resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Code Connection: Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
January, 2008, Vol. 08, Issue 01
Five Fundamentals for Building Your Massage Business, Part 1
By Cary Bayer
As a life coach, I see so many people in pain every day - suffering in relationships, in unconscious communication, in desperate financial situations. As massage therapists, you see pain, too. We face similar challenges, namely, how do you get people to recognize they deserve relief from pain? There is an answer. In your case, it's knowledge and techniques to help break through to better health. In my case, it's better relationships, more money and greater happiness.
I've seen similar patterns in the more than 100 therapists I've coached, so I'll draw on them to offer motivation now and tools for the future. To become successful and happy, you need more than massage techniques alone. Being alive means you're on an intriguing journey to self-knowledge, peace and prosperity. So, what do you know about journeys? "A journey of a thousand miles must begin with a single step," said Lao-Tzu. Yogis offer wisdom, too: "You've got to be careful if you don't know where you're going 'cause you might not get there." That yogi was named Berra.
This article will give you knowledge of five "S's" for creating a successful massage business. They are: knowledge of self; strategy; serenity; sales effectiveness and successful thinking.
Knowledge of Self
You need to know what you want from business and who you truly are. Socrates said, "The unexamined life is not worth living." He might have added, "The unexamined massage business is not worth practicing." Self-employed people often are so busy trying to make ends meet, they overlook taking time to shape their businesses. So ask yourself vital questions:
Managers hustle to get things done in time; leaders create visions to evolve into and a strategy to accomplish them. Strategies are necessary for people or organizations intent on growth; they incorporate short-, mid- and long-term goals. When you've a plan, you know where you're going and can guide your actions effectively.
People want to work with you because of your hands and your spirit. Many clients see you as a healer who helps them manage stress. Clients don't want stressed-out massage therapists. Therapists with good hands and vibes succeed. So much success depends on our serenity. Pascal said, "All of man's troubles stem from his inability to sit quietly in a room alone." I could give you the experience of profound serenity, but I'd need to put on my hat as a Transcendental Meditation teacher. In one minute I can give you a small dose of serenity. Close your eyes now and take a deep breath. Release all your cares and breathe like this for a minute. Do you feel silence and peace? Can you see what this one- minute breather can do if you center this way before massages? This is the value of serenity.
Many therapists dread selling their services. Mostly it's because they think they're selling themselves, and if nobody buys, they're not liked. A person can't be sold in America. You can rent your services by the hour on your table. Once you get the distinction between selling yourself and renting your services, anxiety and the sense of rejection can disappear.
Remember in kindergarten, when you played show and tell. You brought something to school you loved and shared it with the other kids. Perhaps a favorite doll, baseball glove, or teddy bear and you inspired the others, but they had no way of getting it. Show and tell is a selfish tease because your enthusiasm interests people in having something they can't have. Therapists can play a similar game, spelled slightly differently: It's show and sell, similar to show and tell except you don't have a stuffed animal to show and tell. But you do have massage techniques you can tell about.
So if somebody asks what you do, show and tell them. Their neck and back are very interested in what you can do. You've no idea how people value your work. The famous actress Hedy Lamarr once said, "I don't fear death because I don't fear anything I don't understand. When I start to think about it, I order a massage and it goes away." Virtually every adult you see every day wants what you offer. Everyone wants less pain. When someone is interested in having less pain, ask, "Would you like to set up a session to relieve this pain?" This question sets show and tell apart from show and sell. But you're not five years old anymore and neither is this person. They have been holding tensions in their body for longer than five years. It's innocent to ask if they would like less tension. It's what we call selling. It doesn't need to be more complicated than that.
Learn these five S's because an increasing number of people will be coming to you for massages. According to AMTA research, through 2012, massage therapists are likely to see a 20 percent to 35 percent rise in job opportunities. Some 47 million Americans got massages between August 2004 and July 2005, with 34 percent of adults receiving a massage in the past five years. With only 17 percent of men in the past year having been massaged, more than 8 of 10 men haven't in 365 days. That's a huge opportunity for them and you. Two of three adults haven't been massaged. Virtually everyone wants what you offer. Ask clients to share their benefits with friends. Seventy-three percent receiving massage would recommend it to others. Talk to health professionals, too. Seventy percent of therapists receive two referrals monthly from health care pros. Talk to them. In the next installment, we'll examine in great detail the fifth S: successful thinking.
Click here for more information about Cary Bayer.
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