Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
June, 2007, Vol. 07, Issue 06
Accountability to the Profession
By Dixie Wall, Contributing Editor
Ethics are dictating principles that reflect one's moral values. These values arise from an innate sense of right and wrong. Practicing according to this intuitive sense brings integrity to our personal and professional lives.The same ethical policies pave the road to success for the massage profession. How we conduct ourselves as therapists directly impacts the progress and reputation of the massage and bodywork profession as a whole.
This discussion includes internal accountability (integrity and honesty in practice) and external accountability (advancing the profession as a whole). Use the following to guide you in your practice:
The massage and bodywork profession has come a long way in the last two decades, becoming a leading alternative therapy. Currently, 37 states have passed laws to standardize the massage profession, each establishing a unique set of rules to regulate the profession by licensure, certification or registration. As professionals, we must know and respect the laws and regulations in our jurisdiction and be honest in all applications. In establishing a standard protocol to practice, the reputation of massage therapy will be amplified.
The massage and bodywork profession has come a long way in the last two decades, becoming a leading alternative therapy.
Uniform laws and regulations have set a standard of care that the public can trust. By working with our legislators, we change and utilize these laws to promote bodywork within our communities. Staying informed on the progression of laws and regulations in our jurisdiction is vital. We must stay active in the political processes that dictate the guidelines shaping our procedures and the quality of our care.
By participating in the development of these laws, we gain not only the respect of the public and the government but the respect of other health care professionals, as well. This respect builds a convenient way for doctors, acupuncturists and chiropractors to refer their patients to us with confidence. Creditability and trust between massage practitioners and other health care professionals is strengthened with a state-regulated license.
Along with a formal license or statewide certification, joining a professional association and being nationally certified leads to further accreditation as therapists. Regular meetings and participation in seminars and conventions is a great way to stay updated with colleagues and exchange ideas or concerns with other practitioners. Frequent communication of personal successes and failures among associates will continue the advancement of the massage profession.
Furthermore, we communicate professionally through our image. This includes several things in practice such as the way we dress, our attitude and our body language. The way we dress is a powerful, non verbal communicator. A cotton, collared shirt and long shorts or pants seem to work best to move freely and stay cool. A uniform dress code or color for your business also is helpful to identify yourself and portray a sense of respect for one's client and business.
Along with a dress code, a routine process in practice is important. Following a routine can produce the mental conditioning for a comfortable transition into receiving bodywork for the client. Greeting clients in the office and on the phone with politeness and honest concern is always best. Creating a specific tradition in the procedures of treatment promotes a confidence in our abilities and an assurance in our instructions. After all, most successful health care professions follow routine procedures within their area of expertise.
Massage and bodywork therapy has become a respected leader in alternative health care and continues to gain popularity in the public eye. Staying within the scope of practice and not performing any procedures outside our area of proficiency also is crucial to our reputation as professionals. We must never make false promises to our clients about treatment results or products and referrals that will not help them. We must continue to make the right ethical choices to succeed individually and for the profession to prosper as a whole.
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