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Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
April, 2008, Vol. 08, Issue 04
The Ultimate Source of Your Practice Success
By Kevin Doherty, LAc, MS
What is the single greatest determinant in the success of your massage practice? The economy? Your skill set? How many people you know? How well you market your services? If you answered none of the above, you are correct. So, what is the answer? I'll get to that in a second.
First, let me tell you a story about how I built my acupuncture practice (the same principles apply to your massage practice) in a few short months and have continued to grow for the past several years. First of all, let me say up front that I am not a networker. I am fairly introverted and would never consider standing on a street corner handing out 1,000 cards to everyone who walked by or introduce myself to strangers who are in obvious need of my services. Some people have become successful using such approaches, but I have not.
Second, I also should say that I have not spent thousands of dollars on marketing my practice. I have never done display ads or direct mailings. I have always managed to keep my marketing costs extremely low. While I have made a commitment to market my services in a variety of cheap and creative ways, I don't really see this as the single greatest determinant for my success.
The single greatest determinant of your success is what is taking place in your own mind. How you perceive yourself and your services will set the foundation for how successful you are as a massage therapist. If your core belief system is that you are the "go-to" person for massage therapy in your area, this will be reflected back to you in the form of clients who eagerly seek out your services. If you believe the market is saturated or it's really hard to make it then guess what the universe will reinforce back to you?
What we are talking about here is the law of attraction, which has been accepted as a universal truth in quantum physics. The basic idea here is that the universe always is mirroring back to us what we believe to be true. If we believe in abundance, we will attract abundant circumstances. If we believe in scarcity, we will attract circumstances of hardship.
Whatever its cause, a crucial step to boundless success is relinquishing beliefs of scarcity, competition and struggle. There are many massage therapists out there who have done all the right things to market their practice; know they are good at what they do; and have a passion for their craft. But they still haven't even scraped the surface of their actual potential for practice success. This endlessly frustrating trend drives many healing arts practitioners out of business, convinced that it's simply impossible to make a decent living. Their beliefs are sending out an energetic frequency that attracts back to them the opposite of what they really want.
So, how do we cultivate a prosperity mentality and align ourselves with the magnetics of abundance and success? First, we have to be really honest with ourselves and identify any tendency we have to sabotage our success based on our perceptions and beliefs. This is a huge part of healing this core obstacle to success. If we are aware of deflating beliefs, their hold on us is immediately weakened. The next step is simply choosing to adopt a radically new perspective on our situation regardless of what is showing up in the external world.
Keeping it practical means that if we are only seeing two clients per week, we visualize, feel and expect 20 clients per week. We take our focus off of how frustrating and stressful it is to be seeing so few clients and we put our focus on the potential of 20 clients per week as if it is happening already.Visualize, feel and be the fruition of your practice goals as if they are happening already. No separation, no point in the future when it may happen - it's here already. If you do this all of the time and combine it with the right marketing strategies, you inevitably will attract a flood of clients to your practice. This is the ultimate source of your practice success.
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