Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
January, 2008, Vol. 08, Issue 01
Online Certificate Program for Spa and Hospitality Management
UC Irvine seeks to meet demands for those trained in spa business and management.
By Kathryn Feather, Senior Associate Editor
While initially facing skepticism about how effective and thorough its content would be, online certificate and degree programs have developed quite a following in recent years, especially when the programs are introduced by reputable educational institutions.
The University of California at Irvine has developed an online certificate program for the booming spa industry by introducing a uniquely designed online program for busy professionals seeking real-world training in the spa and hospitality management industry. UC Irvine previously offered the program through the UC Irvine Extension, but is now offering the certificate program in a completely online platform. The program is endorsed by Spa Finder and Spa Trade and boasts an impressive advisory committee.
"The exponential growth of the industry has prompted the need for spa professionals to enhance their skills specifically related to the business and management issues unique to spas," said Angela Jeantet, MBA, associate director of the Business and Management Department at UC Irvine Extension. "UC Irvine Extension's program is the first university-quality curriculum designed to establish a formal body of knowledge to better prepare national and international professionals in the business of spa."
The program focuses on the business models and positioning needed for various spa categories. Students in the program will take classes covering: business planning/operations; marketing/retailing; human resources; finance; customer relations; and legal issues.
Students have five years to complete the program, and even those not pursuing the certificate program are welcome to take as many individual courses as they wish. The certificate is awarded when students complete five required courses and two elective courses (a total of 15 units) with a grade of "C" or better. Required courses and the order in which they should be taken include:
Elective courses include:
Classes range in price from $625 to $660 per course, and discounts are available for groups of three or more from the same company. There are approximately 200 students enrolled in the program annually. "To facilitate maximum learning and interaction among our students and with the instructor, our class size is kept to a minimum of 30 [students]. Our classes are offered on-ground, as well as completely online - and all are instructor led," said Jeantet. "We do have the capacity to offer additional sections as needed to accommodate student demand."
The Advisory Committee is a distinguished list of industry and business experts, many of whom teach some of the courses offered in this program. Committee members include Peter Anderson, CEO of Anderson & Associates; Angela Cortright, principal, Spa Gregories; Jim Croghan, director of spa and recreation, The Island Hotel Newport Beach; Nina Curtis, president, Curtis Communications; Susie Ellis, president, Spa Finder; Ann Emich-Patton, senior spa consultant, Blue Spas, Inc.; Robin Eckert, MD, College of Medicine UCI; John Gray, CEO, Glen Ivy Hot Springs; Nancy Griffin, CEO, spatrade.com; Janice Gronvold, principal, Spectrec, Spa Business and Marketing Development; Mia Kyricos, director of spa development and operations, Starwood Hotels and Resorts; Erika Mangrum, president, IATRIA Spa; Marc Micozzi, MD, PhD, Senior Fellow Health Studies Collegium; Julie Raistrick, spa director, Montage Resort and Spa; Valory Reed, spa director, St. Regis Resort; and Maureen Vipperman, spa director, The Spa at Pacific Palms Resort.
Dr. Micozzi is a particularly distinguished addition to the advisory board. In 2002, he became the founding director of the Policy Institute for Integrative Medicine in Bethesda, Md. His goal with the Institute was to educate policymakers, the health professions and the general public about the needs and opportunities for integrative medicine. He also served as executive director of the Center for Integrative Medicine at Thomas Jefferson University in Philadelphia. He also is an adjunct professor in the department of medicine at the University of Pennsylvania and in the department of physiology and biophysics at Georgetown University and a faculty member for the new CAM curricula at Drexel University in Philadephia.
"UC Irvine Extension's Spa and Hospitality Management Certificate Program offers a high-quality and valuable educational experience for those spa professionals seeking to enhance their business and management skills," Micozzi said. "I look forward to working with UC Irvine Extension to develop and hone curriculum that further equips spa professionals."
"The Spa Program has cemented our reputation as the educational resource for the spa and hospitality industry. It is very important to us that we continue to build on this success with our current collaborators such as Spa Finder and Spa Trade, as well as establish new and stronger industry and academic connections," said Jeantet. "One such new initiative is a possible collaboration with Arizona State University Polytechnic on a new undergraduate program with a concentration in spa management. We are very excited about this potential opportunity to create additional learning pathways that will benefit our students, our graduates and the industry as a whole."
For those interested in UCI's Spa and Hospitality Management Certificate, a demonstration is available online at www.extension.uci.edu/spa or contact Angela Jeantet at (949) 824-2033.
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