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The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
April, 2008, Vol. 08, Issue 04
Five Fundamentals for Building Your Massage Business, Part 2
By Cary Bayer
In the previous installment of this column, we explored four of the first five fundamental S's of success: knowledge of self, strategy, serenity and sales effectiveness. In this article, we'll examine the fifth and final S - successful thinking.
Success is a function of our attitude. As positive-thinking guru Norman Vincent Peale said, "Change your thoughts and you change your world." You ate 20,000 meals at your parents' dining room table, where money was a major topic of conversation. You learned many limited ideas there, as if they were reality.
Here are some common ones: There isn't enough money because it doesn't grow on trees. Money is dirty and corrupts. Rich people are greedy, poor people are selfless. You have to do things you don't like to get money. You won't get paid much to do what you love. Money is for men. Life is a struggle.
There are three other biggies. The first is so universal - I've seen it in students from all over the world. Don't take money from strangers. Don't take money from family. Don't take money from friends. So I ask, who is left? Known enemies?
That's why you've turned bosses, clients or customers into known enemies. But don't despair. I have a technique to transform limiting beliefs. First, I want to show you how to receive, because parental training about receiving money has confused the act of receiving itself. It's important for LMTs - masters at giving - to learn how to receive. You voluntarily massage politicians, marathoners and Olympians. Now it's time to master receiving.
If it's difficult receiving appreciation, it's also difficult receiving money. In order to prosper, you need to master receiving money. This technique starts by acknowledging someone for a minute:
And so on. After a minute, have the client acknowledge you.
If the client acknowledges your dress, please don't say, "This old thing," or "I got it at Marshalls for 60 percent off." You'll be amazed at how powerful this technique is. Two minutes daily will increase your self-esteem and teach you how to receive appreciation.
Greater self-worth creates greater net worth. You may want peace of mind more than a piece of Berkshire Hathaway, a prominent financial company, but you can have both. You're more effective when not worrying about how to pay this month's mortgage. Confidence and competence create success. I can't teach you competence with massage techniques, but I can teach you confidence. When confidence is overwhelming, others want to be around you, want what you have and will pay you for it.
Babies emanate positive energy. That's one reason you love their presence. Material success - in the Olympics, business or massage - depends on your inner success. I've seen many talented massage therapists quit because they couldn't support themselves. That's a real loss for the world and for them. I don't want that to happen to you.
Basketball's greatest player of all time, Michael Jordan, wouldn't have achieved magnificence on the court or hundreds of millions of dollars in endorsements if he couldn't "go inside," he said, to a place deep within himself and connect with what he called the "truth" of who he was.
To master the inner life, transform negative thinking in your conscious and subconscious minds. "If the subconscious is not 100 percent in sync with the conscious mind, success is not going to happen," said Eddie Murphy.
Athletes succeed on playing fields because they master the mental field. This applies to being the world's greatest bodybuilder just as it does for being California's governor. As Arnold Schwarzenegger said, "The mind is the limit. As long as the mind can envision the fact that you can do something, you can do it as long as you really believe 100 percent."
If you want success as a massage therapist, think successfully and eliminate negative thoughts. Johnny Mercer wrote, "You've got to accentuate the positive. Eliminate the negative. Latch on to the affirmative. Don't mess with Mr. In-between."
This technique creates powerful transformation. Think the thought: "I can prosper and succeed as a massage therapist." Then record the first negative thought that disagrees with it. Let's say that thought is, "Massage therapists don't make much money." We're not focusing on the negative, we're releasing it. These thoughts live in the subconscious.
"A" invokes a reality you desire. "B" releases an obstacle preventing the thought from becoming reality. The next step transforms the limited obstacle with a new affirmation geared specifically to present a larger reality to the smaller part of your mind. Here's a good one: "I'm so magnetic to clients that my schedule is always full."
It's difficult to prosper as a massage therapist when you don't think you can, don't deserve to, aren't smart enough, or aren't talented or experienced enough. Why should people flock to you if you don't think they should? When you're clear you deserve to prosper, think you can, and are smart, talented and skilled enough to, your chances rise significantly.I call this the ABC's of transformation because in three steps it introduces success, eliminates failure in your thinking, and reintroduces success to parts of the mind that entertained failure. We just did one repetition; do 10 daily or, if time prohibits, at least five minutes a day. It's an inner-prosperity aerobics workout.
Click here for more information about Cary Bayer.
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