Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
December, 2007, Vol. 07, Issue 12
Tales From the Cranial Frontier
By John Upledger, DO, OMM
While CranioSacral Therapy is a relatively young modality when viewed through the history of medicine, it owes its roots to concepts developed by a Civil War surgeon named Andrew Taylor Still, MD.Dr. Still was a highly respected physician trained primarily by his father, who also was a well-known surgeon. When the war ended, Dr. Still returned home to his own personal devastation of epidemic proportions. Spinal meningitis had swept through his hometown earlier that year, killing three of his children.
Dr. Still returned to his private practice, which was affiliated with Washington University Medical School and hospital. By this time, between the Civil War and his own losses, he was greatly disillusioned by the state of medicine. As he began to search for new and better ways of treating people, he started to suspect that the potentially toxic medicines that had been prescribed to his family to combat the meningitis may have actually contributed to their deaths. Of course, as he began expressing these thoughts, he also became less and less popular with the Washington University medical group.
Word has it that Dr. Still then went to extreme measures to test his theory. He began to remove bodies from their graves in order to determine the actual causes of death. He discovered that in every case, one organ invariably contributed a great deal to the death of each body. While the particular organ varied from person to person, it appeared that organ failure likely was due to compromised blood and nerve support in every case. That is, the organ that failed may have been starved of blood and nerve contributions by the abnormal compression of arteries, which interfered with blood delivery.
The nerves going to the failing organs also were compressed or kinked, which meant the nerve energy that was supposed to go to the organ couldn't get there. Thus, the organ couldn't do its job and finally, it died. From these experiences, Dr. Still learned that all organs require adequate supplies of blood and nerve energy to survive. And if an organ doesn't survive, the body may not survive, either.
Dr. Still also discovered that the spinal columns in these bodies were malformed for different reasons, such as injuries, birth defects and arthritic effects. These structural abnormalities seemed to interfere with the outflow of nerve energy through the nerve roots that come out of the spinal cord through the spaces afforded by the bones of the spine.
With all this in mind, Dr. Still founded the field of osteopathy in the late 1800s. He also established the Kirksville College of Osteopathic Medicine (the college from which I graduated in 1963).
From Still's personal adventures in medicine came a huge body of work that can be highlighted by its four main principles. These also happen to be some of the primary reasons CranioSacral Therapy has emerged as such an effective natural therapy:
During my last few years at Kirksville, I became friendly with an elderly man who told me he used to drive Dr. Still's stagecoach. They would travel around to the local farmhouses, stopping at each one. Dr. Still would simply walk up to the door, knock and ask if there was a sick person inside. If there was, he would begin treatment right there. If the illness was too serious, he would have the driver take the patient back to his clinic in Kirksville. Then he would simply untie his horse at the back of the carriage and continue alone along his planned route. After the patient was dropped off at the clinic, the driver caught up with Dr. Still and they continued on together.
It was great fun listening to this old man tell me his stories until late into the night. Today, it reminds me of the noble cause we all hold in our hearts as we reach out to touch more people with gentle, healing hands.
Click here for previous articles by John Upledger, DO, OMM.
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