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Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
Which Way is the Energy Going? Are You Burning Yourself Out?
One of the simple methods that I use to define Yin/Yang theory to patients is to ask the question, "Which way is your energy going?"
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
August, 2007, Vol. 07, Issue 08
Perception Is Reality
By Angie Patrick
Perception is reality. We have all heard that saying and have seen firsthand instances where it held true. We are taught our whole lives "not to judge a book by its cover," yet the basic human reaction is to do just that.We live in a society that values fashion, the latest trends, the coolest cell phones, the hottest technologies and the most popular celebrities. It's a culture built on perception. The perceived value of a commodity often is leveled by the presentation it provides rather than the quality within.
The same philosophy is true in business. Often, a consumer will decide to bestow their business to the one with the slickest advertising, catchier name or the better customer comps. They turn to the Yellow Pages, to the community mailers or individualized direct mail pieces to make their decisions. The better-known name often gets the first shot at a customer's initial business. If this were not true, then advertising would not be the multibillion dollar industry it is.
In this sea of competition, how do you make your business shine above the others? How do you make your business name the one in your community synonymous with massage, alternative medicine or general wellness? It's not as difficult or as costly as you might think. It simply requires a bit of time and a commitment to succeed. Here are a few business image-building tips that can assist you in your quest for greater exposure and higher customer perception.
1. Be a part of your community. Join the Chamber of Commerce for your city or county. By taking this initial step, you instantly will be a part of a rewarding networking opportunity with other businesses in your area. Everyone you meet is a potential client, and they all are attending the event for the same reasons you are; they want to contribute to the community while building their potential customer base. This provides you with a wealth of opportunity to make your practice known to businesses and individuals alike who can and will spread the news about your practice.
2. Many communities have promotional mailers that enable you to send your message to hundreds, if not thousands, of households in your community. This type of exposure has a cost associated with it, but is often nominal compared to the exposure it provides.
3. Volunteer for community or charity events and provide free services. Often, you will learn of these events as a natural progression of your relationship with the Chamber of Commerce. By offering your time and services, you will allow a firsthand opportunity for people to try your services before making a commitment to buy. If ever it were possible to pass out samples of massage, this would be the trick. Virtually no one will want to pass up an opportunity for a moment's relaxation, and in the time you hold them in your capable hands, you have the opportunity to share with them your talent, as well as information about your business. They leave feeling refreshed and now they also are a bit more educated in how they can obtain further services from you and your practice.
4. Have quality marketing material. It honestly does pay to take the time to settle on a branding for your company. Be it a logo, a phrase, a cute cartoon character or a slick cutting-edge philosophy, make sure it's properly represented in the materials you share with others. There are so many places available now that can provide you assistance with the design of your marketing materials. Additionally, templates can be found online and free of charge for things such as business cards, informational brochures and flyers. Any office supply store can provide you with inexpensive software that can assist you in choosing the look that is right for you. The bottom line: The material you provide is the reference piece on which potential customers will base their buying decision. Be sure yours is professional, clear and concise, and relays the positive image you wish the customer to have of you and your practice.
5. Have professional-looking invoices and receipts. Your company name should appear clearly on the documents, and contact information should be found easily. Often people retain these receipts and invoices for various reasons, and to have them appear as professional documentation leaves the client with the same impression of your practice.
6. Always answer your telephone in a professional manner. This often is the first personal impression a potential client may have of your company. And a phone answered "Hello," just doesn't cut it. Be clear about your business name and your role in it. A professional way to answer your phones may be, "Thank you for calling Massages by Sue. This is Sue Smith, how may I assist you?" This speaks volumes to the potential client about your professionalism. It is a much better representation than your basic greeting. Be sure your answering service message is equally clear and concise. Provide a call to action asking the client to leave their name and number for you to contact as soon as you are free.
7. Maintain a professional appearance when you are involved in anything where you will be representing your business. From the meetings you attend to the clients you see, be sure you are dressed professionally. Your individual concept of professional attire may vary, but rarely is it appropriate to wear the same type of clothing you might wear to a club or social gathering. Conservative, professional attire can convey the message that you can be relied upon and are trustworthy. An example may be a pair of khaki slacks and a polo shirt. Perhaps you prefer medical scrubs. As long as you are neat, clean and well-organized in your appearance, you can speak volumes about your capability without saying a word.
Your business is your vehicle for income, professional growth and your future. Be sure you give it the best possible opportunity to grow and prosper by adopting a few of these tips as your own. You undoubtedly will see the rewards in an increase in first-time customers. Once you have the opportunity to show what you know, you have the opportunity to make them a recurring customer. Getting them in your door first is the key. Giving them the proper perception about you and your business is the way to insure you capitalize on all potential client opportunity.
Click here for more information about Angie Patrick.
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