resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
April, 2008, Vol. 08, Issue 04
The Ultimate Source of Your Practice Success
By Kevin Doherty, LAc, MS
What is the single greatest determinant in the success of your massage practice? The economy? Your skill set? How many people you know? How well you market your services? If you answered none of the above, you are correct. So, what is the answer? I'll get to that in a second.
First, let me tell you a story about how I built my acupuncture practice (the same principles apply to your massage practice) in a few short months and have continued to grow for the past several years. First of all, let me say up front that I am not a networker. I am fairly introverted and would never consider standing on a street corner handing out 1,000 cards to everyone who walked by or introduce myself to strangers who are in obvious need of my services. Some people have become successful using such approaches, but I have not.
Second, I also should say that I have not spent thousands of dollars on marketing my practice. I have never done display ads or direct mailings. I have always managed to keep my marketing costs extremely low. While I have made a commitment to market my services in a variety of cheap and creative ways, I don't really see this as the single greatest determinant for my success.
The single greatest determinant of your success is what is taking place in your own mind. How you perceive yourself and your services will set the foundation for how successful you are as a massage therapist. If your core belief system is that you are the "go-to" person for massage therapy in your area, this will be reflected back to you in the form of clients who eagerly seek out your services. If you believe the market is saturated or it's really hard to make it then guess what the universe will reinforce back to you?
What we are talking about here is the law of attraction, which has been accepted as a universal truth in quantum physics. The basic idea here is that the universe always is mirroring back to us what we believe to be true. If we believe in abundance, we will attract abundant circumstances. If we believe in scarcity, we will attract circumstances of hardship.
Whatever its cause, a crucial step to boundless success is relinquishing beliefs of scarcity, competition and struggle. There are many massage therapists out there who have done all the right things to market their practice; know they are good at what they do; and have a passion for their craft. But they still haven't even scraped the surface of their actual potential for practice success. This endlessly frustrating trend drives many healing arts practitioners out of business, convinced that it's simply impossible to make a decent living. Their beliefs are sending out an energetic frequency that attracts back to them the opposite of what they really want.
So, how do we cultivate a prosperity mentality and align ourselves with the magnetics of abundance and success? First, we have to be really honest with ourselves and identify any tendency we have to sabotage our success based on our perceptions and beliefs. This is a huge part of healing this core obstacle to success. If we are aware of deflating beliefs, their hold on us is immediately weakened. The next step is simply choosing to adopt a radically new perspective on our situation regardless of what is showing up in the external world.
Keeping it practical means that if we are only seeing two clients per week, we visualize, feel and expect 20 clients per week. We take our focus off of how frustrating and stressful it is to be seeing so few clients and we put our focus on the potential of 20 clients per week as if it is happening already.Visualize, feel and be the fruition of your practice goals as if they are happening already. No separation, no point in the future when it may happen - it's here already. If you do this all of the time and combine it with the right marketing strategies, you inevitably will attract a flood of clients to your practice. This is the ultimate source of your practice success.
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