Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
June, 2007, Vol. 07, Issue 06
Accountability to the Profession
By Dixie Wall, Contributing Editor
Ethics are dictating principles that reflect one's moral values. These values arise from an innate sense of right and wrong. Practicing according to this intuitive sense brings integrity to our personal and professional lives.The same ethical policies pave the road to success for the massage profession. How we conduct ourselves as therapists directly impacts the progress and reputation of the massage and bodywork profession as a whole.
This discussion includes internal accountability (integrity and honesty in practice) and external accountability (advancing the profession as a whole). Use the following to guide you in your practice:
The massage and bodywork profession has come a long way in the last two decades, becoming a leading alternative therapy. Currently, 37 states have passed laws to standardize the massage profession, each establishing a unique set of rules to regulate the profession by licensure, certification or registration. As professionals, we must know and respect the laws and regulations in our jurisdiction and be honest in all applications. In establishing a standard protocol to practice, the reputation of massage therapy will be amplified.
The massage and bodywork profession has come a long way in the last two decades, becoming a leading alternative therapy.
Uniform laws and regulations have set a standard of care that the public can trust. By working with our legislators, we change and utilize these laws to promote bodywork within our communities. Staying informed on the progression of laws and regulations in our jurisdiction is vital. We must stay active in the political processes that dictate the guidelines shaping our procedures and the quality of our care.
By participating in the development of these laws, we gain not only the respect of the public and the government but the respect of other health care professionals, as well. This respect builds a convenient way for doctors, acupuncturists and chiropractors to refer their patients to us with confidence. Creditability and trust between massage practitioners and other health care professionals is strengthened with a state-regulated license.
Along with a formal license or statewide certification, joining a professional association and being nationally certified leads to further accreditation as therapists. Regular meetings and participation in seminars and conventions is a great way to stay updated with colleagues and exchange ideas or concerns with other practitioners. Frequent communication of personal successes and failures among associates will continue the advancement of the massage profession.
Furthermore, we communicate professionally through our image. This includes several things in practice such as the way we dress, our attitude and our body language. The way we dress is a powerful, non verbal communicator. A cotton, collared shirt and long shorts or pants seem to work best to move freely and stay cool. A uniform dress code or color for your business also is helpful to identify yourself and portray a sense of respect for one's client and business.
Along with a dress code, a routine process in practice is important. Following a routine can produce the mental conditioning for a comfortable transition into receiving bodywork for the client. Greeting clients in the office and on the phone with politeness and honest concern is always best. Creating a specific tradition in the procedures of treatment promotes a confidence in our abilities and an assurance in our instructions. After all, most successful health care professions follow routine procedures within their area of expertise.
Massage and bodywork therapy has become a respected leader in alternative health care and continues to gain popularity in the public eye. Staying within the scope of practice and not performing any procedures outside our area of proficiency also is crucial to our reputation as professionals. We must never make false promises to our clients about treatment results or products and referrals that will not help them. We must continue to make the right ethical choices to succeed individually and for the profession to prosper as a whole.
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