resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
July, 2007, Vol. 07, Issue 07
Healing Hands, Inquiring Mouth
By Cary Bayer
Last summer, I was at the U.S. Open tournament in New York as Andre Agassi, who had announced his retirement from tennis at the event's conclusion, played fourth-seeded Marcos Baghdatis.Since the tournament is single elimination, this match could have been the American legend's last. The stadium rocked with excitement. As the match proceeded, it didn't seem the old warrior could beat this young stud.
But then, suddenly - perhaps due to pressure - Baghdatis began cramping. He called for the 10-minute injury timeout players are allowed and the trainer massaged his thigh. The treatment helped but it cramped again later in the match. Since the rules prevent players from getting additional massage on the same injury, this otherwise fast athlete hobbled around on the court in tremendous pain.
He eventually would lose to Agassi, largely because of an injury that was in desperate need of massage. Seeing this warrior giving everything he had while his body was unable to cooperate was painful to watch. All he needed was some continuous massage.
Baghdatis' pain was a perfect metaphor; it reminded me of all the tens of millions of people who walk around every day in pain and in desperate need of massage. Many are too proud to ask for support; some too macho to surrender themselves to the healing touch of your hands.
That's where your mouth comes into play. Mouths usually play little role - if any - in a massage. However, once you discover verbally what your client needs for that particular treatment, the session gets underway. But sometimes your future client needs the help of your mouth before they can get the help of your hands. Be proactive and ask if they would like a massage. It's a perfectly innocent thing to do. You might help prevent someone from "hobbling" around with pain and stress buried deep within the tissues and muscles of their aching body.
Most massage therapists, understandably, focus their time and money in developing their talent for use once they get a client onto their table. But succeeding as a massage therapist also requires getting them to your table. Allow me to tell you about a television commercial that's probably more than 40 years old but sheds a great deal of light on this matter.
I discovered this ancient TV spot when I worked in a previous lifetime at the great New York advertising agency Doyle Dane Bernbach. The commercial opens on a heavy virgin snow. It's about 5 a.m., and all is silent. The only sound you hear is a voiceover asking, "Did you ever wonder how the driver of the snowplow gets to the snowplow?" Then you see a man leave his home, start up his Volkswagen Beetle, navigate through the heavy accumulation and get out of the VW into a parked snowplow. Enough said. That commercial ran with little media backing so it's doubtful you ever saw it unless you watched a TV special about legendary commercials. I've found many people who've seen it just once, yet still remember it. That's because of the power of the provocative question it asks.
If we apply that insight to the marketing of a massage therapist, a paraphrasing voiceover might ask, "Did you ever wonder how the master of the massage table gets their clients to the massage table?"
Word-of-Mouth and Words From Mouth
Motion picture studios spend tens of millions of dollars producing a film, then sometimes nearly as much just to market it. It costs a lot to produce great theatrical previews, television commercials, print ads and so forth. And publicity to get the stars on The Today Show, The Tonight Show and everywhere else they can is expensive, too. While all of this is, no doubt, hugely important, nothing - not even outstanding reviews from the critics - affects a film's success as much as word-of-mouth from those who have seen it talking about it to those who have not.
As massage therapists, you're often encouraged by some consultants to spend time and money developing Web sites and ads (though not by me), write columns (only sometimes by me) and create newsletters (this one I agree with). But none of these are ever as important as the recommendations that come out of the mouths of your clients.
Let me say a little about the words that could come out of your mouth as well. The most effective ones are a simple question like, "Would you like to schedule a (fill in your favorite adjective here) massage?" Each therapist's adjective may vary; some opt for healing or relaxing, others for therapeutic, rejuvenating and so forth. Find the one that best describes your work and get used to speaking it.
Therapists who shy away from asking this simple question when they're in conversation about their work usually do so for two basic reasons: 1) they fear the person will say no, or 2) they fear they will be rejected. While it's true that a possible client might say "no," it's better to hear a bunch of "no's" than never ask the question at all. Why? If you hear a lot of "no's," you've been asking a lot more people than you usually do. That means you'll also hear a lot more "yes" responses. And that means you're getting a whole bunch of new clients. Disregard the negative and focus on the positive. And remember the famous Japanese proverb: "Fall down seven times, get up eight."
I'd like to offer a few words of clarification concerning the fear of being personally rejected. Nobody who rejects your offer for a massage is rejecting you; they're rejecting a massage - at least for now. When you take yourself out of the equation, your emotions don't have to be hurt and that's incredibly freeing. It's just a matter of changing the context in which you hold the asking of this question. If the context is that you're rejected each time you ask if someone wants a massage, then each time your adrenaline will flow and your self worth will be at risk. But once you keep your emotions out of it, there's simply a question - does this person want to get massaged? You have nothing to do with it. It's their choice - and often, what they wants is a massage from you.
Click here for more information about Cary Bayer.
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