Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
May, 2008, Vol. 08, Issue 05
Simple Answers Create Positive Results
By David Kent, LMT, NCTMB
Addressing the pain and discomfort associated with trigger points is one of the most common complaints massage therapists deal with in the treatment room. It's not uncommon, for example, to palpate a trigger point in the upper trapezius, sternocleidomastoid or suboccipital muscles, which produces a referred phenomenon to a completely different area of the body, such as the head.
When trigger points refer into the head, the phenomenon often is described as pain, headache, pressure, tingling and/or numbness. Although clients often are surprised at this phenomenon, most are thrilled when I am able to isolate and treat the trigger point. Occasionally, however, a client might show distress at this discovery and say something like, "I'm all screwed up," "I'm wired wrong" or "I'm weird." In this article, I will share simple solutions for addressing these types of comments in ways that will help empower your clients to have a more positive attitude and take a more proactive approach to their health care.
The mental image we have of ourselves is important, especially when it comes to our health and well-being. I don't want my clients to believe they are "screwed up" or "wired wrong." To help transform this negative mindset, I educate my clients to help them establish a new understanding about the processes taking place inside their bodies. Part of this includes suggesting more appropriate labels to describe what is happening. For example, I might say, "You are not all screwed up or wired wrong. The patterns you're experiencing are typical of many people with trigger points." Then, as I explain to the patient how trigger points are formed, I simultaneously use laminated trigger-point charts to demonstrate the path and the pattern of the trigger points. I always use a wet-erase marker to circle the trigger point patterns right on the chart. This is an easy method, and the marker can be wiped off using a wet paper towel (Figure 1).
Since "a picture is worth a thousand words," postural photos are another useful visual aid. Postural photos allow both the client and the therapist to see and assess the client's posture patterns and identify specific problems, such as a high-shoulder or forward-head posture (Figure 2). Photos show clients the structural stress placed on their muscles; this also usually corresponds to the presence of trigger points in the same musculature.
Offering a thorough explanation while using a visual aid helps the client achieve a greater understanding of the body's physiological reactions and causes of their pain. Additionally, clients who can "see" their problem via a chart or a photograph will not only understand it better; they also will have the knowledge to influence their situation and take an active role in their health care. For more about using visual aids, read my article, "Charting Progress: Visuals for Success," in the February 2008 issue of Massage Today, where I share how to integrate visual aids into any massage environment, whether it's a medical, clinical, spa or outcall setting.
Simple Solutions for Empowering Your Clients
The next time one of your clients says they feel "all screwed up" or "wired wrong," try using one of the following quotes to help create a more positive outlook:
Finally, create a positive environment and maintain a positive attitude for your clients. Let your clients know they are not alone; that many people suffer from conditions similar to theirs; and that you have successfully helped many before them. While we as massage therapists may clearly understand what a client is experiencing, we can't assume the client has the same level of understanding. Remember to communicate openly and with compassion. This can work wonders on a client's mental outlook and also can help make them more comfortable in the treatment room.
Obviously, there are going to be situations we can't help. Perhaps a client's condition is structural, too advanced, genetic, etc. In these cases, we just do the best we can by providing the best treatment we know how and educating our clients about the importance of self-care, such as drinking water, getting quality sleep, eating nutritious foods, exercising, maintaining good posture and keeping a positive outlook. While we might not be able to help everyone in every situation, those we can help within the scope of our training will sincerely appreciate our efforts.
Click here for more information about David Kent, LMT, NCTMB.
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