Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
December, 2007, Vol. 07, Issue 12
A Letter to the Presidential Candidates
By Vivian Madison-Mahoney, LMT
Author's note: The following letter is directed to all candidates, from both parties, running for the office of President of the United States. I encourage you to forward this letter to your congressperson or senator, or directly to the candidates themselves. www.massageinsurancebilling.com.If you have any comments or questions, please contact me via my Web site,
Dear Presidential Candidates,
I could request more than 100,000 licensed and certified massage therapists write to each of you individually and bombard your offices, or we can choose to send each of you this one letter, which represents a good majority of us.
As insurance committee chair for the Florida State Massage Therapy Association and the insurance liaison for two of our major massage associations, I have fielded all insurance related questions over the past few years. I have had more than 20 years experience in the profession and as many years working with physician referrals and insurance-related cases. I ask on behalf of those in my profession, our patients, those who are unable financially to receive our care, and the physician's who refer cases to us that, as you put together your insurance or medical plans, make sure that all providers who are qualified by state licensure and/or national certification be directly reimbursed. Physicians have the right to select a qualified provider of their choice to provide medical services to their patients.
The reasoning behind this is the following: Physicians specifically refer their patients to those who specialize in the type of care they feel their patients need for improvement, and improvement should be the name of the game. They should be able to refer to physical therapists for that which they are proficient at, occupational therapists for the services that an OT specializes in, and the same for speech and language services being provided by a speech language pathologist.
Let me ask you this:. You would not want to go to a veterinarian to have your teeth cleaned, would you? Sound crazy? But make no mistake about it, many of the insurers will not reimburse a trained, licensed or certified massage therapy professional (in some states even considered health care practitioners under their licensing boards), but they will reimburse another health care professional to provide services they do not do, do not want to do, do not have time to do and are not trained to do. Does this make sense to you?
All massage therapists may not agree here because they are afraid their independence and freedom to make decisions and to charge their own fees may be taken away, as well as their freedom to choose not to accept medically referred cases and insurance for reimbursement. In other words, they are afraid we will lose the control of our profession as we have known it.
However, I am speaking for those who do believe they can help so many more patients: patients who need the therapy more than ever, such as hospice patients, lymphedema patients, veterans, those in nursing facilities, and those with injuries where they are unable to return to work, as well as other disability cases. We know that your help on this issue will open doors to many more opportunities for all involved. It's therapy that works, a therapy that most people love rather than regret having to receive. This, in itself, is healing.
I am asking on behalf of thousands from our professional field that you make sure all who specialize in their particular fields, when prescribed by a treating physician, be directly reimbursed by insurance plans.
This also must go for Medicare and self-insured ERISA-qualified plans, the reason being is that right now only physical therapists are allowed to be reimbursed for treatment (that a massage therapist best provides) when it's billed to Medicare as "incident to" physician services." Physical therapists are not all qualified with training in specific massage/manual and soft-tissue manipulation. They do not want to or cannot afford the time restraints, so patients are suffering in pain without quality care that is available.
We need not only for Medicare, but also for self-insured employer plans to allow services to be provided by and reimbursed to licensed and/or certified massage therapists. When a patient is seen by the most qualified provider for medical services prescribed by their physician, the employer can realize a considerable savings by not being required to pay a middle man to have their employees medically treated.
For further information on this subject, please do not hesitate to contact me. I will be delighted to work with you on this issue.
Click here for more information about Vivian Madison-Mahoney, LMT.
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