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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
July, 2007, Vol. 07, Issue 07
Where Itís Been, Where Itís Going
By Ralph Stephens, BS, LMT, NCTMB
Happy Birthday America! Hope your summer is going well and you have (had) a great 4th of July. It's my favorite non-religious holiday. This is my 50th column for Massage Today. Seems like a milestone of some sort.Thank you all for your continued support.
To carry on from the May column, a trip back in time is appropriate to look at what the profession of massage was and what it has become. A long time ago, the profession of massage didn't have all the fancy names and compartments it does now. It was just massage. Therapists knew the strokes, anatomy and spoke a common language. They knew how to examine tissue, find abnormal tissue and treat it. Therapists were trained to do both relaxation and specific, therapeutic work and flowed smoothly between the two. In the mid-1980s all the names (any name but plain old "massage") and compartmentalizing began.
"Sports massage" was one of the first "hot terms." I can remember the pioneers of sports massage laughing at all the buzz because it was nothing different than what they had been doing for years. Now there are dozens of little compartments of massage, each really the same, but with its little twist. After all, they all use the same strokes, which can be identified with those dreaded, old French words. It's mostly marketing and ego. "Oh, I don't do massage, I do - insert whatever it's called today." "Touch therapy" is not a group of different systems. It is one continuum, from deep in the body to off the body, from dense to less dense.
Other professions do not have this schizophrenia. There are many different approaches to chiropractic, from no-force to high-force, but they all come together under the term chiropractic. The same is true for PTs and acupuncturists. Some claimed the word "massage" had a bad image and they needed to disassociate from it. I never bought that line. Everyone knows there is ethical massage and there is adult entertainment hiding behind the name massage. Adult entertainment can be cleaned up quickly with good professional regulation statutes. It can be made worse by poor ones, as is the case in some states today. Massage became associated with adult entertainment due to unscrupulous schools preying on under-privileged women in the early 1900s. It's our professional karma and our duty to clean up the term "massage." Until we do, it will haunt us. Sadly, we are closer to a repeat of history than to a resolution, but that's another story.
The massage profession made a fateful mistake in the mid-1980s when it decided to become the umbrella for every new-age concept imaginable and to allow them to demand their autonomy within the massage profession. Too many groups were allowed on the boat without being required to row. Soon, the tyranny of the minorities paralyzed the majority from effectively defining a profession through standards and effective legislation. Prior to that time, the massage profession knew what it was and knew what it did. Since that time, it has been impossible to define what the profession is and what it does.
Groups that claim to not be massage and thus should not be regulated by massage legislation demand to be accepted as continuing education for massage therapists. Our sacred national certification exam, which is used as a licensing exam in most regulated states, tests one's knowledge of meditation and other fascinating but irrelevant, fringe modalities. (I have been a mediator for years. It has nothing specifically to do with the practice of massage.) The exam has forced Asian theory and techniques down our throats and now the Asian groups want exemptions from any regulation. They seem to claim they are not massage or bodywork and should not be governed by massage regulation. Yet, they have demanded everyone study Asian techniques to get a massage license. Oh, and of course, Asian techniques should be approved as continuing education for something they say they are not. Every little group wants to claim the creditability and acceptance that professional massage therapists have earned but without meeting any standard or having any accountability. It's insane and a joke, but not a funny one. We are in a sad state for a profession.
To pass a licensing law, the compromises made within our own profession make the regulation worthless and nothing more than a tax on those who participate for their ego's sake of saying, "I'm state-licensed/registered/certified." Just to pass some law, any law, we have given up important parts of our scope of practice - along with most of the benefits that professional regulation was created to provide, as I have discussed at length in my recent columns.
On top of it all, enter the career colleges and chain schools that want to turn us into "allied health care providers" taught 50 percent via distance learning. It's a seductive title, until you realize that it puts us with PT assistants, nurses' aides and other medical techs under the complete control of the allopaths. Nothing wrong with those professions, but they are a step down in freedom and pay from being first-door providers. These schools believe our profession should change its entry-level standards for the convenience and profit of the schools, instead of the schools accepting the responsibility of training students to the standards of the profession. This completely selfish attitude shows how little they actually care about our profession in particular or the quality of care provided to the public, in general.
So, that is where the profession of massage is today from my view. I hope this little bit of history was beneficial. If it seems like it paints a dark picture, despair not, as it is neither dark nor light. It is just the reality of the situation. I am an optimist and recognize that much good is being done despite our floundering. There always is hope.
Hang in there and I will share some hope with you next time as we look at what can be. I love writing the July column, because I get to close with the classic line, "See you in September."
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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