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House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
October, 2007, Vol. 07, Issue 10
Gift-Giving Season Is Around the Corner. Are You Ready?
By Angie Patrick
Billy wants a new bicycle, Sally wants a new dollhouse, Johnny wants a new iPod. Kids are very articulate in their needs and wants for holiday gift giving. You might be hard pressed to find a young one that did not have clear cut ideas about what gift would make them happy, and be unable to find a way to share this information in detail with the would-be gift giver.
We are not so lucky with the remainder of our family and friends.Your mother may say, "Oh honey, I have everything I need!" Or your father may jokingly say, "Just pay your student loan. That is present enough for me!" Often, we find ourselves in the uncomfortable position of having no idea what to give as a thoughtful and show-stopping gift. And if YOU are feeling this way, you can bet your clients are in the same dilemma as well!
Your clients come to you because you relieve their stress. You are instrumental in their pain management and overall sense of well-being. You provide them a service that not only allows them time for personal relaxation, but also as a haven from the busy and harried life they lead. Believe it or not, you also have the power to alleviate much of their gift-giving angst, while allowing for a more free flow of black ink to your bottom line.
Gift certificates for your services are a fantastic way to provide your clients a means to be heroes to their friends, co-workers and family. By planting the seeds now, your future business can grow exponentially. Chances are the client will be buying a gift certificate for someone who has never experienced your massage before. There truly is no better means of promotion than referral. And if someone thinks enough of your services to give as gifts, that endorsement is like money in the bank.
These certificates for your services should be a nice presentation. There are so many pre-existing gift certificates on the market; you should have no trouble finding one that conveys the image and feeling you want to portray for your company. Additionally, there are a plethora of software and business graphics programs available for the computer savvy, which enable you to create a custom document unique to your tastes and company image.
One inexpensive addition to the presentation would be a tasteful gift box the certificate can be placed into. Nestle the certificate on a bed of raffia or cotton for additional impact. For the ultimate presentation, have a box of chocolates that accompany the gift certificate and gift box. This adds to the feeling of a true present, complete with the ability to be unwrapped and enjoyed immediately.
To build your business a bit faster, place an expiration date only six months away. This creates a small sense of urgency in the redemption of the certificate, as well as a faster opportunity to re-book the potential new client. Of course, I am a proponent of always honoring a gift certificate, regardless of the date. This date simply is a tool you can use to generate the new client business a bit faster. When you accept out-of-date gift certificates, you are conveying a sense of reliability and accommodation, and that goes a long way toward building a solid relationship with your potential new client.
With all the benefits of gift certificates, one often is overlooked. When you sell your gift certificates to your clients and relieve some of their gift- giving trauma, you also are providing yourself with a nice bit of income to buy and provide your own gift giving bonanza. In essence, this is, quite possibly, the all-purpose cure for gift giving season stress!
Click here for previous articles by Angie Patrick.
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