resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
April, 2008, Vol. 08, Issue 04
Competition: Celebrated or Feared?
By Jenn Sommermann, LCMT
There is no doubt there are more massage therapists than ever. Competition is inevitable in this industry as new practices and spas open in our neighborhoods and compete for the same clients. More schools are opening in record numbers, pumping out graduates who will open practices right next door. In fact, according to the American Massage Therapy Association (AMTA), there are approximately 300,000 massage therapists in America, and that number is only growing. Should this be a concern? Are you worried about your existing practice and how competition will impact your income? Well, of course you are.
Competition is everywhere and it's important to recognize it. It would be irresponsible to assume you are untouchable or won't be affected by competition. But I don't think competition has to be as negative as some people think. All too often I hear my consulting clients complain about and fear a new business opening across the street. They become paranoid about it. They think their businesses will crumble with another business so close. This does not have to be the case. In fact, it can have a positive impact on your business. Let me explain.
There are solid statistics supporting the theory that there is more than enough business for everyone, regardless of competition. Studies indicate that only half of the population in the U.S. is receiving any type of bodywork, including chiropractic. That means for every two people you meet, one has never had a massage before. That's a lot of potential clients. It's up to you to convert those people to clients. How? Through grassroots education. Many people still think of massage as something to do with "extra" money spent on a "treat." Of course, that perspective is changing, but I bet those 50 percent of "non-massage recipients" fall into that category. Either that or they just don't know about the benefits of massage, which is where we come in. Talk to everyone. Share what you do and how it works. Convert that 50 percent of the population not receiving massage into clients.
Another reason competition is good can be explained with the following story. Have you ever purchased something, for example a Volkswagen Jetta, and noticed that all of a sudden there were Jettas everywhere? What happened? Did everyone run out and buy the same car overnight? Of course not. You just tuned into the Jetta craze. You adjusted your frequency to be more aware of the car you just purchased. Well, the same goes for massage. The more people who see it exists, the more their frequency will become attuned to it. As a potential client, if you see signs for massage, massage, massage, you will become aware of it, invite it into your consciousness and wonder, what's it all about? How can I get some of that? I always tell my consulting clients that if a practice opens right next door, it's a good thing, even if the new practice has a bigger sign. Welcome it and celebrate it. It's like free advertising for your business.
Another statistic that should put your mind at ease about competition involves the burnout rate for massage therapists. According to the AMTA, the average career life span for massage therapists is between seven and eight years. Of course, there are exceptions to that statistic and if you are one of them, congratulations. Therapists seem to be leaving the industry due to physical and emotional burnout. How to combat burnout and avoid it altogether is a topic for another time. In terms of competition, this is a plus. If therapists are leaving the industry every seven or eight years, where are their clients going? Moreover, we love those clients because they already are "trained." They already have an affinity for massage, have scheduled it into their lives and are used to paying for it. They are trained clients and in need of finding a replacement for the therapist who has just left the industry. That's where you come in.
As you can tell from the enormous growth spurt in the industry, there is competition coming in full force. It doesn't have to be a negative thing, and you can rise above it and use it to your advantage. Be true to yourself; do the best job you can do; stay current with marketing and techniques; and talk to everyone you meet. Competition will do the same, but in the end, the buzz created will help everyone's business.
Click here for previous articles by Jenn Sommermann, LCMT.
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