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Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
December, 2007, Vol. 07, Issue 12
New Beginnings for a New Year
By Angie Patrick
We all are thinking about New Year's resolutions this time of year. You hear everyone talking about the weight they wish to lose or the relationship they hope to find. Maybe you hear your friends wishing for better jobs or better pay. Universally, people want to be better, do better, feel better and live better. It's a common thread that runs through our society, as well as in our industry.
I often have wondered why those of us who have such great intentions fail to meet our goals and expectations. In January, we are "full steam ahead" on the resolutions that we make, yet sometime in February or even March, you see the train running out of steam. Why does this happen? Why do we set goals for ourselves and then fall short of meeting them? Personally, I think we jump in and make broad statements about how we will attain great things, without the first clue as to how to achieve those great things.
Success is not elusive, and it does not just happen. It's attainable by each and every one of us. We are not put here to fail; we are all here to contribute and succeed. The key component to this contribution and success is planning. You cannot simply expect to lose weight without actually doing something to make it happen. The odds of winning the lottery are pretty slim at best, and the better job will not fall into your lap; you have to educate yourself and search for it. Setting goals and then making the changes needed to achieve these goals go a long way toward creating your success.
Let's take a look at your business. Maybe you are a new graduate or perhaps a seasoned therapist looking at goals for your business. You would like to have a sound practice that will allow you to live well and provide all the things you need. This seems like a goal anyone would want to achieve, yet how do we get there? How do we make this dream a reality? I think we need to pave the road ahead with smaller goals - planned steps in reaching the overall goal of success.
Start with education. Sounds basic, but you would not believe how much there is to know out there. New modalities are cropping up every day, it seems. Each time I open a trade journal or paper, I learn something new. The education you receive while in school should be looked upon as your base education. Yes, you can begin working as a therapist once you graduate; however, there are so many more things to know, trends to watch and market changes to follow. Read as many articles as you can about new ideas and treatments emerging on the market. From Thai herbal ball treatments to rejuvenating facelift massage, there are a plethora of valuable treatments you easily can learn and add to your repertoire. This will increase the scope of potential clients you can book because your range of service has continued to expand.
Bolster your business with strong marketing. Find ways in your community to network and be a part of the economic future of your town. Join the Chamber of Commerce and attend the meetings. You would be surprised how many business leads you can gain by circulating your business cards at these meetings. Offer on-site chair massage for corporate offices, meetings or special events. Expand on this idea by printing an incentive on your business card, such as 10 percent off your first visit. You stimulate the buying drive in the prospective client and greatly increase your chances of a first booking. For those seasoned clients, offer them a handful of cards to share with their friends. A word-of-mouth referral is absolutely golden, and no amount of money can buy that kind of promotion.
Contribute. By volunteering your time and skill at charitable events, your exposure is magnified. You can reach a broader audience and market yourself and your skills to more people. Not only are the benefits to your business growth and exposure great, you also have the added perk of doing something good for your community. This type of industry and community participation is good for the soul.
Finally, commit. Make a commitment to yourself and your business to follow through with the steps you have put in place. It's highly doubtful you will ever look back at the steps you have taken and instead, wish that you had done nothing. That commitment may mean making some sacrifices on your part, while giving your time, talent and services, but the end result is well worth the effort you put in.
These are just a few ideas for how to begin planting the seeds of success for your business. When you know the basics, you can expand on these ideas and come up with your own original flavor and style. Most importantly, these ideas do not have to cost a fortune to implement, so you can begin right away. When you make the proper preparations to succeed, the sky is the limit and your business can and will reach new heights.
Click here for more information about Angie Patrick.
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