Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
January, 2008, Vol. 08, Issue 01
Online Certificate Program for Spa and Hospitality Management
UC Irvine seeks to meet demands for those trained in spa business and management.
By Kathryn Feather, Senior Associate Editor
While initially facing skepticism about how effective and thorough its content would be, online certificate and degree programs have developed quite a following in recent years, especially when the programs are introduced by reputable educational institutions.
The University of California at Irvine has developed an online certificate program for the booming spa industry by introducing a uniquely designed online program for busy professionals seeking real-world training in the spa and hospitality management industry. UC Irvine previously offered the program through the UC Irvine Extension, but is now offering the certificate program in a completely online platform. The program is endorsed by Spa Finder and Spa Trade and boasts an impressive advisory committee.
"The exponential growth of the industry has prompted the need for spa professionals to enhance their skills specifically related to the business and management issues unique to spas," said Angela Jeantet, MBA, associate director of the Business and Management Department at UC Irvine Extension. "UC Irvine Extension's program is the first university-quality curriculum designed to establish a formal body of knowledge to better prepare national and international professionals in the business of spa."
The program focuses on the business models and positioning needed for various spa categories. Students in the program will take classes covering: business planning/operations; marketing/retailing; human resources; finance; customer relations; and legal issues.
Students have five years to complete the program, and even those not pursuing the certificate program are welcome to take as many individual courses as they wish. The certificate is awarded when students complete five required courses and two elective courses (a total of 15 units) with a grade of "C" or better. Required courses and the order in which they should be taken include:
Elective courses include:
Classes range in price from $625 to $660 per course, and discounts are available for groups of three or more from the same company. There are approximately 200 students enrolled in the program annually. "To facilitate maximum learning and interaction among our students and with the instructor, our class size is kept to a minimum of 30 [students]. Our classes are offered on-ground, as well as completely online - and all are instructor led," said Jeantet. "We do have the capacity to offer additional sections as needed to accommodate student demand."
The Advisory Committee is a distinguished list of industry and business experts, many of whom teach some of the courses offered in this program. Committee members include Peter Anderson, CEO of Anderson & Associates; Angela Cortright, principal, Spa Gregories; Jim Croghan, director of spa and recreation, The Island Hotel Newport Beach; Nina Curtis, president, Curtis Communications; Susie Ellis, president, Spa Finder; Ann Emich-Patton, senior spa consultant, Blue Spas, Inc.; Robin Eckert, MD, College of Medicine UCI; John Gray, CEO, Glen Ivy Hot Springs; Nancy Griffin, CEO, spatrade.com; Janice Gronvold, principal, Spectrec, Spa Business and Marketing Development; Mia Kyricos, director of spa development and operations, Starwood Hotels and Resorts; Erika Mangrum, president, IATRIA Spa; Marc Micozzi, MD, PhD, Senior Fellow Health Studies Collegium; Julie Raistrick, spa director, Montage Resort and Spa; Valory Reed, spa director, St. Regis Resort; and Maureen Vipperman, spa director, The Spa at Pacific Palms Resort.
Dr. Micozzi is a particularly distinguished addition to the advisory board. In 2002, he became the founding director of the Policy Institute for Integrative Medicine in Bethesda, Md. His goal with the Institute was to educate policymakers, the health professions and the general public about the needs and opportunities for integrative medicine. He also served as executive director of the Center for Integrative Medicine at Thomas Jefferson University in Philadelphia. He also is an adjunct professor in the department of medicine at the University of Pennsylvania and in the department of physiology and biophysics at Georgetown University and a faculty member for the new CAM curricula at Drexel University in Philadephia.
"UC Irvine Extension's Spa and Hospitality Management Certificate Program offers a high-quality and valuable educational experience for those spa professionals seeking to enhance their business and management skills," Micozzi said. "I look forward to working with UC Irvine Extension to develop and hone curriculum that further equips spa professionals."
"The Spa Program has cemented our reputation as the educational resource for the spa and hospitality industry. It is very important to us that we continue to build on this success with our current collaborators such as Spa Finder and Spa Trade, as well as establish new and stronger industry and academic connections," said Jeantet. "One such new initiative is a possible collaboration with Arizona State University Polytechnic on a new undergraduate program with a concentration in spa management. We are very excited about this potential opportunity to create additional learning pathways that will benefit our students, our graduates and the industry as a whole."
For those interested in UCI's Spa and Hospitality Management Certificate, a demonstration is available online at www.extension.uci.edu/spa or contact Angela Jeantet at (949) 824-2033.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.