resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
January, 2008, Vol. 08, Issue 01
Online Certificate Program for Spa and Hospitality Management
UC Irvine seeks to meet demands for those trained in spa business and management.
By Kathryn Feather, Senior Associate Editor
While initially facing skepticism about how effective and thorough its content would be, online certificate and degree programs have developed quite a following in recent years, especially when the programs are introduced by reputable educational institutions.
The University of California at Irvine has developed an online certificate program for the booming spa industry by introducing a uniquely designed online program for busy professionals seeking real-world training in the spa and hospitality management industry. UC Irvine previously offered the program through the UC Irvine Extension, but is now offering the certificate program in a completely online platform. The program is endorsed by Spa Finder and Spa Trade and boasts an impressive advisory committee.
"The exponential growth of the industry has prompted the need for spa professionals to enhance their skills specifically related to the business and management issues unique to spas," said Angela Jeantet, MBA, associate director of the Business and Management Department at UC Irvine Extension. "UC Irvine Extension's program is the first university-quality curriculum designed to establish a formal body of knowledge to better prepare national and international professionals in the business of spa."
The program focuses on the business models and positioning needed for various spa categories. Students in the program will take classes covering: business planning/operations; marketing/retailing; human resources; finance; customer relations; and legal issues.
Students have five years to complete the program, and even those not pursuing the certificate program are welcome to take as many individual courses as they wish. The certificate is awarded when students complete five required courses and two elective courses (a total of 15 units) with a grade of "C" or better. Required courses and the order in which they should be taken include:
Elective courses include:
Classes range in price from $625 to $660 per course, and discounts are available for groups of three or more from the same company. There are approximately 200 students enrolled in the program annually. "To facilitate maximum learning and interaction among our students and with the instructor, our class size is kept to a minimum of 30 [students]. Our classes are offered on-ground, as well as completely online - and all are instructor led," said Jeantet. "We do have the capacity to offer additional sections as needed to accommodate student demand."
The Advisory Committee is a distinguished list of industry and business experts, many of whom teach some of the courses offered in this program. Committee members include Peter Anderson, CEO of Anderson & Associates; Angela Cortright, principal, Spa Gregories; Jim Croghan, director of spa and recreation, The Island Hotel Newport Beach; Nina Curtis, president, Curtis Communications; Susie Ellis, president, Spa Finder; Ann Emich-Patton, senior spa consultant, Blue Spas, Inc.; Robin Eckert, MD, College of Medicine UCI; John Gray, CEO, Glen Ivy Hot Springs; Nancy Griffin, CEO, spatrade.com; Janice Gronvold, principal, Spectrec, Spa Business and Marketing Development; Mia Kyricos, director of spa development and operations, Starwood Hotels and Resorts; Erika Mangrum, president, IATRIA Spa; Marc Micozzi, MD, PhD, Senior Fellow Health Studies Collegium; Julie Raistrick, spa director, Montage Resort and Spa; Valory Reed, spa director, St. Regis Resort; and Maureen Vipperman, spa director, The Spa at Pacific Palms Resort.
Dr. Micozzi is a particularly distinguished addition to the advisory board. In 2002, he became the founding director of the Policy Institute for Integrative Medicine in Bethesda, Md. His goal with the Institute was to educate policymakers, the health professions and the general public about the needs and opportunities for integrative medicine. He also served as executive director of the Center for Integrative Medicine at Thomas Jefferson University in Philadelphia. He also is an adjunct professor in the department of medicine at the University of Pennsylvania and in the department of physiology and biophysics at Georgetown University and a faculty member for the new CAM curricula at Drexel University in Philadephia.
"UC Irvine Extension's Spa and Hospitality Management Certificate Program offers a high-quality and valuable educational experience for those spa professionals seeking to enhance their business and management skills," Micozzi said. "I look forward to working with UC Irvine Extension to develop and hone curriculum that further equips spa professionals."
"The Spa Program has cemented our reputation as the educational resource for the spa and hospitality industry. It is very important to us that we continue to build on this success with our current collaborators such as Spa Finder and Spa Trade, as well as establish new and stronger industry and academic connections," said Jeantet. "One such new initiative is a possible collaboration with Arizona State University Polytechnic on a new undergraduate program with a concentration in spa management. We are very excited about this potential opportunity to create additional learning pathways that will benefit our students, our graduates and the industry as a whole."
For those interested in UCI's Spa and Hospitality Management Certificate, a demonstration is available online at www.extension.uci.edu/spa or contact Angela Jeantet at (949) 824-2033.
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