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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
April, 2008, Vol. 08, Issue 04
Oklahoma Introduces Massage Bill
By Kathryn Feather, Senior Associate Editor
On Feb. 4, Republican Rep. Denney Lee introduced to the Oklahoma legislature House Bill 3199, the Massage Therapy Practice Act, which provides licensure for the state's therapists and massage schools. Revised after some controversial language was removed, the bill will go into effect Oct. 1, 2008, if passed.
Under the original version of the bill, nonresident members of the American Massage Therapy Association (AMTA) - and only the AMTA - would have been exempt from state oversight. This prompted the Associated Bodywork and Massage Professionals (ABMP) to express its concerns and objections over this word choice to AMTA Oklahoma chapter Government Relations Chair Scott Rayburn. ABMP also issued a statement to its members which read, in part, "[T]he language also exempting a practitioner described 'as a member of a nonprofit organization which is tax exempt under 26 United States Codes Annotated, Sec. 501(c) (Internal Revenue Code)' takes it a step too far. Because of the AMTA's technical tax status as tax exempt, AMTA members from out of state would be able to practice without a license in Oklahoma while other out-of-state practitioners could not. This is unacceptable and discriminatory." According to Rayburn and the AMTA, "We've modified the language in the bill to accommodate them. We struck that whole sentence regarding the tax-exempt status."
If passed in October, the bill establishes the creation of a seven-member Oklahoma Massage Therapy Advisory Committee under the authority of the Oklahoma State Board of Health. According to the bill, these seven members will be appointed as follows:
"Two members who shall be licensed massage therapists with at least three (3) years of massage therapy practice and who are actively engaged in the practice of massage therapy during the members' tenure shall be appointed by the Speaker of the Oklahoma House of Representatives for terms of four (4) years. ... Two members who shall be licensed massage therapists with at least three (3) years of massage therapy practice and who are actively engaged in the practice of massage therapy during the members' tenure shall be appointed by the President Pro Tempore of the State Senate for terms of four (4) years. ... Three members shall be appointed by the Governor for terms of four (4) years as follows: a. one member shall be a medical doctor or doctor of osteopathy with no financial interest, direct or indirect, in the profession of massage therapy ... b. one member shall be a licensed massage therapy school instructor ... c. one member shall be a member of the public who has not been licensed and has no financial interest, direct or indirect, in the profession of massage therapy."
Also according to the bill, the committee will serve to advise the board about "scope and standards of practice; licensure requirements, examination requirements, exceptions thereto, renewal requirements, temporary licensure and endorsement or reciprocity requirements; methods and requirements for ensuring the continued competence of licensed persons; grounds for probation, revocation or suspension of license and reinstatement provisions; fees; and other matters which may pertain to the practice of massage."
The bill also states that, "Individuals practicing massage under this act shall not perform any of the following: diagnosis of illness or disease; high-velocity, low-amplitude thrust; electrical stimulation; application of ultrasound; use of any technique that interrupts or breaks the skin; or prescribing medicines."
Emergency response is an increasingly important facet of the massage profession. The bill addresses the possibility that practitioners from other states could be present and offer massage services during an emergency. "Any nonresident person holding a current license, registration or certification in massage therapy from another state or recognized national certification system determined as acceptable by the Board when temporarily present in this state for the purpose of providing massage therapy services as part of an emergency response team working in conjunction with disaster relief officials or at special events such as conventions, sporting events, educational field trips, conferences, traveling shows or exhibitions."
The bill also stipulates certain bodywork practices that are exempted from the law including Asian bodywork, acupressure, jin shin do, qigong, reiki, shiatsu, tuina, polarity therapy, Rolfing, Hellerwork, soma neuromuscular integration, Feldenkrais, Rolf movement integration, Trager work and body-mind centering.For more information or to view the revised text of the bill, visit www.okcoalition.org. Contact the AMTA at www.amtamassage.org and the ABMP at www.abmp.com.
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