Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
July, 2007, Vol. 07, Issue 07
Combating Some Aromatic Myths
By Shellie Enteen, RA, BA, LMBT
It appears like a good time for another "Aromatic Myth" column after some of the information about the safety of essential oils has been circulating in the media and on the Internet recently.Strange things are happening. There is misinformation circulating about the use of two very popular essential oils: lavender and tea tree.
A short while ago, the Board of the National Association for Holistic Aromatherapy received a copy of an article appearing in The New England Journal of Medicine citing the case of three prepubertal boys from Denver who had developed some breast tissue. The condition is called gynecomastia. The researchers concluded that this abnormality was caused by the estrogenic effect of the miniscule amount of lavender and tea tree oil in some over the counter soap, shampoo and lotions. Their article, in a prestigious medical journal that is widely accepted as an authoritative resource, warns the medical community to caution parents about using products containing lavender and tea tree. So, is it true? Should we judge the use of essential oils based on this article? What do we tell our clients who talk about this report and ask for our opinion?
A press release by Robert Tisserand, a highly respected researcher and English aromatherapist, issued shortly after the article appeared, stated:
Derek Henley, who authored the research on which these reports are based, has said there is "not enough evidence to suggest people should stop using products containing these essential oils, even young boys," and that no firm conclusions can be drawn.
The details given about the cases are sketchy, but there is good reason to believe that tea tree oil could not have had any effect at all and that, in another case, lavender oil could not have caused gynecomastia. Further, the researchers failed to check for chemical hormone disruptors, such as parabens, pesticides and phthalates that may have been in the products concerned.
Laboratory testing did show evidence that both essential oils had an estrogen-like action, and this had not been previously reported. However, it cannot be assumed that the same (affect) will happen in humans. Any correlation between the laboratory testing and the three cases in question is, at best, circumstantial.
Prepubertal gynecomastia is an extremely rare condition. Both lavender and tea tree oil are present in aromatherapy cosmetics used by millions of people, who should be assured that they can continue to use them safely."
In a four-page letter to The New England Journal of Medicine, citing previous research on tea tree oil and asking for a retraction, the Australian Tea Tree Industry Association (www.attia.org/au) states:
When such science is amplified by publication in a respected journal, and the media beats up the story, it has damaging consequences all out of proportion to the facts. This article was uncritically reported around the world causing alarm and commercial impacts and fear. Is this responsible?
The journal refused to retract or to print the ATTIA letter and accompanying research article.
The lavender and tea tree information was closely followed by a report from Tony Burfield of www.cropwatch.org that the European Union cosmetic regulators were going to effectively eliminate the use of citrus oils in perfumes. "In our view, this once more confirms the Brussels 'anti-naturals' fragrance ingredients machinery is operating in overdrive, becoming a vendetta of scandalous proportions." Yes, citrus oils are known to contain a chemical that increases sensitivity to sunlight; however, citrus oils have been used for centuries in perfumes and personal products. A list of the fragrances alone that will be affected carries many famous names, old and new. And what this decision might do is put citrus oil producers out of business, so it won't just be the perfume industry that is affected.
Our concern here is practicing massage with essential oils in a safe way. In previous articles, I have said that I prefer to use essential oils in diffusion only for children under 7 years of age and in highly diluted amounts (i.e., up to three drops per oz of carrier oil) for those between 7 and 12 years of age. The ratio of essential oils to other components in over-the-counter personal products is much lower than this. As an active member of the aromatherapy community for 20 years, I have heard of a problem using lavender and tea tree on children. Nor have I been told of medical research that supports such a warning - and there is extensive medical research on essential oils. Nor have I heard evidence linking citrus oils to major health issues.
I don't plan to stop using these oils now and I encourage you to continue to use them with the proper dilution and consideration for allergy/sensitivity, age and other safety issues such as pregnancy. For more information, please read my previous articles in the archives or go to www.naha.org and search the safety section and frequently asked questions.
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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