Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
January, 2008, Vol. 08, Issue 01
The Power of the List
By David Kent, LMT, NCTMB
It's that time of year again when we are making our New Year's resolutions, so I thought it would be helpful to share some simple, straightforward and extremely powerful strategies that help me achieve my goals. If, while reading this article, you start thinking, "I know this stuff" or "I've heard this all before," take a moment to ask yourself if you truly are applying these concepts to your daily life. Setting goals and working to achieve them helps build confidence and a positive self-image. It also helps you live life to the fullest.
When I identify a goal I would like to achieve, I ask myself very specific questions to get clear about the actions necessary to attain my desired outcome. The quality of the questions we ask ourselves ultimately determines the quality of the answer our brain delivers. This answer is what drives our behavior. Therefore, it's important you ask yourself strong, good quality questions that will help reveal positive outcomes. Stay clear of poor-quality questions that are doomed to elicit negative answers.
Examples of poor-quality questions might be: "Why does this always happen to me?" or "Why do I always do stupid things?" When you are in this negative mindset, your brain is likely to respond with equally negative answers, such as "Because you're stupid," "You're undereducated" or "You lack hands-on or business experience." These types of questions and answers only serve to reinforce negative attitudes, which won't get you closer to any of your goals.
A good quality question is clear, specific and focused, as well as empowering, honest and objective. For example: "What resources are currently available that will allow me to grow my practice; analyze and communicate my findings; deliver the highest quality, hands-on care and educate my clients about the importance of getting regular massage?"
For our questions and answers to be effective, we must clearly identify our goals and then list the tasks that are necessary to complete these goals. Next, we must organize these tasks into a plan of action. Finally, we must occasionally reassess and review our plan to determine if we are on the right track. This is my "Power List," which consists of actions and goal-oriented questions. Whenever I want to achieve a new goal, I turn to my Power List:
What do I want and why do I want it? What is the ultimate goal or outcome? Close your eyes and see, feel, taste, smell, hear and say it.
When must this be completed? What is the deadline? Writing project goals and target dates on your calendar helps in planning a strategy.
Who has the experience, resources and track record for me to model? Find a mentor. Invest in your education and client-education resources.
What are the individual actions necessary to achieve the goal? Write it down as you break it down. List every step necessary to achieve this task.
What can I do now to move this goal toward completion? Take immediate action. Daily progress builds momentum.
How can this be a fun and enjoyable process? Making the experience a pleasurable one improves productivity.
Support, Balance and Nurture It
Am I eating healthy, sleeping and exercising to properly support myself? You will need the energy and a clear mind to take action. Get massage regularly!
Am I on course to achieve the target? How can I improve the process? Review your goals and the results of your action plan frequently.
Start with the first steps on the Power List and ask yourself what you want out of your life and your practice. Some of your goals may include producing better results with your clients; integrating more clinical work into the spa portion of your practice; assessing and educating your clients with simple visual aids so they commit to a series of treatments; or establishing new referral sources while maintaining current ones.
Now ask yourself why you want to achieve these goals. What would achieving these goals provide and fulfill in your life? Your reasons may range from growing your practice to giving you more knowledge, experience, skills and confidence to produce better results to planning quality time with loved ones, family and friends. The key here is to make sure your targeted questions elicit focused answers.
As you work your way down the list, you eventually will need to determine what it will take to achieve your goals. Perhaps it will require you to take a uniquely special seminar or buy a program that heightens your level of knowledge and skill set. Maybe it will require you to implement specific office management systems through the use of professional forms.
Keep in mind that one of the most important tasks on the Power List is to write down your goals and your plan of action. Writing things down frees your mind by allowing you to empty your thoughts on paper so that you can stop the constant loop from running in your head. Additionally, maintaining lists keeps you focused on the task at hand.
In closing, I'd like to reference one of my favorite motivational speakers, Tony Robbins. In his seminars, Robbins talks about the danger of focusing on the past or what is called the "Looking Behind" or "Rearview Mirror" Syndrome. It is impossible to move forward when our attention is focused on our failures, poor decisions or other negative experiences in our lives.
Remember: We learn something from every experience. It's the perception or belief that we have about the experience and the actions we take that ultimately determine the final outcome. Instead of focusing on the negative, ask yourself what you learned from the situation. Generally, our past failures often are simply the result of using the wrong strategy or taking the wrong actions. Dwelling on the past by playing old negative tapes in your head will cause you to think, hear, say and feel in a negative way. And it will be those negative feelings and emotions that drive your actions.
So do you think now would be a good time to start making your Power List? Get started immediately! Cut out this article and put it in a place where you will see it every day. Share these ideas with your family, friends and colleagues. Build a team and find a mentor. Don't put off your dreams and goals any longer. Your life is waiting!
Please let me know about your positive changes and any new ideas you used to achieve them. Drop me a line at or visit www.kenthealth.com for more ideas.
Click here for more information about David Kent, LMT, NCTMB.
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