resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
April, 2008, Vol. 08, Issue 04
The Ultimate Source of Your Practice Success
By Kevin Doherty, LAc, MS
What is the single greatest determinant in the success of your massage practice? The economy? Your skill set? How many people you know? How well you market your services? If you answered none of the above, you are correct. So, what is the answer? I'll get to that in a second.
First, let me tell you a story about how I built my acupuncture practice (the same principles apply to your massage practice) in a few short months and have continued to grow for the past several years. First of all, let me say up front that I am not a networker. I am fairly introverted and would never consider standing on a street corner handing out 1,000 cards to everyone who walked by or introduce myself to strangers who are in obvious need of my services. Some people have become successful using such approaches, but I have not.
Second, I also should say that I have not spent thousands of dollars on marketing my practice. I have never done display ads or direct mailings. I have always managed to keep my marketing costs extremely low. While I have made a commitment to market my services in a variety of cheap and creative ways, I don't really see this as the single greatest determinant for my success.
The single greatest determinant of your success is what is taking place in your own mind. How you perceive yourself and your services will set the foundation for how successful you are as a massage therapist. If your core belief system is that you are the "go-to" person for massage therapy in your area, this will be reflected back to you in the form of clients who eagerly seek out your services. If you believe the market is saturated or it's really hard to make it then guess what the universe will reinforce back to you?
What we are talking about here is the law of attraction, which has been accepted as a universal truth in quantum physics. The basic idea here is that the universe always is mirroring back to us what we believe to be true. If we believe in abundance, we will attract abundant circumstances. If we believe in scarcity, we will attract circumstances of hardship.
Whatever its cause, a crucial step to boundless success is relinquishing beliefs of scarcity, competition and struggle. There are many massage therapists out there who have done all the right things to market their practice; know they are good at what they do; and have a passion for their craft. But they still haven't even scraped the surface of their actual potential for practice success. This endlessly frustrating trend drives many healing arts practitioners out of business, convinced that it's simply impossible to make a decent living. Their beliefs are sending out an energetic frequency that attracts back to them the opposite of what they really want.
So, how do we cultivate a prosperity mentality and align ourselves with the magnetics of abundance and success? First, we have to be really honest with ourselves and identify any tendency we have to sabotage our success based on our perceptions and beliefs. This is a huge part of healing this core obstacle to success. If we are aware of deflating beliefs, their hold on us is immediately weakened. The next step is simply choosing to adopt a radically new perspective on our situation regardless of what is showing up in the external world.
Keeping it practical means that if we are only seeing two clients per week, we visualize, feel and expect 20 clients per week. We take our focus off of how frustrating and stressful it is to be seeing so few clients and we put our focus on the potential of 20 clients per week as if it is happening already.Visualize, feel and be the fruition of your practice goals as if they are happening already. No separation, no point in the future when it may happen - it's here already. If you do this all of the time and combine it with the right marketing strategies, you inevitably will attract a flood of clients to your practice. This is the ultimate source of your practice success.
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