Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
January, 2008, Vol. 08, Issue 01
A Pivotal Year in Massage Therapy
By Ralph Stephens, BS, LMT, NCTMB
Happy New Year! It's the year of the Earth Rat and it appears to be a pivotal year for our country and our profession. The massage profession often serves as a microcosm of our country; we are fighting turf wars with other professions, we have border control issues as to who is in or out of our profession, and we have very selective, whitewashed reporting of current events by our associations and the majority of the massage media.
As you listen to the politicians of our country, as well as our profession, remember that they are saying only what needs to be said (partial truth), and expressing themselves in such a way as to achieve a desired result. Politics and propaganda are, for the most part, the same - partial truth. Usually, the desired result(s) is in the best interest of the politician(s), not the people.
Pay attention during this national election year, especially to health care. This issue has the potential to significantly affect and possibly dramatically alter our profession. Politicians want control of your health. Always remember that the government that controls the health of its people - controls its people.
The massage profession and all alternative providers must position themselves to survive if socialized medicine is enacted. Spa and relaxation massage probably have little to be concerned about but, if you do therapeutic (clinical) massage, your ability to practice could face extreme challenges. Lately, the presidential candidates are in Iowa (my home state) on a daily basis and what I hear them proposing for "health care" is rather frightening, as my practice is 100 percent clinical. Wellness and alternative therapies are not even being mentioned. It's all about forced shots and tests, surgeries and drugs - in other words, all allopathic. These do not create health and it's debatable if they even prevent sickness. Most politicians are for sale and some of the highest bidders are the pharmaceutical and insurance industries. They work for whoever pays them. Be careful what you wish for with your primary vote.
My biggest disappointment with my profession is that it has probably missed its opportunity to become an alternative health care/wellness profession. The clinical side is leaning more and more toward an allopathic - insurance model of symptomology (identification and reduction of symptoms). The relaxation side is leaning toward branded routines. Neither really is about creating wellness, although the relaxation model actually comes closer. Massage should be about a wellness-based lifestyle, not just pushing lubricant around, generally or specifically.
An incredible amount of common symptoms are the result of sugar consumption. Low-cost, starchy foods that become sugar in the body are easy to transport and have a long shelf life. They are the highest-profit foods to sell. They also provide the highest profits for the medical profession. Note how the medical profession urges a low-fat diet; they know what is good for business. Sadly, the dietary education given to most allopathic practitioners is carefully controlled and minimized. Most only know what they have been allowed to know so they believe they are giving good advice, when in reality they have been brainwashed into giving advice that is good for pharmaceutical and medical profits.
A real cure is to get insulin levels (blood sugar) down. High cholesterol and low insulin don't go together, they repel. Low insulin generally is a hallmark of health and longevity. High insulin indicates a sugar-burning metabolism. In "sugar burners," when not enough sugar is present, the body converts muscle and bone into sugar to burn. And it becomes a vicious, destructive cycle. How much soft-tissue pain is the result of this? I don't know. Too bad only sickness is researched and studied. If health were the focus of research, the alternative health care professions would thrive. The government, pharmaceutical-allopathic cartel won't allow that. They want dependence, not health, which gives independence.
About 10 percent of our health care resources are spent on wellness and 90 percent on treating and suppressing symptoms. This is justified because of the profit it creates. Wellness and alternative therapies and lifestyle just do not generate enough profit, so they are suppressed or co-opted. Massage is being co-opted, which is the better of the two. The public is kept sick, even made sick (get your mercury-laced flu shot), suffers and dies in the name of profits. What to do? Don't play their game. Become a living example of a wellness-based life style. A good place to start might be to reduce your sugar consumption and eat more omega-3 oils and healthy fats.
I riled the AOBTA with my July column. I have nothing against Asian massage/bodywork therapies; I receive them regularly. However, they are just part of the continuum of massage, nothing more and nothing less. They are not as unique as they would like you to believe. This is a problem with our profession. It looks for differences and separation instead of commonalities and oneness. This lack of unity holds us all back from achieving the recognition and acceptance massage deserves. As for the verbose response to my column, all I can say is that as a carefully observing participant in the leadership of this profession for 20 years, including serving on a state regulatory board for eight years, I have observed the actions of the AOBTA and other groups closely. Their actions have spoken loudly and more accurately than their words. Maybe their current leadership has changed directions; time and actions will tell. Until then, I stick by my observations.
I am noticing a high correlation of trigger points with twitch responses in the Achilles tendons of restless leg syndrome (RLS) patients. Are any of you finding this? If so, let me know. Maybe together we can build a better program to help these people. I'll be back in March. Bring your kite.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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