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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
June, 2008, Vol. 08, Issue 06
For the Good of the Profession
By Angie Patrick
In my experience working in the massage industry, few things have brought me as much joy as the creation and growth of the Sanctuary project. I am extremely proud of the awareness the Sanctuary has brought to the need for support of massage therapy research.Massage Warehouse has been proud to present the Sanctuary for the past three years, and each year it grows in popularity. It also raises the awareness that fundraising is vital for massage research.
Why is massage therapy research so important? Research gives medical validity to the things most therapists already know in their hearts. Simply put, touch heals. And with the continued research, the crusade to make massage therapy mainstream becomes an ever-increasing reality.
This is one of the driving forces behind the Sanctuary, a fundraising event for massage therapy research. The Florida State Massage Therapy Association will host the 2008 Sanctuary in the exhibit hall at the beautiful Boca Raton Resort and Club during its annual convention from July 3-5, with all proceeds to benefit the Touch Research Institute at the University of Miami. Dr. Tiffany Field's research for the effects of massage on premature children will receive every penny of the proceeds.
As a parent of a severely premature child, I am abundantly aware of the benefit of touch and how it can help speed the development of and improvement in the health of these precious and incredibly fragile babies. Through my own experience, as well as through the growth and progress of my own daughter, I am living testament to the importance of research and the support we all must provide.
At the Sanctuary in Boca Raton, you will experience an oasis of calm in an exciting and action-packed exhibit hall. For your tax-deductible donation of $10, you can indulge in one of many 10-minute rejuvenating and soothing mini spa treatments designed to restore your balance and serenity on a personal level.
You can choose from a host of treatments such as stone massage for the feet, basic foot massage, exfoliation, hot/cold contrast, Thai herbal-ball treatments and a rejuvenating facelift massage. You can use these protocols as an additional treatment option at the end of any massage session and increase your income. Not only does this give you an opportunity to see the products you purchase from the client perspective, but you also might learn new, easy-to-implement protocols to broaden your treatment offerings.
The Sanctuary movement truly has taken the nation by a storm. We have presented the Sanctuary in Orlando, Cincinnati, Atlanta, Los Angeles and New York with tremendous success, and we now look forward to the next presentation in beautiful Boca Raton. We also will present this event at the AMTA national convention in Phoenix later this year!
I am committed to raising awareness and funding research in the field of massage therapy, just as I am committed to assisting therapists in increasing their income. I am fortunate to have the support of Scrip Companies in this passion, as well as the kindness and generosity of all our event partners including Bon Vital, Darien Lourde, FSMTA, Performance Health, Massage Today and Soothing Touch, just to name a few. We also would like to recognize and offer our appreciation to the therapists who donate their time and money to help facilitate and enjoy the services provided.
The importance of massage therapy research is important to each and every member of this industry, from students to practitioners; from product suppliers to vendors and manufacturers. Each part of the overall industry benefits when massage becomes more readily recognized as having true therapeutic value and grows in stature in the regular medical community. We urge you to become involved in your own community and learn how you can help. It's through programs such as the Sanctuary, as well as your own individual participation, that will ensure the growth of our profession in years to come.
Click here for more information about Angie Patrick.
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