resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
April, 2008, Vol. 08, Issue 04
Five Fundamentals for Building Your Massage Business, Part 2
By Cary Bayer
In the previous installment of this column, we explored four of the first five fundamental S's of success: knowledge of self, strategy, serenity and sales effectiveness. In this article, we'll examine the fifth and final S - successful thinking.
Success is a function of our attitude. As positive-thinking guru Norman Vincent Peale said, "Change your thoughts and you change your world." You ate 20,000 meals at your parents' dining room table, where money was a major topic of conversation. You learned many limited ideas there, as if they were reality.
Here are some common ones: There isn't enough money because it doesn't grow on trees. Money is dirty and corrupts. Rich people are greedy, poor people are selfless. You have to do things you don't like to get money. You won't get paid much to do what you love. Money is for men. Life is a struggle.
There are three other biggies. The first is so universal - I've seen it in students from all over the world. Don't take money from strangers. Don't take money from family. Don't take money from friends. So I ask, who is left? Known enemies?
That's why you've turned bosses, clients or customers into known enemies. But don't despair. I have a technique to transform limiting beliefs. First, I want to show you how to receive, because parental training about receiving money has confused the act of receiving itself. It's important for LMTs - masters at giving - to learn how to receive. You voluntarily massage politicians, marathoners and Olympians. Now it's time to master receiving.
If it's difficult receiving appreciation, it's also difficult receiving money. In order to prosper, you need to master receiving money. This technique starts by acknowledging someone for a minute:
And so on. After a minute, have the client acknowledge you.
If the client acknowledges your dress, please don't say, "This old thing," or "I got it at Marshalls for 60 percent off." You'll be amazed at how powerful this technique is. Two minutes daily will increase your self-esteem and teach you how to receive appreciation.
Greater self-worth creates greater net worth. You may want peace of mind more than a piece of Berkshire Hathaway, a prominent financial company, but you can have both. You're more effective when not worrying about how to pay this month's mortgage. Confidence and competence create success. I can't teach you competence with massage techniques, but I can teach you confidence. When confidence is overwhelming, others want to be around you, want what you have and will pay you for it.
Babies emanate positive energy. That's one reason you love their presence. Material success - in the Olympics, business or massage - depends on your inner success. I've seen many talented massage therapists quit because they couldn't support themselves. That's a real loss for the world and for them. I don't want that to happen to you.
Basketball's greatest player of all time, Michael Jordan, wouldn't have achieved magnificence on the court or hundreds of millions of dollars in endorsements if he couldn't "go inside," he said, to a place deep within himself and connect with what he called the "truth" of who he was.
To master the inner life, transform negative thinking in your conscious and subconscious minds. "If the subconscious is not 100 percent in sync with the conscious mind, success is not going to happen," said Eddie Murphy.
Athletes succeed on playing fields because they master the mental field. This applies to being the world's greatest bodybuilder just as it does for being California's governor. As Arnold Schwarzenegger said, "The mind is the limit. As long as the mind can envision the fact that you can do something, you can do it as long as you really believe 100 percent."
If you want success as a massage therapist, think successfully and eliminate negative thoughts. Johnny Mercer wrote, "You've got to accentuate the positive. Eliminate the negative. Latch on to the affirmative. Don't mess with Mr. In-between."
This technique creates powerful transformation. Think the thought: "I can prosper and succeed as a massage therapist." Then record the first negative thought that disagrees with it. Let's say that thought is, "Massage therapists don't make much money." We're not focusing on the negative, we're releasing it. These thoughts live in the subconscious.
"A" invokes a reality you desire. "B" releases an obstacle preventing the thought from becoming reality. The next step transforms the limited obstacle with a new affirmation geared specifically to present a larger reality to the smaller part of your mind. Here's a good one: "I'm so magnetic to clients that my schedule is always full."
It's difficult to prosper as a massage therapist when you don't think you can, don't deserve to, aren't smart enough, or aren't talented or experienced enough. Why should people flock to you if you don't think they should? When you're clear you deserve to prosper, think you can, and are smart, talented and skilled enough to, your chances rise significantly.I call this the ABC's of transformation because in three steps it introduces success, eliminates failure in your thinking, and reintroduces success to parts of the mind that entertained failure. We just did one repetition; do 10 daily or, if time prohibits, at least five minutes a day. It's an inner-prosperity aerobics workout.
Click here for more information about Cary Bayer.
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