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Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
October, 2007, Vol. 07, Issue 10
The Universal Language of Massage
By Cary Bayer
Vacationing recently at the Caribbean resort of La Samanna in the French part of the beautiful island of St. Martins, I opted for a massage at the spa in my luxury hotel. Little did I know when I booked the session, the therapist who would be treating me that day would be French, as in "not speaking a word of English" French.Having learned Spanish in high school and college, I was unable to comprends my masseuse.
However, she could communicate with me. And it's not because she studied English in college. It's because she studied massage after college. Massage, I would soon realize on her table, is a universal language. Pascale, my French therapist, spoke it fluently. While I settled into a more relaxed state of consciousness as she worked my feet, it dawned on me that this Gallic masseuse also demonstrated a transportability of talent; a gift that she could take wherever she chooses to go on planet Earth. Wherever Pascale is, so are her hands. And that can carry her further in life than her feet ever will.
That day, she demonstrated a powerful reality that so few massage therapists who work on others' muscles and bones, really know in their own bones. And that is, that they're highly employable and can go to work in the cities of their choices. This is an important fact that could give you, if you're a massage therapist, far greater freedom than you probably have ever realized.
Are you doing Thai massage at an office in Ohio, but secretly are hankering for hot stone at a clinic in California? Then go west. Are you doing deep tissue at a chiropractic office in Michigan, but really sweet on a spa in Arizona? Go for it. Are you busy doing sports massage in Minnesota, but would rather do craniosacral in Florida? You have a portable set of skills; take them wherever you'd like. This capacity to move and work how and where you'd like, applies beyond the borders of your state as well. I've taught continuing education classes at a couple of Florida State Massage Therapy Association conventions and nearly 10 different chapter meetings. I've also privately coached dozens of therapists from Key West to Pensacola, so many of whom talk about the summer as their slow season. (That concept warrants its own column so tune in at a later date for that.) If it's slow where you are and you have the freedom of movement, then go where it isn't slow. Sure, if you have a family and kids in school, it's not easy to pack up your gear and go elsewhere. But many therapists are single and do have that freedom. Few, however, have a visceral realization that they speak a universal tongue that's heard and desired everywhere. And that, more than any other reason, is what keeps most therapists here during the "slow season" instead of in more populated locations of summer in more delightful climes.
Choosing to work in the Smokey Mountains of North Carolina, the Catskill or Adirondack Mountains of New York, the shores of southern New Jersey or the cape in Massachusetts means that you've gotten the message that massage is portable. You already take your table into your car for outcalls that might require drives of 12 miles. So why can't you pack it into your car for a drive of 1,200 miles?
Speaking your universal language in cooler climes enables you to choose an appealing lifestyle, something I personally relate to. When I first came to Florida in the winter of 1997, it was for one cold February. As I discovered that my work, too, was portable, I expanded snowbird getaways to three months. Within two years, I'd bought (what I thought was) a winter home in South Florida. It didn't take long to see that the delightful weather was quickly transforming me from a snowbird that spends four months per year in the Sunshine State, into a summer refugee, who leaves the humid summers for the mountain breezes of legendary Woodstock, New York, for five months. Whenever I tell people of my two homes (seven months in Florida and five in New York), I invariably hear the expression, "best of both worlds." Well, guess what; depending on your personal situation, you might be able to have the very same, even if your northern home is a rental.
When you recognize that you speak a universal language, you also understand that virtually everybody wants what you offer. It's important that you speak it daily, many times every day. Doing that every day might even bring so many new clients onto your table that, while other therapists complain of their slow season, you're busy massaging in July as if it were January. And you won't need to think about going anywhere else to find clients. This means that you, along with every massage therapist you know, will have broken through the limited thinking of how hard it is to find new clients. The deeper truth isn't how you can get new clients, but rather who is going to become your next client today. This one shift in consciousness is so powerful that it can literally transform your entire massage business.
Who will become your next client? Is it the lawyer standing by the chips and dip at the party whose stiff neck is crying out desperately for deep tissue work? Perhaps it's the single mom of three on the mat next to yours in your yoga class who is bending and stretching to relax her harried nerves. Or maybe it's your tennis partner or opponent who needs to soothe an aching tennis elbow or tight hamstring?
In cities like New York, Los Angeles or our own Miami, which have high concentrations of Latin American citizens, you'll frequently run across stores that have signs in the windows that read, "Se habla Espanol." In other words, "Spanish is spoken here." It's time that you put an analogous sign on your forehead that reads, "Universal Language of Massage Spoken Here." Those Spanish signs help those merchants succeed; your sign can help you, too.
Click here for more information about Cary Bayer.
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