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F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
September, 2007, Vol. 07, Issue 09
Newton’s Second Law: F = M x A
By David Kent, LMT, NCTMB
In previous articles, I have used Newton's Laws of Motion, specifically the first and third laws, as metaphors for how we can create positive change in our personal lives, our respective practices and the massage industry as a whole.During this year's Florida State Massage Therapy Association convention, people asked me when I was going to talk about Newton's second law. Well, as it happens, the timing couldn't be better, because we need to create ripples in our profession and that's what Newton's second law is all about.
To review, the first law states, "Every object [mass] in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it."1 An example I used in a previous article, "The Power of a Minute," states that if there is an area of your life or practice that is like a still pond, then you need to stir it up and create some ripples by throwing some stones in the water. You wish to change and an internal "force" must motivate you to action. Newton's third law of motion states, "For every action there is an equal and opposite reaction."2 This concept I relate to cause and effect with the stones being the cause and the ripples being the effect.
Newton's second law relates to the behavior of an object when existing forces are unbalanced; it states that the acceleration or movement of an object is dependent upon two variables: the mass of the object and the net force acting upon the object.3 Essentially, F = Force; M = Mass; and A = Acceleration, which means F = M x A. Once again, this concept offers a perfect analogy for the massage industry, as it relates to one very important concept: research.
M = Mass
In the massage profession, mass stands for us, the massage therapists, the mass of the profession. And as a profession, our numbers (mass) are large. Just as we comprise a mass, there is an even larger mass of people desperate to learn more about the benefits of massage through research. Preliminary studies indicate that masses of people would benefit from receiving regular massage therapy. In fact, there are plenty of people out there getting massage and not disclosing it to their medical providers because the medical profession still has not fully embraced massage as an adjunct to health care; this is, in part, because research remains in short supply.
We see daily the life-changing results massage has on our patients. But we need more industry research to validate our knowledge and draw even more of the masses to massage. While we're certainly making progress in the field of massage research, we would definitely benefit from additional research. There are many other professions with far fewer people, yet whose research base is more widely encompassing than that of the massage industry. If industries with a smaller number of professionals can produce a steady flow of research, then we in the massage industry - a profession large in number - also should be able to produce a more influential research base.
A = Acceleration
Acceleration equals movement, or action. In this case, we need to accelerate our efforts in the area of research. But acceleration only occurs when we take action. So how can we as therapists help accelerate massage research efforts? To begin, the acceleration of research is funded by the burning of fuel, which we call money. Research requires money - and lots of it. This is where our actions come into play.
Philanthropy - According to the Encarta World English Dictionary, the word philanthropic is defined as: 1) Showing kindness, charitable concern and generosity toward other people; 2) Devoted to helping other people, especially through giving charitable aid.4
You don't have to be a Rockefeller to be a philanthropist. In fact, it doesn't take much more than a creative mind and some ingenuity. Here are some ideas.
At the upcoming American Massage Therapy Association (AMTA) national convention in Cincinnati, I will be encouraging conference attendees and exhibitors to stop by the "Sanctuary," where attendees can pay to receive an energizing massage with the proceeds donated to the Massage Therapy Foundation to promote massage research.
Encourage your patients to purchase a "gift certificate" for research. You will then mail the money to the foundation or any other institution that supports massage research.
Host a massage benefit at your clinic or spa, with proceeds going to support massage research.
Recruit participants through your local massage association chapter or partner with others in the community such as hospitals or community service centers.
Donate personal time and/or resources for the benefit of research. At the upcoming AMTA convention, I will be partnering with Hygenic/ Performance Health and Massage Warehouse, a Scrip company. Together, we are offering 50 packages called "Massage Therapy Research Special." This includes one of my home study programs with a photo manual, a Biofreeze masters package and all proceeds will be donated to the Massage Therapy Foundation. Only 50 packages are available so stop by the Massage Warehouse booth to pick up your package.
Playing on a phrase from President John F. Kennedy, "Ask not what your Massage Therapy Profession can do for you ... Ask what you can do for your Massage Therapy Profession." The more money we raise as philanthropists, the more fuel we have and the more action we take. These efforts produce a greater force for massage industry research so the benefits of massage are understood and delivered to those in need.
F = Force
The action of raising money produces the acceleration of massage research and that is dependent upon our mass as an industry and the amount of force we use to create movement. We need our mass to bring about acceleration - to take action. Massage certainly is a force to be reckoned with because it has the ability to increase one's health and quality of life; it also has the ability to decrease one's dependence on pain killers and prescription drugs, as well as traditional health care in general.
One such force in the industry is Dr. Tiffany Field with the Touch Research Institute at the University of Miami, School of Medicine. Dr. Field has dedicated her career to studying the effects of touch therapy and has subsequently accelerated research in the industry with powerful results. Over the years, Dr. Field's research has discovered that massage "facilitates weight gain in preterm infants, enhances attentiveness, alleviates depressive symptoms, reduces pain, reduces stress hormones and improves immune function."5
But we need even more research and we aren't fueling it with money fast enough; therefore, we need to create a bigger force that influences greater change. Remember, an object in motion can either bounce off of or penetrate another object depending on the forces placed upon it. As a profession, we need to penetrate the greater world of health care through more forceful massage research.
A Little Bit More About Force: The Butterfly Effect
The so-called Butterfly Effect "is the propensity of a system to be sensitive to initial conditions...this idea gave rise to the notion of a butterfly flapping its wings in one area of the world, causing a tornado or some such weather event to occur in another remote area of the world."6 It doesn't take much for a mass to create a force that causes acceleration. Imagine the possibilities of what could happen if every one of us in the profession flapped our wings in an organized fashion with our time, money and resources. We would have a profound effect on generating additional massage therapy research, as well as educating the world-at-large about the wide-reaching benefits of massage.
It's time for us to apply Newton's second law and become a stronger force in health care. The massage industry must Accelerate the funding to create a Mass of research that will validate and generate the powerful Force we already know massage therapy possesses. Then health care will understand, support and encourage the use of massage therapy.
I'd love to hear your ideas for taking action to bring about positive change. Drop me a line at or visit www.kenthealth.com for more ideas.
Click here for more information about David Kent, LMT, NCTMB.
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