resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
April, 2008, Vol. 08, Issue 04
Competition: Celebrated or Feared?
By Jenn Sommermann, LCMT
There is no doubt there are more massage therapists than ever. Competition is inevitable in this industry as new practices and spas open in our neighborhoods and compete for the same clients. More schools are opening in record numbers, pumping out graduates who will open practices right next door. In fact, according to the American Massage Therapy Association (AMTA), there are approximately 300,000 massage therapists in America, and that number is only growing. Should this be a concern? Are you worried about your existing practice and how competition will impact your income? Well, of course you are.
Competition is everywhere and it's important to recognize it. It would be irresponsible to assume you are untouchable or won't be affected by competition. But I don't think competition has to be as negative as some people think. All too often I hear my consulting clients complain about and fear a new business opening across the street. They become paranoid about it. They think their businesses will crumble with another business so close. This does not have to be the case. In fact, it can have a positive impact on your business. Let me explain.
There are solid statistics supporting the theory that there is more than enough business for everyone, regardless of competition. Studies indicate that only half of the population in the U.S. is receiving any type of bodywork, including chiropractic. That means for every two people you meet, one has never had a massage before. That's a lot of potential clients. It's up to you to convert those people to clients. How? Through grassroots education. Many people still think of massage as something to do with "extra" money spent on a "treat." Of course, that perspective is changing, but I bet those 50 percent of "non-massage recipients" fall into that category. Either that or they just don't know about the benefits of massage, which is where we come in. Talk to everyone. Share what you do and how it works. Convert that 50 percent of the population not receiving massage into clients.
Another reason competition is good can be explained with the following story. Have you ever purchased something, for example a Volkswagen Jetta, and noticed that all of a sudden there were Jettas everywhere? What happened? Did everyone run out and buy the same car overnight? Of course not. You just tuned into the Jetta craze. You adjusted your frequency to be more aware of the car you just purchased. Well, the same goes for massage. The more people who see it exists, the more their frequency will become attuned to it. As a potential client, if you see signs for massage, massage, massage, you will become aware of it, invite it into your consciousness and wonder, what's it all about? How can I get some of that? I always tell my consulting clients that if a practice opens right next door, it's a good thing, even if the new practice has a bigger sign. Welcome it and celebrate it. It's like free advertising for your business.
Another statistic that should put your mind at ease about competition involves the burnout rate for massage therapists. According to the AMTA, the average career life span for massage therapists is between seven and eight years. Of course, there are exceptions to that statistic and if you are one of them, congratulations. Therapists seem to be leaving the industry due to physical and emotional burnout. How to combat burnout and avoid it altogether is a topic for another time. In terms of competition, this is a plus. If therapists are leaving the industry every seven or eight years, where are their clients going? Moreover, we love those clients because they already are "trained." They already have an affinity for massage, have scheduled it into their lives and are used to paying for it. They are trained clients and in need of finding a replacement for the therapist who has just left the industry. That's where you come in.
As you can tell from the enormous growth spurt in the industry, there is competition coming in full force. It doesn't have to be a negative thing, and you can rise above it and use it to your advantage. Be true to yourself; do the best job you can do; stay current with marketing and techniques; and talk to everyone you meet. Competition will do the same, but in the end, the buzz created will help everyone's business.
Click here for more information about Jenn Sommermann, LCMT.
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