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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
March, 2008, Vol. 08, Issue 03
"The World's Largest Massage Team" Visits the Big Island
By Lynn Wind, RMT, LMT
Imagine spending your day under a large circus tent with 150 of your friends, massaging some of the finest triathletes in the world. Imagine spending your day under that tent at the edge of a beach on the sparkling blue waters of paradise, also known as Kailua-Kona, Hawaii. You, too, can enjoy this same experience. Join us next year when we celebrate the 20th anniversary of "The World's Largest Massage Team." We'll be attempting to establish the world record for the Guinness Book of World Records as part of our anniversary celebration as "The World's Largest Massage Team."
In 2007, precise coordination was required to provide massage for the Ford Ironman World Championship triathletes in Kailua-Kona. As in years past, members of "The World's Largest Massage Team" traveled from around the world - New Zealand, Australia, Germany, Switzerland, Sweden, Russia and Japan as well as from the mainland - just to volunteer to be a part of the post-race massage team on Kailua Bay.
The Ford Ironman World Championship race is considered the most challenging triathlon in the world. Months of preparation are needed to make this a smoothly coordinated event, involving volunteer team directors from medical doctors, nurses and paramedics to chiropractors and physical therapists. And that's just the race-day volunteers.
For the entire race, more than 5,000 volunteers provide support for the triathletes and the race from beginning to end - coordinating the swim, bike and run areas; manning 30 aid stations along the course; managing finish-line race timing; providing course emergency medical assistance; building the race course and finish-line staging; community relations; and an endless list of much-needed tasks.
Robert Calvert, past owner and creator of Massage Magazine, started "The World's Largest Massage Team" at the 1988 Ironman. In 1990, Robert passed the team coordinator baton to Peter and Lynn Wind, owners of The Hawaiian Islands School of Massage, and they have been coordinators of the team ever since. This is the 29th year of the Ironman World Championship Triathlon and the 27th consecutive year massage has been provided to the athletes.
The goal of the massage team volunteers is to help the triathletes make a smooth transition from a high-energy athletic performance to a resting state and provide a positive experience of massage for each and every triathlete. Volunteers accomplish this through massage for general relief from exhaustion, hastening the elimination of toxins, introducing fresh blood into the muscles, soothing and relaxing the nerves and muscle tissues, and providing tender, loving care.
Each triathlete swims 2.4 miles, bikes 112 miles and runs 26.2 miles, all under the scorching Kona sun. The earliest race finishers, the elite triathletes, are competing for approximately nine hours and the masters group is out on the road up to 17 hours. When the athletes arrive at the massage table, it's their first opportunity to lie down and not expend any energy. They are exhausted and suffering from sore muscles, at the very least. Sports-trained chiropractors are in the massage tent, available to assist in any emergency. Luckily for the triathletes, little assistance was needed this year. The massage volunteers provided massage to more than 1,200 athletes. International volunteers offer their services for translation as needed, sporting visors listing the languages in which they are fluent.
Thanks to the extreme generosity of Tomas Nani, owner of Earthlite Massage Tables, more than 100 massage tables and chairs were set up for use in the tent on race day. Tomas then offered the tables for sale after the event - offering a great savings for Hawaii-based therapists, as the cost for shipping goods such as tables to the islands can exceed $120.
The team also includes escort volunteers who greet triathletes after they receive their finish medals, lead them to the massage tent and chat with them on the cool-down walk. Team greeters manage the traffic in front of the massage tent, greeting each triathlete and escorting them to an available massage volunteer. During peak arrival times, triathletes collect as a group outside the tent and massage volunteers raise their hand to let the greeters know they are ready to give their next massage.
All volunteers are issued an Ironman T-shirt, worn on race day, and everyone receives an invitation to the Massage Team Mahalo (Thank You) Party and the Ford Ironman World Championship Volunteer Mahalo Party.
Post-race sports massage training is provided as part of the team orientation held prior to the event. All volunteers are cautioned to be alert to signs of faintness, light-headedness, delirium, chills, nausea, severe cramping and dehydration. We're told not to work deep, but rather provide a soothing massage with tender, loving care. After an event such as this, triathletes are very vulnerable to trauma. Invasive or inappropriately performed massage may cause injury. The advice is to go slow with light to moderate pressure to calm the nervous system, relax the muscles and increase circulation. Be relaxed and focus on the effects your work is having on the triathlete and create the best possible positive experience of massage.
The event wrapped on Sunday with the Massage Volunteer Mahalo Party offering loads of fun, excellent homemade food and great raffle prizes donated by local Hawaiian merchants. The grand prize was donated by Earthlite Massage Tables. Two very lucky volunteers went home with a new massage table and chair. Finally there's cleanup. Sheets, empty oil bottles, massage tables, chairs, trash - it all needs to be packed up, moved out and gone by noon on Sunday. This also takes a crew of volunteers to get it done.
The Ford Ironman World Championship offers volunteers the opportunity to touch the world by helping total strangers achieve their goals. Ironman not only brings people from all over the world to Kailua-Kona, it also brings the West Hawaii community together for a day of Aloha.
Come join the fun this year on Oct. 11, 2008 in Kailua-Kona and be part of "The World's Largest Massage Team." You too can have the experience of a lifetime!
By the way, Lynn and Peter Wind have been asked to bring "The World's Largest Massage Team" experience to the inaugural Ironman China Race, April 20, 2008. They are asking for any interested volunteers to join them and experience the Ironman event in sunny and tropical Haikou, China.
Lynn Wind is the co-owner and president of the Hawaiian Islands School of Massage. She looks forward to bringing a team of volunteers to the inaugural triathlon event in China in April 2008.
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