resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
June, 2007, Vol. 07, Issue 06
Going the Distance
By Cliff Korn, BS, LMT, NCTMB
Several years ago, I wrote an editorial about my experiences as a massage therapist at the Boston Marathon. (Click here to view this article.) This year, I was fortunate to again be invited to provide sports massage to the John Hancock Elite Athletes at the 111th Boston Marathon.The Boston Marathon has run since 1897, becoming the world's oldest annually contested marathon. In terms of on-site media coverage, the Boston Marathon ranks behind only the Super Bowl as the largest single-day sporting event in the world. More than 1,300 media members representing more than 250 outlets, requested and received media credentials in 2007.
The Boston Marathon is organized each year by the Boston Athletic Association (BAA). Among the nation's oldest athletic clubs, the BAA was established in 1887, and in 1896, more than half of the U.S. Olympic team at the first modern games was comprised of BAA club members. The Olympic Games provided the inspiration for the first Boston Marathon. A notable feature that deserves more advancement is the Boston Marathon Charity Program, which enables selected charitable organizations to raise millions of dollars for worthwhile causes. This year, approximately 1,230 participants, representing 21 charities, were expected to raise more than $9 million.
Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial Services. Each year, John Hancock recruits approximately 30 of the world's top distance runners and brings these elite athletes to Boston for the marathon. They stay in the Elite Athletes Village set up at the John Hancock Conference Center. This year the elite runners came from Ethiopia, Italy, Kenya, Latvia, Mexico, Russia and the United States. It is this Elite Athletes Program that contracts the services of experienced massage therapists who eat and work in the Athlete's Village to assist the runners.
Even though this year's Boston Marathon was run in dismal weather with rain, cold and high winds hampering runners and spectators alike, 20,348 souls persevered and pushed on to complete the 26 miles, 385 yards that constitute a modern marathon. The elite athletes seemed less affected than the rest of the runners, but the conditions kept them from flirting with course or personal records. Many with whom I spoke had extremely long flights to get here, some in excess of 15 hours, not including extended layover times. Adding the nasty weather conditions, tired athletes and the innate difficulty of the Boston Marathon course all together, I like to think the skilled sports massage provided made a difference in their ability to effectively compete.
I asked one of the Kenyan runners on my table if he included massage therapy in his training regimen at home. He indicated that he did, but was quite adamant in his portrayal that it was "not of the same high quality" as he received in the Elite Athletes Village. That statement certainly made me feel good!
In my previous article, I stated: "I found one great similarity in the running elite - they all felt like filet mignon under my hands. The incredible muscle tone and conditioned bodies coupled with the intensity of their desire to excel made the work doubly enjoyable." Nothing has changed since I first made that observation - elite athletes have incredible bodies! Working with some of the runners destined to be in contention to win makes watching the race a lot more interesting. Watching someone who has been on your table break the tape at the finish line is a very exciting moment. Seeing one of "my" runners enter the Elite Recovery Area at the end of the race, wearing the laurel wreath of a Boston Marathon winner, is even more exciting and impossible to forget. He ended up again on my table for post-event care, and one of my tasks was to remove the "chip" tied to his shoelaces that is used to record official times. I ended up having to cut the laces to remove the chip since he had more knots tied in his laces than there are miles in a marathon! After four or so minutes of gentle compression, jostling and light stretching, he was hopping into dry clothes and off to meet the press. I am constantly amazed that elite marathoners can expend as much energy as they do, and have enough left over for partying after the race. That night, most of the elites were on the dance floor!
We are members of a most amazing profession. Personally, I have difficulty understanding massage therapists who say they are "burned-out." In the course of only a few days, I am able to work with men and women of all ages, performing various massage services such as a relaxation massage, perhaps a body wrap; assist clients through episodes of chronic neck, shoulder or back pain; help a woman regain comfort with maternity massage; and release a frozen shoulder. Then I get to drive to Boston to help enhance the performance of some of the world's most skilled distance runners. And I'm paid for it all! It doesn't get much better than this!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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