resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
January, 2008, Vol. 08, Issue 01
Online Certificate Program for Spa and Hospitality Management
UC Irvine seeks to meet demands for those trained in spa business and management.
By Kathryn Feather, Senior Associate Editor
While initially facing skepticism about how effective and thorough its content would be, online certificate and degree programs have developed quite a following in recent years, especially when the programs are introduced by reputable educational institutions.
The University of California at Irvine has developed an online certificate program for the booming spa industry by introducing a uniquely designed online program for busy professionals seeking real-world training in the spa and hospitality management industry. UC Irvine previously offered the program through the UC Irvine Extension, but is now offering the certificate program in a completely online platform. The program is endorsed by Spa Finder and Spa Trade and boasts an impressive advisory committee.
"The exponential growth of the industry has prompted the need for spa professionals to enhance their skills specifically related to the business and management issues unique to spas," said Angela Jeantet, MBA, associate director of the Business and Management Department at UC Irvine Extension. "UC Irvine Extension's program is the first university-quality curriculum designed to establish a formal body of knowledge to better prepare national and international professionals in the business of spa."
The program focuses on the business models and positioning needed for various spa categories. Students in the program will take classes covering: business planning/operations; marketing/retailing; human resources; finance; customer relations; and legal issues.
Students have five years to complete the program, and even those not pursuing the certificate program are welcome to take as many individual courses as they wish. The certificate is awarded when students complete five required courses and two elective courses (a total of 15 units) with a grade of "C" or better. Required courses and the order in which they should be taken include:
Elective courses include:
Classes range in price from $625 to $660 per course, and discounts are available for groups of three or more from the same company. There are approximately 200 students enrolled in the program annually. "To facilitate maximum learning and interaction among our students and with the instructor, our class size is kept to a minimum of 30 [students]. Our classes are offered on-ground, as well as completely online - and all are instructor led," said Jeantet. "We do have the capacity to offer additional sections as needed to accommodate student demand."
The Advisory Committee is a distinguished list of industry and business experts, many of whom teach some of the courses offered in this program. Committee members include Peter Anderson, CEO of Anderson & Associates; Angela Cortright, principal, Spa Gregories; Jim Croghan, director of spa and recreation, The Island Hotel Newport Beach; Nina Curtis, president, Curtis Communications; Susie Ellis, president, Spa Finder; Ann Emich-Patton, senior spa consultant, Blue Spas, Inc.; Robin Eckert, MD, College of Medicine UCI; John Gray, CEO, Glen Ivy Hot Springs; Nancy Griffin, CEO, spatrade.com; Janice Gronvold, principal, Spectrec, Spa Business and Marketing Development; Mia Kyricos, director of spa development and operations, Starwood Hotels and Resorts; Erika Mangrum, president, IATRIA Spa; Marc Micozzi, MD, PhD, Senior Fellow Health Studies Collegium; Julie Raistrick, spa director, Montage Resort and Spa; Valory Reed, spa director, St. Regis Resort; and Maureen Vipperman, spa director, The Spa at Pacific Palms Resort.
Dr. Micozzi is a particularly distinguished addition to the advisory board. In 2002, he became the founding director of the Policy Institute for Integrative Medicine in Bethesda, Md. His goal with the Institute was to educate policymakers, the health professions and the general public about the needs and opportunities for integrative medicine. He also served as executive director of the Center for Integrative Medicine at Thomas Jefferson University in Philadelphia. He also is an adjunct professor in the department of medicine at the University of Pennsylvania and in the department of physiology and biophysics at Georgetown University and a faculty member for the new CAM curricula at Drexel University in Philadephia.
"UC Irvine Extension's Spa and Hospitality Management Certificate Program offers a high-quality and valuable educational experience for those spa professionals seeking to enhance their business and management skills," Micozzi said. "I look forward to working with UC Irvine Extension to develop and hone curriculum that further equips spa professionals."
"The Spa Program has cemented our reputation as the educational resource for the spa and hospitality industry. It is very important to us that we continue to build on this success with our current collaborators such as Spa Finder and Spa Trade, as well as establish new and stronger industry and academic connections," said Jeantet. "One such new initiative is a possible collaboration with Arizona State University Polytechnic on a new undergraduate program with a concentration in spa management. We are very excited about this potential opportunity to create additional learning pathways that will benefit our students, our graduates and the industry as a whole."
For those interested in UCI's Spa and Hospitality Management Certificate, a demonstration is available online at www.extension.uci.edu/spa or contact Angela Jeantet at (949) 824-2033.
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