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Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
December, 2007, Vol. 07, Issue 12
New Beginnings for a New Year
By Angie Patrick
We all are thinking about New Year's resolutions this time of year. You hear everyone talking about the weight they wish to lose or the relationship they hope to find. Maybe you hear your friends wishing for better jobs or better pay. Universally, people want to be better, do better, feel better and live better. It's a common thread that runs through our society, as well as in our industry.
I often have wondered why those of us who have such great intentions fail to meet our goals and expectations. In January, we are "full steam ahead" on the resolutions that we make, yet sometime in February or even March, you see the train running out of steam. Why does this happen? Why do we set goals for ourselves and then fall short of meeting them? Personally, I think we jump in and make broad statements about how we will attain great things, without the first clue as to how to achieve those great things.
Success is not elusive, and it does not just happen. It's attainable by each and every one of us. We are not put here to fail; we are all here to contribute and succeed. The key component to this contribution and success is planning. You cannot simply expect to lose weight without actually doing something to make it happen. The odds of winning the lottery are pretty slim at best, and the better job will not fall into your lap; you have to educate yourself and search for it. Setting goals and then making the changes needed to achieve these goals go a long way toward creating your success.
Let's take a look at your business. Maybe you are a new graduate or perhaps a seasoned therapist looking at goals for your business. You would like to have a sound practice that will allow you to live well and provide all the things you need. This seems like a goal anyone would want to achieve, yet how do we get there? How do we make this dream a reality? I think we need to pave the road ahead with smaller goals - planned steps in reaching the overall goal of success.
Start with education. Sounds basic, but you would not believe how much there is to know out there. New modalities are cropping up every day, it seems. Each time I open a trade journal or paper, I learn something new. The education you receive while in school should be looked upon as your base education. Yes, you can begin working as a therapist once you graduate; however, there are so many more things to know, trends to watch and market changes to follow. Read as many articles as you can about new ideas and treatments emerging on the market. From Thai herbal ball treatments to rejuvenating facelift massage, there are a plethora of valuable treatments you easily can learn and add to your repertoire. This will increase the scope of potential clients you can book because your range of service has continued to expand.
Bolster your business with strong marketing. Find ways in your community to network and be a part of the economic future of your town. Join the Chamber of Commerce and attend the meetings. You would be surprised how many business leads you can gain by circulating your business cards at these meetings. Offer on-site chair massage for corporate offices, meetings or special events. Expand on this idea by printing an incentive on your business card, such as 10 percent off your first visit. You stimulate the buying drive in the prospective client and greatly increase your chances of a first booking. For those seasoned clients, offer them a handful of cards to share with their friends. A word-of-mouth referral is absolutely golden, and no amount of money can buy that kind of promotion.
Contribute. By volunteering your time and skill at charitable events, your exposure is magnified. You can reach a broader audience and market yourself and your skills to more people. Not only are the benefits to your business growth and exposure great, you also have the added perk of doing something good for your community. This type of industry and community participation is good for the soul.
Finally, commit. Make a commitment to yourself and your business to follow through with the steps you have put in place. It's highly doubtful you will ever look back at the steps you have taken and instead, wish that you had done nothing. That commitment may mean making some sacrifices on your part, while giving your time, talent and services, but the end result is well worth the effort you put in.
These are just a few ideas for how to begin planting the seeds of success for your business. When you know the basics, you can expand on these ideas and come up with your own original flavor and style. Most importantly, these ideas do not have to cost a fortune to implement, so you can begin right away. When you make the proper preparations to succeed, the sky is the limit and your business can and will reach new heights.
Click here for more information about Angie Patrick.
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