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Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
July, 2007, Vol. 07, Issue 07
Healing Hands, Inquiring Mouth
By Cary Bayer
Last summer, I was at the U.S. Open tournament in New York as Andre Agassi, who had announced his retirement from tennis at the event's conclusion, played fourth-seeded Marcos Baghdatis.Since the tournament is single elimination, this match could have been the American legend's last. The stadium rocked with excitement. As the match proceeded, it didn't seem the old warrior could beat this young stud.
But then, suddenly - perhaps due to pressure - Baghdatis began cramping. He called for the 10-minute injury timeout players are allowed and the trainer massaged his thigh. The treatment helped but it cramped again later in the match. Since the rules prevent players from getting additional massage on the same injury, this otherwise fast athlete hobbled around on the court in tremendous pain.
He eventually would lose to Agassi, largely because of an injury that was in desperate need of massage. Seeing this warrior giving everything he had while his body was unable to cooperate was painful to watch. All he needed was some continuous massage.
Baghdatis' pain was a perfect metaphor; it reminded me of all the tens of millions of people who walk around every day in pain and in desperate need of massage. Many are too proud to ask for support; some too macho to surrender themselves to the healing touch of your hands.
That's where your mouth comes into play. Mouths usually play little role - if any - in a massage. However, once you discover verbally what your client needs for that particular treatment, the session gets underway. But sometimes your future client needs the help of your mouth before they can get the help of your hands. Be proactive and ask if they would like a massage. It's a perfectly innocent thing to do. You might help prevent someone from "hobbling" around with pain and stress buried deep within the tissues and muscles of their aching body.
Most massage therapists, understandably, focus their time and money in developing their talent for use once they get a client onto their table. But succeeding as a massage therapist also requires getting them to your table. Allow me to tell you about a television commercial that's probably more than 40 years old but sheds a great deal of light on this matter.
I discovered this ancient TV spot when I worked in a previous lifetime at the great New York advertising agency Doyle Dane Bernbach. The commercial opens on a heavy virgin snow. It's about 5 a.m., and all is silent. The only sound you hear is a voiceover asking, "Did you ever wonder how the driver of the snowplow gets to the snowplow?" Then you see a man leave his home, start up his Volkswagen Beetle, navigate through the heavy accumulation and get out of the VW into a parked snowplow. Enough said. That commercial ran with little media backing so it's doubtful you ever saw it unless you watched a TV special about legendary commercials. I've found many people who've seen it just once, yet still remember it. That's because of the power of the provocative question it asks.
If we apply that insight to the marketing of a massage therapist, a paraphrasing voiceover might ask, "Did you ever wonder how the master of the massage table gets their clients to the massage table?"
Word-of-Mouth and Words From Mouth
Motion picture studios spend tens of millions of dollars producing a film, then sometimes nearly as much just to market it. It costs a lot to produce great theatrical previews, television commercials, print ads and so forth. And publicity to get the stars on The Today Show, The Tonight Show and everywhere else they can is expensive, too. While all of this is, no doubt, hugely important, nothing - not even outstanding reviews from the critics - affects a film's success as much as word-of-mouth from those who have seen it talking about it to those who have not.
As massage therapists, you're often encouraged by some consultants to spend time and money developing Web sites and ads (though not by me), write columns (only sometimes by me) and create newsletters (this one I agree with). But none of these are ever as important as the recommendations that come out of the mouths of your clients.
Let me say a little about the words that could come out of your mouth as well. The most effective ones are a simple question like, "Would you like to schedule a (fill in your favorite adjective here) massage?" Each therapist's adjective may vary; some opt for healing or relaxing, others for therapeutic, rejuvenating and so forth. Find the one that best describes your work and get used to speaking it.
Therapists who shy away from asking this simple question when they're in conversation about their work usually do so for two basic reasons: 1) they fear the person will say no, or 2) they fear they will be rejected. While it's true that a possible client might say "no," it's better to hear a bunch of "no's" than never ask the question at all. Why? If you hear a lot of "no's," you've been asking a lot more people than you usually do. That means you'll also hear a lot more "yes" responses. And that means you're getting a whole bunch of new clients. Disregard the negative and focus on the positive. And remember the famous Japanese proverb: "Fall down seven times, get up eight."
I'd like to offer a few words of clarification concerning the fear of being personally rejected. Nobody who rejects your offer for a massage is rejecting you; they're rejecting a massage - at least for now. When you take yourself out of the equation, your emotions don't have to be hurt and that's incredibly freeing. It's just a matter of changing the context in which you hold the asking of this question. If the context is that you're rejected each time you ask if someone wants a massage, then each time your adrenaline will flow and your self worth will be at risk. But once you keep your emotions out of it, there's simply a question - does this person want to get massaged? You have nothing to do with it. It's their choice - and often, what they wants is a massage from you.
Click here for previous articles by Cary Bayer.
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