Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
March, 2008, Vol. 08, Issue 03
Beware of the Backlash
By Ralph Stephens, BS, LMT, NCTMB
The backlash against our profession has finally begun. I was asked by a resort spa to do special medical massage training for its staff. In the conversation, the spa manager confided that it is getting harder to sell massages to guests. The reason he gave was that guests have received too many lousy massages at resorts and spas. They have either been injured or received a less-than-relaxing rubdown that did not help them at all, so they have written off massage. Therefore, these affluent guests, who can afford our services out-of-pocket, are writing off our profession as worthless, or worse, dangerous. This is the beginning of the backlash against the massage profession. I am surprised it has taken so long.
All the research that has been done validating massage becomes worthless if the typical therapist cannot reproduce the results. When the typical massage school student does not really know the difference between deep friction and effleurage, much less anatomy, how can they read a research protocol and duplicate the treatment? I have been told, "Silly boy, it is not necessary to know anatomy, all that is needed is a good intent. Just feel the energy and let it guide you." All I can say to this ignorance is that even if you are going to be a psychic surgeon, you need to know the difference between a tumor on the liver and the gallbladder before you begin the removal.
As we frantically beg for acceptance by the allopathic medical establishment (that is, MDs), do we believe we can garner much respect given the average competency of our profession?
A fellow instructor told me of a spa owner who said they would rather risk the chance of a lawsuit than put money into educating their staff on techniques and hygiene for stone massage. Some spas only change the stone water once a day. (How green of them.) How can this happen in a profession that is theoretically about health and healing? It happens as the heart of the profession is replaced by bottom-line mentality. Professionalism and professional ethics are more difficult and expensive for schools to demonstrate and teach, and for operators to maintain. Investors and investment groups are only interested in massage for the return on their investment (the bottom line). This mentality abuses both the therapists and the clientele. Both are beginning to figure this out. The number of people entering the profession is leveling off and now the public is walking away.
Debra Brooks, PhD, said, "When you lose the heart of a profession, you lose the art of a profession." It has been the art of our profession that attracted people to massage. The art provides the caring, healing and true health care. We are losing the art at an ever-increasing rate, and as we do, consumers will walk away in greater numbers. They get all the science and routines they can stand from the allopathic providers for "free" via insurance. The public came to us because we were an alternative. We had the science with a heart that gave the art, which finally provided the individualized attention people needed to heal.
Now we seem to have either one or the other. Some therapists learn the science, but not the art of touching from the heart. Others learn lots of new age/artsy stuff (which is different from the art of professional practice,), but not enough science to be safe and effective at the physical level. As we have become branded, integrated (look what has happened to osteopathy since it became integrated - if you are old enough to remember) and educated by investors, we have lost more and more of the heart. Our profession has disintegrated into first a trade and then down to just a job. Sometimes success, as measured in numbers, is a hollow victory.
What will our profession do about this? Probably nothing in the near future. It's hard to stand in front of the cash-flow train of the schools and large spa/clinic operators at this time. The marketplace will eventually force corrections. The marketplace is ruthless and it won't be pretty.
In my January column, I mentioned a possible correlation between trigger points in the Achilles tendon and restless leg syndrome (RLS). I received two very interesting e-mails on the subject. The first suggested that RLS is the body discharging the excess energy from overconsumption, especially eating too much meat and sugar. The second suggested a correlation with nerve entrapment in the psoas muscle. If you have experience with RLS and would like to share, please e-mail me.
Your Government and Mine
As the presidential circus moves across the country, notice there is only one candidate who has come out publicly for freedom of choice in health care and who supports unfettered access to alternative therapies. All the rest propose completely allopathic systems. One candidate wants to force everyone to get annual tests and vaccinations, calling this wellness care.
Meanwhile, over at the FDA, political appointees accept and approve bogus studies from approval-seeking companies, often against the recommendations of FDA staff. Thus, we are being force-fed GMO foods while the rest of the world is trying to ban them. We use our economic leverage to try to force it down their throats, too. Most recently, the FDA approved milk and meat from clones. How can this be? There haven't been enough clones producing meat and milk to feed a significant test group of people to determine its safety. Politicians, not objective scientists, have ruled it as safe. Whenever there is a political or corporate gain to "scientific research," follow the money trail and you will find the truth. The truth is seldom what you are being told by the mainstream media.
We are endangering our own food chain with GMO foods and "terminator" seeds. Without quality food, there can be no health, and health is the most important thing there is. Massage should be about health: maintaining it, enhancing it and, if necessary, restoring it through healing touch and advocating a healthy lifestyle. We are selling ourselves short when all we do is push oil around. More in May.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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