Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
October, 2007, Vol. 07, Issue 10
The Universal Language of Massage
By Cary Bayer
Vacationing recently at the Caribbean resort of La Samanna in the French part of the beautiful island of St. Martins, I opted for a massage at the spa in my luxury hotel. Little did I know when I booked the session, the therapist who would be treating me that day would be French, as in "not speaking a word of English" French.Having learned Spanish in high school and college, I was unable to comprends my masseuse.
However, she could communicate with me. And it's not because she studied English in college. It's because she studied massage after college. Massage, I would soon realize on her table, is a universal language. Pascale, my French therapist, spoke it fluently. While I settled into a more relaxed state of consciousness as she worked my feet, it dawned on me that this Gallic masseuse also demonstrated a transportability of talent; a gift that she could take wherever she chooses to go on planet Earth. Wherever Pascale is, so are her hands. And that can carry her further in life than her feet ever will.
That day, she demonstrated a powerful reality that so few massage therapists who work on others' muscles and bones, really know in their own bones. And that is, that they're highly employable and can go to work in the cities of their choices. This is an important fact that could give you, if you're a massage therapist, far greater freedom than you probably have ever realized.
Are you doing Thai massage at an office in Ohio, but secretly are hankering for hot stone at a clinic in California? Then go west. Are you doing deep tissue at a chiropractic office in Michigan, but really sweet on a spa in Arizona? Go for it. Are you busy doing sports massage in Minnesota, but would rather do craniosacral in Florida? You have a portable set of skills; take them wherever you'd like. This capacity to move and work how and where you'd like, applies beyond the borders of your state as well. I've taught continuing education classes at a couple of Florida State Massage Therapy Association conventions and nearly 10 different chapter meetings. I've also privately coached dozens of therapists from Key West to Pensacola, so many of whom talk about the summer as their slow season. (That concept warrants its own column so tune in at a later date for that.) If it's slow where you are and you have the freedom of movement, then go where it isn't slow. Sure, if you have a family and kids in school, it's not easy to pack up your gear and go elsewhere. But many therapists are single and do have that freedom. Few, however, have a visceral realization that they speak a universal tongue that's heard and desired everywhere. And that, more than any other reason, is what keeps most therapists here during the "slow season" instead of in more populated locations of summer in more delightful climes.
Choosing to work in the Smokey Mountains of North Carolina, the Catskill or Adirondack Mountains of New York, the shores of southern New Jersey or the cape in Massachusetts means that you've gotten the message that massage is portable. You already take your table into your car for outcalls that might require drives of 12 miles. So why can't you pack it into your car for a drive of 1,200 miles?
Speaking your universal language in cooler climes enables you to choose an appealing lifestyle, something I personally relate to. When I first came to Florida in the winter of 1997, it was for one cold February. As I discovered that my work, too, was portable, I expanded snowbird getaways to three months. Within two years, I'd bought (what I thought was) a winter home in South Florida. It didn't take long to see that the delightful weather was quickly transforming me from a snowbird that spends four months per year in the Sunshine State, into a summer refugee, who leaves the humid summers for the mountain breezes of legendary Woodstock, New York, for five months. Whenever I tell people of my two homes (seven months in Florida and five in New York), I invariably hear the expression, "best of both worlds." Well, guess what; depending on your personal situation, you might be able to have the very same, even if your northern home is a rental.
When you recognize that you speak a universal language, you also understand that virtually everybody wants what you offer. It's important that you speak it daily, many times every day. Doing that every day might even bring so many new clients onto your table that, while other therapists complain of their slow season, you're busy massaging in July as if it were January. And you won't need to think about going anywhere else to find clients. This means that you, along with every massage therapist you know, will have broken through the limited thinking of how hard it is to find new clients. The deeper truth isn't how you can get new clients, but rather who is going to become your next client today. This one shift in consciousness is so powerful that it can literally transform your entire massage business.
Who will become your next client? Is it the lawyer standing by the chips and dip at the party whose stiff neck is crying out desperately for deep tissue work? Perhaps it's the single mom of three on the mat next to yours in your yoga class who is bending and stretching to relax her harried nerves. Or maybe it's your tennis partner or opponent who needs to soothe an aching tennis elbow or tight hamstring?
In cities like New York, Los Angeles or our own Miami, which have high concentrations of Latin American citizens, you'll frequently run across stores that have signs in the windows that read, "Se habla Espanol." In other words, "Spanish is spoken here." It's time that you put an analogous sign on your forehead that reads, "Universal Language of Massage Spoken Here." Those Spanish signs help those merchants succeed; your sign can help you, too.
Click here for more information about Cary Bayer.
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