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Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
January, 2008, Vol. 08, Issue 01
Five Fundamentals for Building Your Massage Business, Part 1
By Cary Bayer
As a life coach, I see so many people in pain every day - suffering in relationships, in unconscious communication, in desperate financial situations. As massage therapists, you see pain, too. We face similar challenges, namely, how do you get people to recognize they deserve relief from pain? There is an answer. In your case, it's knowledge and techniques to help break through to better health. In my case, it's better relationships, more money and greater happiness.
I've seen similar patterns in the more than 100 therapists I've coached, so I'll draw on them to offer motivation now and tools for the future. To become successful and happy, you need more than massage techniques alone. Being alive means you're on an intriguing journey to self-knowledge, peace and prosperity. So, what do you know about journeys? "A journey of a thousand miles must begin with a single step," said Lao-Tzu. Yogis offer wisdom, too: "You've got to be careful if you don't know where you're going 'cause you might not get there." That yogi was named Berra.
This article will give you knowledge of five "S's" for creating a successful massage business. They are: knowledge of self; strategy; serenity; sales effectiveness and successful thinking.
Knowledge of Self
You need to know what you want from business and who you truly are. Socrates said, "The unexamined life is not worth living." He might have added, "The unexamined massage business is not worth practicing." Self-employed people often are so busy trying to make ends meet, they overlook taking time to shape their businesses. So ask yourself vital questions:
Managers hustle to get things done in time; leaders create visions to evolve into and a strategy to accomplish them. Strategies are necessary for people or organizations intent on growth; they incorporate short-, mid- and long-term goals. When you've a plan, you know where you're going and can guide your actions effectively.
People want to work with you because of your hands and your spirit. Many clients see you as a healer who helps them manage stress. Clients don't want stressed-out massage therapists. Therapists with good hands and vibes succeed. So much success depends on our serenity. Pascal said, "All of man's troubles stem from his inability to sit quietly in a room alone." I could give you the experience of profound serenity, but I'd need to put on my hat as a Transcendental Meditation teacher. In one minute I can give you a small dose of serenity. Close your eyes now and take a deep breath. Release all your cares and breathe like this for a minute. Do you feel silence and peace? Can you see what this one- minute breather can do if you center this way before massages? This is the value of serenity.
Many therapists dread selling their services. Mostly it's because they think they're selling themselves, and if nobody buys, they're not liked. A person can't be sold in America. You can rent your services by the hour on your table. Once you get the distinction between selling yourself and renting your services, anxiety and the sense of rejection can disappear.
Remember in kindergarten, when you played show and tell. You brought something to school you loved and shared it with the other kids. Perhaps a favorite doll, baseball glove, or teddy bear and you inspired the others, but they had no way of getting it. Show and tell is a selfish tease because your enthusiasm interests people in having something they can't have. Therapists can play a similar game, spelled slightly differently: It's show and sell, similar to show and tell except you don't have a stuffed animal to show and tell. But you do have massage techniques you can tell about.
So if somebody asks what you do, show and tell them. Their neck and back are very interested in what you can do. You've no idea how people value your work. The famous actress Hedy Lamarr once said, "I don't fear death because I don't fear anything I don't understand. When I start to think about it, I order a massage and it goes away." Virtually every adult you see every day wants what you offer. Everyone wants less pain. When someone is interested in having less pain, ask, "Would you like to set up a session to relieve this pain?" This question sets show and tell apart from show and sell. But you're not five years old anymore and neither is this person. They have been holding tensions in their body for longer than five years. It's innocent to ask if they would like less tension. It's what we call selling. It doesn't need to be more complicated than that.
Learn these five S's because an increasing number of people will be coming to you for massages. According to AMTA research, through 2012, massage therapists are likely to see a 20 percent to 35 percent rise in job opportunities. Some 47 million Americans got massages between August 2004 and July 2005, with 34 percent of adults receiving a massage in the past five years. With only 17 percent of men in the past year having been massaged, more than 8 of 10 men haven't in 365 days. That's a huge opportunity for them and you. Two of three adults haven't been massaged. Virtually everyone wants what you offer. Ask clients to share their benefits with friends. Seventy-three percent receiving massage would recommend it to others. Talk to health professionals, too. Seventy percent of therapists receive two referrals monthly from health care pros. Talk to them. In the next installment, we'll examine in great detail the fifth S: successful thinking.
Click here for more information about Cary Bayer.
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