resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
June, 2008, Vol. 08, Issue 06
The Winner of the Game
By Jenn Sommermann, LCMT
In my opinion, massage therapists' success rates are incredibly low. Of course, success means different things to different people, but I am talking about the kind of success that means being able to pay your bills and still have some funds left over for savings.All too often, I hear my colleagues talk about how difficult it is to make a living in this profession. Many therapists are forced to work a job in another profession to be able to support themselves and their families. There also is evidence to support the fact that many massage therapists leave the industry within three to five years. This is astounding to me, considering it takes a fair amount of time and money to become a massage therapist in the first place. Why are so many therapists not realizing success and leaving the industry too soon?
Attitude plays a large part in the big picture. I believe how you approach something has everything to do with its outcome. There is a mental strategy that might help some of you. It's a shift of mind, but it has very specific actions to back it up. Any mental practice is only as good as the actions that follow. Merely thinking about something doesn't work. What you do to make your thoughts an "action plan" will have everything to do with the results you achieve.
For the sake of argument, let's talk about success in terms of finances. Being able to pay your bills, put some away for savings and live comfortably is the goal. The first thing to do is have a mental shift in attitude. So, consider success in the massage industry a game. That's the first thing to think about. As with any game, someone comes out a winner. Everyone wants to be the winner, but not everyone can be. There have to be some losers. Unfortunately, there are a lot of losers in this industry; therapists who, for one reason or another, just can't make a go of it as a career. In my opinion, they have not taken the action steps to realize the success they want.
It's this simple. The winner of the game is the therapist who understands massage marketing and is willing to put the time and effort into it and apply it to their business. These are the action steps necessary to achieve the dream, accomplish the goals and obtain the success you desire. Without this effort and action plan, there is no success.
Amazing statistics support the notion that many more massage therapists can be successful in this industry. There also are statistics indicating the market is becoming saturated, with hundreds of graduates coming out of schools and more schools opening all the time. For example, the AMTA states there are 300,000 massage therapists in the U.S. Additionally, 47 million people received massages last year. No doubt, people are more willing than ever to spend money on their health care, paying to take care of themselves with personal training, chiropractic and massage. Ask yourself, what are you willing to do to tap into these clients and set yourself apart from the sea of other MTs?
The only thing that's going to determine whether you reap the rewards of a great economic time or suffer the pain of a saturated profession is your understanding of massage marketing and your willingness to sharpen your skills every year. That's right, every year. All too often, therapists flock to hands-on classes to sharpen their massage skills. The hope is that this will make them more successful. But this just isn't true. Successful massage therapists are the ones found in the marketing classes or the other practice-management seminars, reading literature on successful businesses and sharpening their business skills to take back to their practices. Once back on their home turf, they put the time and effort into what they've learned in order to apply these newfound skills.
Time and effort seem like vague terms, so let me elaborate with examples. When I say time, I mean about 20 percent of your anticipated client hours. If you want to see 20 clients per week, then four hours should be spent on marketing efforts per week. When I say effort, I mean doing something that might be outside your current comfort zone. Meeting new people and networking are the best ways to boost business. Commit to these things and watch your business and bank account grow.
I want you to be successful. I don't want you to be another statistic, leaving the industry after only three years. Be the therapist willing to learn about massage marketing and devote the energy necessary to achieve the dream of success. Set yourself apart from the others by committing to nothing less. This is my wish for you.
Click here for previous articles by Jenn Sommermann, LCMT.
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