resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
October, 2007, Vol. 07, Issue 10
Gift-Giving Season Is Around the Corner. Are You Ready?
By Angie Patrick
Billy wants a new bicycle, Sally wants a new dollhouse, Johnny wants a new iPod. Kids are very articulate in their needs and wants for holiday gift giving. You might be hard pressed to find a young one that did not have clear cut ideas about what gift would make them happy, and be unable to find a way to share this information in detail with the would-be gift giver.
We are not so lucky with the remainder of our family and friends.Your mother may say, "Oh honey, I have everything I need!" Or your father may jokingly say, "Just pay your student loan. That is present enough for me!" Often, we find ourselves in the uncomfortable position of having no idea what to give as a thoughtful and show-stopping gift. And if YOU are feeling this way, you can bet your clients are in the same dilemma as well!
Your clients come to you because you relieve their stress. You are instrumental in their pain management and overall sense of well-being. You provide them a service that not only allows them time for personal relaxation, but also as a haven from the busy and harried life they lead. Believe it or not, you also have the power to alleviate much of their gift-giving angst, while allowing for a more free flow of black ink to your bottom line.
Gift certificates for your services are a fantastic way to provide your clients a means to be heroes to their friends, co-workers and family. By planting the seeds now, your future business can grow exponentially. Chances are the client will be buying a gift certificate for someone who has never experienced your massage before. There truly is no better means of promotion than referral. And if someone thinks enough of your services to give as gifts, that endorsement is like money in the bank.
These certificates for your services should be a nice presentation. There are so many pre-existing gift certificates on the market; you should have no trouble finding one that conveys the image and feeling you want to portray for your company. Additionally, there are a plethora of software and business graphics programs available for the computer savvy, which enable you to create a custom document unique to your tastes and company image.
One inexpensive addition to the presentation would be a tasteful gift box the certificate can be placed into. Nestle the certificate on a bed of raffia or cotton for additional impact. For the ultimate presentation, have a box of chocolates that accompany the gift certificate and gift box. This adds to the feeling of a true present, complete with the ability to be unwrapped and enjoyed immediately.
To build your business a bit faster, place an expiration date only six months away. This creates a small sense of urgency in the redemption of the certificate, as well as a faster opportunity to re-book the potential new client. Of course, I am a proponent of always honoring a gift certificate, regardless of the date. This date simply is a tool you can use to generate the new client business a bit faster. When you accept out-of-date gift certificates, you are conveying a sense of reliability and accommodation, and that goes a long way toward building a solid relationship with your potential new client.
With all the benefits of gift certificates, one often is overlooked. When you sell your gift certificates to your clients and relieve some of their gift- giving trauma, you also are providing yourself with a nice bit of income to buy and provide your own gift giving bonanza. In essence, this is, quite possibly, the all-purpose cure for gift giving season stress!
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.