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Is It Time for a Popeye Moment? The Flaw in Recommending Chiropractic as a Career.
Step by Step: Long-Term Treatment of Soft-Tissue Injuries Combines Skill and Care
Treating soft-tissue injuries with long-lasting results starts the moment an individual enters the office. When it comes to pain, the only thing that matters to the patient is relief.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Are You Ready for the 2016 Patient?
In October, Apple released its iOS 8 operating system for the iPhone and iPad. The new system includes Health, a new app that will interface with an ever-growing number of other apps.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Foundation for Chiropractic Progress Announces First Group Member
The Michigan Association of Chiropractors has joined the Foundation for Chiropractic Progress as its first group member.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Avoiding "Just a Pop Doc" Syndrome
Yes, it's harsh. Patients don't like to admit it. They have an unspoken plan when they first visit you: to come one time, get rid of their pain and then get rid of you. They know it's unrealistic, but they'd like to pay nothing for this service.
News in Brief
Life to Open Branch Campus in Italy; Northwestern Research Arm Benefits From Big Donation.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Why Drugs and Supplements Can't Cure Disease
Chronic diseases are the outcome of disease-promoting, goal-oriented behaviors. So, the notion that diseases can be cured with drugs or supplements should be abandoned. Hypertension is the best example of this.
Home Safety: Help Families Avoid Common Injury Hazards at Home
These days, many parents childproof their homes before a baby is even mobile. You will see an array of electrical outlet covers, bumpers on the corners of the coffee table and safety latches on the cupboards.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Solving the Pain Puzzle
Legendary former New York Yankees baseball player Yogi Berra once said, "You can observe a lot just by watching." He would have been a great chiropractor. We are trained to become experts with our hands: palpation, adjusting, soft-tissue release, etc.
The Death of the Travel Card
As long as I have been in practice, the travel card has stood as the primary style of documentation for chiropractic. It is quick, simple and direct. Unfortunately, the rules have changed.
Treating Acute and Chronic Neck Pain With Ischemic Compression and Exercise
There are many reasons not to manipulate the neck with cavitation: the patient is too old, their neck is too tight, etc. But the most common reason is that plenty of patients are afraid of "the crack," mostly because of the bad publicity about that procedure.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Are You Ignoring the 10,000-Hour Rule?
Having trained interns and mentored new practitioners, it has been my observation that their No. 1 clinical concern is adjusting skills. Their second clinical concern is their ability to read X-rays. Physical diagnostic skills are a distant third.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Make Low-Level Laser Therapy Part of Your Evidence-Based Practice
Low-level laser therapy (LLLT), also referred to as photobiomodulation, has been increasingly utilized in the clinical setting over the past decade.
December, 2007, Vol. 07, Issue 12
New Beginnings for a New Year
By Angie Patrick
We all are thinking about New Year's resolutions this time of year. You hear everyone talking about the weight they wish to lose or the relationship they hope to find. Maybe you hear your friends wishing for better jobs or better pay. Universally, people want to be better, do better, feel better and live better. It's a common thread that runs through our society, as well as in our industry.
I often have wondered why those of us who have such great intentions fail to meet our goals and expectations. In January, we are "full steam ahead" on the resolutions that we make, yet sometime in February or even March, you see the train running out of steam. Why does this happen? Why do we set goals for ourselves and then fall short of meeting them? Personally, I think we jump in and make broad statements about how we will attain great things, without the first clue as to how to achieve those great things.
Success is not elusive, and it does not just happen. It's attainable by each and every one of us. We are not put here to fail; we are all here to contribute and succeed. The key component to this contribution and success is planning. You cannot simply expect to lose weight without actually doing something to make it happen. The odds of winning the lottery are pretty slim at best, and the better job will not fall into your lap; you have to educate yourself and search for it. Setting goals and then making the changes needed to achieve these goals go a long way toward creating your success.
Let's take a look at your business. Maybe you are a new graduate or perhaps a seasoned therapist looking at goals for your business. You would like to have a sound practice that will allow you to live well and provide all the things you need. This seems like a goal anyone would want to achieve, yet how do we get there? How do we make this dream a reality? I think we need to pave the road ahead with smaller goals - planned steps in reaching the overall goal of success.
Start with education. Sounds basic, but you would not believe how much there is to know out there. New modalities are cropping up every day, it seems. Each time I open a trade journal or paper, I learn something new. The education you receive while in school should be looked upon as your base education. Yes, you can begin working as a therapist once you graduate; however, there are so many more things to know, trends to watch and market changes to follow. Read as many articles as you can about new ideas and treatments emerging on the market. From Thai herbal ball treatments to rejuvenating facelift massage, there are a plethora of valuable treatments you easily can learn and add to your repertoire. This will increase the scope of potential clients you can book because your range of service has continued to expand.
Bolster your business with strong marketing. Find ways in your community to network and be a part of the economic future of your town. Join the Chamber of Commerce and attend the meetings. You would be surprised how many business leads you can gain by circulating your business cards at these meetings. Offer on-site chair massage for corporate offices, meetings or special events. Expand on this idea by printing an incentive on your business card, such as 10 percent off your first visit. You stimulate the buying drive in the prospective client and greatly increase your chances of a first booking. For those seasoned clients, offer them a handful of cards to share with their friends. A word-of-mouth referral is absolutely golden, and no amount of money can buy that kind of promotion.
Contribute. By volunteering your time and skill at charitable events, your exposure is magnified. You can reach a broader audience and market yourself and your skills to more people. Not only are the benefits to your business growth and exposure great, you also have the added perk of doing something good for your community. This type of industry and community participation is good for the soul.
Finally, commit. Make a commitment to yourself and your business to follow through with the steps you have put in place. It's highly doubtful you will ever look back at the steps you have taken and instead, wish that you had done nothing. That commitment may mean making some sacrifices on your part, while giving your time, talent and services, but the end result is well worth the effort you put in.
These are just a few ideas for how to begin planting the seeds of success for your business. When you know the basics, you can expand on these ideas and come up with your own original flavor and style. Most importantly, these ideas do not have to cost a fortune to implement, so you can begin right away. When you make the proper preparations to succeed, the sky is the limit and your business can and will reach new heights.
Click here for more information about Angie Patrick.
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