Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
September, 2007, Vol. 07, Issue 09
Help Grow a Pearl
By Ralph Stephens, BS, LMT, NCTMB
Despite several dark clouds hanging over the profession of massage therapy/bodywork, there is reason to be quite optimistic. The public demand for soft-tissue therapy continues to increase.The public patronage of venues providing relaxation massage also continues to increase. If a critical mass is reached before universal health care is forced upon us, it will be difficult for the politicians to take massage away. Relaxation massage will probably be unaffected.
Massage therapists, as first-door health care providers, will survive if our professional associations stand up for us. If our associations do not, and they seldom have, therapeutic massage will be put under the gatekeeping control of allopaths, where it will exist in some form. Not to despair, if you don't want to work under the thumbs of the allopaths. You can do a lot under the guise of relaxation if you are careful about the words you use. Just never treat a condition. This is simple. Only specifically address the tissue in spasm, reduce tender and trigger points, restore circulation and range of motion, and if the condition goes away it's not your fault, right? Of course not. Posture analysis and alignment are strictly for cosmetic purposes, right? So those who learn "how to rub" as Hippocrates called it, instead of just learning how to push lubricant around, will still be able to make a good living helping a lot of people. As Shakespeare wrote in Hamlet, "There is nothing either good or bad, but thinking makes it so." Everything is an opportunity, and ours to make the best (or worst) of.
The organic food industry has become the target of a hostile take-over by the agribusiness/government cartel. People want clean, safe food that tastes better and that makes them feel better after they eat it. They are willing to pay a premium for it. The people who started many of the brands you have come to know and trust are reaching retirement age. One of the large agribusiness conglomerates makes them an offer they can't refuse, so they sell out and retire as millionaires. You can't blame them really. It's scary how one of the large food conglomerates now owns almost every major health food brand. Have they come to their senses and decided to provide better products? Hardly; they have bought up the organic food industry and are now using their millions and their lobbyists to corrupt and dilute the organic standards. Why? For profit, of course. They can get more money for chemically laced crap if they call it organic. It is called "greenwashing." This is having a negative impact on small, sincere organic farmers and companies who can only compete if organic standards actually mean something. The FDA and the USDA are doing everything they can get away with to destroy organic standards for the benefit of the large agrichemical and food companies. Are you concerned about the quality of the food you eat, the environment and organic standards? Does the survival of natural alternatives in health care and access to quality supplements, herbs, homeopathy, even massage, mean anything to you? If so, you need to get involved. A phone call and one letter a month would make a huge difference; even better, one a week. A good source of information is www.organicconsumers.org.
A more radical group - not in a bad way - that really lays it on the line is www.healthfreedomusa.org. Believe that you, as one person, can make a difference, because you can. The letters and e-mails to these bureaucrats are making a difference. Several dastardly initiatives and power grabs have been turned back. The price of freedom is eternal vigilance. Become an irritant - help grow a pearl!
It's fascinating how the microcosm of the massage profession reflects the macrocosm of American society at large. In this case, large career colleges bought up the largest and most successful massage schools whose owners were at or near retirement age, and now are using their millions and their lobbyists to dilute our professions education standards.
Along these lines, what's left of Iowa's massage law is now under attack by the "cosmo schools," among others, who want no standards for instructors or a required curriculum. No standards or accountability means more profit, but a poorer product be it food or therapists.
As our organic food standards are lost, it will become best to shop at farmer's markets for food from local growers who still care. As our massage education standards are lost, it will be best to go to locally owned schools operated by therapists who have successfully made a living at massage. If you can't, or haven't, made a good living at it, you shouldn't be teaching it. This is a huge problem with education in America in general. The motto, "Those who can't do, teach" is a major reason why our education system turns out so many illiterates and incompetents.
The muscular system of the body is not a bunch of separate parts (muscles). It's really one huge muscle, "The Muscle." Inseparable from fascia, "The Muscle," or the myofascial system, is such that tension anywhere in the system is tension everywhere in the system. Look for "chaining" patterns of muscles in the body. For example, the abdominal obliques interdigitate into the anterior serratus, which continues into the rhomboids and levator scapula, creating a spiral connection from pubis to C-1. How about the rectus abdominis merging into sternalis, continuing on to sternocleidomastoid? When one muscle in a "chain" won't relax, maybe it can't because of the tension placed on it from the rest of the chain. Examine the other muscles in the chain, treat (relax) them and see if the problem muscle then responds better to your treatment.
Out of ink, so I have to stop. See you in November.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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