resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
June, 2008, Vol. 08, Issue 06
The Winner of the Game
By Jenn Sommermann, LCMT
In my opinion, massage therapists' success rates are incredibly low. Of course, success means different things to different people, but I am talking about the kind of success that means being able to pay your bills and still have some funds left over for savings.All too often, I hear my colleagues talk about how difficult it is to make a living in this profession. Many therapists are forced to work a job in another profession to be able to support themselves and their families. There also is evidence to support the fact that many massage therapists leave the industry within three to five years. This is astounding to me, considering it takes a fair amount of time and money to become a massage therapist in the first place. Why are so many therapists not realizing success and leaving the industry too soon?
Attitude plays a large part in the big picture. I believe how you approach something has everything to do with its outcome. There is a mental strategy that might help some of you. It's a shift of mind, but it has very specific actions to back it up. Any mental practice is only as good as the actions that follow. Merely thinking about something doesn't work. What you do to make your thoughts an "action plan" will have everything to do with the results you achieve.
For the sake of argument, let's talk about success in terms of finances. Being able to pay your bills, put some away for savings and live comfortably is the goal. The first thing to do is have a mental shift in attitude. So, consider success in the massage industry a game. That's the first thing to think about. As with any game, someone comes out a winner. Everyone wants to be the winner, but not everyone can be. There have to be some losers. Unfortunately, there are a lot of losers in this industry; therapists who, for one reason or another, just can't make a go of it as a career. In my opinion, they have not taken the action steps to realize the success they want.
It's this simple. The winner of the game is the therapist who understands massage marketing and is willing to put the time and effort into it and apply it to their business. These are the action steps necessary to achieve the dream, accomplish the goals and obtain the success you desire. Without this effort and action plan, there is no success.
Amazing statistics support the notion that many more massage therapists can be successful in this industry. There also are statistics indicating the market is becoming saturated, with hundreds of graduates coming out of schools and more schools opening all the time. For example, the AMTA states there are 300,000 massage therapists in the U.S. Additionally, 47 million people received massages last year. No doubt, people are more willing than ever to spend money on their health care, paying to take care of themselves with personal training, chiropractic and massage. Ask yourself, what are you willing to do to tap into these clients and set yourself apart from the sea of other MTs?
The only thing that's going to determine whether you reap the rewards of a great economic time or suffer the pain of a saturated profession is your understanding of massage marketing and your willingness to sharpen your skills every year. That's right, every year. All too often, therapists flock to hands-on classes to sharpen their massage skills. The hope is that this will make them more successful. But this just isn't true. Successful massage therapists are the ones found in the marketing classes or the other practice-management seminars, reading literature on successful businesses and sharpening their business skills to take back to their practices. Once back on their home turf, they put the time and effort into what they've learned in order to apply these newfound skills.
Time and effort seem like vague terms, so let me elaborate with examples. When I say time, I mean about 20 percent of your anticipated client hours. If you want to see 20 clients per week, then four hours should be spent on marketing efforts per week. When I say effort, I mean doing something that might be outside your current comfort zone. Meeting new people and networking are the best ways to boost business. Commit to these things and watch your business and bank account grow.
I want you to be successful. I don't want you to be another statistic, leaving the industry after only three years. Be the therapist willing to learn about massage marketing and devote the energy necessary to achieve the dream of success. Set yourself apart from the others by committing to nothing less. This is my wish for you.
Click here for more information about Jenn Sommermann, LCMT.
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