Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
June, 2008, Vol. 08, Issue 06
More Than Just a Pretty Face
By Rita Woods, LMT
As many of you know by now, I teach a two-day certification class covering a rejuvenating facelift massage technique. I admit that anti-aging and "facelift massage" work is not an area in which I ever thought I would be working.Like many of you out there, I used to think it was a bunch of fluff with no guts. However, I also know that nothing comes to us by accident, so I was well-aware that my life would be changing when I bought the business. My journey into this field has, quite frankly, surprised me in that it has reconnected me with my roots in stress management.
We are all aware of the relaxation response our clients can experience during a massage. This is not a new concept. It was taught to us early in our careers and then reinforced through experience. We also learned that the mental and emotional state of the therapist directly impacts the client and the ultimate outcome of the session. Depending on your massage textbook and instructors in massage school, you may have been introduced to something called entrainment. Entrainment, used in this instance, describes the synchronization between the therapist and the client. As you know, being "in sync" usually produces better results. We also can refer to this as being "on the same wavelength" because from an electromagnetic perspective, you are. This happens between people, with our animals and even between various organ systems within our own body.
Thanks to research, we now know that 15 minutes of compassionate touch can positively affect the physiology of the body for several hours. We also have learned that positive emotions, such as gratitude, have a positive affect on our physiology. This type of research continues at a rapid pace, and new methods of collecting and quantifying the data are being developed and perfected. Tools to measure these shifts and changes within the individual are vital to our profession. They provide the proof needed by the medical community to accept the technique as having true value. We need that acceptance in order to move viable complementary medicine into its rightful place in mainstream health care.
Now that you have a little background, I want to share with you what I first experienced at a spa show in New York City last fall. I went there to volunteer my time and services at the "Sanctuary." You'll find it at massage and some spa trade shows. You get a 10-15 minute session for around $10. All of that money is donated to touch research. (For more information about the Sanctuary, see "For the Good of the Profession" in this issue.) The Sanctuary was the brain child of Angie Patrick, who, after giving birth to a special-needs baby, saw firsthand how important healing touch was in her daughter's early months. If no research had been done, we would not have known to offer compassionate touch to this baby.
During my 15-minute facelift massage mini-sessions, I noticed clients were drifting into a deeply relaxed state in a short period of time. It soon became apparent that whatever I was doing - acupressure points, small deliberate strokes, specific muscle work, who knows what else - was eliciting a dramatic relaxation response from the client. It probably helps that the client doesn't talk while you're working on the face! My interest was piqued. What was happening? Was it possible to get a relaxation response similar to a full-body massage just from working on the face? Anecdotal feedback from the clients supported this theory, so I had some of my own research to do.
I have used specific mind/heart techniques to entrain my heart and brain centers to act as one coherent unit for a couple of years. Part of this work includes using equipment that gauges changes in the autonomic nervous system. It basically tells you when you have everything in sync. When you do, some very important things happen. First, your immune system gets a boost with an increase of IgA antibodies; then your aging process slows with an increase in DHEA production. There are lots of other positive effects, but you get the idea. I hooked my research clients up to the equipment before and after their facelift massage session. There it was - a dramatic increase in coherent synchronization within their body. I realized the work I was doing on the face had much farther-reaching implications than just making the face look better.
Our face usually is the first thing we look at in the mirror, and the image we have of ourselves is based partly on what we see in the mirror. By the same token, the image we leave with others is based partly on what they see. I know it sounds vain, but it's true. When you look good, you feel good. And when you're deeply relaxed and become internally synchronized, you literally change more than 1,200 chemicals in the body that support healthy function, repair and youth.
There are a lot of benefits of a good facelift massage. Some important benefits are:
I guess what I'm really trying to say is this: Sometimes our direction in life changes. To make the most of it, we need to be open-minded. As always, remember there is more to the story than we see at first glance. Next month, we'll talk in more detail about facial massage. So, in the meantime, get out there and get involved in some research! And if you are in Florida for the FSMTA Convention in July, come by the Sanctuary, make a donation and let me work on your face!
Click here for previous articles by Rita Woods, LMT.
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