resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
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A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
January, 2008, Vol. 08, Issue 01
Five Fundamentals for Building Your Massage Business, Part 1
By Cary Bayer
As a life coach, I see so many people in pain every day - suffering in relationships, in unconscious communication, in desperate financial situations. As massage therapists, you see pain, too. We face similar challenges, namely, how do you get people to recognize they deserve relief from pain? There is an answer. In your case, it's knowledge and techniques to help break through to better health. In my case, it's better relationships, more money and greater happiness.
I've seen similar patterns in the more than 100 therapists I've coached, so I'll draw on them to offer motivation now and tools for the future. To become successful and happy, you need more than massage techniques alone. Being alive means you're on an intriguing journey to self-knowledge, peace and prosperity. So, what do you know about journeys? "A journey of a thousand miles must begin with a single step," said Lao-Tzu. Yogis offer wisdom, too: "You've got to be careful if you don't know where you're going 'cause you might not get there." That yogi was named Berra.
This article will give you knowledge of five "S's" for creating a successful massage business. They are: knowledge of self; strategy; serenity; sales effectiveness and successful thinking.
Knowledge of Self
You need to know what you want from business and who you truly are. Socrates said, "The unexamined life is not worth living." He might have added, "The unexamined massage business is not worth practicing." Self-employed people often are so busy trying to make ends meet, they overlook taking time to shape their businesses. So ask yourself vital questions:
Managers hustle to get things done in time; leaders create visions to evolve into and a strategy to accomplish them. Strategies are necessary for people or organizations intent on growth; they incorporate short-, mid- and long-term goals. When you've a plan, you know where you're going and can guide your actions effectively.
People want to work with you because of your hands and your spirit. Many clients see you as a healer who helps them manage stress. Clients don't want stressed-out massage therapists. Therapists with good hands and vibes succeed. So much success depends on our serenity. Pascal said, "All of man's troubles stem from his inability to sit quietly in a room alone." I could give you the experience of profound serenity, but I'd need to put on my hat as a Transcendental Meditation teacher. In one minute I can give you a small dose of serenity. Close your eyes now and take a deep breath. Release all your cares and breathe like this for a minute. Do you feel silence and peace? Can you see what this one- minute breather can do if you center this way before massages? This is the value of serenity.
Many therapists dread selling their services. Mostly it's because they think they're selling themselves, and if nobody buys, they're not liked. A person can't be sold in America. You can rent your services by the hour on your table. Once you get the distinction between selling yourself and renting your services, anxiety and the sense of rejection can disappear.
Remember in kindergarten, when you played show and tell. You brought something to school you loved and shared it with the other kids. Perhaps a favorite doll, baseball glove, or teddy bear and you inspired the others, but they had no way of getting it. Show and tell is a selfish tease because your enthusiasm interests people in having something they can't have. Therapists can play a similar game, spelled slightly differently: It's show and sell, similar to show and tell except you don't have a stuffed animal to show and tell. But you do have massage techniques you can tell about.
So if somebody asks what you do, show and tell them. Their neck and back are very interested in what you can do. You've no idea how people value your work. The famous actress Hedy Lamarr once said, "I don't fear death because I don't fear anything I don't understand. When I start to think about it, I order a massage and it goes away." Virtually every adult you see every day wants what you offer. Everyone wants less pain. When someone is interested in having less pain, ask, "Would you like to set up a session to relieve this pain?" This question sets show and tell apart from show and sell. But you're not five years old anymore and neither is this person. They have been holding tensions in their body for longer than five years. It's innocent to ask if they would like less tension. It's what we call selling. It doesn't need to be more complicated than that.
Learn these five S's because an increasing number of people will be coming to you for massages. According to AMTA research, through 2012, massage therapists are likely to see a 20 percent to 35 percent rise in job opportunities. Some 47 million Americans got massages between August 2004 and July 2005, with 34 percent of adults receiving a massage in the past five years. With only 17 percent of men in the past year having been massaged, more than 8 of 10 men haven't in 365 days. That's a huge opportunity for them and you. Two of three adults haven't been massaged. Virtually everyone wants what you offer. Ask clients to share their benefits with friends. Seventy-three percent receiving massage would recommend it to others. Talk to health professionals, too. Seventy percent of therapists receive two referrals monthly from health care pros. Talk to them. In the next installment, we'll examine in great detail the fifth S: successful thinking.
Click here for more information about Cary Bayer.
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