Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
February, 2008, Vol. 08, Issue 02
Learn to Trust Your Gut
By Jenn Sommermann, LCMT
Many of us come to this field because we are intuitive by nature. We have strong instincts when it comes to helping people, and massage has become a natural adjunct to that; an extension of our intuition. But often, we are put in a position that causes us to question our judgment. Moreover, we often are employed where we cannot act on our judgment but have to work within the prescribed parameters of an employer or establishment. This worries me greatly. When we lose our right and our ability to trust our gut and act on our best judgment, even if it counters what our boss says, then we have lost control as health care providers and our profession in general. It is up to us to stand our ground, but more importantly, it is our duty to educate our employers so that no harm comes to our clients.
Many employers, nowadays, are not massage therapists. Spas are opening at alarming rates and businesspeople are the ones running the show. They do not know massage. They have not studied contraindications and pathologies. Their frame of reference is based on numbers and profit margins. I understand that and there is nothing wrong with it. I, too, am a businesswoman and am always concerned with a bottom line. However, when it comes to the client's health and well-being, I wish more employers looked to massage therapists for guidance around treatment and care. After all, this is their area of expertise. I am generalizing and this mutual relationship is starting to occur, but it is slow going.
This is what has prompted this article. A massage therapist called me the other day to discuss something that happened at the spa where she works. She considers herself a deep-tissue, medical-massage therapist. In her previous life, she was a registered nurse and still combines these worlds in her care for clients. She works at a spa, but the majority of her work is therapeutic and medically based. This is her passion. You may be thinking, "Then why is she working at a spa? Aren't the clients who go to spas there for relaxation and general Swedish massage?" Well yes, and no. Who are spa clients? People who just recovered from cancer, who have heart conditions, who have had strokes and are diabetic. The bottom line is that there is room for every type of therapist in a spa setting.
A client was "sold" a deep-tissue, medical massage at the urging of a receptionist. No history was taken. No pathologies were discussed. The receptionist felt that this "package" would be suitable for this client and charged accordingly. Note that the price for this service is one of the higher prices at this spa. During the verbal intake conducted by the therapist, it was discovered that this client had inflammatory joint disease, varicose veins and osteoporosis. Clearly, deep tissue was not the right course of treatment. The therapist acted accordingly and worked conservatively. She further educated the client that the massage he had purchased was inappropriate for his condition. "Then why did the receptionist sell it to me?" Put in a position to defend the spa and the receptionist, the therapist did her best but never should have been put in this position to begin with. Ultimately, the client was happy with the care and it all worked out.
Here is how I see this situation improving - education. As authorities in the field of massage therapy, especially in the absence of any other trained professionals, it is up to us to educate the employers and any staff that may work with the clients. This may not seem easy and may even be met with resistance. But don't we owe it to the clients to not only provide them with accurate care but also make sure they are paying for what their health history warrants? Be proactive and approach your employer. Tell him or her that you would like to be able to educate the staff so that each client gets the best possible care. In the end, that is good business.
Trust your gut. Work within the parameters of the client's condition, regardless of what service he or she purchased. Educate those that "sell" the services and educate the spa owners as to how beneficial this will be for the overall business model. It's up to us.
Click here for previous articles by Jenn Sommermann, LCMT.
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