resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
January, 2008, Vol. 08, Issue 01
The Massage World Comes to Your Door
By Donald M. Petersen Jr., BS, HCD(hc), FICC(h)
Imagine if you could have access to the leading authorities in the massage world. How far could you advance your practice by utilizing the most current information on the most effective ways to care for your clients? What level of growth could you achieve if you could access the brightest minds - all with insights on building a successful practice?
The Internet has become a powerful tool for information and education. Harnessed correctly, it can put you in front of experts that can provide you with all you need to grow and excel as a massage therapist.
This always has been the goal of Massage Today. Now, through the power of technology, we can do it live! Beginning this month, we will be bringing you a series of live online seminars. These will be on various topics, all centered around growing your client base and enhancing your clinical care. And best of all, they will be presented to you completely free.
From the comfort of your home or place of business, you can attend and participate in these live Web seminars. You will hear the speakers, see their presentations and be able to ask questions (via e-mail) and get answers during the events.
Unlike regular seminars, you will be given the opportunity to answer poll questions during the presentation that will help direct the flow of information. This is in addition to a survey at the end of the program that will allow you to give your input on all aspects of the seminar.
Also, unlike traditional seminars, you will have access to the recorded programs anytime you want to review them or share them with others. You can view the recorded presentations even if you can't attend the live program. You don't have to buy the DVD; you can just watch the program again and again, as many times as you like.
What we're creating is a place on the Internet where you can watch free live and recorded presentations. These seminars bring experts to you without causing you to give up seeing clients, get on a plane or pay a registration fee. As previously mentioned, the first online seminars will be presented this month. We will announce the initial schedule at the beginning of January.
Unfortunately, this new technology will only allow 500 therapists to attend each online seminar. This means you will want to sign up early for those programs in which you really are interested. In order to assist you with this, we have established a priority registration program that will give you advanced notice and registration. You will be among the first to know and have the opportunity to be among the first to register. It's easy to sign up for priority registration:
From there, you will receive a confirmation e-mail letting you know you signed up correctly. You then will receive an e-mail announcing each Web seminar, providing you with a summary of what will be presented and giving you the direct link to register for the seminar. As a priority registrant, you will receive invitations before the rest of the massage therapy profession.
Take a few minutes to enter this new era of online information and education. You will be surprised at how much you will appreciate this new educational medium.
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