Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
March, 2008, Vol. 08, Issue 03
Beware of the Backlash
By Ralph Stephens, BS, LMT, NCTMB
The backlash against our profession has finally begun. I was asked by a resort spa to do special medical massage training for its staff. In the conversation, the spa manager confided that it is getting harder to sell massages to guests. The reason he gave was that guests have received too many lousy massages at resorts and spas. They have either been injured or received a less-than-relaxing rubdown that did not help them at all, so they have written off massage. Therefore, these affluent guests, who can afford our services out-of-pocket, are writing off our profession as worthless, or worse, dangerous. This is the beginning of the backlash against the massage profession. I am surprised it has taken so long.
All the research that has been done validating massage becomes worthless if the typical therapist cannot reproduce the results. When the typical massage school student does not really know the difference between deep friction and effleurage, much less anatomy, how can they read a research protocol and duplicate the treatment? I have been told, "Silly boy, it is not necessary to know anatomy, all that is needed is a good intent. Just feel the energy and let it guide you." All I can say to this ignorance is that even if you are going to be a psychic surgeon, you need to know the difference between a tumor on the liver and the gallbladder before you begin the removal.
As we frantically beg for acceptance by the allopathic medical establishment (that is, MDs), do we believe we can garner much respect given the average competency of our profession?
A fellow instructor told me of a spa owner who said they would rather risk the chance of a lawsuit than put money into educating their staff on techniques and hygiene for stone massage. Some spas only change the stone water once a day. (How green of them.) How can this happen in a profession that is theoretically about health and healing? It happens as the heart of the profession is replaced by bottom-line mentality. Professionalism and professional ethics are more difficult and expensive for schools to demonstrate and teach, and for operators to maintain. Investors and investment groups are only interested in massage for the return on their investment (the bottom line). This mentality abuses both the therapists and the clientele. Both are beginning to figure this out. The number of people entering the profession is leveling off and now the public is walking away.
Debra Brooks, PhD, said, "When you lose the heart of a profession, you lose the art of a profession." It has been the art of our profession that attracted people to massage. The art provides the caring, healing and true health care. We are losing the art at an ever-increasing rate, and as we do, consumers will walk away in greater numbers. They get all the science and routines they can stand from the allopathic providers for "free" via insurance. The public came to us because we were an alternative. We had the science with a heart that gave the art, which finally provided the individualized attention people needed to heal.
Now we seem to have either one or the other. Some therapists learn the science, but not the art of touching from the heart. Others learn lots of new age/artsy stuff (which is different from the art of professional practice,), but not enough science to be safe and effective at the physical level. As we have become branded, integrated (look what has happened to osteopathy since it became integrated - if you are old enough to remember) and educated by investors, we have lost more and more of the heart. Our profession has disintegrated into first a trade and then down to just a job. Sometimes success, as measured in numbers, is a hollow victory.
What will our profession do about this? Probably nothing in the near future. It's hard to stand in front of the cash-flow train of the schools and large spa/clinic operators at this time. The marketplace will eventually force corrections. The marketplace is ruthless and it won't be pretty.
In my January column, I mentioned a possible correlation between trigger points in the Achilles tendon and restless leg syndrome (RLS). I received two very interesting e-mails on the subject. The first suggested that RLS is the body discharging the excess energy from overconsumption, especially eating too much meat and sugar. The second suggested a correlation with nerve entrapment in the psoas muscle. If you have experience with RLS and would like to share, please e-mail me.
Your Government and Mine
As the presidential circus moves across the country, notice there is only one candidate who has come out publicly for freedom of choice in health care and who supports unfettered access to alternative therapies. All the rest propose completely allopathic systems. One candidate wants to force everyone to get annual tests and vaccinations, calling this wellness care.
Meanwhile, over at the FDA, political appointees accept and approve bogus studies from approval-seeking companies, often against the recommendations of FDA staff. Thus, we are being force-fed GMO foods while the rest of the world is trying to ban them. We use our economic leverage to try to force it down their throats, too. Most recently, the FDA approved milk and meat from clones. How can this be? There haven't been enough clones producing meat and milk to feed a significant test group of people to determine its safety. Politicians, not objective scientists, have ruled it as safe. Whenever there is a political or corporate gain to "scientific research," follow the money trail and you will find the truth. The truth is seldom what you are being told by the mainstream media.
We are endangering our own food chain with GMO foods and "terminator" seeds. Without quality food, there can be no health, and health is the most important thing there is. Massage should be about health: maintaining it, enhancing it and, if necessary, restoring it through healing touch and advocating a healthy lifestyle. We are selling ourselves short when all we do is push oil around. More in May.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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