resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
News In Brief
Pacific College of Oriental Medicine obtains grant funding from NIH; Yo San University of Traditional Chinese Medicine Announces New President; Kentucky Gets Licensed; PCOM Receives Approval from WASC to Offer FPD.
Changes in Herbal Medicines from Ancient Times to the Present
The classical literature of Chinese medicine remains highly relevant in the modern era, as many of the basic theories and herbal combinations emphasized in clinical practice were first established in texts that are nearly 2000 years old.
New Leadership Era at the WFC
The World Federation of Chiropractic recently announced not only a new president, as is customary every two years, but also an incoming secretary-general, marking the first time since the WFC's inception in 1988 that someone other than David Chapman-Smith, Esq., will serve in that capacity.
Halt Allergies With Moxibustion Therapy
An allergy is an immune system disorder in which the body is hypersensitive to normally harmless substances in the environment.
We Get Letters & E-Mail
Imagine What More Could Be Achieved With Your Support; A Lesson in Hygiene: What Do You Do in Your Office? Open Letter to the Profession.
Replenishing and Restoring Jing
I learned an important principle from my great Taoist Master Sun Hak. He taught me that all people "leak" Jing, and that we can mitigate or stop this leaking, and as a result strengthen our life force, develop enhanced adaptability and lengthen our life.
CRREW Rallies for Ongoing Acupuncture Relief Effort in the Philippines
On November 8, 2013, Typhoon Yolanda (Haiyan) made her way through the Philippine Islands, leaving in her wake at least 7,000 people dead, millions homeless and complete communities destroyed.
Medical Qigong for the Heart: Part I
According to the Center for Disease Control and Prevention, heart disease is the leading cause of death in the United States, affecting people of all ages and backgrounds. Coronary heart disease, in just the United States alone, costs close to 109 billion dollars a year.
Working With The Yuan-Source Level: Resonance and the Extraordinary Vessels
How do we stay fresh with our medicine? As healers, how do we balance our medical selves with creative artistry? Chinese Medicine is not a fixed dogmatic entity, but a living system, reliant on a mysterious force called "resonance."
Employers Need Chiropractic First and Sooner
From the Journal of Occupational and Environmental Medicine comes a study that gives excellent direction to employers (and insurers) regarding the management of low back problems (LBP).
Shared Mechanisms Between Computer-Assisted Mechanical Adjusting and Contemporary Acupuncture?
Can contemporary acupuncture provide clues to the mechanisms responsible for pain relief provided by computer-assisted mechanical adjusting instruments, and clarify whether certain mechanical frequency combinations are superior to others for modulation of acute peripheral pain?
Home Sweet Medical Home
While the Affordable Care Act (ACA) has received its fair share of praise and criticism since its adoption, few question the value of its emphasis on collaborative, patient-centered health care.
"Doctor ... Always Do the Right Thing"
So says "Da Mayor" in the iconic Spike Lee movie. As a fresh grad questioning in-network versus out-of-network, it struck me that some doctors have explicitly skirted the issue, while others have argued adamantly for the latter and "sticking it to the man."
The Importance of Knowing Mainstream Lingo
There is a secret lingo within mainstream medicine of which the vast majority of acupuncturists and Chinese medical professionals are unaware.
News in Brief
D'Youville Vet Program Gets High Praise; A Moment of Silence for Dr. Paul Reginald ("Reg") Hug.
Deciphering the New CMS-1500 Claim Form
Q: I am confused about how and when to use the new 1500 form, particularly block 14 and block 15. What is required and how do I properly fill out these fields? And do I actually have to use this new form or may I continue using the old version?
Don't Trust What Your Patients Say
When a patient presents to the office for care, they typically have a specific complaint – lower back pain, whiplash, sinus congestion, sciatica, etc. They are often not interested or engaged in what they consider "unrelated" personal health history.
The Boston Benevolent Chiropractic Clinic: Standing Up for the Needy
Our chiropractic assistant, Bridget, greeted an arriving patient at the Emmanuel Church in downtown Boston. She said, "Hi, Michael, good to see you. It's been awhile. Have a seat and Dr. Ken will see you soon."
Low Melatonin Linked to Risk of Advanced Prostate Cancer
Epidemiological and experimental studies suggest the hormone melatonin, which plays a role in regulating the sleep-wake cycle, may play a role in the development of prostate cancer, as lower melatonin levels have been associated with an increased risk of prostate (and breast) cancer.
The Search for the Origin of the Wiggle Technique
When Bob had adjusted me previously, most of the time I knew what he was doing. But this time, he had me lie on the treatment table in the usual side-posture position, and he "wiggled" my sacroiliac with the fingers of both hands, while stabilizing my pelvis with his forearm.
Don't Trust What a Patient Says
When a patient presents to the office for care, they typically have a specific complaint in mind – lower back pain, whiplash, sinus congestion, sciatica, etc.
Vibrational Medicine: Frequency Micro-Current and Color Acupuncture
Vibrational medicine involves the application of various forms of energy frequencies to the body for pain relief, healing and rejuvenation. Vibrational medicine will become a major growing trend in our medical systems for the following reasons:
Medial Knee Pain: 11 Potential Causes (and Corrections)
We have all seen patients with medial knee pain that either has no traumatic origin or lasts well beyond when it should be resolved. How can we help these patients? Here is an overview of clinical scenarios and how we can provide conservative care.
Wellness: A New Buzzword at the Aging in America Conference
Aging in America is "the nation's largest gathering of a diverse, multidisciplinary community of professionals in healthcare, social service, government, business and philanthropy with expertise in providing services and products for older adults."
July, 2007, Vol. 07, Issue 07
Healing Hands, Inquiring Mouth
By Cary Bayer
Last summer, I was at the U.S. Open tournament in New York as Andre Agassi, who had announced his retirement from tennis at the event's conclusion, played fourth-seeded Marcos Baghdatis.Since the tournament is single elimination, this match could have been the American legend's last. The stadium rocked with excitement. As the match proceeded, it didn't seem the old warrior could beat this young stud.
But then, suddenly - perhaps due to pressure - Baghdatis began cramping. He called for the 10-minute injury timeout players are allowed and the trainer massaged his thigh. The treatment helped but it cramped again later in the match. Since the rules prevent players from getting additional massage on the same injury, this otherwise fast athlete hobbled around on the court in tremendous pain.
He eventually would lose to Agassi, largely because of an injury that was in desperate need of massage. Seeing this warrior giving everything he had while his body was unable to cooperate was painful to watch. All he needed was some continuous massage.
Baghdatis' pain was a perfect metaphor; it reminded me of all the tens of millions of people who walk around every day in pain and in desperate need of massage. Many are too proud to ask for support; some too macho to surrender themselves to the healing touch of your hands.
That's where your mouth comes into play. Mouths usually play little role - if any - in a massage. However, once you discover verbally what your client needs for that particular treatment, the session gets underway. But sometimes your future client needs the help of your mouth before they can get the help of your hands. Be proactive and ask if they would like a massage. It's a perfectly innocent thing to do. You might help prevent someone from "hobbling" around with pain and stress buried deep within the tissues and muscles of their aching body.
Most massage therapists, understandably, focus their time and money in developing their talent for use once they get a client onto their table. But succeeding as a massage therapist also requires getting them to your table. Allow me to tell you about a television commercial that's probably more than 40 years old but sheds a great deal of light on this matter.
I discovered this ancient TV spot when I worked in a previous lifetime at the great New York advertising agency Doyle Dane Bernbach. The commercial opens on a heavy virgin snow. It's about 5 a.m., and all is silent. The only sound you hear is a voiceover asking, "Did you ever wonder how the driver of the snowplow gets to the snowplow?" Then you see a man leave his home, start up his Volkswagen Beetle, navigate through the heavy accumulation and get out of the VW into a parked snowplow. Enough said. That commercial ran with little media backing so it's doubtful you ever saw it unless you watched a TV special about legendary commercials. I've found many people who've seen it just once, yet still remember it. That's because of the power of the provocative question it asks.
If we apply that insight to the marketing of a massage therapist, a paraphrasing voiceover might ask, "Did you ever wonder how the master of the massage table gets their clients to the massage table?"
Word-of-Mouth and Words From Mouth
Motion picture studios spend tens of millions of dollars producing a film, then sometimes nearly as much just to market it. It costs a lot to produce great theatrical previews, television commercials, print ads and so forth. And publicity to get the stars on The Today Show, The Tonight Show and everywhere else they can is expensive, too. While all of this is, no doubt, hugely important, nothing - not even outstanding reviews from the critics - affects a film's success as much as word-of-mouth from those who have seen it talking about it to those who have not.
As massage therapists, you're often encouraged by some consultants to spend time and money developing Web sites and ads (though not by me), write columns (only sometimes by me) and create newsletters (this one I agree with). But none of these are ever as important as the recommendations that come out of the mouths of your clients.
Let me say a little about the words that could come out of your mouth as well. The most effective ones are a simple question like, "Would you like to schedule a (fill in your favorite adjective here) massage?" Each therapist's adjective may vary; some opt for healing or relaxing, others for therapeutic, rejuvenating and so forth. Find the one that best describes your work and get used to speaking it.
Therapists who shy away from asking this simple question when they're in conversation about their work usually do so for two basic reasons: 1) they fear the person will say no, or 2) they fear they will be rejected. While it's true that a possible client might say "no," it's better to hear a bunch of "no's" than never ask the question at all. Why? If you hear a lot of "no's," you've been asking a lot more people than you usually do. That means you'll also hear a lot more "yes" responses. And that means you're getting a whole bunch of new clients. Disregard the negative and focus on the positive. And remember the famous Japanese proverb: "Fall down seven times, get up eight."
I'd like to offer a few words of clarification concerning the fear of being personally rejected. Nobody who rejects your offer for a massage is rejecting you; they're rejecting a massage - at least for now. When you take yourself out of the equation, your emotions don't have to be hurt and that's incredibly freeing. It's just a matter of changing the context in which you hold the asking of this question. If the context is that you're rejected each time you ask if someone wants a massage, then each time your adrenaline will flow and your self worth will be at risk. But once you keep your emotions out of it, there's simply a question - does this person want to get massaged? You have nothing to do with it. It's their choice - and often, what they wants is a massage from you.
Click here for more information about Cary Bayer.
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