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Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Which Way is the Energy Going? Are You Burning Yourself Out?
One of the simple methods that I use to define Yin/Yang theory to patients is to ask the question, "Which way is your energy going?"
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
July, 2007, Vol. 07, Issue 07
Healing Hands, Inquiring Mouth
By Cary Bayer
Last summer, I was at the U.S. Open tournament in New York as Andre Agassi, who had announced his retirement from tennis at the event's conclusion, played fourth-seeded Marcos Baghdatis.Since the tournament is single elimination, this match could have been the American legend's last. The stadium rocked with excitement. As the match proceeded, it didn't seem the old warrior could beat this young stud.
But then, suddenly - perhaps due to pressure - Baghdatis began cramping. He called for the 10-minute injury timeout players are allowed and the trainer massaged his thigh. The treatment helped but it cramped again later in the match. Since the rules prevent players from getting additional massage on the same injury, this otherwise fast athlete hobbled around on the court in tremendous pain.
He eventually would lose to Agassi, largely because of an injury that was in desperate need of massage. Seeing this warrior giving everything he had while his body was unable to cooperate was painful to watch. All he needed was some continuous massage.
Baghdatis' pain was a perfect metaphor; it reminded me of all the tens of millions of people who walk around every day in pain and in desperate need of massage. Many are too proud to ask for support; some too macho to surrender themselves to the healing touch of your hands.
That's where your mouth comes into play. Mouths usually play little role - if any - in a massage. However, once you discover verbally what your client needs for that particular treatment, the session gets underway. But sometimes your future client needs the help of your mouth before they can get the help of your hands. Be proactive and ask if they would like a massage. It's a perfectly innocent thing to do. You might help prevent someone from "hobbling" around with pain and stress buried deep within the tissues and muscles of their aching body.
Most massage therapists, understandably, focus their time and money in developing their talent for use once they get a client onto their table. But succeeding as a massage therapist also requires getting them to your table. Allow me to tell you about a television commercial that's probably more than 40 years old but sheds a great deal of light on this matter.
I discovered this ancient TV spot when I worked in a previous lifetime at the great New York advertising agency Doyle Dane Bernbach. The commercial opens on a heavy virgin snow. It's about 5 a.m., and all is silent. The only sound you hear is a voiceover asking, "Did you ever wonder how the driver of the snowplow gets to the snowplow?" Then you see a man leave his home, start up his Volkswagen Beetle, navigate through the heavy accumulation and get out of the VW into a parked snowplow. Enough said. That commercial ran with little media backing so it's doubtful you ever saw it unless you watched a TV special about legendary commercials. I've found many people who've seen it just once, yet still remember it. That's because of the power of the provocative question it asks.
If we apply that insight to the marketing of a massage therapist, a paraphrasing voiceover might ask, "Did you ever wonder how the master of the massage table gets their clients to the massage table?"
Word-of-Mouth and Words From Mouth
Motion picture studios spend tens of millions of dollars producing a film, then sometimes nearly as much just to market it. It costs a lot to produce great theatrical previews, television commercials, print ads and so forth. And publicity to get the stars on The Today Show, The Tonight Show and everywhere else they can is expensive, too. While all of this is, no doubt, hugely important, nothing - not even outstanding reviews from the critics - affects a film's success as much as word-of-mouth from those who have seen it talking about it to those who have not.
As massage therapists, you're often encouraged by some consultants to spend time and money developing Web sites and ads (though not by me), write columns (only sometimes by me) and create newsletters (this one I agree with). But none of these are ever as important as the recommendations that come out of the mouths of your clients.
Let me say a little about the words that could come out of your mouth as well. The most effective ones are a simple question like, "Would you like to schedule a (fill in your favorite adjective here) massage?" Each therapist's adjective may vary; some opt for healing or relaxing, others for therapeutic, rejuvenating and so forth. Find the one that best describes your work and get used to speaking it.
Therapists who shy away from asking this simple question when they're in conversation about their work usually do so for two basic reasons: 1) they fear the person will say no, or 2) they fear they will be rejected. While it's true that a possible client might say "no," it's better to hear a bunch of "no's" than never ask the question at all. Why? If you hear a lot of "no's," you've been asking a lot more people than you usually do. That means you'll also hear a lot more "yes" responses. And that means you're getting a whole bunch of new clients. Disregard the negative and focus on the positive. And remember the famous Japanese proverb: "Fall down seven times, get up eight."
I'd like to offer a few words of clarification concerning the fear of being personally rejected. Nobody who rejects your offer for a massage is rejecting you; they're rejecting a massage - at least for now. When you take yourself out of the equation, your emotions don't have to be hurt and that's incredibly freeing. It's just a matter of changing the context in which you hold the asking of this question. If the context is that you're rejected each time you ask if someone wants a massage, then each time your adrenaline will flow and your self worth will be at risk. But once you keep your emotions out of it, there's simply a question - does this person want to get massaged? You have nothing to do with it. It's their choice - and often, what they wants is a massage from you.
Click here for more information about Cary Bayer.
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