Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
June, 2007, Vol. 07, Issue 06
Accountability to the Profession
By Dixie Wall, Contributing Editor
Ethics are dictating principles that reflect one's moral values. These values arise from an innate sense of right and wrong. Practicing according to this intuitive sense brings integrity to our personal and professional lives.The same ethical policies pave the road to success for the massage profession. How we conduct ourselves as therapists directly impacts the progress and reputation of the massage and bodywork profession as a whole.
This discussion includes internal accountability (integrity and honesty in practice) and external accountability (advancing the profession as a whole). Use the following to guide you in your practice:
The massage and bodywork profession has come a long way in the last two decades, becoming a leading alternative therapy. Currently, 37 states have passed laws to standardize the massage profession, each establishing a unique set of rules to regulate the profession by licensure, certification or registration. As professionals, we must know and respect the laws and regulations in our jurisdiction and be honest in all applications. In establishing a standard protocol to practice, the reputation of massage therapy will be amplified.
The massage and bodywork profession has come a long way in the last two decades, becoming a leading alternative therapy.
Uniform laws and regulations have set a standard of care that the public can trust. By working with our legislators, we change and utilize these laws to promote bodywork within our communities. Staying informed on the progression of laws and regulations in our jurisdiction is vital. We must stay active in the political processes that dictate the guidelines shaping our procedures and the quality of our care.
By participating in the development of these laws, we gain not only the respect of the public and the government but the respect of other health care professionals, as well. This respect builds a convenient way for doctors, acupuncturists and chiropractors to refer their patients to us with confidence. Creditability and trust between massage practitioners and other health care professionals is strengthened with a state-regulated license.
Along with a formal license or statewide certification, joining a professional association and being nationally certified leads to further accreditation as therapists. Regular meetings and participation in seminars and conventions is a great way to stay updated with colleagues and exchange ideas or concerns with other practitioners. Frequent communication of personal successes and failures among associates will continue the advancement of the massage profession.
Furthermore, we communicate professionally through our image. This includes several things in practice such as the way we dress, our attitude and our body language. The way we dress is a powerful, non verbal communicator. A cotton, collared shirt and long shorts or pants seem to work best to move freely and stay cool. A uniform dress code or color for your business also is helpful to identify yourself and portray a sense of respect for one's client and business.
Along with a dress code, a routine process in practice is important. Following a routine can produce the mental conditioning for a comfortable transition into receiving bodywork for the client. Greeting clients in the office and on the phone with politeness and honest concern is always best. Creating a specific tradition in the procedures of treatment promotes a confidence in our abilities and an assurance in our instructions. After all, most successful health care professions follow routine procedures within their area of expertise.
Massage and bodywork therapy has become a respected leader in alternative health care and continues to gain popularity in the public eye. Staying within the scope of practice and not performing any procedures outside our area of proficiency also is crucial to our reputation as professionals. We must never make false promises to our clients about treatment results or products and referrals that will not help them. We must continue to make the right ethical choices to succeed individually and for the profession to prosper as a whole.
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