resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
August, 2007, Vol. 07, Issue 08
Perception Is Reality
By Angie Patrick
Perception is reality. We have all heard that saying and have seen firsthand instances where it held true. We are taught our whole lives "not to judge a book by its cover," yet the basic human reaction is to do just that.We live in a society that values fashion, the latest trends, the coolest cell phones, the hottest technologies and the most popular celebrities. It's a culture built on perception. The perceived value of a commodity often is leveled by the presentation it provides rather than the quality within.
The same philosophy is true in business. Often, a consumer will decide to bestow their business to the one with the slickest advertising, catchier name or the better customer comps. They turn to the Yellow Pages, to the community mailers or individualized direct mail pieces to make their decisions. The better-known name often gets the first shot at a customer's initial business. If this were not true, then advertising would not be the multibillion dollar industry it is.
In this sea of competition, how do you make your business shine above the others? How do you make your business name the one in your community synonymous with massage, alternative medicine or general wellness? It's not as difficult or as costly as you might think. It simply requires a bit of time and a commitment to succeed. Here are a few business image-building tips that can assist you in your quest for greater exposure and higher customer perception.
1. Be a part of your community. Join the Chamber of Commerce for your city or county. By taking this initial step, you instantly will be a part of a rewarding networking opportunity with other businesses in your area. Everyone you meet is a potential client, and they all are attending the event for the same reasons you are; they want to contribute to the community while building their potential customer base. This provides you with a wealth of opportunity to make your practice known to businesses and individuals alike who can and will spread the news about your practice.
2. Many communities have promotional mailers that enable you to send your message to hundreds, if not thousands, of households in your community. This type of exposure has a cost associated with it, but is often nominal compared to the exposure it provides.
3. Volunteer for community or charity events and provide free services. Often, you will learn of these events as a natural progression of your relationship with the Chamber of Commerce. By offering your time and services, you will allow a firsthand opportunity for people to try your services before making a commitment to buy. If ever it were possible to pass out samples of massage, this would be the trick. Virtually no one will want to pass up an opportunity for a moment's relaxation, and in the time you hold them in your capable hands, you have the opportunity to share with them your talent, as well as information about your business. They leave feeling refreshed and now they also are a bit more educated in how they can obtain further services from you and your practice.
4. Have quality marketing material. It honestly does pay to take the time to settle on a branding for your company. Be it a logo, a phrase, a cute cartoon character or a slick cutting-edge philosophy, make sure it's properly represented in the materials you share with others. There are so many places available now that can provide you assistance with the design of your marketing materials. Additionally, templates can be found online and free of charge for things such as business cards, informational brochures and flyers. Any office supply store can provide you with inexpensive software that can assist you in choosing the look that is right for you. The bottom line: The material you provide is the reference piece on which potential customers will base their buying decision. Be sure yours is professional, clear and concise, and relays the positive image you wish the customer to have of you and your practice.
5. Have professional-looking invoices and receipts. Your company name should appear clearly on the documents, and contact information should be found easily. Often people retain these receipts and invoices for various reasons, and to have them appear as professional documentation leaves the client with the same impression of your practice.
6. Always answer your telephone in a professional manner. This often is the first personal impression a potential client may have of your company. And a phone answered "Hello," just doesn't cut it. Be clear about your business name and your role in it. A professional way to answer your phones may be, "Thank you for calling Massages by Sue. This is Sue Smith, how may I assist you?" This speaks volumes to the potential client about your professionalism. It is a much better representation than your basic greeting. Be sure your answering service message is equally clear and concise. Provide a call to action asking the client to leave their name and number for you to contact as soon as you are free.
7. Maintain a professional appearance when you are involved in anything where you will be representing your business. From the meetings you attend to the clients you see, be sure you are dressed professionally. Your individual concept of professional attire may vary, but rarely is it appropriate to wear the same type of clothing you might wear to a club or social gathering. Conservative, professional attire can convey the message that you can be relied upon and are trustworthy. An example may be a pair of khaki slacks and a polo shirt. Perhaps you prefer medical scrubs. As long as you are neat, clean and well-organized in your appearance, you can speak volumes about your capability without saying a word.
Your business is your vehicle for income, professional growth and your future. Be sure you give it the best possible opportunity to grow and prosper by adopting a few of these tips as your own. You undoubtedly will see the rewards in an increase in first-time customers. Once you have the opportunity to show what you know, you have the opportunity to make them a recurring customer. Getting them in your door first is the key. Giving them the proper perception about you and your business is the way to insure you capitalize on all potential client opportunity.
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.