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Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
April, 2008, Vol. 08, Issue 04
Building Raving Fans: Consistency Is the Key
By David Kent, LMT, NCTMB
In my March article, "The 80/20 Rule: Maximizing the Return on Your Investment," I talked about how to use the 80/20 rule to produce a better return on your investment of time and money in your clinical, chair, outcall or spa massage practice. I discussed focusing 80 percent of your efforts on the 20 percent of the tasks that matter most and stressed the importance of thanking your clients for their business. I also touched on the importance of thanking those professionals and others who refer new business. This month, I'd like to expand on this idea with a few simple "20 percent actions" that will set you apart from your fans.
Saying "thank you" to someone for referring a new client isn't just the polite thing to do - it's a means of maintaining relationships and building new business. When was the last time you got a "thank you" from your health care provider or from a patient you referred to another health care provider? It doesn't take much to thank someone. Simply acknowledging someone's efforts on your behalf can go a very long way.
Get clients involved. When new clients are checking out, I hand them a blank note card and ask them to write a simple thank-you note to the person who referred them. The message is quite simple:
This simple action only takes a few minutes and most clients will be more than happy to do it, especially when they have just received a treatment that has relieved their pain. This simple gesture makes everyone involved feel good and strengthens the relationships. Make it easy on the client: Provide the envelope and the stamp, and mail it in for them.
Send personal thank-you cards to first-time referral sources. It's not just up to your client to thank the referral source, especially if you want that source to continue sending clients your way. Create or buy some massage-specific thank-you cards and send them every time you receive a referral from a new source. For a personal touch, make sure to sign the card. I sign every card to new clients, referral sources and people who have inquired about or ordered my products.
Make a statement. While it's probably not necessary to send a thank-you card every time you receive a referral from the same source, you should make a point of consistently acknowledging that person's contribution to your practice. Do special things throughout the year for your referral sources - not just on holidays or special events. They will appreciate and reward your actions with more referrals. I stand out by thanking my referral sources in unique and personal ways. Some ideas include:
A word about samples. Everyone loves free stuff, and free samples are an easy way to build raving fans while producing extra income. I use certain topical applications on my clients during treatment. Then I show clients how to apply them for self-care between sessions. I explain how these topical aids can work in conjunction with stretching, rest, ice and exercise. I also make the analgesics available for purchase at the clinic. Clients often ask for samples to pass out to family, friends and co-workers, many of whom later become my clients. One large company offers two samples with your name and telephone number printed on a product brochure. They'll even ship it to you for free.
Office visits, distance and timing. To maintain my relationships with the referral sources in my area, I make occasional personal visits. Some of my referral sources have relocated over the years, but they still refer clients to me from time to time. A doctor who once was very close to my office is now almost an hour away. But I still take the time, on occasion, to drive out to see him. Just because a referral source has moved away doesn't mean they will stop referring. Remember, the world still is a small place.
While making personal visits is a good method of maintaining your relationships, it's also important to time your visits with discretion. Some referral sources may work odd shifts or weekends, such as a walk-in clinic. I work those visits into the different 20 percent parts of each day during the week. My sources often appreciate that I took the time to stop in and say thank you.
Personalize your visits. Each meeting is an opportunity to strengthen your professional relationship. If, for example, I am stopping by a doctor's office, I will take some time to learn about the doctors, nurses and staff members so I can personalize my visit. During one visit, I learned that a doctor only ate organic food. On my next visit, I brought in some organic fruit and snacks. He appreciated that I took the effort to learn about his eating habits and then responded with a customized gift.
Become a support system for your referral sources. When people need help, they call the people they know and trust. Many clients call our office asking if we can help people they know. And they want to know whom we recommend if we cannot help. Take care of the referral sources that take care of you.Maintain consistency. Rarely will a single conversation, meeting, personal gift or thank-you note build a relationship or produce long-term results. Plan some 20 percent time every week to say thank you so that you can maintain your current relationships and build new ones. For more ideas, check out my past articles at www.massagetoday.com. For more practice-building tips, visit www.kenthealth.com and drop me a line with your great ideas.
Click here for more information about David Kent, LMT, NCTMB.
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