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Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
August, 2007, Vol. 07, Issue 08
Perception Is Reality
By Angie Patrick
Perception is reality. We have all heard that saying and have seen firsthand instances where it held true. We are taught our whole lives "not to judge a book by its cover," yet the basic human reaction is to do just that.We live in a society that values fashion, the latest trends, the coolest cell phones, the hottest technologies and the most popular celebrities. It's a culture built on perception. The perceived value of a commodity often is leveled by the presentation it provides rather than the quality within.
The same philosophy is true in business. Often, a consumer will decide to bestow their business to the one with the slickest advertising, catchier name or the better customer comps. They turn to the Yellow Pages, to the community mailers or individualized direct mail pieces to make their decisions. The better-known name often gets the first shot at a customer's initial business. If this were not true, then advertising would not be the multibillion dollar industry it is.
In this sea of competition, how do you make your business shine above the others? How do you make your business name the one in your community synonymous with massage, alternative medicine or general wellness? It's not as difficult or as costly as you might think. It simply requires a bit of time and a commitment to succeed. Here are a few business image-building tips that can assist you in your quest for greater exposure and higher customer perception.
1. Be a part of your community. Join the Chamber of Commerce for your city or county. By taking this initial step, you instantly will be a part of a rewarding networking opportunity with other businesses in your area. Everyone you meet is a potential client, and they all are attending the event for the same reasons you are; they want to contribute to the community while building their potential customer base. This provides you with a wealth of opportunity to make your practice known to businesses and individuals alike who can and will spread the news about your practice.
2. Many communities have promotional mailers that enable you to send your message to hundreds, if not thousands, of households in your community. This type of exposure has a cost associated with it, but is often nominal compared to the exposure it provides.
3. Volunteer for community or charity events and provide free services. Often, you will learn of these events as a natural progression of your relationship with the Chamber of Commerce. By offering your time and services, you will allow a firsthand opportunity for people to try your services before making a commitment to buy. If ever it were possible to pass out samples of massage, this would be the trick. Virtually no one will want to pass up an opportunity for a moment's relaxation, and in the time you hold them in your capable hands, you have the opportunity to share with them your talent, as well as information about your business. They leave feeling refreshed and now they also are a bit more educated in how they can obtain further services from you and your practice.
4. Have quality marketing material. It honestly does pay to take the time to settle on a branding for your company. Be it a logo, a phrase, a cute cartoon character or a slick cutting-edge philosophy, make sure it's properly represented in the materials you share with others. There are so many places available now that can provide you assistance with the design of your marketing materials. Additionally, templates can be found online and free of charge for things such as business cards, informational brochures and flyers. Any office supply store can provide you with inexpensive software that can assist you in choosing the look that is right for you. The bottom line: The material you provide is the reference piece on which potential customers will base their buying decision. Be sure yours is professional, clear and concise, and relays the positive image you wish the customer to have of you and your practice.
5. Have professional-looking invoices and receipts. Your company name should appear clearly on the documents, and contact information should be found easily. Often people retain these receipts and invoices for various reasons, and to have them appear as professional documentation leaves the client with the same impression of your practice.
6. Always answer your telephone in a professional manner. This often is the first personal impression a potential client may have of your company. And a phone answered "Hello," just doesn't cut it. Be clear about your business name and your role in it. A professional way to answer your phones may be, "Thank you for calling Massages by Sue. This is Sue Smith, how may I assist you?" This speaks volumes to the potential client about your professionalism. It is a much better representation than your basic greeting. Be sure your answering service message is equally clear and concise. Provide a call to action asking the client to leave their name and number for you to contact as soon as you are free.
7. Maintain a professional appearance when you are involved in anything where you will be representing your business. From the meetings you attend to the clients you see, be sure you are dressed professionally. Your individual concept of professional attire may vary, but rarely is it appropriate to wear the same type of clothing you might wear to a club or social gathering. Conservative, professional attire can convey the message that you can be relied upon and are trustworthy. An example may be a pair of khaki slacks and a polo shirt. Perhaps you prefer medical scrubs. As long as you are neat, clean and well-organized in your appearance, you can speak volumes about your capability without saying a word.
Your business is your vehicle for income, professional growth and your future. Be sure you give it the best possible opportunity to grow and prosper by adopting a few of these tips as your own. You undoubtedly will see the rewards in an increase in first-time customers. Once you have the opportunity to show what you know, you have the opportunity to make them a recurring customer. Getting them in your door first is the key. Giving them the proper perception about you and your business is the way to insure you capitalize on all potential client opportunity.
Click here for more information about Angie Patrick.
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