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The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
October, 2007, Vol. 07, Issue 10
Gift-Giving Season Is Around the Corner. Are You Ready?
By Angie Patrick
Billy wants a new bicycle, Sally wants a new dollhouse, Johnny wants a new iPod. Kids are very articulate in their needs and wants for holiday gift giving. You might be hard pressed to find a young one that did not have clear cut ideas about what gift would make them happy, and be unable to find a way to share this information in detail with the would-be gift giver.
We are not so lucky with the remainder of our family and friends.Your mother may say, "Oh honey, I have everything I need!" Or your father may jokingly say, "Just pay your student loan. That is present enough for me!" Often, we find ourselves in the uncomfortable position of having no idea what to give as a thoughtful and show-stopping gift. And if YOU are feeling this way, you can bet your clients are in the same dilemma as well!
Your clients come to you because you relieve their stress. You are instrumental in their pain management and overall sense of well-being. You provide them a service that not only allows them time for personal relaxation, but also as a haven from the busy and harried life they lead. Believe it or not, you also have the power to alleviate much of their gift-giving angst, while allowing for a more free flow of black ink to your bottom line.
Gift certificates for your services are a fantastic way to provide your clients a means to be heroes to their friends, co-workers and family. By planting the seeds now, your future business can grow exponentially. Chances are the client will be buying a gift certificate for someone who has never experienced your massage before. There truly is no better means of promotion than referral. And if someone thinks enough of your services to give as gifts, that endorsement is like money in the bank.
These certificates for your services should be a nice presentation. There are so many pre-existing gift certificates on the market; you should have no trouble finding one that conveys the image and feeling you want to portray for your company. Additionally, there are a plethora of software and business graphics programs available for the computer savvy, which enable you to create a custom document unique to your tastes and company image.
One inexpensive addition to the presentation would be a tasteful gift box the certificate can be placed into. Nestle the certificate on a bed of raffia or cotton for additional impact. For the ultimate presentation, have a box of chocolates that accompany the gift certificate and gift box. This adds to the feeling of a true present, complete with the ability to be unwrapped and enjoyed immediately.
To build your business a bit faster, place an expiration date only six months away. This creates a small sense of urgency in the redemption of the certificate, as well as a faster opportunity to re-book the potential new client. Of course, I am a proponent of always honoring a gift certificate, regardless of the date. This date simply is a tool you can use to generate the new client business a bit faster. When you accept out-of-date gift certificates, you are conveying a sense of reliability and accommodation, and that goes a long way toward building a solid relationship with your potential new client.
With all the benefits of gift certificates, one often is overlooked. When you sell your gift certificates to your clients and relieve some of their gift- giving trauma, you also are providing yourself with a nice bit of income to buy and provide your own gift giving bonanza. In essence, this is, quite possibly, the all-purpose cure for gift giving season stress!
Click here for previous articles by Angie Patrick.
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