resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Designing a Fitness Plan (Part 4): Blending Pain Relief With Healthy Aging
Pain relief is still the No. 1 reason patients come to my office. However, most of my patients have other goals as well, such as: "I want to lose 10 to 20 pounds"; "I feel old and want to slow down the aging process"; "My doctor says I am becoming a diabetic and need to exercise"; or "I'm tired and want more energy."
Transparency is Key at ASA First Annual Meeting
On March 4th and 5th the American Society of Acupuncturists (ASA) held a successful first annual meeting in Albuquerque, New Mexico.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
Excited to Share the Science of Chiropractic: An Interview With Dr. Heidi Haavik
Dr. Heidi Haavik has become known in the circle of chiropractic researchers as not only a rising star, but also one willing to do research that can have a major impact in the scientific world and how chiropractic is perceived.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
Misconceptions & Opportunities With Medicare
As I speak around the country on how to properly document Medicare patient encounters, I get questions regarding opting out of Medicare. There are many misconceptions about opting out of Medicare, including just what it means to opt out.
How Many of Your Patients Have Sarcopenia?
Figure 1 demonstrates the typical appearance of sarcopenia in the paravertebral muscles. Have you considered evaluating your patients for this problem? Sarcopenia is the progressive loss of skeletal muscle mass and function that affects the older population.
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
An Alarming Lack of Accountability
Accountability seems to be a lost quality today. The simple act of taking responsibility and doing the right thing just doesn't happen as often as it should. Maybe it is the litigious nature of our society.
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
Specialized Pro-Resolving Mediators: 21st Century Inflammation Fighters
Specialized pro-resolving mediators, or SPMs, are a portion of the omega-3 fatty-acid spectrum that have been shown to have a powerful effect on reducing inflammation.
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
Let's Streamline Your Front Desk
Your front office can be your greatest source of efficiency or a constant bottleneck. Increasing the productivity of this area without sacrificing the quality of patient interaction can be a little tricky.
News in Brief
Northwestern Student Honored for Addressing Concussions Head-On; Northwestern Announces New CFO; Life U. to Provide Unique Opportunity.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
Identify & Adjust the Apex Posterior Sacrum
Low back pain involving an apex posterior sacrum (+θX-axis misalignment) typically presents with signs of lumbosacral joint impingement or facet syndrome.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
Day in the Life of an Advanced-Practice DC
Can you tell us a little about your background in the profession? Why did you want to become a DC? I studied at Boston University from 1968-1972 as a pre-med student majoring in biology.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
October, 2007, Vol. 07, Issue 10
The Universal Language of Massage
By Cary Bayer
Vacationing recently at the Caribbean resort of La Samanna in the French part of the beautiful island of St. Martins, I opted for a massage at the spa in my luxury hotel. Little did I know when I booked the session, the therapist who would be treating me that day would be French, as in "not speaking a word of English" French.Having learned Spanish in high school and college, I was unable to comprends my masseuse.
However, she could communicate with me. And it's not because she studied English in college. It's because she studied massage after college. Massage, I would soon realize on her table, is a universal language. Pascale, my French therapist, spoke it fluently. While I settled into a more relaxed state of consciousness as she worked my feet, it dawned on me that this Gallic masseuse also demonstrated a transportability of talent; a gift that she could take wherever she chooses to go on planet Earth. Wherever Pascale is, so are her hands. And that can carry her further in life than her feet ever will.
That day, she demonstrated a powerful reality that so few massage therapists who work on others' muscles and bones, really know in their own bones. And that is, that they're highly employable and can go to work in the cities of their choices. This is an important fact that could give you, if you're a massage therapist, far greater freedom than you probably have ever realized.
Are you doing Thai massage at an office in Ohio, but secretly are hankering for hot stone at a clinic in California? Then go west. Are you doing deep tissue at a chiropractic office in Michigan, but really sweet on a spa in Arizona? Go for it. Are you busy doing sports massage in Minnesota, but would rather do craniosacral in Florida? You have a portable set of skills; take them wherever you'd like. This capacity to move and work how and where you'd like, applies beyond the borders of your state as well. I've taught continuing education classes at a couple of Florida State Massage Therapy Association conventions and nearly 10 different chapter meetings. I've also privately coached dozens of therapists from Key West to Pensacola, so many of whom talk about the summer as their slow season. (That concept warrants its own column so tune in at a later date for that.) If it's slow where you are and you have the freedom of movement, then go where it isn't slow. Sure, if you have a family and kids in school, it's not easy to pack up your gear and go elsewhere. But many therapists are single and do have that freedom. Few, however, have a visceral realization that they speak a universal tongue that's heard and desired everywhere. And that, more than any other reason, is what keeps most therapists here during the "slow season" instead of in more populated locations of summer in more delightful climes.
Choosing to work in the Smokey Mountains of North Carolina, the Catskill or Adirondack Mountains of New York, the shores of southern New Jersey or the cape in Massachusetts means that you've gotten the message that massage is portable. You already take your table into your car for outcalls that might require drives of 12 miles. So why can't you pack it into your car for a drive of 1,200 miles?
Speaking your universal language in cooler climes enables you to choose an appealing lifestyle, something I personally relate to. When I first came to Florida in the winter of 1997, it was for one cold February. As I discovered that my work, too, was portable, I expanded snowbird getaways to three months. Within two years, I'd bought (what I thought was) a winter home in South Florida. It didn't take long to see that the delightful weather was quickly transforming me from a snowbird that spends four months per year in the Sunshine State, into a summer refugee, who leaves the humid summers for the mountain breezes of legendary Woodstock, New York, for five months. Whenever I tell people of my two homes (seven months in Florida and five in New York), I invariably hear the expression, "best of both worlds." Well, guess what; depending on your personal situation, you might be able to have the very same, even if your northern home is a rental.
When you recognize that you speak a universal language, you also understand that virtually everybody wants what you offer. It's important that you speak it daily, many times every day. Doing that every day might even bring so many new clients onto your table that, while other therapists complain of their slow season, you're busy massaging in July as if it were January. And you won't need to think about going anywhere else to find clients. This means that you, along with every massage therapist you know, will have broken through the limited thinking of how hard it is to find new clients. The deeper truth isn't how you can get new clients, but rather who is going to become your next client today. This one shift in consciousness is so powerful that it can literally transform your entire massage business.
Who will become your next client? Is it the lawyer standing by the chips and dip at the party whose stiff neck is crying out desperately for deep tissue work? Perhaps it's the single mom of three on the mat next to yours in your yoga class who is bending and stretching to relax her harried nerves. Or maybe it's your tennis partner or opponent who needs to soothe an aching tennis elbow or tight hamstring?
In cities like New York, Los Angeles or our own Miami, which have high concentrations of Latin American citizens, you'll frequently run across stores that have signs in the windows that read, "Se habla Espanol." In other words, "Spanish is spoken here." It's time that you put an analogous sign on your forehead that reads, "Universal Language of Massage Spoken Here." Those Spanish signs help those merchants succeed; your sign can help you, too.
Click here for more information about Cary Bayer.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.