resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Preventing ACL Injuries in Female Athletes
For female athletes, the key to optimal athletic health lies in preventing ACL injuries. In medical terms, the anterior cruciate ligament (ACL) is the primary restraint to the anterior displacement of the tibia on the femur at all angles of the knee flexor.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
March, 2008, Vol. 08, Issue 03
Beware of the Backlash
By Ralph Stephens, BS, LMT, NCTMB
The backlash against our profession has finally begun. I was asked by a resort spa to do special medical massage training for its staff. In the conversation, the spa manager confided that it is getting harder to sell massages to guests. The reason he gave was that guests have received too many lousy massages at resorts and spas. They have either been injured or received a less-than-relaxing rubdown that did not help them at all, so they have written off massage. Therefore, these affluent guests, who can afford our services out-of-pocket, are writing off our profession as worthless, or worse, dangerous. This is the beginning of the backlash against the massage profession. I am surprised it has taken so long.
All the research that has been done validating massage becomes worthless if the typical therapist cannot reproduce the results. When the typical massage school student does not really know the difference between deep friction and effleurage, much less anatomy, how can they read a research protocol and duplicate the treatment? I have been told, "Silly boy, it is not necessary to know anatomy, all that is needed is a good intent. Just feel the energy and let it guide you." All I can say to this ignorance is that even if you are going to be a psychic surgeon, you need to know the difference between a tumor on the liver and the gallbladder before you begin the removal.
As we frantically beg for acceptance by the allopathic medical establishment (that is, MDs), do we believe we can garner much respect given the average competency of our profession?
A fellow instructor told me of a spa owner who said they would rather risk the chance of a lawsuit than put money into educating their staff on techniques and hygiene for stone massage. Some spas only change the stone water once a day. (How green of them.) How can this happen in a profession that is theoretically about health and healing? It happens as the heart of the profession is replaced by bottom-line mentality. Professionalism and professional ethics are more difficult and expensive for schools to demonstrate and teach, and for operators to maintain. Investors and investment groups are only interested in massage for the return on their investment (the bottom line). This mentality abuses both the therapists and the clientele. Both are beginning to figure this out. The number of people entering the profession is leveling off and now the public is walking away.
Debra Brooks, PhD, said, "When you lose the heart of a profession, you lose the art of a profession." It has been the art of our profession that attracted people to massage. The art provides the caring, healing and true health care. We are losing the art at an ever-increasing rate, and as we do, consumers will walk away in greater numbers. They get all the science and routines they can stand from the allopathic providers for "free" via insurance. The public came to us because we were an alternative. We had the science with a heart that gave the art, which finally provided the individualized attention people needed to heal.
Now we seem to have either one or the other. Some therapists learn the science, but not the art of touching from the heart. Others learn lots of new age/artsy stuff (which is different from the art of professional practice,), but not enough science to be safe and effective at the physical level. As we have become branded, integrated (look what has happened to osteopathy since it became integrated - if you are old enough to remember) and educated by investors, we have lost more and more of the heart. Our profession has disintegrated into first a trade and then down to just a job. Sometimes success, as measured in numbers, is a hollow victory.
What will our profession do about this? Probably nothing in the near future. It's hard to stand in front of the cash-flow train of the schools and large spa/clinic operators at this time. The marketplace will eventually force corrections. The marketplace is ruthless and it won't be pretty.
In my January column, I mentioned a possible correlation between trigger points in the Achilles tendon and restless leg syndrome (RLS). I received two very interesting e-mails on the subject. The first suggested that RLS is the body discharging the excess energy from overconsumption, especially eating too much meat and sugar. The second suggested a correlation with nerve entrapment in the psoas muscle. If you have experience with RLS and would like to share, please e-mail me.
Your Government and Mine
As the presidential circus moves across the country, notice there is only one candidate who has come out publicly for freedom of choice in health care and who supports unfettered access to alternative therapies. All the rest propose completely allopathic systems. One candidate wants to force everyone to get annual tests and vaccinations, calling this wellness care.
Meanwhile, over at the FDA, political appointees accept and approve bogus studies from approval-seeking companies, often against the recommendations of FDA staff. Thus, we are being force-fed GMO foods while the rest of the world is trying to ban them. We use our economic leverage to try to force it down their throats, too. Most recently, the FDA approved milk and meat from clones. How can this be? There haven't been enough clones producing meat and milk to feed a significant test group of people to determine its safety. Politicians, not objective scientists, have ruled it as safe. Whenever there is a political or corporate gain to "scientific research," follow the money trail and you will find the truth. The truth is seldom what you are being told by the mainstream media.
We are endangering our own food chain with GMO foods and "terminator" seeds. Without quality food, there can be no health, and health is the most important thing there is. Massage should be about health: maintaining it, enhancing it and, if necessary, restoring it through healing touch and advocating a healthy lifestyle. We are selling ourselves short when all we do is push oil around. More in May.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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