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A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
April, 2008, Vol. 08, Issue 04
Competition: Celebrated or Feared?
By Jenn Sommermann, LCMT
There is no doubt there are more massage therapists than ever. Competition is inevitable in this industry as new practices and spas open in our neighborhoods and compete for the same clients. More schools are opening in record numbers, pumping out graduates who will open practices right next door. In fact, according to the American Massage Therapy Association (AMTA), there are approximately 300,000 massage therapists in America, and that number is only growing. Should this be a concern? Are you worried about your existing practice and how competition will impact your income? Well, of course you are.
Competition is everywhere and it's important to recognize it. It would be irresponsible to assume you are untouchable or won't be affected by competition. But I don't think competition has to be as negative as some people think. All too often I hear my consulting clients complain about and fear a new business opening across the street. They become paranoid about it. They think their businesses will crumble with another business so close. This does not have to be the case. In fact, it can have a positive impact on your business. Let me explain.
There are solid statistics supporting the theory that there is more than enough business for everyone, regardless of competition. Studies indicate that only half of the population in the U.S. is receiving any type of bodywork, including chiropractic. That means for every two people you meet, one has never had a massage before. That's a lot of potential clients. It's up to you to convert those people to clients. How? Through grassroots education. Many people still think of massage as something to do with "extra" money spent on a "treat." Of course, that perspective is changing, but I bet those 50 percent of "non-massage recipients" fall into that category. Either that or they just don't know about the benefits of massage, which is where we come in. Talk to everyone. Share what you do and how it works. Convert that 50 percent of the population not receiving massage into clients.
Another reason competition is good can be explained with the following story. Have you ever purchased something, for example a Volkswagen Jetta, and noticed that all of a sudden there were Jettas everywhere? What happened? Did everyone run out and buy the same car overnight? Of course not. You just tuned into the Jetta craze. You adjusted your frequency to be more aware of the car you just purchased. Well, the same goes for massage. The more people who see it exists, the more their frequency will become attuned to it. As a potential client, if you see signs for massage, massage, massage, you will become aware of it, invite it into your consciousness and wonder, what's it all about? How can I get some of that? I always tell my consulting clients that if a practice opens right next door, it's a good thing, even if the new practice has a bigger sign. Welcome it and celebrate it. It's like free advertising for your business.
Another statistic that should put your mind at ease about competition involves the burnout rate for massage therapists. According to the AMTA, the average career life span for massage therapists is between seven and eight years. Of course, there are exceptions to that statistic and if you are one of them, congratulations. Therapists seem to be leaving the industry due to physical and emotional burnout. How to combat burnout and avoid it altogether is a topic for another time. In terms of competition, this is a plus. If therapists are leaving the industry every seven or eight years, where are their clients going? Moreover, we love those clients because they already are "trained." They already have an affinity for massage, have scheduled it into their lives and are used to paying for it. They are trained clients and in need of finding a replacement for the therapist who has just left the industry. That's where you come in.
As you can tell from the enormous growth spurt in the industry, there is competition coming in full force. It doesn't have to be a negative thing, and you can rise above it and use it to your advantage. Be true to yourself; do the best job you can do; stay current with marketing and techniques; and talk to everyone you meet. Competition will do the same, but in the end, the buzz created will help everyone's business.
Click here for more information about Jenn Sommermann, LCMT.
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