resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MASSAGE MART SCHOOLS & EDUCATION FEEDBACK DIGITAL EDITION FAQ
A Novel Way to Prevent Elderly Falls: Toe Strength
In any given year, nearly 40 percent of senior citizens ages 70 and older will fall at least once. Each fall significantly increases the risk of not only sprains, strains and contusions, but also fractures.
Prevention: Stop Recurrent Urinary Tract Infections
The recurrent urinary tract infection (UTI) is one of those nuisance conditions that can play havoc with quality of life, and this particular infection is much more common than most people realize.
The Acupuncturist and the Opioid Crisis: Conquering Pain & Addiction in the U.S.
The current opioid epidemic dominates the discussion among national health leaders, recovery advocates and families nationwide. Opioids include heroin as well as prescription pain relievers such as oxycodone, hydrocodone, codeine, morphine, fentanyl, and others.
Is Primary Spine Care the Answer for Chiropractic?
Recently, we sat down with Mark Studin, DC, FASBE(C), DAAPM, DAAMLP, to discuss the state of chiropractic and why primary spine care may hold the key to chiropractic's future. Read what he had to share in this exclusive interview.
Dropping Insurance: 4 Steps
My office manager just got off the phone with the secretary of a long-standing patient. I have treated this woman and 10 members of her family for more than a decade. She has, as have all of my patients, paid my fee at the time of service since I dropped insurance in 1997.
It's Time for a Functional Approach to Chronic Illness
It seems one of the more modern buzzwords is chronic, referring to diseases – that is to say, "ongoing and incurable." However, we can take a different perspective and recognize that, although the body may have been traumatized and injured, healing should always be viewed in the realm of possibility.
Cyber Threat Checklist: Defend Your Business With These 10 Steps
Living in an internet connected society brings many conveniences and benefits. The power of the internet to connect us with customers, store data, and find information has opened the door for many small business owners to grow and flourish.
Bastyr University: On the Front Lines of the Pain Epidemic
At University of Washington's Harborview Medical Center, the Seattle region's only Level I Trauma and Burn Center, the demands for in-patient care are dramatically different from a private clinic environment.
Reducing Allostatic Load & Stress Through Heightened Awareness
Your contemporary mental health and psychotherapy colleagues may often approach the treatment of allostatic load as a mental health condition and use prescription psycho-pharmaceutical medicine to affect general and specific central nervous system (CNS) pathways and brain neuro-chemistry medicine to alleviate the associated symptoms.
State by State: Chiropractic Leads Changes in Health Care
Monumental legislative bills in support of the chiropractic profession were passed recently in Washington, West Virginia and Oregon. Here is a review of this important legislation, state by state...
Better With Chiropractic
While chiropractic care is receiving high levels of exposure these days, most pain patients who consult with a health provider still do so with their primary-care MD. And of course, that means in most cases, they're receiving standard medical care, not chiropractic.
Prompting Memory: How to Stimulate Cognition
Recently I gave a talk titled, The Art of Memoir – Tapping the Past to Sharpen the Present at a senior lunch event in Austin, Texas.
Catch the Workplace Wellness Wave
Do you offer workplace wellness services to local businesses? If not, you might want to consider this lucrative channel for expanding your practice. Workplace wellness programs and wellness-related benefits have grown in popularity over the past several decades.
Spring Allergies & The Spleen: Looking at Pattern Differentiation
As the season of Spring fades away and we shift into the warm summer months, many patients suffer from chronic allergies. This is by far one of the most common issues I see in the clinic as well as often mistreated and misdiagnosed.
First World Spine Care Graduate: Hildah Molate
Hildah Molate, the first World Spine Care (WSC) scholarship student, graduated from Palmer College of Chiropractic earlier this year and is now working at the WSC community spine clinic in Shoshong, Botswana.
NBCE to Reinstitute Computer-Based Exams
The National Board of Chiropractic Examiners (NBCE) has announced it will reinstate computer-based testing in January 2019 courtesy of a partnership with testing and assessment solutions provider Prometric.
Transforming Exam Delivery
The NBCE Board of Directors has never wavered on its promise to deliver an excellent, on-campus computerized testing experience to students. Likewise, there has never been a compromise to the delivery of fair, valid and legally defensible exams.
TCM Codes for the World
I just received an email concerning the ICD-TM11 codes. The World Health Organization (WHO) will be presenting the new ICD-11 codes to World Health Assembly very soon.
Chiropractic's Next Frontier: Adjusting the Microbiome
Restoring a healthy microbiome to help treat disease may be the next frontier in chiropractic offices around the country.
Multi-Dimensional Acupuncture: 3D, 4D & 5D
Maggie is an intuitive healer and workshop leader who I met on a recent hike. While we were talking she told me how she had to take it easy because of her knees. She said that her doctor told her that she has the early signs of arthritis.
Practice Pearls: There's More to ROM Than Meets the Eye
As part of my neuromusculoskeletal examination, I perform range-of-motion (ROM) evaluations. I can "eyeball" the range and measure, I can use a goniometer and measure, I can use my phone app and measure, or I can use various other instruments to help determine degrees of motion.
New Opportunities for DCs
For decades, the model chiropractic practice has been the single-doctor practice. Recent surveys have found that approximately two-thirds of U.S. doctors of chiropractic still practice this way, with another 20 percent practicing in multiple-chiropractor practices.
Paving the Way to Integrative Health & Wellness
Jared Polis (D-Colorado) and Mike Coffman (R-Colorado) launched the integrative health and wellness (IHW) caucus in October, 2018.
Official NCCAOM Practice Tests
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is excited to announce the launch of the new NCCAOM Exam Preparation Center.
Acupuncture's Standard of Care
Both a concern and critique of acupuncture, frequently espoused by the bio-medical community is, "there is no standard of care in acupuncture." The following is why I believe this statement is disingenuous at best.
Missed Causes of LBP: It's the Syndrome, Not the Subluxation
When I read the chart notes of other chiropractors, I am usually disappointed. They list what vertebrae are fixated or misaligned. They may describe the involved fascia and muscles.
Regenerative Medicine: How to Do It by the Books
The "lay of the land" for regenerative therapies, including but certainly not limited to adult stem-cell treatments, seems to change almost daily.
News in Brief
Parker University Launches New Open-Access Research Journal for Chiropractic; Western States, Cleveland-KC Name New Deans of Chiropractic Colleges; Sherman College Goes Tobacco-Free; Life University Wins 11 Awards.
Old Trend, New Risks: Heavy Weight Training
With more opportunities to exercise than ever, a greater selection of exercise options, and the subsequent opinions supporting and challenging their merits, it's easy to be confused as to which approach is best.
December, 2007, Vol. 07, Issue 12
New Beginnings for a New Year
By Angie Patrick
We all are thinking about New Year's resolutions this time of year. You hear everyone talking about the weight they wish to lose or the relationship they hope to find. Maybe you hear your friends wishing for better jobs or better pay. Universally, people want to be better, do better, feel better and live better. It's a common thread that runs through our society, as well as in our industry.
I often have wondered why those of us who have such great intentions fail to meet our goals and expectations. In January, we are "full steam ahead" on the resolutions that we make, yet sometime in February or even March, you see the train running out of steam. Why does this happen? Why do we set goals for ourselves and then fall short of meeting them? Personally, I think we jump in and make broad statements about how we will attain great things, without the first clue as to how to achieve those great things.
Success is not elusive, and it does not just happen. It's attainable by each and every one of us. We are not put here to fail; we are all here to contribute and succeed. The key component to this contribution and success is planning. You cannot simply expect to lose weight without actually doing something to make it happen. The odds of winning the lottery are pretty slim at best, and the better job will not fall into your lap; you have to educate yourself and search for it. Setting goals and then making the changes needed to achieve these goals go a long way toward creating your success.
Let's take a look at your business. Maybe you are a new graduate or perhaps a seasoned therapist looking at goals for your business. You would like to have a sound practice that will allow you to live well and provide all the things you need. This seems like a goal anyone would want to achieve, yet how do we get there? How do we make this dream a reality? I think we need to pave the road ahead with smaller goals - planned steps in reaching the overall goal of success.
Start with education. Sounds basic, but you would not believe how much there is to know out there. New modalities are cropping up every day, it seems. Each time I open a trade journal or paper, I learn something new. The education you receive while in school should be looked upon as your base education. Yes, you can begin working as a therapist once you graduate; however, there are so many more things to know, trends to watch and market changes to follow. Read as many articles as you can about new ideas and treatments emerging on the market. From Thai herbal ball treatments to rejuvenating facelift massage, there are a plethora of valuable treatments you easily can learn and add to your repertoire. This will increase the scope of potential clients you can book because your range of service has continued to expand.
Bolster your business with strong marketing. Find ways in your community to network and be a part of the economic future of your town. Join the Chamber of Commerce and attend the meetings. You would be surprised how many business leads you can gain by circulating your business cards at these meetings. Offer on-site chair massage for corporate offices, meetings or special events. Expand on this idea by printing an incentive on your business card, such as 10 percent off your first visit. You stimulate the buying drive in the prospective client and greatly increase your chances of a first booking. For those seasoned clients, offer them a handful of cards to share with their friends. A word-of-mouth referral is absolutely golden, and no amount of money can buy that kind of promotion.
Contribute. By volunteering your time and skill at charitable events, your exposure is magnified. You can reach a broader audience and market yourself and your skills to more people. Not only are the benefits to your business growth and exposure great, you also have the added perk of doing something good for your community. This type of industry and community participation is good for the soul.
Finally, commit. Make a commitment to yourself and your business to follow through with the steps you have put in place. It's highly doubtful you will ever look back at the steps you have taken and instead, wish that you had done nothing. That commitment may mean making some sacrifices on your part, while giving your time, talent and services, but the end result is well worth the effort you put in.
These are just a few ideas for how to begin planting the seeds of success for your business. When you know the basics, you can expand on these ideas and come up with your own original flavor and style. Most importantly, these ideas do not have to cost a fortune to implement, so you can begin right away. When you make the proper preparations to succeed, the sky is the limit and your business can and will reach new heights.
Click here for previous articles by Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.