Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
June, 2008, Vol. 08, Issue 06
The Importance of Research
As massage continues its trend of mainstream integration, the importance of "homegrown" research can't be overlooked.
By Kathryn Feather, Senior Associate Editor
The massage and bodywork profession has experienced tremendous growth in recent years.Qualified therapists truly are making their presence known in hospitals, rehabilitation centers, retirement communities, spas and the world of professional sports and theater. Therapeutic and noninvasive in nature, more and more individuals - both men and women - are looking to massage to relieve a variety of health issues from back and neck pain to headaches and stress relief. No longer just a luxury, consumers are making massage a part of their health care regimen.
According to the most recent AMTA consumer survey, almost one in five adult Americans (19 percent) report discussing massage therapy with their doctors or health care providers; of those 19 percent, more than half (58 percent) said their doctor strongly recommended or encouraged it; and more than half of massage therapists (63 percent) receive referrals from other health care professionals.
This could prove to be an important trend. As the baby boomer population looks to extend their active lifestyles, massage has the opportunity to become a major component in the health care of aging America. However, this also leads to some interesting questions regarding the future of the profession. How do consumers know when to use massage therapy as an option? More importantly, when do health care professionals know to recommend massage to a patient? The answer to both of these questions lies in research. More research into the effectiveness of massage can educate both the public and mainstream medicine, which can then lead to more referrals and more business for individual therapists.
The Massage Therapy Foundation recognizes the value of massage research and has provided support for such projects through conferences, funding and educational resources. Recently, the foundation announced the launch of a peer-reviewed journal, the International Journal of Therapeutic Massage and Bodywork: Research Education & Practice. The journal has the potential to open up several doors for the profession in terms of providing a forum for the discussion and presentation of valuable research.
Several organizations also have provided financial assistance to the foundation's efforts for more research. In the fall of 2007, ABMP presented the foundation with a $10,000 grant in support of research, as well as making the lead grant of $15,000 to help gain medical recognition of massage therapy as a treatment for low back pain. The latter gift represented one-fourth of the funds needed to advance a review under the auspices of the National Institutes of Health (NIH) Office of Medical Applications of Research. The NCBTMB recently donated $50,000 to the foundation's research efforts.
The AMTA has been providing financial support to the foundation since its inception in 1990. In fiscal year 2007-2008, the AMTA donated a total of $383,809 and in fiscal year 2008-2009, it donated a total of $494,229 in both cash grants and in-kind donated services.
"AMTA remains committed to supporting scientific research on the use, safety and efficacy of therapeutic massage. We look forward to massage therapy practice being informed by an expanding body of quality research. The Massage Therapy Foundation is a valuable source for research information and AMTA is proud of its financial support of the Foundation's work," says AMTA President M.K. Brennan.
"The AMTA and the Massage Therapy Foundation share an interest in advancing the massage therapy profession through evidence-informed scientific research, research literacy and research capacity. As a core funder of the Foundation, AMTA is acting on its mission to serve our members while advancing the art, science and practice of massage therapy," adds Glenath Moyle, AMTA representative to the Massage Therapy Foundation and member of the foundation board of trustees.
An argument certainly can be made that research has helped advance the profession. Evidence of this can be found in the increase in therapists hired at hospitals utilizing massage for both inpatient and outpatient services. According to the AMTA consumer survey, the number of hospitals offering massage therapy has increased by 30 percent in two years (from 2004 to 2006); of the hospitals that have massage therapy programs, 71 percent indicate they offer massage for patient stress management and comfort, while more than two-thirds (67 percent) utilize massage for pain management; and 67 percent of hospitals with massage therapy programs offer massage to their staff for stress management. The consumer survey also found that more than half of adult Americans (59 percent) would like to see their insurance cover massage therapy.
The Touch Research Institute also provides relevant research to the public and the massage profession. Director Tiffany Field, PhD, shared the two most current projects TRI is working on: massage therapy to prevent prematurity, and massage therapy to increase bone density and growth in preterm infants. "We need to continue conducting underlying mechanism studies to persuade the medical community and the insurance companies that every pregnant woman needs massage and every preemie needs massage," said Dr. Field.
The current trend in research these days is that findings must be evidence-based. This can sometimes cause conflict within the profession, as many see massage as a fluid process that changes as the needs of the client change during a session. Those in allopathic medicine might not understand this argument, as they generally look only at the hard data to determine their opinions and recommendations.
It's important to recognize that massage therapy is not the only profession to experience this gap in clinical understanding. Chiropractic was in this same position in the 1970s and, to some degree, acupuncture and traditional Chinese medicine faces this dilemma as well. So, how does the massage profession bridge this communication gap?
With the forward momentum of this research trend, it might be time to take a page out of the chiropractic playbook and learn to speak the clinical language so popular with allopathic medicine. With more and more consumers finding their research on the Internet, it might be the right time for a digital repository for massage research. As more consumers become armed with this relevant, research-backed information, it will become increasingly difficult for their general practitioners to discount the relevance of massage therapy to a patient's health and well-being. Therapists already know massage is much safer and less invasive than prescription drugs or surgery.
What would the profession look like if MDs, public health officials, biologists and chemists became certified massage therapists and began incorporating massage modalities into their research on cancer, heart disease, stroke and chronic pain? What if more and more therapists advanced their education and incorporated massage and bodywork into their postsecondary educational goals? Could working with the NIH and receiving sought-after grant money be far behind?
As more "homegrown," evidence-based research becomes available to the general public and to the mainstream medical community, consumers are going to demand the best health care they can get their hands on. Wouldn't it be great if massage therapy was near the top of the list?
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