Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
June, 2008, Vol. 08, Issue 06
The Society for Oncology Massage Makes Its Debut
By Tracy Walton, LMT, MS
The Society for Oncology Massage (S4OM) was launched in April 2008, along with an extensive Web site. The society's vision to "ease the journey through cancer and beyond for patients, family members and caregivers" was established over one year of work by its founding members.The society's mission statement includes the following: "S4OM is grounded in a philosophy of compassion and service. We are focused on connecting cancer patients, their families and their caregivers with skilled oncology massage therapists."
Although it had been a shared dream for many years, the society finally began to take shape in May 2007 at the first Oncology Massage Healing Summit, a conference in Toledo, Ohio. I wrote about this conference in the August 2007 issue of Massage Today (www.massagetoday.com). It was the first gathering in North America of massage therapists working with people with cancer. While there, therapists were able to network, envision, delegate and begin work on the society infrastructure in earnest.
The society initially was envisioned to meet the pressing need for a qualified oncology massage therapist locator service. People with cancer and their loved ones have been in search of massage therapists trained in the specifics of massage for people with cancer, and therapists have moved well beyond the old myth in massage therapy contraindicating massage and cancer. Instructors in oncology massage provided these referrals to consumers and health care providers around the country.
As the society took shape, it began to meet other needs as well. A full list of resources is available on the society Web site, www.s4om.org. The Web site serves as a "watering hole" where therapists, health care providers, patients and caregivers can gather and exchange resources and support of their work. Some of the key resources provided by the society are described here.
A massage therapist locator service. Through the find-a-therapist feature on the Web site, people can access massage therapists for themselves and their loved ones all around the country. These massage therapists have training and experience working with cancer patients. This allows for several stepped-up levels of service. Members have training and experience in adapting massage therapy to the common signs, symptoms and complications of cancer. Finally, members adapt massage therapy to cancer treatments, which often have stronger effects on the body than cancer itself.
Education for patients, health care providers and the public. The society offers many resources including answers to frequently asked questions about massage and cancer, a bibliography of massage and cancer research, media coverage of massage and cancer, and a list of hospitals incorporating massage therapy in oncology support. There are links to therapists' Web sites as well. Each of these lists, along with the list of qualified massage therapists, is expected to grow in the coming months as membership expands.
Support for massage therapists. Through its Web site, the Society for Oncology Massage provides standards of practice; notices of upcoming events; a medical history form for use with people with cancer; instructors and trainings; and information about how to join the society. A newsletter is also in the offing. The idea is for therapists to find a center of support for their work with other therapists.
These and many other resources await therapists, consumers and others who tap into the society's Web site. The society's first president, Meg Robsahm, writes eloquently about the society's past year of development and its bright future. "We have developed a solid framework for professional growth. We are incorporated and our tax-exempt 501(c)3 status is pending. Our Web site is full of resources and continues to expand. We have grappled with the definition and scope of oncology massage. We have crafted a standards of practice that speaks to the exceptional quality of care our clients can expect. We continue to discover new ideas that we want to realize for sustained growth as a profession and as an organization. A major priority is to expand and publicize our locator service so clients living with cancer can find one or more trained oncology massage therapists nearby. ... Your Board is invested in our profession and confident that our Society will help countless people living with cancer to find compassionate, skilled massage care. ... [Join the society] and ride the wave of an emerging community of therapists with giving hands and open hearts."
From the burgeoning literature and the growing acceptance of massage therapy in oncology settings, and now this society, it's clear that now is an exciting time to be doing this work.
Click here for more information about Tracy Walton, LMT, MS.
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