Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
September, 2007, Vol. 07, Issue 09
Newton’s Second Law: F = M x A
By David Kent, LMT, NCTMB
In previous articles, I have used Newton's Laws of Motion, specifically the first and third laws, as metaphors for how we can create positive change in our personal lives, our respective practices and the massage industry as a whole.During this year's Florida State Massage Therapy Association convention, people asked me when I was going to talk about Newton's second law. Well, as it happens, the timing couldn't be better, because we need to create ripples in our profession and that's what Newton's second law is all about.
To review, the first law states, "Every object [mass] in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it."1 An example I used in a previous article, "The Power of a Minute," states that if there is an area of your life or practice that is like a still pond, then you need to stir it up and create some ripples by throwing some stones in the water. You wish to change and an internal "force" must motivate you to action. Newton's third law of motion states, "For every action there is an equal and opposite reaction."2 This concept I relate to cause and effect with the stones being the cause and the ripples being the effect.
Newton's second law relates to the behavior of an object when existing forces are unbalanced; it states that the acceleration or movement of an object is dependent upon two variables: the mass of the object and the net force acting upon the object.3 Essentially, F = Force; M = Mass; and A = Acceleration, which means F = M x A. Once again, this concept offers a perfect analogy for the massage industry, as it relates to one very important concept: research.
M = Mass
In the massage profession, mass stands for us, the massage therapists, the mass of the profession. And as a profession, our numbers (mass) are large. Just as we comprise a mass, there is an even larger mass of people desperate to learn more about the benefits of massage through research. Preliminary studies indicate that masses of people would benefit from receiving regular massage therapy. In fact, there are plenty of people out there getting massage and not disclosing it to their medical providers because the medical profession still has not fully embraced massage as an adjunct to health care; this is, in part, because research remains in short supply.
We see daily the life-changing results massage has on our patients. But we need more industry research to validate our knowledge and draw even more of the masses to massage. While we're certainly making progress in the field of massage research, we would definitely benefit from additional research. There are many other professions with far fewer people, yet whose research base is more widely encompassing than that of the massage industry. If industries with a smaller number of professionals can produce a steady flow of research, then we in the massage industry - a profession large in number - also should be able to produce a more influential research base.
A = Acceleration
Acceleration equals movement, or action. In this case, we need to accelerate our efforts in the area of research. But acceleration only occurs when we take action. So how can we as therapists help accelerate massage research efforts? To begin, the acceleration of research is funded by the burning of fuel, which we call money. Research requires money - and lots of it. This is where our actions come into play.
Philanthropy - According to the Encarta World English Dictionary, the word philanthropic is defined as: 1) Showing kindness, charitable concern and generosity toward other people; 2) Devoted to helping other people, especially through giving charitable aid.4
You don't have to be a Rockefeller to be a philanthropist. In fact, it doesn't take much more than a creative mind and some ingenuity. Here are some ideas.
At the upcoming American Massage Therapy Association (AMTA) national convention in Cincinnati, I will be encouraging conference attendees and exhibitors to stop by the "Sanctuary," where attendees can pay to receive an energizing massage with the proceeds donated to the Massage Therapy Foundation to promote massage research.
Encourage your patients to purchase a "gift certificate" for research. You will then mail the money to the foundation or any other institution that supports massage research.
Host a massage benefit at your clinic or spa, with proceeds going to support massage research.
Recruit participants through your local massage association chapter or partner with others in the community such as hospitals or community service centers.
Donate personal time and/or resources for the benefit of research. At the upcoming AMTA convention, I will be partnering with Hygenic/ Performance Health and Massage Warehouse, a Scrip company. Together, we are offering 50 packages called "Massage Therapy Research Special." This includes one of my home study programs with a photo manual, a Biofreeze masters package and all proceeds will be donated to the Massage Therapy Foundation. Only 50 packages are available so stop by the Massage Warehouse booth to pick up your package.
Playing on a phrase from President John F. Kennedy, "Ask not what your Massage Therapy Profession can do for you ... Ask what you can do for your Massage Therapy Profession." The more money we raise as philanthropists, the more fuel we have and the more action we take. These efforts produce a greater force for massage industry research so the benefits of massage are understood and delivered to those in need.
F = Force
The action of raising money produces the acceleration of massage research and that is dependent upon our mass as an industry and the amount of force we use to create movement. We need our mass to bring about acceleration - to take action. Massage certainly is a force to be reckoned with because it has the ability to increase one's health and quality of life; it also has the ability to decrease one's dependence on pain killers and prescription drugs, as well as traditional health care in general.
One such force in the industry is Dr. Tiffany Field with the Touch Research Institute at the University of Miami, School of Medicine. Dr. Field has dedicated her career to studying the effects of touch therapy and has subsequently accelerated research in the industry with powerful results. Over the years, Dr. Field's research has discovered that massage "facilitates weight gain in preterm infants, enhances attentiveness, alleviates depressive symptoms, reduces pain, reduces stress hormones and improves immune function."5
But we need even more research and we aren't fueling it with money fast enough; therefore, we need to create a bigger force that influences greater change. Remember, an object in motion can either bounce off of or penetrate another object depending on the forces placed upon it. As a profession, we need to penetrate the greater world of health care through more forceful massage research.
A Little Bit More About Force: The Butterfly Effect
The so-called Butterfly Effect "is the propensity of a system to be sensitive to initial conditions...this idea gave rise to the notion of a butterfly flapping its wings in one area of the world, causing a tornado or some such weather event to occur in another remote area of the world."6 It doesn't take much for a mass to create a force that causes acceleration. Imagine the possibilities of what could happen if every one of us in the profession flapped our wings in an organized fashion with our time, money and resources. We would have a profound effect on generating additional massage therapy research, as well as educating the world-at-large about the wide-reaching benefits of massage.
It's time for us to apply Newton's second law and become a stronger force in health care. The massage industry must Accelerate the funding to create a Mass of research that will validate and generate the powerful Force we already know massage therapy possesses. Then health care will understand, support and encourage the use of massage therapy.
I'd love to hear your ideas for taking action to bring about positive change. Drop me a line at or visit www.kenthealth.com for more ideas.
Click here for more information about David Kent, LMT, NCTMB.
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