Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
March, 2008, Vol. 08, Issue 03
Cancer and Massage: Debunking the Myths
By Janine Ray, LMT, MTI, CCMT
In recent years, there have been numerous misconceptions about indications and contraindications for massage therapy. In Texas, since the basic massage program consisted of only 300 educational hours, and because of the lack of adequate pathology training, students were taught not to massage a client who has cancer or any other condition for which there is a contraindication. If the therapist is not confident about massaging or does not know the modifications necessary for any given pathology, then this may be a suitable choice. However, because of the insufficient understanding of pathology by some massage therapists, there are entire populations of clients that could really use the benefits of massage who are not receiving the complete spectrum of care they should receive.
The Texas Association of Massage Therapists has teamed up with the MD Anderson Cancer Center's Integrated Medicine Program to present a conference April 12-13, 2008, in Houston entitled "Cancer and Massage - Debunking the Myths." The goal of this convention is to demonstrate and discuss how massage, as an integrative health care modality, can play a role in the wellness treatment of cancer patients, their family and friends. Attending this convention will offer Texas massage therapists the opportunity to study the modifications in treatment protocol necessary to serve cancer patients and their family by including massage in their wellness health care.
MD Anderson's "A Place of Wellness" has included massage therapy in its menu of wellness treatments for cancer patients, along with several other integrative health care modalities. On the cutting edge of cancer treatments and research, it is no wonder MD Anderson is one of the top cancer hospitals in the United States. The Integrated Health Care Department has offered to share its wealth of knowledge with Texas massage therapists by sponsoring and facilitating most workshops offered during the TAMT 2008 convention and exhibition, to be held on the MD Anderson campus in the Hickey Auditorium.
Dr. Cynthia Myers, PhD, will be the keynote speaker at the Saturday night banquet, held at the Crowne Plaza Hotel Houston - Reliant Park. Dr. Myers is the director of the Integrative Medicine Program at the Moffitt Cancer Center and Research Institute and assistant professor in the College of Medicine at the University of South Florida in Tampa, Fla. She also has been practicing massage therapy for more than 30 years. She currently provides massage therapy and relaxation training to patients and family members at the Moffitt Cancer Center in Tampa. Having been the principal investigator on two National Institutes of Health-funded studies on the effects of family-administered massage therapy, her knowledge and experience will prove to be a guidepost for Texas massage therapists who want to truly use their gifts to help others.
Having stayed true to her touch roots, Dr, Myers has spoken nationally on the benefits of cancer massage, as well as helping to develop protocols for cancer massage. Dr. Myers is a member of the American Massage Therapy Association, the Society for Integrative Oncology, the American Pain Society, the International Association for the Study of Pain, the American Society of Clinical Hypnosis and the American Psychosocial Oncology Society. In 1999, she completed her doctorate in psychology and is a licensed clinical psychologist.
As a practicing clinical massage therapist who has never met a person whose life has not been touched by cancer, I look forward to participating and learning much more about massage and oncology at this conference. For those of you who may be interested in attending, the proposed workshops and lectures for the convention will include:
The facility has limited seating, so you should register as soon as possible if you are interested in attending. The registration for two days of the convention (which includes 12 CE hours and the banquet) is $275 for TAMT members and $375 for nonmembers. For more information, contact TAMT at www.texasmassagetherapists.com or call (888) 778-9851.
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