resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
Let's Streamline Your Front Desk
Your front office can be your greatest source of efficiency or a constant bottleneck. Increasing the productivity of this area without sacrificing the quality of patient interaction can be a little tricky.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
News in Brief
Northwestern Student Honored for Addressing Concussions Head-On; Northwestern Announces New CFO; Life U. to Provide Unique Opportunity.
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
Identify & Adjust the Apex Posterior Sacrum
Low back pain involving an apex posterior sacrum (+θX-axis misalignment) typically presents with signs of lumbosacral joint impingement or facet syndrome.
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
Specialized Pro-Resolving Mediators: 21st Century Inflammation Fighters
Specialized pro-resolving mediators, or SPMs, are a portion of the omega-3 fatty-acid spectrum that have been shown to have a powerful effect on reducing inflammation.
Transparency is Key at ASA First Annual Meeting
On March 4th and 5th the American Society of Acupuncturists (ASA) held a successful first annual meeting in Albuquerque, New Mexico.
How Many of Your Patients Have Sarcopenia?
Figure 1 demonstrates the typical appearance of sarcopenia in the paravertebral muscles. Have you considered evaluating your patients for this problem? Sarcopenia is the progressive loss of skeletal muscle mass and function that affects the older population.
Day in the Life of an Advanced-Practice DC
Can you tell us a little about your background in the profession? Why did you want to become a DC? I studied at Boston University from 1968-1972 as a pre-med student majoring in biology.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
F4CP Launches New Social Media Campaign
The Foundation for Chiropractic Progress has launched a new service to help member doctors: a social media campaign called "Accelerator."
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
Misconceptions & Opportunities With Medicare
As I speak around the country on how to properly document Medicare patient encounters, I get questions regarding opting out of Medicare. There are many misconceptions about opting out of Medicare, including just what it means to opt out.
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
An Alarming Lack of Accountability
Accountability seems to be a lost quality today. The simple act of taking responsibility and doing the right thing just doesn't happen as often as it should. Maybe it is the litigious nature of our society.
Designing a Fitness Plan (Part 4): Blending Pain Relief With Healthy Aging
Pain relief is still the No. 1 reason patients come to my office. However, most of my patients have other goals as well, such as: "I want to lose 10 to 20 pounds"; "I feel old and want to slow down the aging process"; "My doctor says I am becoming a diabetic and need to exercise"; or "I'm tired and want more energy."
Excited to Share the Science of Chiropractic: An Interview With Dr. Heidi Haavik
Dr. Heidi Haavik has become known in the circle of chiropractic researchers as not only a rising star, but also one willing to do research that can have a major impact in the scientific world and how chiropractic is perceived.
April, 2008, Vol. 08, Issue 04
Competition: Celebrated or Feared?
By Jenn Sommermann, LCMT
There is no doubt there are more massage therapists than ever. Competition is inevitable in this industry as new practices and spas open in our neighborhoods and compete for the same clients. More schools are opening in record numbers, pumping out graduates who will open practices right next door. In fact, according to the American Massage Therapy Association (AMTA), there are approximately 300,000 massage therapists in America, and that number is only growing. Should this be a concern? Are you worried about your existing practice and how competition will impact your income? Well, of course you are.
Competition is everywhere and it's important to recognize it. It would be irresponsible to assume you are untouchable or won't be affected by competition. But I don't think competition has to be as negative as some people think. All too often I hear my consulting clients complain about and fear a new business opening across the street. They become paranoid about it. They think their businesses will crumble with another business so close. This does not have to be the case. In fact, it can have a positive impact on your business. Let me explain.
There are solid statistics supporting the theory that there is more than enough business for everyone, regardless of competition. Studies indicate that only half of the population in the U.S. is receiving any type of bodywork, including chiropractic. That means for every two people you meet, one has never had a massage before. That's a lot of potential clients. It's up to you to convert those people to clients. How? Through grassroots education. Many people still think of massage as something to do with "extra" money spent on a "treat." Of course, that perspective is changing, but I bet those 50 percent of "non-massage recipients" fall into that category. Either that or they just don't know about the benefits of massage, which is where we come in. Talk to everyone. Share what you do and how it works. Convert that 50 percent of the population not receiving massage into clients.
Another reason competition is good can be explained with the following story. Have you ever purchased something, for example a Volkswagen Jetta, and noticed that all of a sudden there were Jettas everywhere? What happened? Did everyone run out and buy the same car overnight? Of course not. You just tuned into the Jetta craze. You adjusted your frequency to be more aware of the car you just purchased. Well, the same goes for massage. The more people who see it exists, the more their frequency will become attuned to it. As a potential client, if you see signs for massage, massage, massage, you will become aware of it, invite it into your consciousness and wonder, what's it all about? How can I get some of that? I always tell my consulting clients that if a practice opens right next door, it's a good thing, even if the new practice has a bigger sign. Welcome it and celebrate it. It's like free advertising for your business.
Another statistic that should put your mind at ease about competition involves the burnout rate for massage therapists. According to the AMTA, the average career life span for massage therapists is between seven and eight years. Of course, there are exceptions to that statistic and if you are one of them, congratulations. Therapists seem to be leaving the industry due to physical and emotional burnout. How to combat burnout and avoid it altogether is a topic for another time. In terms of competition, this is a plus. If therapists are leaving the industry every seven or eight years, where are their clients going? Moreover, we love those clients because they already are "trained." They already have an affinity for massage, have scheduled it into their lives and are used to paying for it. They are trained clients and in need of finding a replacement for the therapist who has just left the industry. That's where you come in.
As you can tell from the enormous growth spurt in the industry, there is competition coming in full force. It doesn't have to be a negative thing, and you can rise above it and use it to your advantage. Be true to yourself; do the best job you can do; stay current with marketing and techniques; and talk to everyone you meet. Competition will do the same, but in the end, the buzz created will help everyone's business.
Click here for previous articles by Jenn Sommermann, LCMT.
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