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Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
August, 2007, Vol. 07, Issue 08
Perception Is Reality
By Angie Patrick
Perception is reality. We have all heard that saying and have seen firsthand instances where it held true. We are taught our whole lives "not to judge a book by its cover," yet the basic human reaction is to do just that.We live in a society that values fashion, the latest trends, the coolest cell phones, the hottest technologies and the most popular celebrities. It's a culture built on perception. The perceived value of a commodity often is leveled by the presentation it provides rather than the quality within.
The same philosophy is true in business. Often, a consumer will decide to bestow their business to the one with the slickest advertising, catchier name or the better customer comps. They turn to the Yellow Pages, to the community mailers or individualized direct mail pieces to make their decisions. The better-known name often gets the first shot at a customer's initial business. If this were not true, then advertising would not be the multibillion dollar industry it is.
In this sea of competition, how do you make your business shine above the others? How do you make your business name the one in your community synonymous with massage, alternative medicine or general wellness? It's not as difficult or as costly as you might think. It simply requires a bit of time and a commitment to succeed. Here are a few business image-building tips that can assist you in your quest for greater exposure and higher customer perception.
1. Be a part of your community. Join the Chamber of Commerce for your city or county. By taking this initial step, you instantly will be a part of a rewarding networking opportunity with other businesses in your area. Everyone you meet is a potential client, and they all are attending the event for the same reasons you are; they want to contribute to the community while building their potential customer base. This provides you with a wealth of opportunity to make your practice known to businesses and individuals alike who can and will spread the news about your practice.
2. Many communities have promotional mailers that enable you to send your message to hundreds, if not thousands, of households in your community. This type of exposure has a cost associated with it, but is often nominal compared to the exposure it provides.
3. Volunteer for community or charity events and provide free services. Often, you will learn of these events as a natural progression of your relationship with the Chamber of Commerce. By offering your time and services, you will allow a firsthand opportunity for people to try your services before making a commitment to buy. If ever it were possible to pass out samples of massage, this would be the trick. Virtually no one will want to pass up an opportunity for a moment's relaxation, and in the time you hold them in your capable hands, you have the opportunity to share with them your talent, as well as information about your business. They leave feeling refreshed and now they also are a bit more educated in how they can obtain further services from you and your practice.
4. Have quality marketing material. It honestly does pay to take the time to settle on a branding for your company. Be it a logo, a phrase, a cute cartoon character or a slick cutting-edge philosophy, make sure it's properly represented in the materials you share with others. There are so many places available now that can provide you assistance with the design of your marketing materials. Additionally, templates can be found online and free of charge for things such as business cards, informational brochures and flyers. Any office supply store can provide you with inexpensive software that can assist you in choosing the look that is right for you. The bottom line: The material you provide is the reference piece on which potential customers will base their buying decision. Be sure yours is professional, clear and concise, and relays the positive image you wish the customer to have of you and your practice.
5. Have professional-looking invoices and receipts. Your company name should appear clearly on the documents, and contact information should be found easily. Often people retain these receipts and invoices for various reasons, and to have them appear as professional documentation leaves the client with the same impression of your practice.
6. Always answer your telephone in a professional manner. This often is the first personal impression a potential client may have of your company. And a phone answered "Hello," just doesn't cut it. Be clear about your business name and your role in it. A professional way to answer your phones may be, "Thank you for calling Massages by Sue. This is Sue Smith, how may I assist you?" This speaks volumes to the potential client about your professionalism. It is a much better representation than your basic greeting. Be sure your answering service message is equally clear and concise. Provide a call to action asking the client to leave their name and number for you to contact as soon as you are free.
7. Maintain a professional appearance when you are involved in anything where you will be representing your business. From the meetings you attend to the clients you see, be sure you are dressed professionally. Your individual concept of professional attire may vary, but rarely is it appropriate to wear the same type of clothing you might wear to a club or social gathering. Conservative, professional attire can convey the message that you can be relied upon and are trustworthy. An example may be a pair of khaki slacks and a polo shirt. Perhaps you prefer medical scrubs. As long as you are neat, clean and well-organized in your appearance, you can speak volumes about your capability without saying a word.
Your business is your vehicle for income, professional growth and your future. Be sure you give it the best possible opportunity to grow and prosper by adopting a few of these tips as your own. You undoubtedly will see the rewards in an increase in first-time customers. Once you have the opportunity to show what you know, you have the opportunity to make them a recurring customer. Getting them in your door first is the key. Giving them the proper perception about you and your business is the way to insure you capitalize on all potential client opportunity.
Click here for more information about Angie Patrick.
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