Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
October, 2007, Vol. 07, Issue 10
Gift-Giving Season Is Around the Corner. Are You Ready?
By Angie Patrick
Billy wants a new bicycle, Sally wants a new dollhouse, Johnny wants a new iPod. Kids are very articulate in their needs and wants for holiday gift giving. You might be hard pressed to find a young one that did not have clear cut ideas about what gift would make them happy, and be unable to find a way to share this information in detail with the would-be gift giver.
We are not so lucky with the remainder of our family and friends.Your mother may say, "Oh honey, I have everything I need!" Or your father may jokingly say, "Just pay your student loan. That is present enough for me!" Often, we find ourselves in the uncomfortable position of having no idea what to give as a thoughtful and show-stopping gift. And if YOU are feeling this way, you can bet your clients are in the same dilemma as well!
Your clients come to you because you relieve their stress. You are instrumental in their pain management and overall sense of well-being. You provide them a service that not only allows them time for personal relaxation, but also as a haven from the busy and harried life they lead. Believe it or not, you also have the power to alleviate much of their gift-giving angst, while allowing for a more free flow of black ink to your bottom line.
Gift certificates for your services are a fantastic way to provide your clients a means to be heroes to their friends, co-workers and family. By planting the seeds now, your future business can grow exponentially. Chances are the client will be buying a gift certificate for someone who has never experienced your massage before. There truly is no better means of promotion than referral. And if someone thinks enough of your services to give as gifts, that endorsement is like money in the bank.
These certificates for your services should be a nice presentation. There are so many pre-existing gift certificates on the market; you should have no trouble finding one that conveys the image and feeling you want to portray for your company. Additionally, there are a plethora of software and business graphics programs available for the computer savvy, which enable you to create a custom document unique to your tastes and company image.
One inexpensive addition to the presentation would be a tasteful gift box the certificate can be placed into. Nestle the certificate on a bed of raffia or cotton for additional impact. For the ultimate presentation, have a box of chocolates that accompany the gift certificate and gift box. This adds to the feeling of a true present, complete with the ability to be unwrapped and enjoyed immediately.
To build your business a bit faster, place an expiration date only six months away. This creates a small sense of urgency in the redemption of the certificate, as well as a faster opportunity to re-book the potential new client. Of course, I am a proponent of always honoring a gift certificate, regardless of the date. This date simply is a tool you can use to generate the new client business a bit faster. When you accept out-of-date gift certificates, you are conveying a sense of reliability and accommodation, and that goes a long way toward building a solid relationship with your potential new client.
With all the benefits of gift certificates, one often is overlooked. When you sell your gift certificates to your clients and relieve some of their gift- giving trauma, you also are providing yourself with a nice bit of income to buy and provide your own gift giving bonanza. In essence, this is, quite possibly, the all-purpose cure for gift giving season stress!
Click here for more information about Angie Patrick.
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