resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
June, 2008, Vol. 08, Issue 06
The Winner of the Game
By Jenn Sommermann, LCMT
In my opinion, massage therapists' success rates are incredibly low. Of course, success means different things to different people, but I am talking about the kind of success that means being able to pay your bills and still have some funds left over for savings.All too often, I hear my colleagues talk about how difficult it is to make a living in this profession. Many therapists are forced to work a job in another profession to be able to support themselves and their families. There also is evidence to support the fact that many massage therapists leave the industry within three to five years. This is astounding to me, considering it takes a fair amount of time and money to become a massage therapist in the first place. Why are so many therapists not realizing success and leaving the industry too soon?
Attitude plays a large part in the big picture. I believe how you approach something has everything to do with its outcome. There is a mental strategy that might help some of you. It's a shift of mind, but it has very specific actions to back it up. Any mental practice is only as good as the actions that follow. Merely thinking about something doesn't work. What you do to make your thoughts an "action plan" will have everything to do with the results you achieve.
For the sake of argument, let's talk about success in terms of finances. Being able to pay your bills, put some away for savings and live comfortably is the goal. The first thing to do is have a mental shift in attitude. So, consider success in the massage industry a game. That's the first thing to think about. As with any game, someone comes out a winner. Everyone wants to be the winner, but not everyone can be. There have to be some losers. Unfortunately, there are a lot of losers in this industry; therapists who, for one reason or another, just can't make a go of it as a career. In my opinion, they have not taken the action steps to realize the success they want.
It's this simple. The winner of the game is the therapist who understands massage marketing and is willing to put the time and effort into it and apply it to their business. These are the action steps necessary to achieve the dream, accomplish the goals and obtain the success you desire. Without this effort and action plan, there is no success.
Amazing statistics support the notion that many more massage therapists can be successful in this industry. There also are statistics indicating the market is becoming saturated, with hundreds of graduates coming out of schools and more schools opening all the time. For example, the AMTA states there are 300,000 massage therapists in the U.S. Additionally, 47 million people received massages last year. No doubt, people are more willing than ever to spend money on their health care, paying to take care of themselves with personal training, chiropractic and massage. Ask yourself, what are you willing to do to tap into these clients and set yourself apart from the sea of other MTs?
The only thing that's going to determine whether you reap the rewards of a great economic time or suffer the pain of a saturated profession is your understanding of massage marketing and your willingness to sharpen your skills every year. That's right, every year. All too often, therapists flock to hands-on classes to sharpen their massage skills. The hope is that this will make them more successful. But this just isn't true. Successful massage therapists are the ones found in the marketing classes or the other practice-management seminars, reading literature on successful businesses and sharpening their business skills to take back to their practices. Once back on their home turf, they put the time and effort into what they've learned in order to apply these newfound skills.
Time and effort seem like vague terms, so let me elaborate with examples. When I say time, I mean about 20 percent of your anticipated client hours. If you want to see 20 clients per week, then four hours should be spent on marketing efforts per week. When I say effort, I mean doing something that might be outside your current comfort zone. Meeting new people and networking are the best ways to boost business. Commit to these things and watch your business and bank account grow.
I want you to be successful. I don't want you to be another statistic, leaving the industry after only three years. Be the therapist willing to learn about massage marketing and devote the energy necessary to achieve the dream of success. Set yourself apart from the others by committing to nothing less. This is my wish for you.
Click here for previous articles by Jenn Sommermann, LCMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.