Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
March, 2008, Vol. 08, Issue 03
Make Your Table a Sanctuary
By Angie Patrick
In my previous two columns, I shared information about some of the products you use every day, such as lubricants. I also shared tips on how to choose the correct table for your specific needs. No doubt lubricants and your table are two types of products you work with every day. But there are a few other very important pieces of which you should be aware. These pieces are designed to provide your client with added comfort, adequate cover and the promise of cleanliness. These items are your table additives and dressings. In this article, I would like to share some ideas that can enable you to make your treatment table an oasis for your client, while maintaining proper attention to sanitation.
Not all modalities will require the same types of table dressing. Sometimes, all you will need is a sheet. However, in this article, I would like to focus on modalities designed for relaxation and stress relief. I would like to share some ideas that can change your treatment table from just a place to give massage to a healing and stress-melting cocoon of pure comfort and client pampering. (Sign me up!)
Your purely indulgent table should have a foundation of warmth. Table warmers or bed warmers are different from electric blankets. They typically are the size of the surface of your table and have multiple setting for levels of heat. There are a variety of types on the market from ones that are sewn into a flannel fabric to those encased in vinyl with a flannel cover. The vinyls are better suited for any treatment that introduces moisture, such as mud and wraps. (Always refer to the manufacturer's instructions before introducing anything that could conduct electricity. Make sure your specific warmer is made for this.) Still others are intertwined in a plush fleece fabric, providing cozy warmth and added cushioning.
Once you have a platform of warmth, you may decide you need a little more cushioning and pampering for your client. To add a bit more cushion to even the hardest table, add a fleece pad cover to your emerging cocoon. These can be made of natural wool, although, they can certainly be priced higher than some of their synthetic counterparts. One thing you will want to consider is laundering these pieces. The synthetic option is readily washable and usually can be dried on low heat. (Refer to the care instructions for the pad you buy.) This flexibility can certainly be a plus; additionally, you run less risk of a client having an allergic reaction to wool.
OK, so now we have a warmer and a fleece pad. This table is beginning to sound like a real retreat, but we still have a few more items that could truly make it a sanctuary. At this point, I would like to address an issue regarding a barrier between the next layer and the fleece pad. Since you will not want to launder the pad after each use, you will want to purchase a thin, impenetrable barrier that will inhibit cross-contamination, while allowing for the warmth and cushion of the first two layers to shine through. There are barriers made of plastic and vinyl on the market, although, I find the vinyl to be less noisy and easier to clean.
Now the sheets - so many options, so many materials. How do you choose? I have to say I am a big fan of flannel. To me, there is little that can compare to the encompassing comfort of fluffy, soft flannel. Although, I must admit I have had some amazing massage experiences on well-appointed, crisp cotton sheets as well. These days, there are more eco-friendly choices as well, with fibers made of bamboo. Bamboo is a readily renewable resource that has become popular in everything from flooring to furniture. It has recently emerged on the textile scene, creating some extremely soft and luxurious sheet sets. You also can find organic cottons that are quite luxurious. Organic sheet sets are often three to four times the cost of typical massage sheet sets, and this can make it an interesting choice for an item that will be laundered after each use. You will want to choose options that will withstand daily washing, oil stains and repeated usage. Also keep in mind that sheet sets purchased specifically for massage commonly include the cradle cover of a matching material.
This brings us to blankets. I am fond of thermal, cotton-knit blankets. These blankets are cooler in summer and warmer in winter. They are truly workhorses, as they can withstand repeated usage and can hold their shape. For an extra-special treat, try one of the fleece blankets on the market. These are cozy, soft and reminiscent of a baby blanket to the touch. Very indulgent! If you choose to go the far end of the luxury scale, you can purchase a twin-sized down comforter, and have a beautiful duvet and matching pillow to dress the table. Of course, these will be removed before treatment, but the client will get the immediate idea they are in for a soothing and relaxing experience.
Your table should reflect you and your idea of comfort. Imagine yourself on the table and then decide which pieces would make you feel relaxed, renewed and rejuvenated. Client perception is hugely important. Couple a quality massage with indulgent comfort, and your name will be on their lips for days. Hopefully, this pleasant experience will result in word-of-mouth referrals, providing you with a broader client base.
I would love to hear some of the ways you make your table a sanctuary. Feel free to drop me a line and let me know what you do to achieve the ultimate in client comfort! I look forward to hearing from you.
Click here for more information about Angie Patrick.
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