resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
April, 2008, Vol. 08, Issue 04
Competition: Celebrated or Feared?
By Jenn Sommermann, LCMT
There is no doubt there are more massage therapists than ever. Competition is inevitable in this industry as new practices and spas open in our neighborhoods and compete for the same clients. More schools are opening in record numbers, pumping out graduates who will open practices right next door. In fact, according to the American Massage Therapy Association (AMTA), there are approximately 300,000 massage therapists in America, and that number is only growing. Should this be a concern? Are you worried about your existing practice and how competition will impact your income? Well, of course you are.
Competition is everywhere and it's important to recognize it. It would be irresponsible to assume you are untouchable or won't be affected by competition. But I don't think competition has to be as negative as some people think. All too often I hear my consulting clients complain about and fear a new business opening across the street. They become paranoid about it. They think their businesses will crumble with another business so close. This does not have to be the case. In fact, it can have a positive impact on your business. Let me explain.
There are solid statistics supporting the theory that there is more than enough business for everyone, regardless of competition. Studies indicate that only half of the population in the U.S. is receiving any type of bodywork, including chiropractic. That means for every two people you meet, one has never had a massage before. That's a lot of potential clients. It's up to you to convert those people to clients. How? Through grassroots education. Many people still think of massage as something to do with "extra" money spent on a "treat." Of course, that perspective is changing, but I bet those 50 percent of "non-massage recipients" fall into that category. Either that or they just don't know about the benefits of massage, which is where we come in. Talk to everyone. Share what you do and how it works. Convert that 50 percent of the population not receiving massage into clients.
Another reason competition is good can be explained with the following story. Have you ever purchased something, for example a Volkswagen Jetta, and noticed that all of a sudden there were Jettas everywhere? What happened? Did everyone run out and buy the same car overnight? Of course not. You just tuned into the Jetta craze. You adjusted your frequency to be more aware of the car you just purchased. Well, the same goes for massage. The more people who see it exists, the more their frequency will become attuned to it. As a potential client, if you see signs for massage, massage, massage, you will become aware of it, invite it into your consciousness and wonder, what's it all about? How can I get some of that? I always tell my consulting clients that if a practice opens right next door, it's a good thing, even if the new practice has a bigger sign. Welcome it and celebrate it. It's like free advertising for your business.
Another statistic that should put your mind at ease about competition involves the burnout rate for massage therapists. According to the AMTA, the average career life span for massage therapists is between seven and eight years. Of course, there are exceptions to that statistic and if you are one of them, congratulations. Therapists seem to be leaving the industry due to physical and emotional burnout. How to combat burnout and avoid it altogether is a topic for another time. In terms of competition, this is a plus. If therapists are leaving the industry every seven or eight years, where are their clients going? Moreover, we love those clients because they already are "trained." They already have an affinity for massage, have scheduled it into their lives and are used to paying for it. They are trained clients and in need of finding a replacement for the therapist who has just left the industry. That's where you come in.
As you can tell from the enormous growth spurt in the industry, there is competition coming in full force. It doesn't have to be a negative thing, and you can rise above it and use it to your advantage. Be true to yourself; do the best job you can do; stay current with marketing and techniques; and talk to everyone you meet. Competition will do the same, but in the end, the buzz created will help everyone's business.
Click here for previous articles by Jenn Sommermann, LCMT.
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