resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
F4CP Launches New Social Media Campaign
The Foundation for Chiropractic Progress has launched a new service to help member doctors: a social media campaign called "Accelerator."
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
Designing a Fitness Plan (Part 4): Blending Pain Relief With Healthy Aging
Pain relief is still the No. 1 reason patients come to my office. However, most of my patients have other goals as well, such as: "I want to lose 10 to 20 pounds"; "I feel old and want to slow down the aging process"; "My doctor says I am becoming a diabetic and need to exercise"; or "I'm tired and want more energy."
Let's Streamline Your Front Desk
Your front office can be your greatest source of efficiency or a constant bottleneck. Increasing the productivity of this area without sacrificing the quality of patient interaction can be a little tricky.
How Many of Your Patients Have Sarcopenia?
Figure 1 demonstrates the typical appearance of sarcopenia in the paravertebral muscles. Have you considered evaluating your patients for this problem? Sarcopenia is the progressive loss of skeletal muscle mass and function that affects the older population.
Day in the Life of an Advanced-Practice DC
Can you tell us a little about your background in the profession? Why did you want to become a DC? I studied at Boston University from 1968-1972 as a pre-med student majoring in biology.
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
An Alarming Lack of Accountability
Accountability seems to be a lost quality today. The simple act of taking responsibility and doing the right thing just doesn't happen as often as it should. Maybe it is the litigious nature of our society.
Excited to Share the Science of Chiropractic: An Interview With Dr. Heidi Haavik
Dr. Heidi Haavik has become known in the circle of chiropractic researchers as not only a rising star, but also one willing to do research that can have a major impact in the scientific world and how chiropractic is perceived.
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
Misconceptions & Opportunities With Medicare
As I speak around the country on how to properly document Medicare patient encounters, I get questions regarding opting out of Medicare. There are many misconceptions about opting out of Medicare, including just what it means to opt out.
Identify & Adjust the Apex Posterior Sacrum
Low back pain involving an apex posterior sacrum (+θX-axis misalignment) typically presents with signs of lumbosacral joint impingement or facet syndrome.
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
News in Brief
Northwestern Student Honored for Addressing Concussions Head-On; Northwestern Announces New CFO; Life U. to Provide Unique Opportunity.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
Transparency is Key at ASA First Annual Meeting
On March 4th and 5th the American Society of Acupuncturists (ASA) held a successful first annual meeting in Albuquerque, New Mexico.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
April, 2008, Vol. 08, Issue 04
Five Fundamentals for Building Your Massage Business, Part 2
By Cary Bayer
In the previous installment of this column, we explored four of the first five fundamental S's of success: knowledge of self, strategy, serenity and sales effectiveness. In this article, we'll examine the fifth and final S - successful thinking.
Success is a function of our attitude. As positive-thinking guru Norman Vincent Peale said, "Change your thoughts and you change your world." You ate 20,000 meals at your parents' dining room table, where money was a major topic of conversation. You learned many limited ideas there, as if they were reality.
Here are some common ones: There isn't enough money because it doesn't grow on trees. Money is dirty and corrupts. Rich people are greedy, poor people are selfless. You have to do things you don't like to get money. You won't get paid much to do what you love. Money is for men. Life is a struggle.
There are three other biggies. The first is so universal - I've seen it in students from all over the world. Don't take money from strangers. Don't take money from family. Don't take money from friends. So I ask, who is left? Known enemies?
That's why you've turned bosses, clients or customers into known enemies. But don't despair. I have a technique to transform limiting beliefs. First, I want to show you how to receive, because parental training about receiving money has confused the act of receiving itself. It's important for LMTs - masters at giving - to learn how to receive. You voluntarily massage politicians, marathoners and Olympians. Now it's time to master receiving.
If it's difficult receiving appreciation, it's also difficult receiving money. In order to prosper, you need to master receiving money. This technique starts by acknowledging someone for a minute:
And so on. After a minute, have the client acknowledge you.
If the client acknowledges your dress, please don't say, "This old thing," or "I got it at Marshalls for 60 percent off." You'll be amazed at how powerful this technique is. Two minutes daily will increase your self-esteem and teach you how to receive appreciation.
Greater self-worth creates greater net worth. You may want peace of mind more than a piece of Berkshire Hathaway, a prominent financial company, but you can have both. You're more effective when not worrying about how to pay this month's mortgage. Confidence and competence create success. I can't teach you competence with massage techniques, but I can teach you confidence. When confidence is overwhelming, others want to be around you, want what you have and will pay you for it.
Babies emanate positive energy. That's one reason you love their presence. Material success - in the Olympics, business or massage - depends on your inner success. I've seen many talented massage therapists quit because they couldn't support themselves. That's a real loss for the world and for them. I don't want that to happen to you.
Basketball's greatest player of all time, Michael Jordan, wouldn't have achieved magnificence on the court or hundreds of millions of dollars in endorsements if he couldn't "go inside," he said, to a place deep within himself and connect with what he called the "truth" of who he was.
To master the inner life, transform negative thinking in your conscious and subconscious minds. "If the subconscious is not 100 percent in sync with the conscious mind, success is not going to happen," said Eddie Murphy.
Athletes succeed on playing fields because they master the mental field. This applies to being the world's greatest bodybuilder just as it does for being California's governor. As Arnold Schwarzenegger said, "The mind is the limit. As long as the mind can envision the fact that you can do something, you can do it as long as you really believe 100 percent."
If you want success as a massage therapist, think successfully and eliminate negative thoughts. Johnny Mercer wrote, "You've got to accentuate the positive. Eliminate the negative. Latch on to the affirmative. Don't mess with Mr. In-between."
This technique creates powerful transformation. Think the thought: "I can prosper and succeed as a massage therapist." Then record the first negative thought that disagrees with it. Let's say that thought is, "Massage therapists don't make much money." We're not focusing on the negative, we're releasing it. These thoughts live in the subconscious.
"A" invokes a reality you desire. "B" releases an obstacle preventing the thought from becoming reality. The next step transforms the limited obstacle with a new affirmation geared specifically to present a larger reality to the smaller part of your mind. Here's a good one: "I'm so magnetic to clients that my schedule is always full."
It's difficult to prosper as a massage therapist when you don't think you can, don't deserve to, aren't smart enough, or aren't talented or experienced enough. Why should people flock to you if you don't think they should? When you're clear you deserve to prosper, think you can, and are smart, talented and skilled enough to, your chances rise significantly.I call this the ABC's of transformation because in three steps it introduces success, eliminates failure in your thinking, and reintroduces success to parts of the mind that entertained failure. We just did one repetition; do 10 daily or, if time prohibits, at least five minutes a day. It's an inner-prosperity aerobics workout.
Click here for more information about Cary Bayer.
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