Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
January, 2008, Vol. 08, Issue 01
By Shellie Enteen, RA, BA, LMBT
Even when a client's physiological state is the primary focus, it's important to take into account their life circumstances and current emotional state when making an aromatherapy blend. This approach includes awareness of subtle aromatherapy, one of the aspects that makes aromatherapy an art as well as a science. The practice is called the individual prescription, championed by French aromatherapist Marguerite Maury. The understanding is that the most effective treatment in the moment cannot be achieved by using a pre-blended, one-size-fits-all mix of essences labeled "relaxing," "pain relief," etc. The foundation of this system comes from the fact that each essential oil, along with physiological properties (such as analgesic, antimicrobial, detoxifying, sedative or stimulating) also has application for very specific life issues.
For example, chamomile is an anti-inflammatory that can be used to relieve gastritis, dermatitis, acute arthritis, muscle sprains, strains and so on. But we also may call on chamomile to treat the inflamed emotional state called anger, both expressed and repressed with signs of depression, irritability, anxiety and insomnia. (Contemplate the potential for repressed anger to generate the clenched jaw and chamomile could well be a specific ally for TMJ clients.) Geranium is another essential oil with analgesic and anti-inflammatory properties. It also promotes circulation and balances the female hormonal system with a specific therapeutic affect on the type of anxiety and depression which afflicts the Type A or workaholic personality. Anti-inflammatory, analgesic lemongrass is especially helpful where there is nervous exhaustion, mental fatigue and lack of concentration.
Allow subtle aromatherapy to create the individual treatment blend; that is, the "relaxing" blend for an older woman going through a difficult divorce will differ from one of a younger woman about to interview for a new job. The first would address potential issues of loss, rejection, low self-image,and anger. It might include rose or another of the floral notes along with lavender, chamomile or even the intoxicant clary sage to loosen the grip the mind has on the issue. The second blend would focus on mental clarity and uplifting encouragement, and veer away from sedatives that could interfere with performance. Citrus oils would come into play here along with a grounding essence like sandalwood or vetiver, and might include the flower jasmine for the capable career woman. All these oils have relaxing, anti-anxiety effects but the specifics make the important difference.
The same approach clearly reveals how a blend for back pain would differ for the client recovering from a recent car accident as compared to one who wants relief from a chronic condition before playing a sport. The first needs a pain-relieving essence specific for inflammation and spasm but also shock, anger and trauma. The second client needs pain relief that also provides circulation, stimulation and strengthening effects. Paying attention to these details will result in a truly effective therapeutic experience.
The intake form should include questions that will help pinpoint the individual circumstances. Ask what the client hopes to achieve through the aromatherapy massage and communicate: If you seek relaxation or stress relief to help choose the right essences for your needs, please indicate what you feel is the cause of your tension. Leave room for them to fill in the pertinent details. If they don't indicate anything here, dialogue with the client before making the blend can quickly reveal the life experience that creates their need to relax or what specific area of life holds stress for them.
A full understanding of the subtle properties of essential oils can be found in the following books: Aromatherapy for Healing the Spirit, by Gabriel Mojay; Subtle Aromatherapy, by Patricia Davis and The Fragrant Heavens, by Valerie Worwood. Other books might list the subtle qualities along with the physiological.
As always, the nose (and the limbic region of the brain) makes the final judgment, so smell the essence before adding it to the blend. Read more about blending, specific essential oils and safety issues by searching previous articles on www.massagetoday.com.
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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