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Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
April, 2008, Vol. 08, Issue 04
Building Raving Fans: Consistency Is the Key
By David Kent, LMT, NCTMB
In my March article, "The 80/20 Rule: Maximizing the Return on Your Investment," I talked about how to use the 80/20 rule to produce a better return on your investment of time and money in your clinical, chair, outcall or spa massage practice. I discussed focusing 80 percent of your efforts on the 20 percent of the tasks that matter most and stressed the importance of thanking your clients for their business. I also touched on the importance of thanking those professionals and others who refer new business. This month, I'd like to expand on this idea with a few simple "20 percent actions" that will set you apart from your fans.
Saying "thank you" to someone for referring a new client isn't just the polite thing to do - it's a means of maintaining relationships and building new business. When was the last time you got a "thank you" from your health care provider or from a patient you referred to another health care provider? It doesn't take much to thank someone. Simply acknowledging someone's efforts on your behalf can go a very long way.
Get clients involved. When new clients are checking out, I hand them a blank note card and ask them to write a simple thank-you note to the person who referred them. The message is quite simple:
This simple action only takes a few minutes and most clients will be more than happy to do it, especially when they have just received a treatment that has relieved their pain. This simple gesture makes everyone involved feel good and strengthens the relationships. Make it easy on the client: Provide the envelope and the stamp, and mail it in for them.
Send personal thank-you cards to first-time referral sources. It's not just up to your client to thank the referral source, especially if you want that source to continue sending clients your way. Create or buy some massage-specific thank-you cards and send them every time you receive a referral from a new source. For a personal touch, make sure to sign the card. I sign every card to new clients, referral sources and people who have inquired about or ordered my products.
Make a statement. While it's probably not necessary to send a thank-you card every time you receive a referral from the same source, you should make a point of consistently acknowledging that person's contribution to your practice. Do special things throughout the year for your referral sources - not just on holidays or special events. They will appreciate and reward your actions with more referrals. I stand out by thanking my referral sources in unique and personal ways. Some ideas include:
A word about samples. Everyone loves free stuff, and free samples are an easy way to build raving fans while producing extra income. I use certain topical applications on my clients during treatment. Then I show clients how to apply them for self-care between sessions. I explain how these topical aids can work in conjunction with stretching, rest, ice and exercise. I also make the analgesics available for purchase at the clinic. Clients often ask for samples to pass out to family, friends and co-workers, many of whom later become my clients. One large company offers two samples with your name and telephone number printed on a product brochure. They'll even ship it to you for free.
Office visits, distance and timing. To maintain my relationships with the referral sources in my area, I make occasional personal visits. Some of my referral sources have relocated over the years, but they still refer clients to me from time to time. A doctor who once was very close to my office is now almost an hour away. But I still take the time, on occasion, to drive out to see him. Just because a referral source has moved away doesn't mean they will stop referring. Remember, the world still is a small place.
While making personal visits is a good method of maintaining your relationships, it's also important to time your visits with discretion. Some referral sources may work odd shifts or weekends, such as a walk-in clinic. I work those visits into the different 20 percent parts of each day during the week. My sources often appreciate that I took the time to stop in and say thank you.
Personalize your visits. Each meeting is an opportunity to strengthen your professional relationship. If, for example, I am stopping by a doctor's office, I will take some time to learn about the doctors, nurses and staff members so I can personalize my visit. During one visit, I learned that a doctor only ate organic food. On my next visit, I brought in some organic fruit and snacks. He appreciated that I took the effort to learn about his eating habits and then responded with a customized gift.
Become a support system for your referral sources. When people need help, they call the people they know and trust. Many clients call our office asking if we can help people they know. And they want to know whom we recommend if we cannot help. Take care of the referral sources that take care of you.Maintain consistency. Rarely will a single conversation, meeting, personal gift or thank-you note build a relationship or produce long-term results. Plan some 20 percent time every week to say thank you so that you can maintain your current relationships and build new ones. For more ideas, check out my past articles at www.massagetoday.com. For more practice-building tips, visit www.kenthealth.com and drop me a line with your great ideas.
Click here for more information about David Kent, LMT, NCTMB.
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