Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
February, 2008, Vol. 08, Issue 02
Learn to Trust Your Gut
By Jenn Sommermann, LCMT
Many of us come to this field because we are intuitive by nature. We have strong instincts when it comes to helping people, and massage has become a natural adjunct to that; an extension of our intuition. But often, we are put in a position that causes us to question our judgment. Moreover, we often are employed where we cannot act on our judgment but have to work within the prescribed parameters of an employer or establishment. This worries me greatly. When we lose our right and our ability to trust our gut and act on our best judgment, even if it counters what our boss says, then we have lost control as health care providers and our profession in general. It is up to us to stand our ground, but more importantly, it is our duty to educate our employers so that no harm comes to our clients.
Many employers, nowadays, are not massage therapists. Spas are opening at alarming rates and businesspeople are the ones running the show. They do not know massage. They have not studied contraindications and pathologies. Their frame of reference is based on numbers and profit margins. I understand that and there is nothing wrong with it. I, too, am a businesswoman and am always concerned with a bottom line. However, when it comes to the client's health and well-being, I wish more employers looked to massage therapists for guidance around treatment and care. After all, this is their area of expertise. I am generalizing and this mutual relationship is starting to occur, but it is slow going.
This is what has prompted this article. A massage therapist called me the other day to discuss something that happened at the spa where she works. She considers herself a deep-tissue, medical-massage therapist. In her previous life, she was a registered nurse and still combines these worlds in her care for clients. She works at a spa, but the majority of her work is therapeutic and medically based. This is her passion. You may be thinking, "Then why is she working at a spa? Aren't the clients who go to spas there for relaxation and general Swedish massage?" Well yes, and no. Who are spa clients? People who just recovered from cancer, who have heart conditions, who have had strokes and are diabetic. The bottom line is that there is room for every type of therapist in a spa setting.
A client was "sold" a deep-tissue, medical massage at the urging of a receptionist. No history was taken. No pathologies were discussed. The receptionist felt that this "package" would be suitable for this client and charged accordingly. Note that the price for this service is one of the higher prices at this spa. During the verbal intake conducted by the therapist, it was discovered that this client had inflammatory joint disease, varicose veins and osteoporosis. Clearly, deep tissue was not the right course of treatment. The therapist acted accordingly and worked conservatively. She further educated the client that the massage he had purchased was inappropriate for his condition. "Then why did the receptionist sell it to me?" Put in a position to defend the spa and the receptionist, the therapist did her best but never should have been put in this position to begin with. Ultimately, the client was happy with the care and it all worked out.
Here is how I see this situation improving - education. As authorities in the field of massage therapy, especially in the absence of any other trained professionals, it is up to us to educate the employers and any staff that may work with the clients. This may not seem easy and may even be met with resistance. But don't we owe it to the clients to not only provide them with accurate care but also make sure they are paying for what their health history warrants? Be proactive and approach your employer. Tell him or her that you would like to be able to educate the staff so that each client gets the best possible care. In the end, that is good business.
Trust your gut. Work within the parameters of the client's condition, regardless of what service he or she purchased. Educate those that "sell" the services and educate the spa owners as to how beneficial this will be for the overall business model. It's up to us.
Click here for previous articles by Jenn Sommermann, LCMT.
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