resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
June, 2007, Vol. 07, Issue 06
The Power of a Minute
By David Kent, LMT, NCTMB
There's no doubt about it; our lives are busier then ever. While juggling careers, relationships, families and everything in between, we sometimes convince ourselves there is not another minute to squeeze in anything else.I know I often feel that way. But is it really true? Is life so busy that we haven't even a single minute to devote to marketing our practice, learning a new skill or simply doing something good for ourselves?
Have you ever closed your eyes and tried to guess how long a minute is? I typically guess short - sometimes as short as 30 seconds. Take a minute and try this exercise. How did you do? Were you surprised with how long a minute really lasts? In all my years of running a busy massage clinic, seeing patients and building my business; I have become a master at multitasking. But even more than that, I have learned that every minute counts. In fact, it's amazing how much we really can accomplish in just one minute and that little one-minute actions can, over time, make a big difference in our personal and professional lives. The following tips offer some simple one-minute strategies that can be applied to building your practice, as well as other aspects of your life. I use these same strategies frequently and know firsthand they really work.
Our successes or failures in life often are the result of the one-minute actions we do or do not take. Have you ever been faced with a project that seemed so daunting you didn't know where to begin? Sometimes a task can feel so overwhelming it often seems easier to do nothing at all. I know from experience that breaking down a big task such as building a practice into simple one-minute actions not only helps me put things into perspective, but also motivates me to complete additional projects. In fact, I often wonder why I didn't follow those one-minute actions sooner.
Take One Minute
Your first one-minute action is to take one minute to slow down and organize your thoughts. Think about what you want to accomplish in your personal and professional life and empty your head of your thoughts or ideas. Get them down on paper. Once you purge your brain, you are free to focus on one task at a time. You don't have to stress that you will forget or "lose" the idea, because you've got it down on paper. Additionally, writing down your thoughts and ideas actually maximizes your time because you won't keep wasting your precious minutes "looping" the same ideas around and around in your head. Taking a minute to slow down and get organized can help speed things along.
IT ONLY TAKES ONE MINUTE EVERY DAY to focus your attention and set a course of action that will help you accomplish a goal or complete a task.
Have you ever thrown a stone into the middle of a motionless pond? The impact creates ripples that spread out to the farthest edges of the pond. The more stones you throw into the pond, the more ripples you will create. I like to create ripples because they create motion and movement, which is necessary if I am to move forward.
I often reference Newton's Laws of Motion to respond to various personal and professional challenges, particularly when it comes to running my massage practice. The first law states, "Every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it."1 Is there an area of your practice that is motionless, like a still pond? Then you need to stir it up and create some ripples. Newton's third law of motion states, "For every action, there is an equal and opposite reaction."2 This third law relates to cause and effect. And in this case, the stone is the cause and the ripples are the effect. Think of the stone as your one-minute daily actions that, over time, will create a lot of ripples. Those minutes will add up to hours, which will add up to days, which will then add up to weeks of focus and deliberate action toward achieving specific outcomes. Time will pass, whether you choose to take action or not. Realizing the power of one minute can be a strong motivator.
Whether you are just starting out in your massage career or you are a seasoned veteran, below are several one-minute strategies that can help create the motion that will continue to move you forward.
Five One-Minute Strategies
Therapists with a clinical/medical practice would do well to develop relationships with health care professionals, such as medical doctors specializing in family practice, pain management (chiropractors) and sports medicine (physical therapists). Developing a referral network between health care professionals is an ideal way to build a solid referral base.
Take one minute to do the following:
Five One-Minute Marketing Tips
There are several one-minute tips that self-employed, mobile and contract massage therapists can use to build business, as well. Even if your efforts land you one or two regular outcalls each week, those could substantially supplement your income.
Take one minute to:
Five One-Minute Strategies for Getting the Job
Working at a spa or massage clinic is a great way to have a steady flow of clients without doing as much marketing on your own. However, there is some work and preparation that goes into landing a job. I own a massage clinic and when I hire therapists, there are very specific things that I look for. But I also remember being on the other side of the interview table and know how intimidating the interview process can be. This is why taking a minute to prepare is essential to making a good impression.
Five One-Minute Income-Building Strategies
Want to earn a few extra dollars in one minute? According to my intake forms, a lot of people are using pain-relieving gels and exercise equipment at home. Why should Wal-Mart make money, when you can just as easily make these items available to your patients? I sell some of the educational tools and products that I use in the treatment room.
Take one minute to:
Five One-Minute Self-Care Strategies
Part of managing our practices and our lives involves taking a minute to care for ourselves. In fact, self-care probably is the most important thing you can do to sustain longevity and prevent burnout. It also is important that we walk our talk, and self-care is a key component of maintaining a healthy lifestyle. Massage therapists instruct their clients daily on the benefits of self-care, but it is equally important for massage therapists to follow their own advice! Practicing self-care helps us manage stress and stay grounded so we can be fully present for our clients.
Take one minute to:
Just One More Minute
Multitasking has become almost second nature for most of us, and now you can learn even more about building your career while performing daily tasks such as driving, exercising, surfing the Web or cleaning a treatment room. Many of the top leaders in our profession have taken a few minutes to share with me some of the things they have done to succeed and be "at the top of their game." Every interview is inspiring and stimulating, and will help ignite your ideas and enable you to tap into your resources to fulfill your dreams. Take one minute to download these interviews for free at www.kenthealth.com. There is a saying, "You are going to miss 100 percent of the shots you never take." So go ahead, take one minute and throw the ball at the hoop, because some of the balls will go in and count. And often, the game is won in the final seconds.
Lastly, take one minute to cut out this article and post it in a place where you will see it every day. Read the one-minute strategies (add your own, if you like). And remember that every minute counts and presents an opportunity to learn something new.
Click here for more information about David Kent, LMT, NCTMB.
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