Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
October, 2007, Vol. 07, Issue 10
The Universal Language of Massage
By Cary Bayer
Vacationing recently at the Caribbean resort of La Samanna in the French part of the beautiful island of St. Martins, I opted for a massage at the spa in my luxury hotel. Little did I know when I booked the session, the therapist who would be treating me that day would be French, as in "not speaking a word of English" French.Having learned Spanish in high school and college, I was unable to comprends my masseuse.
However, she could communicate with me. And it's not because she studied English in college. It's because she studied massage after college. Massage, I would soon realize on her table, is a universal language. Pascale, my French therapist, spoke it fluently. While I settled into a more relaxed state of consciousness as she worked my feet, it dawned on me that this Gallic masseuse also demonstrated a transportability of talent; a gift that she could take wherever she chooses to go on planet Earth. Wherever Pascale is, so are her hands. And that can carry her further in life than her feet ever will.
That day, she demonstrated a powerful reality that so few massage therapists who work on others' muscles and bones, really know in their own bones. And that is, that they're highly employable and can go to work in the cities of their choices. This is an important fact that could give you, if you're a massage therapist, far greater freedom than you probably have ever realized.
Are you doing Thai massage at an office in Ohio, but secretly are hankering for hot stone at a clinic in California? Then go west. Are you doing deep tissue at a chiropractic office in Michigan, but really sweet on a spa in Arizona? Go for it. Are you busy doing sports massage in Minnesota, but would rather do craniosacral in Florida? You have a portable set of skills; take them wherever you'd like. This capacity to move and work how and where you'd like, applies beyond the borders of your state as well. I've taught continuing education classes at a couple of Florida State Massage Therapy Association conventions and nearly 10 different chapter meetings. I've also privately coached dozens of therapists from Key West to Pensacola, so many of whom talk about the summer as their slow season. (That concept warrants its own column so tune in at a later date for that.) If it's slow where you are and you have the freedom of movement, then go where it isn't slow. Sure, if you have a family and kids in school, it's not easy to pack up your gear and go elsewhere. But many therapists are single and do have that freedom. Few, however, have a visceral realization that they speak a universal tongue that's heard and desired everywhere. And that, more than any other reason, is what keeps most therapists here during the "slow season" instead of in more populated locations of summer in more delightful climes.
Choosing to work in the Smokey Mountains of North Carolina, the Catskill or Adirondack Mountains of New York, the shores of southern New Jersey or the cape in Massachusetts means that you've gotten the message that massage is portable. You already take your table into your car for outcalls that might require drives of 12 miles. So why can't you pack it into your car for a drive of 1,200 miles?
Speaking your universal language in cooler climes enables you to choose an appealing lifestyle, something I personally relate to. When I first came to Florida in the winter of 1997, it was for one cold February. As I discovered that my work, too, was portable, I expanded snowbird getaways to three months. Within two years, I'd bought (what I thought was) a winter home in South Florida. It didn't take long to see that the delightful weather was quickly transforming me from a snowbird that spends four months per year in the Sunshine State, into a summer refugee, who leaves the humid summers for the mountain breezes of legendary Woodstock, New York, for five months. Whenever I tell people of my two homes (seven months in Florida and five in New York), I invariably hear the expression, "best of both worlds." Well, guess what; depending on your personal situation, you might be able to have the very same, even if your northern home is a rental.
When you recognize that you speak a universal language, you also understand that virtually everybody wants what you offer. It's important that you speak it daily, many times every day. Doing that every day might even bring so many new clients onto your table that, while other therapists complain of their slow season, you're busy massaging in July as if it were January. And you won't need to think about going anywhere else to find clients. This means that you, along with every massage therapist you know, will have broken through the limited thinking of how hard it is to find new clients. The deeper truth isn't how you can get new clients, but rather who is going to become your next client today. This one shift in consciousness is so powerful that it can literally transform your entire massage business.
Who will become your next client? Is it the lawyer standing by the chips and dip at the party whose stiff neck is crying out desperately for deep tissue work? Perhaps it's the single mom of three on the mat next to yours in your yoga class who is bending and stretching to relax her harried nerves. Or maybe it's your tennis partner or opponent who needs to soothe an aching tennis elbow or tight hamstring?
In cities like New York, Los Angeles or our own Miami, which have high concentrations of Latin American citizens, you'll frequently run across stores that have signs in the windows that read, "Se habla Espanol." In other words, "Spanish is spoken here." It's time that you put an analogous sign on your forehead that reads, "Universal Language of Massage Spoken Here." Those Spanish signs help those merchants succeed; your sign can help you, too.
Click here for more information about Cary Bayer.
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