resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
March, 2008, Vol. 08, Issue 03
Beware of the Backlash
By Ralph Stephens, BS, LMT, NCTMB
The backlash against our profession has finally begun. I was asked by a resort spa to do special medical massage training for its staff. In the conversation, the spa manager confided that it is getting harder to sell massages to guests. The reason he gave was that guests have received too many lousy massages at resorts and spas. They have either been injured or received a less-than-relaxing rubdown that did not help them at all, so they have written off massage. Therefore, these affluent guests, who can afford our services out-of-pocket, are writing off our profession as worthless, or worse, dangerous. This is the beginning of the backlash against the massage profession. I am surprised it has taken so long.
All the research that has been done validating massage becomes worthless if the typical therapist cannot reproduce the results. When the typical massage school student does not really know the difference between deep friction and effleurage, much less anatomy, how can they read a research protocol and duplicate the treatment? I have been told, "Silly boy, it is not necessary to know anatomy, all that is needed is a good intent. Just feel the energy and let it guide you." All I can say to this ignorance is that even if you are going to be a psychic surgeon, you need to know the difference between a tumor on the liver and the gallbladder before you begin the removal.
As we frantically beg for acceptance by the allopathic medical establishment (that is, MDs), do we believe we can garner much respect given the average competency of our profession?
A fellow instructor told me of a spa owner who said they would rather risk the chance of a lawsuit than put money into educating their staff on techniques and hygiene for stone massage. Some spas only change the stone water once a day. (How green of them.) How can this happen in a profession that is theoretically about health and healing? It happens as the heart of the profession is replaced by bottom-line mentality. Professionalism and professional ethics are more difficult and expensive for schools to demonstrate and teach, and for operators to maintain. Investors and investment groups are only interested in massage for the return on their investment (the bottom line). This mentality abuses both the therapists and the clientele. Both are beginning to figure this out. The number of people entering the profession is leveling off and now the public is walking away.
Debra Brooks, PhD, said, "When you lose the heart of a profession, you lose the art of a profession." It has been the art of our profession that attracted people to massage. The art provides the caring, healing and true health care. We are losing the art at an ever-increasing rate, and as we do, consumers will walk away in greater numbers. They get all the science and routines they can stand from the allopathic providers for "free" via insurance. The public came to us because we were an alternative. We had the science with a heart that gave the art, which finally provided the individualized attention people needed to heal.
Now we seem to have either one or the other. Some therapists learn the science, but not the art of touching from the heart. Others learn lots of new age/artsy stuff (which is different from the art of professional practice,), but not enough science to be safe and effective at the physical level. As we have become branded, integrated (look what has happened to osteopathy since it became integrated - if you are old enough to remember) and educated by investors, we have lost more and more of the heart. Our profession has disintegrated into first a trade and then down to just a job. Sometimes success, as measured in numbers, is a hollow victory.
What will our profession do about this? Probably nothing in the near future. It's hard to stand in front of the cash-flow train of the schools and large spa/clinic operators at this time. The marketplace will eventually force corrections. The marketplace is ruthless and it won't be pretty.
In my January column, I mentioned a possible correlation between trigger points in the Achilles tendon and restless leg syndrome (RLS). I received two very interesting e-mails on the subject. The first suggested that RLS is the body discharging the excess energy from overconsumption, especially eating too much meat and sugar. The second suggested a correlation with nerve entrapment in the psoas muscle. If you have experience with RLS and would like to share, please e-mail me.
Your Government and Mine
As the presidential circus moves across the country, notice there is only one candidate who has come out publicly for freedom of choice in health care and who supports unfettered access to alternative therapies. All the rest propose completely allopathic systems. One candidate wants to force everyone to get annual tests and vaccinations, calling this wellness care.
Meanwhile, over at the FDA, political appointees accept and approve bogus studies from approval-seeking companies, often against the recommendations of FDA staff. Thus, we are being force-fed GMO foods while the rest of the world is trying to ban them. We use our economic leverage to try to force it down their throats, too. Most recently, the FDA approved milk and meat from clones. How can this be? There haven't been enough clones producing meat and milk to feed a significant test group of people to determine its safety. Politicians, not objective scientists, have ruled it as safe. Whenever there is a political or corporate gain to "scientific research," follow the money trail and you will find the truth. The truth is seldom what you are being told by the mainstream media.
We are endangering our own food chain with GMO foods and "terminator" seeds. Without quality food, there can be no health, and health is the most important thing there is. Massage should be about health: maintaining it, enhancing it and, if necessary, restoring it through healing touch and advocating a healthy lifestyle. We are selling ourselves short when all we do is push oil around. More in May.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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