resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
January, 2008, Vol. 08, Issue 01
Five Fundamentals for Building Your Massage Business, Part 1
By Cary Bayer
As a life coach, I see so many people in pain every day - suffering in relationships, in unconscious communication, in desperate financial situations. As massage therapists, you see pain, too. We face similar challenges, namely, how do you get people to recognize they deserve relief from pain? There is an answer. In your case, it's knowledge and techniques to help break through to better health. In my case, it's better relationships, more money and greater happiness.
I've seen similar patterns in the more than 100 therapists I've coached, so I'll draw on them to offer motivation now and tools for the future. To become successful and happy, you need more than massage techniques alone. Being alive means you're on an intriguing journey to self-knowledge, peace and prosperity. So, what do you know about journeys? "A journey of a thousand miles must begin with a single step," said Lao-Tzu. Yogis offer wisdom, too: "You've got to be careful if you don't know where you're going 'cause you might not get there." That yogi was named Berra.
This article will give you knowledge of five "S's" for creating a successful massage business. They are: knowledge of self; strategy; serenity; sales effectiveness and successful thinking.
Knowledge of Self
You need to know what you want from business and who you truly are. Socrates said, "The unexamined life is not worth living." He might have added, "The unexamined massage business is not worth practicing." Self-employed people often are so busy trying to make ends meet, they overlook taking time to shape their businesses. So ask yourself vital questions:
Managers hustle to get things done in time; leaders create visions to evolve into and a strategy to accomplish them. Strategies are necessary for people or organizations intent on growth; they incorporate short-, mid- and long-term goals. When you've a plan, you know where you're going and can guide your actions effectively.
People want to work with you because of your hands and your spirit. Many clients see you as a healer who helps them manage stress. Clients don't want stressed-out massage therapists. Therapists with good hands and vibes succeed. So much success depends on our serenity. Pascal said, "All of man's troubles stem from his inability to sit quietly in a room alone." I could give you the experience of profound serenity, but I'd need to put on my hat as a Transcendental Meditation teacher. In one minute I can give you a small dose of serenity. Close your eyes now and take a deep breath. Release all your cares and breathe like this for a minute. Do you feel silence and peace? Can you see what this one- minute breather can do if you center this way before massages? This is the value of serenity.
Many therapists dread selling their services. Mostly it's because they think they're selling themselves, and if nobody buys, they're not liked. A person can't be sold in America. You can rent your services by the hour on your table. Once you get the distinction between selling yourself and renting your services, anxiety and the sense of rejection can disappear.
Remember in kindergarten, when you played show and tell. You brought something to school you loved and shared it with the other kids. Perhaps a favorite doll, baseball glove, or teddy bear and you inspired the others, but they had no way of getting it. Show and tell is a selfish tease because your enthusiasm interests people in having something they can't have. Therapists can play a similar game, spelled slightly differently: It's show and sell, similar to show and tell except you don't have a stuffed animal to show and tell. But you do have massage techniques you can tell about.
So if somebody asks what you do, show and tell them. Their neck and back are very interested in what you can do. You've no idea how people value your work. The famous actress Hedy Lamarr once said, "I don't fear death because I don't fear anything I don't understand. When I start to think about it, I order a massage and it goes away." Virtually every adult you see every day wants what you offer. Everyone wants less pain. When someone is interested in having less pain, ask, "Would you like to set up a session to relieve this pain?" This question sets show and tell apart from show and sell. But you're not five years old anymore and neither is this person. They have been holding tensions in their body for longer than five years. It's innocent to ask if they would like less tension. It's what we call selling. It doesn't need to be more complicated than that.
Learn these five S's because an increasing number of people will be coming to you for massages. According to AMTA research, through 2012, massage therapists are likely to see a 20 percent to 35 percent rise in job opportunities. Some 47 million Americans got massages between August 2004 and July 2005, with 34 percent of adults receiving a massage in the past five years. With only 17 percent of men in the past year having been massaged, more than 8 of 10 men haven't in 365 days. That's a huge opportunity for them and you. Two of three adults haven't been massaged. Virtually everyone wants what you offer. Ask clients to share their benefits with friends. Seventy-three percent receiving massage would recommend it to others. Talk to health professionals, too. Seventy percent of therapists receive two referrals monthly from health care pros. Talk to them. In the next installment, we'll examine in great detail the fifth S: successful thinking.
Click here for more information about Cary Bayer.
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