resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
April, 2008, Vol. 08, Issue 04
Five Fundamentals for Building Your Massage Business, Part 2
By Cary Bayer
In the previous installment of this column, we explored four of the first five fundamental S's of success: knowledge of self, strategy, serenity and sales effectiveness. In this article, we'll examine the fifth and final S - successful thinking.
Success is a function of our attitude. As positive-thinking guru Norman Vincent Peale said, "Change your thoughts and you change your world." You ate 20,000 meals at your parents' dining room table, where money was a major topic of conversation. You learned many limited ideas there, as if they were reality.
Here are some common ones: There isn't enough money because it doesn't grow on trees. Money is dirty and corrupts. Rich people are greedy, poor people are selfless. You have to do things you don't like to get money. You won't get paid much to do what you love. Money is for men. Life is a struggle.
There are three other biggies. The first is so universal - I've seen it in students from all over the world. Don't take money from strangers. Don't take money from family. Don't take money from friends. So I ask, who is left? Known enemies?
That's why you've turned bosses, clients or customers into known enemies. But don't despair. I have a technique to transform limiting beliefs. First, I want to show you how to receive, because parental training about receiving money has confused the act of receiving itself. It's important for LMTs - masters at giving - to learn how to receive. You voluntarily massage politicians, marathoners and Olympians. Now it's time to master receiving.
If it's difficult receiving appreciation, it's also difficult receiving money. In order to prosper, you need to master receiving money. This technique starts by acknowledging someone for a minute:
And so on. After a minute, have the client acknowledge you.
If the client acknowledges your dress, please don't say, "This old thing," or "I got it at Marshalls for 60 percent off." You'll be amazed at how powerful this technique is. Two minutes daily will increase your self-esteem and teach you how to receive appreciation.
Greater self-worth creates greater net worth. You may want peace of mind more than a piece of Berkshire Hathaway, a prominent financial company, but you can have both. You're more effective when not worrying about how to pay this month's mortgage. Confidence and competence create success. I can't teach you competence with massage techniques, but I can teach you confidence. When confidence is overwhelming, others want to be around you, want what you have and will pay you for it.
Babies emanate positive energy. That's one reason you love their presence. Material success - in the Olympics, business or massage - depends on your inner success. I've seen many talented massage therapists quit because they couldn't support themselves. That's a real loss for the world and for them. I don't want that to happen to you.
Basketball's greatest player of all time, Michael Jordan, wouldn't have achieved magnificence on the court or hundreds of millions of dollars in endorsements if he couldn't "go inside," he said, to a place deep within himself and connect with what he called the "truth" of who he was.
To master the inner life, transform negative thinking in your conscious and subconscious minds. "If the subconscious is not 100 percent in sync with the conscious mind, success is not going to happen," said Eddie Murphy.
Athletes succeed on playing fields because they master the mental field. This applies to being the world's greatest bodybuilder just as it does for being California's governor. As Arnold Schwarzenegger said, "The mind is the limit. As long as the mind can envision the fact that you can do something, you can do it as long as you really believe 100 percent."
If you want success as a massage therapist, think successfully and eliminate negative thoughts. Johnny Mercer wrote, "You've got to accentuate the positive. Eliminate the negative. Latch on to the affirmative. Don't mess with Mr. In-between."
This technique creates powerful transformation. Think the thought: "I can prosper and succeed as a massage therapist." Then record the first negative thought that disagrees with it. Let's say that thought is, "Massage therapists don't make much money." We're not focusing on the negative, we're releasing it. These thoughts live in the subconscious.
"A" invokes a reality you desire. "B" releases an obstacle preventing the thought from becoming reality. The next step transforms the limited obstacle with a new affirmation geared specifically to present a larger reality to the smaller part of your mind. Here's a good one: "I'm so magnetic to clients that my schedule is always full."
It's difficult to prosper as a massage therapist when you don't think you can, don't deserve to, aren't smart enough, or aren't talented or experienced enough. Why should people flock to you if you don't think they should? When you're clear you deserve to prosper, think you can, and are smart, talented and skilled enough to, your chances rise significantly.I call this the ABC's of transformation because in three steps it introduces success, eliminates failure in your thinking, and reintroduces success to parts of the mind that entertained failure. We just did one repetition; do 10 daily or, if time prohibits, at least five minutes a day. It's an inner-prosperity aerobics workout.
Click here for more information about Cary Bayer.
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