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Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
August, 2007, Vol. 07, Issue 08
All Systems Go
By David Kent, LMT, NCTMB
As a practicing massage therapist who receives referrals from hospitals and physicians, I find fulfillment in helping my patients return to their normal activities of daily living (ADL).Yet, years of clinical practice have taught me that treating my patients involves more than just the application of massage. Whole-body wellness requires an integrative approach to health care. As a massage therapist, there are many integrative methods I can utilize, including referring out when a condition falls outside my scope of practice; educating my patients about self-care; staying current on the latest massage research; and maintaining comprehensive systems so I stay organized in my massage practice.
I recently was thinking about systems and how they are part of every aspect of our lives. Just as the universe is made up of systems (planetary, gravitational, thermodynamic, etc.), the human body is made up of systems (muscular, skeletal, fascial, digestive, nervous, etc.). Even our country is made up of systems: legal, educational, economic, etc. In short, virtually everything around us is composed of one system or another. Without systems, our lives would feel out of control. In fact, when these systems break down, things often do feel chaotic until order is restored. Take the body, for example. When the body's systems are in a state of homeostasis, we feel healthy, but when the body's systems are out of balance, we become sick and therefore, our lives are disrupted.
Systems also are important in a massage practice. In my own practice, systems are necessary for maintaining my livelihood, as well as educating my patients and engaging them to play an active role in their own healing. When my practice systems fall out of balance, this generally impacts every aspect of my life - and usually not for the better. Implementing effective massage practice systems and continually evaluating them to ensure they are working is a key component of a successful practice. Whether you are in private practice, perform outcalls, or work in a spa or clinic, it is important to have established systems of practice that will support both this growing industry and your needs.
CHANGE FOR THE BETTER
The philosopher Heraclitus wrote, "Nothing endures but change."1 While change can be positive, it is not always comfortable. Therefore, it is common to resist and continue to follow systems that are not always in the best interest of our personal and professional lives. We might continue to do things a certain way because we've "always done it this way." But consider for a moment how updating some of your practice systems - or creating new ones - might give way to a more streamlined and successful massage practice.
Since I opened my practice in 1992, I have continually been evaluating my systems. In doing so, I ask the following questions:
Are your practice systems working for you? Are you fulfilled in your career? If the answers are no, it might be time for you to improve your systems or create new ones altogether. Remember: The past does not equal the future; you are capable of changing direction at any time. Below are some suggestions for improving your practice systems.
THE SIX Rs
REVIEW your current systems. Take a good look at all of your systems from marketing to charting. Could your patient retention be higher? Perhaps you need to develop new methods to keep your patients coming back. Education is one such method, which I discuss below. Are your patient files in disarray? In my clinic, I have created a simple systematic approach to maintaining my clients' files to document and show their progress.
REORGANIZE your structures. In assessing your systems, you may discover that some of your educational materials are out of date. Part of helping your patients, and subsequently retaining them, involves staying informed about current massage research, utilizing current clinical methods and tools, attending educational seminars and learning assessment techniques that can save you time.
REDESIGN your methods. If you have grown accustomed to giving a massage and then cutting your patients loose, it might be time to take a more proactive approach to treatment. One way is to actively educate your patients so they understand the cause of their pain and how you can help.
In my seminars, I incorporate a balance of auditory, visual and kinesthetic teaching techniques to appeal to every type of learner. I also use a balanced combination of these techniques to educate my clients:
REDEFINE your goals and then design your systems with specific outcomes in mind. For example, instead of setting a goal such as, "I want to make more money," set a specific goal: "I want to make $10K more this year." Once you have clearly defined your goals, you will have a better idea of how to achieve them.
REINVEST in your practice. Purchase the tools you need to quickly educate your patients so they understand the importance of committing to a series of treatments. Selling products such as topical analgesics or exercise bands not only gives you the opportunity to further educate your clients, but it helps bring in additional income.
REACT. Don't delay - change starts now! To get started on improving your systems, check out my article, "The Power of a Minute," in the June issue of Massage Today, for a wealth of simple practice-building techniques. Visit www.massagetoday.com or www.kenthealth.com for additional resources.
Until we meet again ... all systems are go. You are cleared for a successful practice.
Click here for more information about David Kent, LMT, NCTMB.
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