about facial massage. So, in the meantime, get out there and get involved in some research! And if you are in Florida for the FSMTA Convention in July, come by the Sanctuary, make a donation and let me work on your face!
Click here for previous articles by Rita Woods, LMT.
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