Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
March, 2008, Vol. 08, Issue 03
Help Your Client Achieve a Natural Labor: Four Simple Tips for Pain Relief
By Michelle C. Larson, MAc, BA, LMT
Most women are nervous about labor pain whether their goal is an unmedicated labor or not. Pain is part of the right of passage into motherhood, but there are many simple things you can do to make it more comfortable and assist your body in the natural process of birth.
As massage therapists, we have a wonderful opportunity to assist expectant moms in creating the best birth experience possible. Over the last year and a half, I studied natural pain relief techniques for labor and delivery. Using my background as a massage therapist, acupuncturist and labor doula, I applied the principles of hydrotherapy, massage and acupressure to find the most effective and fundamental techniques.
My goal was to decrease anxiety, keep labor progressing and decrease pain. The following are four procedures you can use with your clients to make labor and delivery less stressful:
Hot Foot Bath
Place her feet in hot water, deep enough to cover the feet and come above the malleoli. This will not only feel relaxing, but also will help to draw energy downward and promote descent of the baby. By relaxing the muscles in the feet and legs, her pelvic floor also will relax. As she relaxes her mind, she will find a decrease in pain during contractions.
Many hospitals will have plastic tubs you can use for this purpose. Simply ask the nurse. This also is a great treatment to use at home in early labor before you head to the hospital or birth center. If you like, you can add essential oils such as rosemary or lavender to enhance the energetic effect of the hot foot bath and add a wonderful aroma. Keep in mind some women are very sensitive to scents during labor.
"Mind over matter" works. Here is a tried-and-true meditation you can guide her through at any stage. Have her close her eyes between contractions, ask her to take her mind deep inside. "With every inhale imagine breath in life and energy. Each breath is as nourishing and energizing as your favorite dinner. You are drawing in energy from the world around you, filling yourself. Even though you are tired, you are becoming more and more energized. With every exhale allow your pelvic floor to relax and open, exhaling out any tension, fear and anxiety. Focus on the relaxation."
Starting the next contraction with this new-found relaxation will make it more productive and less painful. The pressure and stretching of the pelvic floor can be very frightening. This fear will cause a woman to tense these muscles which will delay labor and make it more uncomfortable.
Here are three simple, very effective acupressure points. You can use them at any stage of labor, but not during pregnancy. These points have a very strong, energetic action and are not to be used during pregnancy. Have her talk with her primary care provider to decide when she is ready for labor to begin, because these acupressure points can stimulate contractions.
With all of these techniques, the key is to communicate. Invite her to let you know what seems to work and what doesn't. Application of pressure over these points can be done with thumbs, hands, elbows or massage tools. You can use these points as little or as often as you'd like. As long as it feels good to your client, keep going.
Essential oils are a wonderful way to relax and ease tension. Not only is the scent therapeutic but also the application of the oils on the skin. Most oils are not to be used during pregnancy because they have a strong moving effect and can stimulate contractions. During labor, however, this is exactly what you want.
You can use a few drops of your favorite essential oil in a diffuser to scent the entire room, or place a few drops on a tissue to enjoy a light fragrance. A drop of essential oil applied to your fingertips during an acupressure massage will enhance the effect of the treatment.
Keep in mind that a scent she really likes normally may not be pleasing during labor. It's best to use the oils in such a way that you can easily remove them from the room or take the scent away if you find it becomes aggravating.
Lavender is one of the most commonly used essential oils. It provides very relaxing, nourishing feminine energy and helps to sooth pain.
Rosemary is very invigorating and uplifting. If labor has been slow and you find energy fading, the lively scent of rosemary is a huge help. This is also a good one to use during acupressure to stimulate the points.
Orange is a sweet smell that also is very invigorating. Use orange as you would rosemary for an extra energy boost or during your acupressure massage.
Massage therapists often are asked to assist a regular client during labor. This can be very intimidating, especially if you have never been through the birth experience. Use these simple techniques to feel empowered to confidently assist her. And remember, not all births go as planned. A successful birth ends with a healthy mom and a healthy baby; the process is unique and can never be planned.
Michelle Larson is a certified massage therapist with a masters degree in acupuncture and a bachelors degree in holistic health. As a faculty member of the Cortiva Maternity and Infant Massage Program, she travels nationally teaching continuing education for professional massage therapists.
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