resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
June, 2007, Vol. 07, Issue 06
The Power of a Minute
By David Kent, LMT, NCTMB
There's no doubt about it; our lives are busier then ever. While juggling careers, relationships, families and everything in between, we sometimes convince ourselves there is not another minute to squeeze in anything else.I know I often feel that way. But is it really true? Is life so busy that we haven't even a single minute to devote to marketing our practice, learning a new skill or simply doing something good for ourselves?
Have you ever closed your eyes and tried to guess how long a minute is? I typically guess short - sometimes as short as 30 seconds. Take a minute and try this exercise. How did you do? Were you surprised with how long a minute really lasts? In all my years of running a busy massage clinic, seeing patients and building my business; I have become a master at multitasking. But even more than that, I have learned that every minute counts. In fact, it's amazing how much we really can accomplish in just one minute and that little one-minute actions can, over time, make a big difference in our personal and professional lives. The following tips offer some simple one-minute strategies that can be applied to building your practice, as well as other aspects of your life. I use these same strategies frequently and know firsthand they really work.
Our successes or failures in life often are the result of the one-minute actions we do or do not take. Have you ever been faced with a project that seemed so daunting you didn't know where to begin? Sometimes a task can feel so overwhelming it often seems easier to do nothing at all. I know from experience that breaking down a big task such as building a practice into simple one-minute actions not only helps me put things into perspective, but also motivates me to complete additional projects. In fact, I often wonder why I didn't follow those one-minute actions sooner.
Take One Minute
Your first one-minute action is to take one minute to slow down and organize your thoughts. Think about what you want to accomplish in your personal and professional life and empty your head of your thoughts or ideas. Get them down on paper. Once you purge your brain, you are free to focus on one task at a time. You don't have to stress that you will forget or "lose" the idea, because you've got it down on paper. Additionally, writing down your thoughts and ideas actually maximizes your time because you won't keep wasting your precious minutes "looping" the same ideas around and around in your head. Taking a minute to slow down and get organized can help speed things along.
IT ONLY TAKES ONE MINUTE EVERY DAY to focus your attention and set a course of action that will help you accomplish a goal or complete a task.
Have you ever thrown a stone into the middle of a motionless pond? The impact creates ripples that spread out to the farthest edges of the pond. The more stones you throw into the pond, the more ripples you will create. I like to create ripples because they create motion and movement, which is necessary if I am to move forward.
I often reference Newton's Laws of Motion to respond to various personal and professional challenges, particularly when it comes to running my massage practice. The first law states, "Every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it."1 Is there an area of your practice that is motionless, like a still pond? Then you need to stir it up and create some ripples. Newton's third law of motion states, "For every action, there is an equal and opposite reaction."2 This third law relates to cause and effect. And in this case, the stone is the cause and the ripples are the effect. Think of the stone as your one-minute daily actions that, over time, will create a lot of ripples. Those minutes will add up to hours, which will add up to days, which will then add up to weeks of focus and deliberate action toward achieving specific outcomes. Time will pass, whether you choose to take action or not. Realizing the power of one minute can be a strong motivator.
Whether you are just starting out in your massage career or you are a seasoned veteran, below are several one-minute strategies that can help create the motion that will continue to move you forward.
Five One-Minute Strategies
Therapists with a clinical/medical practice would do well to develop relationships with health care professionals, such as medical doctors specializing in family practice, pain management (chiropractors) and sports medicine (physical therapists). Developing a referral network between health care professionals is an ideal way to build a solid referral base.
Take one minute to do the following:
Five One-Minute Marketing Tips
There are several one-minute tips that self-employed, mobile and contract massage therapists can use to build business, as well. Even if your efforts land you one or two regular outcalls each week, those could substantially supplement your income.
Take one minute to:
Five One-Minute Strategies for Getting the Job
Working at a spa or massage clinic is a great way to have a steady flow of clients without doing as much marketing on your own. However, there is some work and preparation that goes into landing a job. I own a massage clinic and when I hire therapists, there are very specific things that I look for. But I also remember being on the other side of the interview table and know how intimidating the interview process can be. This is why taking a minute to prepare is essential to making a good impression.
Five One-Minute Income-Building Strategies
Want to earn a few extra dollars in one minute? According to my intake forms, a lot of people are using pain-relieving gels and exercise equipment at home. Why should Wal-Mart make money, when you can just as easily make these items available to your patients? I sell some of the educational tools and products that I use in the treatment room.
Take one minute to:
Five One-Minute Self-Care Strategies
Part of managing our practices and our lives involves taking a minute to care for ourselves. In fact, self-care probably is the most important thing you can do to sustain longevity and prevent burnout. It also is important that we walk our talk, and self-care is a key component of maintaining a healthy lifestyle. Massage therapists instruct their clients daily on the benefits of self-care, but it is equally important for massage therapists to follow their own advice! Practicing self-care helps us manage stress and stay grounded so we can be fully present for our clients.
Take one minute to:
Just One More Minute
Multitasking has become almost second nature for most of us, and now you can learn even more about building your career while performing daily tasks such as driving, exercising, surfing the Web or cleaning a treatment room. Many of the top leaders in our profession have taken a few minutes to share with me some of the things they have done to succeed and be "at the top of their game." Every interview is inspiring and stimulating, and will help ignite your ideas and enable you to tap into your resources to fulfill your dreams. Take one minute to download these interviews for free at www.kenthealth.com. There is a saying, "You are going to miss 100 percent of the shots you never take." So go ahead, take one minute and throw the ball at the hoop, because some of the balls will go in and count. And often, the game is won in the final seconds.
Lastly, take one minute to cut out this article and post it in a place where you will see it every day. Read the one-minute strategies (add your own, if you like). And remember that every minute counts and presents an opportunity to learn something new.
Click here for more information about David Kent, LMT, NCTMB.
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