resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
June, 2008, Vol. 08, Issue 06
The Winner of the Game
By Jenn Sommermann, LCMT
In my opinion, massage therapists' success rates are incredibly low. Of course, success means different things to different people, but I am talking about the kind of success that means being able to pay your bills and still have some funds left over for savings.All too often, I hear my colleagues talk about how difficult it is to make a living in this profession. Many therapists are forced to work a job in another profession to be able to support themselves and their families. There also is evidence to support the fact that many massage therapists leave the industry within three to five years. This is astounding to me, considering it takes a fair amount of time and money to become a massage therapist in the first place. Why are so many therapists not realizing success and leaving the industry too soon?
Attitude plays a large part in the big picture. I believe how you approach something has everything to do with its outcome. There is a mental strategy that might help some of you. It's a shift of mind, but it has very specific actions to back it up. Any mental practice is only as good as the actions that follow. Merely thinking about something doesn't work. What you do to make your thoughts an "action plan" will have everything to do with the results you achieve.
For the sake of argument, let's talk about success in terms of finances. Being able to pay your bills, put some away for savings and live comfortably is the goal. The first thing to do is have a mental shift in attitude. So, consider success in the massage industry a game. That's the first thing to think about. As with any game, someone comes out a winner. Everyone wants to be the winner, but not everyone can be. There have to be some losers. Unfortunately, there are a lot of losers in this industry; therapists who, for one reason or another, just can't make a go of it as a career. In my opinion, they have not taken the action steps to realize the success they want.
It's this simple. The winner of the game is the therapist who understands massage marketing and is willing to put the time and effort into it and apply it to their business. These are the action steps necessary to achieve the dream, accomplish the goals and obtain the success you desire. Without this effort and action plan, there is no success.
Amazing statistics support the notion that many more massage therapists can be successful in this industry. There also are statistics indicating the market is becoming saturated, with hundreds of graduates coming out of schools and more schools opening all the time. For example, the AMTA states there are 300,000 massage therapists in the U.S. Additionally, 47 million people received massages last year. No doubt, people are more willing than ever to spend money on their health care, paying to take care of themselves with personal training, chiropractic and massage. Ask yourself, what are you willing to do to tap into these clients and set yourself apart from the sea of other MTs?
The only thing that's going to determine whether you reap the rewards of a great economic time or suffer the pain of a saturated profession is your understanding of massage marketing and your willingness to sharpen your skills every year. That's right, every year. All too often, therapists flock to hands-on classes to sharpen their massage skills. The hope is that this will make them more successful. But this just isn't true. Successful massage therapists are the ones found in the marketing classes or the other practice-management seminars, reading literature on successful businesses and sharpening their business skills to take back to their practices. Once back on their home turf, they put the time and effort into what they've learned in order to apply these newfound skills.
Time and effort seem like vague terms, so let me elaborate with examples. When I say time, I mean about 20 percent of your anticipated client hours. If you want to see 20 clients per week, then four hours should be spent on marketing efforts per week. When I say effort, I mean doing something that might be outside your current comfort zone. Meeting new people and networking are the best ways to boost business. Commit to these things and watch your business and bank account grow.
I want you to be successful. I don't want you to be another statistic, leaving the industry after only three years. Be the therapist willing to learn about massage marketing and devote the energy necessary to achieve the dream of success. Set yourself apart from the others by committing to nothing less. This is my wish for you.
Click here for more information about Jenn Sommermann, LCMT.
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