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Massage Today
June, 2008, Vol. 08, Issue 06

For the Good of the Profession

By Angie Patrick

In my experience working in the massage industry, few things have brought me as much joy as the creation and growth of the Sanctuary project. I am extremely proud of the awareness the Sanctuary has brought to the need for support of massage therapy research.

Massage Warehouse has been proud to present the Sanctuary for the past three years, and each year it grows in popularity. It also raises the awareness that fundraising is vital for massage research.

Why is massage therapy research so important? Research gives medical validity to the things most therapists already know in their hearts. Simply put, touch heals. And with the continued research, the crusade to make massage therapy mainstream becomes an ever-increasing reality.

This is one of the driving forces behind the Sanctuary, a fundraising event for massage therapy research. The Florida State Massage Therapy Association will host the 2008 Sanctuary in the exhibit hall at the beautiful Boca Raton Resort and Club during its annual convention from July 3-5, with all proceeds to benefit the Touch Research Institute at the University of Miami. Dr. Tiffany Field's research for the effects of massage on premature children will receive every penny of the proceeds.

As a parent of a severely premature child, I am abundantly aware of the benefit of touch and how it can help speed the development of and improvement in the health of these precious and incredibly fragile babies. Through my own experience, as well as through the growth and progress of my own daughter, I am living testament to the importance of research and the support we all must provide.

At the Sanctuary in Boca Raton, you will experience an oasis of calm in an exciting and action-packed exhibit hall. For your tax-deductible donation of $10, you can indulge in one of many 10-minute rejuvenating and soothing mini spa treatments designed to restore your balance and serenity on a personal level.

You can choose from a host of treatments such as stone massage for the feet, basic foot massage, exfoliation, hot/cold contrast, Thai herbal-ball treatments and a rejuvenating facelift massage. You can use these protocols as an additional treatment option at the end of any massage session and increase your income. Not only does this give you an opportunity to see the products you purchase from the client perspective, but you also might learn new, easy-to-implement protocols to broaden your treatment offerings.

The Sanctuary movement truly has taken the nation by a storm. We have presented the Sanctuary in Orlando, Cincinnati, Atlanta, Los Angeles and New York with tremendous success, and we now look forward to the next presentation in beautiful Boca Raton. We also will present this event at the AMTA national convention in Phoenix later this year!

I am committed to raising awareness and funding research in the field of massage therapy, just as I am committed to assisting therapists in increasing their income. I am fortunate to have the support of Scrip Companies in this passion, as well as the kindness and generosity of all our event partners including Bon Vital, Darien Lourde, FSMTA, Performance Health, Massage Today and Soothing Touch, just to name a few. We also would like to recognize and offer our appreciation to the therapists who donate their time and money to help facilitate and enjoy the services provided. 

The importance of massage therapy research is important to each and every member of this industry, from students to practitioners; from product suppliers to vendors and manufacturers. Each part of the overall industry benefits when massage becomes more readily recognized as having true therapeutic value and grows in stature in the regular medical community. We urge you to become involved in your own community and learn how you can help. It's through programs such as the Sanctuary, as well as your own individual participation, that will ensure the growth of our profession in years to come.

Click here for previous articles by Angie Patrick.


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