resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Business Lesson #1: Adapt or Else
My wife and I recently enjoyed an excellent meal at a restaurant recommended by some friends. We often have concerns about restaurant recommendations, as many have been disappointing.
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
How to Find and Fix TL Nerve Impingements
The thoracolumbar junction (TLJ) and the peripheral sensory nerves that exit from it are frequent, important and rarely recognized sources of lower back, pelvic and hip pain. Let's outline a clear exam protocol for diagnosing the problem.
Musculoskeletal Disorders Take Center Stage
Looking for the latest on the musculoskeletal pain epidemic and the increasing premium placed on preventive strategies including chiropractic? Check out The Impact of Musculoskeletal Disorders on Americans – Opportunities for Action.
Vitamin D Fails to Help Knee OA? The Proper Perspective
The March 8, 2016 issue of JAMA includes a study about vitamin D supplementation for osteoarthritis of the knee. This is a really weird study.
Essentials of Assessment: The Squat
The squat is a simple, fast and functional tool to evaluate patient symmetry and function. As simple and easy as it is to implement, it can yield considerable amounts of valuable, clinically relevant information.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
News in Brief
A Moment of Silence for Dr. Stephen Press; New ACA President Elected; F4CP Offers New MemBership Benefit.
The IME System: A Current Public Health Risk and Solutions That Are Working
I strongly believe in the independent medical examination (IME) system. There are far too many doctors in every profession who are not following E&M protocols and never claim MMI (maximum medical improvement) has occurred for their patients, which has caused financial stress for many private and public carriers.
The Power of Eccentric Exercise: Hamstring Injury Prevention and Rehab
For almost 20 years, I've worked with professional athletes who make a living by running really fast. It goes without saying that hamstring injury (HSI) prevention and rehabilitation is a big part of what they expect from a sports chiropractor.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
Recording and Appropriate Billing of Timed Physical Medicine Services
There is a common misunderstanding about timed therapy services and although you do have some knowledge of timed service documentation, based on your comment on the 8-minute rule, your understanding is correct, but incomplete.
Transparency is Key at ASA First Annual Meeting
On March 4th and 5th the American Society of Acupuncturists (ASA) held a successful first annual meeting in Albuquerque, New Mexico.
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
April, 2008, Vol. 08, Issue 04
The Ultimate Source of Your Practice Success
By Kevin Doherty, LAc, MS
What is the single greatest determinant in the success of your massage practice? The economy? Your skill set? How many people you know? How well you market your services? If you answered none of the above, you are correct. So, what is the answer? I'll get to that in a second.
First, let me tell you a story about how I built my acupuncture practice (the same principles apply to your massage practice) in a few short months and have continued to grow for the past several years. First of all, let me say up front that I am not a networker. I am fairly introverted and would never consider standing on a street corner handing out 1,000 cards to everyone who walked by or introduce myself to strangers who are in obvious need of my services. Some people have become successful using such approaches, but I have not.
Second, I also should say that I have not spent thousands of dollars on marketing my practice. I have never done display ads or direct mailings. I have always managed to keep my marketing costs extremely low. While I have made a commitment to market my services in a variety of cheap and creative ways, I don't really see this as the single greatest determinant for my success.
The single greatest determinant of your success is what is taking place in your own mind. How you perceive yourself and your services will set the foundation for how successful you are as a massage therapist. If your core belief system is that you are the "go-to" person for massage therapy in your area, this will be reflected back to you in the form of clients who eagerly seek out your services. If you believe the market is saturated or it's really hard to make it then guess what the universe will reinforce back to you?
What we are talking about here is the law of attraction, which has been accepted as a universal truth in quantum physics. The basic idea here is that the universe always is mirroring back to us what we believe to be true. If we believe in abundance, we will attract abundant circumstances. If we believe in scarcity, we will attract circumstances of hardship.
Whatever its cause, a crucial step to boundless success is relinquishing beliefs of scarcity, competition and struggle. There are many massage therapists out there who have done all the right things to market their practice; know they are good at what they do; and have a passion for their craft. But they still haven't even scraped the surface of their actual potential for practice success. This endlessly frustrating trend drives many healing arts practitioners out of business, convinced that it's simply impossible to make a decent living. Their beliefs are sending out an energetic frequency that attracts back to them the opposite of what they really want.
So, how do we cultivate a prosperity mentality and align ourselves with the magnetics of abundance and success? First, we have to be really honest with ourselves and identify any tendency we have to sabotage our success based on our perceptions and beliefs. This is a huge part of healing this core obstacle to success. If we are aware of deflating beliefs, their hold on us is immediately weakened. The next step is simply choosing to adopt a radically new perspective on our situation regardless of what is showing up in the external world.
Keeping it practical means that if we are only seeing two clients per week, we visualize, feel and expect 20 clients per week. We take our focus off of how frustrating and stressful it is to be seeing so few clients and we put our focus on the potential of 20 clients per week as if it is happening already.Visualize, feel and be the fruition of your practice goals as if they are happening already. No separation, no point in the future when it may happen - it's here already. If you do this all of the time and combine it with the right marketing strategies, you inevitably will attract a flood of clients to your practice. This is the ultimate source of your practice success.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.