resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
June, 2007, Vol. 07, Issue 06
The Power of a Minute
By David Kent, LMT, NCTMB
There's no doubt about it; our lives are busier then ever. While juggling careers, relationships, families and everything in between, we sometimes convince ourselves there is not another minute to squeeze in anything else.I know I often feel that way. But is it really true? Is life so busy that we haven't even a single minute to devote to marketing our practice, learning a new skill or simply doing something good for ourselves?
Have you ever closed your eyes and tried to guess how long a minute is? I typically guess short - sometimes as short as 30 seconds. Take a minute and try this exercise. How did you do? Were you surprised with how long a minute really lasts? In all my years of running a busy massage clinic, seeing patients and building my business; I have become a master at multitasking. But even more than that, I have learned that every minute counts. In fact, it's amazing how much we really can accomplish in just one minute and that little one-minute actions can, over time, make a big difference in our personal and professional lives. The following tips offer some simple one-minute strategies that can be applied to building your practice, as well as other aspects of your life. I use these same strategies frequently and know firsthand they really work.
Our successes or failures in life often are the result of the one-minute actions we do or do not take. Have you ever been faced with a project that seemed so daunting you didn't know where to begin? Sometimes a task can feel so overwhelming it often seems easier to do nothing at all. I know from experience that breaking down a big task such as building a practice into simple one-minute actions not only helps me put things into perspective, but also motivates me to complete additional projects. In fact, I often wonder why I didn't follow those one-minute actions sooner.
Take One Minute
Your first one-minute action is to take one minute to slow down and organize your thoughts. Think about what you want to accomplish in your personal and professional life and empty your head of your thoughts or ideas. Get them down on paper. Once you purge your brain, you are free to focus on one task at a time. You don't have to stress that you will forget or "lose" the idea, because you've got it down on paper. Additionally, writing down your thoughts and ideas actually maximizes your time because you won't keep wasting your precious minutes "looping" the same ideas around and around in your head. Taking a minute to slow down and get organized can help speed things along.
IT ONLY TAKES ONE MINUTE EVERY DAY to focus your attention and set a course of action that will help you accomplish a goal or complete a task.
Have you ever thrown a stone into the middle of a motionless pond? The impact creates ripples that spread out to the farthest edges of the pond. The more stones you throw into the pond, the more ripples you will create. I like to create ripples because they create motion and movement, which is necessary if I am to move forward.
I often reference Newton's Laws of Motion to respond to various personal and professional challenges, particularly when it comes to running my massage practice. The first law states, "Every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it."1 Is there an area of your practice that is motionless, like a still pond? Then you need to stir it up and create some ripples. Newton's third law of motion states, "For every action, there is an equal and opposite reaction."2 This third law relates to cause and effect. And in this case, the stone is the cause and the ripples are the effect. Think of the stone as your one-minute daily actions that, over time, will create a lot of ripples. Those minutes will add up to hours, which will add up to days, which will then add up to weeks of focus and deliberate action toward achieving specific outcomes. Time will pass, whether you choose to take action or not. Realizing the power of one minute can be a strong motivator.
Whether you are just starting out in your massage career or you are a seasoned veteran, below are several one-minute strategies that can help create the motion that will continue to move you forward.
Five One-Minute Strategies
Therapists with a clinical/medical practice would do well to develop relationships with health care professionals, such as medical doctors specializing in family practice, pain management (chiropractors) and sports medicine (physical therapists). Developing a referral network between health care professionals is an ideal way to build a solid referral base.
Take one minute to do the following:
Five One-Minute Marketing Tips
There are several one-minute tips that self-employed, mobile and contract massage therapists can use to build business, as well. Even if your efforts land you one or two regular outcalls each week, those could substantially supplement your income.
Take one minute to:
Five One-Minute Strategies for Getting the Job
Working at a spa or massage clinic is a great way to have a steady flow of clients without doing as much marketing on your own. However, there is some work and preparation that goes into landing a job. I own a massage clinic and when I hire therapists, there are very specific things that I look for. But I also remember being on the other side of the interview table and know how intimidating the interview process can be. This is why taking a minute to prepare is essential to making a good impression.
Five One-Minute Income-Building Strategies
Want to earn a few extra dollars in one minute? According to my intake forms, a lot of people are using pain-relieving gels and exercise equipment at home. Why should Wal-Mart make money, when you can just as easily make these items available to your patients? I sell some of the educational tools and products that I use in the treatment room.
Take one minute to:
Five One-Minute Self-Care Strategies
Part of managing our practices and our lives involves taking a minute to care for ourselves. In fact, self-care probably is the most important thing you can do to sustain longevity and prevent burnout. It also is important that we walk our talk, and self-care is a key component of maintaining a healthy lifestyle. Massage therapists instruct their clients daily on the benefits of self-care, but it is equally important for massage therapists to follow their own advice! Practicing self-care helps us manage stress and stay grounded so we can be fully present for our clients.
Take one minute to:
Just One More Minute
Multitasking has become almost second nature for most of us, and now you can learn even more about building your career while performing daily tasks such as driving, exercising, surfing the Web or cleaning a treatment room. Many of the top leaders in our profession have taken a few minutes to share with me some of the things they have done to succeed and be "at the top of their game." Every interview is inspiring and stimulating, and will help ignite your ideas and enable you to tap into your resources to fulfill your dreams. Take one minute to download these interviews for free at www.kenthealth.com. There is a saying, "You are going to miss 100 percent of the shots you never take." So go ahead, take one minute and throw the ball at the hoop, because some of the balls will go in and count. And often, the game is won in the final seconds.
Lastly, take one minute to cut out this article and post it in a place where you will see it every day. Read the one-minute strategies (add your own, if you like). And remember that every minute counts and presents an opportunity to learn something new.
Click here for more information about David Kent, LMT, NCTMB.
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