resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
January, 2008, Vol. 08, Issue 01
Five Fundamentals for Building Your Massage Business, Part 1
By Cary Bayer
As a life coach, I see so many people in pain every day - suffering in relationships, in unconscious communication, in desperate financial situations. As massage therapists, you see pain, too. We face similar challenges, namely, how do you get people to recognize they deserve relief from pain? There is an answer. In your case, it's knowledge and techniques to help break through to better health. In my case, it's better relationships, more money and greater happiness.
I've seen similar patterns in the more than 100 therapists I've coached, so I'll draw on them to offer motivation now and tools for the future. To become successful and happy, you need more than massage techniques alone. Being alive means you're on an intriguing journey to self-knowledge, peace and prosperity. So, what do you know about journeys? "A journey of a thousand miles must begin with a single step," said Lao-Tzu. Yogis offer wisdom, too: "You've got to be careful if you don't know where you're going 'cause you might not get there." That yogi was named Berra.
This article will give you knowledge of five "S's" for creating a successful massage business. They are: knowledge of self; strategy; serenity; sales effectiveness and successful thinking.
Knowledge of Self
You need to know what you want from business and who you truly are. Socrates said, "The unexamined life is not worth living." He might have added, "The unexamined massage business is not worth practicing." Self-employed people often are so busy trying to make ends meet, they overlook taking time to shape their businesses. So ask yourself vital questions:
Managers hustle to get things done in time; leaders create visions to evolve into and a strategy to accomplish them. Strategies are necessary for people or organizations intent on growth; they incorporate short-, mid- and long-term goals. When you've a plan, you know where you're going and can guide your actions effectively.
People want to work with you because of your hands and your spirit. Many clients see you as a healer who helps them manage stress. Clients don't want stressed-out massage therapists. Therapists with good hands and vibes succeed. So much success depends on our serenity. Pascal said, "All of man's troubles stem from his inability to sit quietly in a room alone." I could give you the experience of profound serenity, but I'd need to put on my hat as a Transcendental Meditation teacher. In one minute I can give you a small dose of serenity. Close your eyes now and take a deep breath. Release all your cares and breathe like this for a minute. Do you feel silence and peace? Can you see what this one- minute breather can do if you center this way before massages? This is the value of serenity.
Many therapists dread selling their services. Mostly it's because they think they're selling themselves, and if nobody buys, they're not liked. A person can't be sold in America. You can rent your services by the hour on your table. Once you get the distinction between selling yourself and renting your services, anxiety and the sense of rejection can disappear.
Remember in kindergarten, when you played show and tell. You brought something to school you loved and shared it with the other kids. Perhaps a favorite doll, baseball glove, or teddy bear and you inspired the others, but they had no way of getting it. Show and tell is a selfish tease because your enthusiasm interests people in having something they can't have. Therapists can play a similar game, spelled slightly differently: It's show and sell, similar to show and tell except you don't have a stuffed animal to show and tell. But you do have massage techniques you can tell about.
So if somebody asks what you do, show and tell them. Their neck and back are very interested in what you can do. You've no idea how people value your work. The famous actress Hedy Lamarr once said, "I don't fear death because I don't fear anything I don't understand. When I start to think about it, I order a massage and it goes away." Virtually every adult you see every day wants what you offer. Everyone wants less pain. When someone is interested in having less pain, ask, "Would you like to set up a session to relieve this pain?" This question sets show and tell apart from show and sell. But you're not five years old anymore and neither is this person. They have been holding tensions in their body for longer than five years. It's innocent to ask if they would like less tension. It's what we call selling. It doesn't need to be more complicated than that.
Learn these five S's because an increasing number of people will be coming to you for massages. According to AMTA research, through 2012, massage therapists are likely to see a 20 percent to 35 percent rise in job opportunities. Some 47 million Americans got massages between August 2004 and July 2005, with 34 percent of adults receiving a massage in the past five years. With only 17 percent of men in the past year having been massaged, more than 8 of 10 men haven't in 365 days. That's a huge opportunity for them and you. Two of three adults haven't been massaged. Virtually everyone wants what you offer. Ask clients to share their benefits with friends. Seventy-three percent receiving massage would recommend it to others. Talk to health professionals, too. Seventy percent of therapists receive two referrals monthly from health care pros. Talk to them. In the next installment, we'll examine in great detail the fifth S: successful thinking.
Click here for previous articles by Cary Bayer.
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