resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
October, 2007, Vol. 07, Issue 10
Gift-Giving Season Is Around the Corner. Are You Ready?
By Angie Patrick
Billy wants a new bicycle, Sally wants a new dollhouse, Johnny wants a new iPod. Kids are very articulate in their needs and wants for holiday gift giving. You might be hard pressed to find a young one that did not have clear cut ideas about what gift would make them happy, and be unable to find a way to share this information in detail with the would-be gift giver.
We are not so lucky with the remainder of our family and friends.Your mother may say, "Oh honey, I have everything I need!" Or your father may jokingly say, "Just pay your student loan. That is present enough for me!" Often, we find ourselves in the uncomfortable position of having no idea what to give as a thoughtful and show-stopping gift. And if YOU are feeling this way, you can bet your clients are in the same dilemma as well!
Your clients come to you because you relieve their stress. You are instrumental in their pain management and overall sense of well-being. You provide them a service that not only allows them time for personal relaxation, but also as a haven from the busy and harried life they lead. Believe it or not, you also have the power to alleviate much of their gift-giving angst, while allowing for a more free flow of black ink to your bottom line.
Gift certificates for your services are a fantastic way to provide your clients a means to be heroes to their friends, co-workers and family. By planting the seeds now, your future business can grow exponentially. Chances are the client will be buying a gift certificate for someone who has never experienced your massage before. There truly is no better means of promotion than referral. And if someone thinks enough of your services to give as gifts, that endorsement is like money in the bank.
These certificates for your services should be a nice presentation. There are so many pre-existing gift certificates on the market; you should have no trouble finding one that conveys the image and feeling you want to portray for your company. Additionally, there are a plethora of software and business graphics programs available for the computer savvy, which enable you to create a custom document unique to your tastes and company image.
One inexpensive addition to the presentation would be a tasteful gift box the certificate can be placed into. Nestle the certificate on a bed of raffia or cotton for additional impact. For the ultimate presentation, have a box of chocolates that accompany the gift certificate and gift box. This adds to the feeling of a true present, complete with the ability to be unwrapped and enjoyed immediately.
To build your business a bit faster, place an expiration date only six months away. This creates a small sense of urgency in the redemption of the certificate, as well as a faster opportunity to re-book the potential new client. Of course, I am a proponent of always honoring a gift certificate, regardless of the date. This date simply is a tool you can use to generate the new client business a bit faster. When you accept out-of-date gift certificates, you are conveying a sense of reliability and accommodation, and that goes a long way toward building a solid relationship with your potential new client.
With all the benefits of gift certificates, one often is overlooked. When you sell your gift certificates to your clients and relieve some of their gift- giving trauma, you also are providing yourself with a nice bit of income to buy and provide your own gift giving bonanza. In essence, this is, quite possibly, the all-purpose cure for gift giving season stress!
Click here for more information about Angie Patrick.
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