Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
June, 2008, Vol. 08, Issue 06
The Society for Oncology Massage Makes Its Debut
By Tracy Walton, LMT, MS
The Society for Oncology Massage (S4OM) was launched in April 2008, along with an extensive Web site. The society's vision to "ease the journey through cancer and beyond for patients, family members and caregivers" was established over one year of work by its founding members.The society's mission statement includes the following: "S4OM is grounded in a philosophy of compassion and service. We are focused on connecting cancer patients, their families and their caregivers with skilled oncology massage therapists."
Although it had been a shared dream for many years, the society finally began to take shape in May 2007 at the first Oncology Massage Healing Summit, a conference in Toledo, Ohio. I wrote about this conference in the August 2007 issue of Massage Today (www.massagetoday.com). It was the first gathering in North America of massage therapists working with people with cancer. While there, therapists were able to network, envision, delegate and begin work on the society infrastructure in earnest.
The society initially was envisioned to meet the pressing need for a qualified oncology massage therapist locator service. People with cancer and their loved ones have been in search of massage therapists trained in the specifics of massage for people with cancer, and therapists have moved well beyond the old myth in massage therapy contraindicating massage and cancer. Instructors in oncology massage provided these referrals to consumers and health care providers around the country.
As the society took shape, it began to meet other needs as well. A full list of resources is available on the society Web site, www.s4om.org. The Web site serves as a "watering hole" where therapists, health care providers, patients and caregivers can gather and exchange resources and support of their work. Some of the key resources provided by the society are described here.
A massage therapist locator service. Through the find-a-therapist feature on the Web site, people can access massage therapists for themselves and their loved ones all around the country. These massage therapists have training and experience working with cancer patients. This allows for several stepped-up levels of service. Members have training and experience in adapting massage therapy to the common signs, symptoms and complications of cancer. Finally, members adapt massage therapy to cancer treatments, which often have stronger effects on the body than cancer itself.
Education for patients, health care providers and the public. The society offers many resources including answers to frequently asked questions about massage and cancer, a bibliography of massage and cancer research, media coverage of massage and cancer, and a list of hospitals incorporating massage therapy in oncology support. There are links to therapists' Web sites as well. Each of these lists, along with the list of qualified massage therapists, is expected to grow in the coming months as membership expands.
Support for massage therapists. Through its Web site, the Society for Oncology Massage provides standards of practice; notices of upcoming events; a medical history form for use with people with cancer; instructors and trainings; and information about how to join the society. A newsletter is also in the offing. The idea is for therapists to find a center of support for their work with other therapists.
These and many other resources await therapists, consumers and others who tap into the society's Web site. The society's first president, Meg Robsahm, writes eloquently about the society's past year of development and its bright future. "We have developed a solid framework for professional growth. We are incorporated and our tax-exempt 501(c)3 status is pending. Our Web site is full of resources and continues to expand. We have grappled with the definition and scope of oncology massage. We have crafted a standards of practice that speaks to the exceptional quality of care our clients can expect. We continue to discover new ideas that we want to realize for sustained growth as a profession and as an organization. A major priority is to expand and publicize our locator service so clients living with cancer can find one or more trained oncology massage therapists nearby. ... Your Board is invested in our profession and confident that our Society will help countless people living with cancer to find compassionate, skilled massage care. ... [Join the society] and ride the wave of an emerging community of therapists with giving hands and open hearts."
From the burgeoning literature and the growing acceptance of massage therapy in oncology settings, and now this society, it's clear that now is an exciting time to be doing this work.
Click here for more information about Tracy Walton, LMT, MS.
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