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Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
January, 2008, Vol. 08, Issue 01
The Power of the List
By David Kent, LMT, NCTMB
It's that time of year again when we are making our New Year's resolutions, so I thought it would be helpful to share some simple, straightforward and extremely powerful strategies that help me achieve my goals. If, while reading this article, you start thinking, "I know this stuff" or "I've heard this all before," take a moment to ask yourself if you truly are applying these concepts to your daily life. Setting goals and working to achieve them helps build confidence and a positive self-image. It also helps you live life to the fullest.
When I identify a goal I would like to achieve, I ask myself very specific questions to get clear about the actions necessary to attain my desired outcome. The quality of the questions we ask ourselves ultimately determines the quality of the answer our brain delivers. This answer is what drives our behavior. Therefore, it's important you ask yourself strong, good quality questions that will help reveal positive outcomes. Stay clear of poor-quality questions that are doomed to elicit negative answers.
Examples of poor-quality questions might be: "Why does this always happen to me?" or "Why do I always do stupid things?" When you are in this negative mindset, your brain is likely to respond with equally negative answers, such as "Because you're stupid," "You're undereducated" or "You lack hands-on or business experience." These types of questions and answers only serve to reinforce negative attitudes, which won't get you closer to any of your goals.
A good quality question is clear, specific and focused, as well as empowering, honest and objective. For example: "What resources are currently available that will allow me to grow my practice; analyze and communicate my findings; deliver the highest quality, hands-on care and educate my clients about the importance of getting regular massage?"
For our questions and answers to be effective, we must clearly identify our goals and then list the tasks that are necessary to complete these goals. Next, we must organize these tasks into a plan of action. Finally, we must occasionally reassess and review our plan to determine if we are on the right track. This is my "Power List," which consists of actions and goal-oriented questions. Whenever I want to achieve a new goal, I turn to my Power List:
What do I want and why do I want it? What is the ultimate goal or outcome? Close your eyes and see, feel, taste, smell, hear and say it.
When must this be completed? What is the deadline? Writing project goals and target dates on your calendar helps in planning a strategy.
Who has the experience, resources and track record for me to model? Find a mentor. Invest in your education and client-education resources.
What are the individual actions necessary to achieve the goal? Write it down as you break it down. List every step necessary to achieve this task.
What can I do now to move this goal toward completion? Take immediate action. Daily progress builds momentum.
How can this be a fun and enjoyable process? Making the experience a pleasurable one improves productivity.
Support, Balance and Nurture It
Am I eating healthy, sleeping and exercising to properly support myself? You will need the energy and a clear mind to take action. Get massage regularly!
Am I on course to achieve the target? How can I improve the process? Review your goals and the results of your action plan frequently.
Start with the first steps on the Power List and ask yourself what you want out of your life and your practice. Some of your goals may include producing better results with your clients; integrating more clinical work into the spa portion of your practice; assessing and educating your clients with simple visual aids so they commit to a series of treatments; or establishing new referral sources while maintaining current ones.
Now ask yourself why you want to achieve these goals. What would achieving these goals provide and fulfill in your life? Your reasons may range from growing your practice to giving you more knowledge, experience, skills and confidence to produce better results to planning quality time with loved ones, family and friends. The key here is to make sure your targeted questions elicit focused answers.
As you work your way down the list, you eventually will need to determine what it will take to achieve your goals. Perhaps it will require you to take a uniquely special seminar or buy a program that heightens your level of knowledge and skill set. Maybe it will require you to implement specific office management systems through the use of professional forms.
Keep in mind that one of the most important tasks on the Power List is to write down your goals and your plan of action. Writing things down frees your mind by allowing you to empty your thoughts on paper so that you can stop the constant loop from running in your head. Additionally, maintaining lists keeps you focused on the task at hand.
In closing, I'd like to reference one of my favorite motivational speakers, Tony Robbins. In his seminars, Robbins talks about the danger of focusing on the past or what is called the "Looking Behind" or "Rearview Mirror" Syndrome. It is impossible to move forward when our attention is focused on our failures, poor decisions or other negative experiences in our lives.
Remember: We learn something from every experience. It's the perception or belief that we have about the experience and the actions we take that ultimately determine the final outcome. Instead of focusing on the negative, ask yourself what you learned from the situation. Generally, our past failures often are simply the result of using the wrong strategy or taking the wrong actions. Dwelling on the past by playing old negative tapes in your head will cause you to think, hear, say and feel in a negative way. And it will be those negative feelings and emotions that drive your actions.
So do you think now would be a good time to start making your Power List? Get started immediately! Cut out this article and put it in a place where you will see it every day. Share these ideas with your family, friends and colleagues. Build a team and find a mentor. Don't put off your dreams and goals any longer. Your life is waiting!
Please let me know about your positive changes and any new ideas you used to achieve them. Drop me a line at or visit www.kenthealth.com for more ideas.
Click here for more information about David Kent, LMT, NCTMB.
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