Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
May, 2007, Vol. 07, Issue 05
Cranial/Structural Soft-Tissue Releases
By Don McCann, MA, LMT, LMHC, CSETT
For the past 15 years, I have been working with a paradigm that has greatly expanded the effectiveness of my soft-tissue therapy. When I began applying the cranial/structural releases to initiate structural balance, there was a quantum leap in the effectiveness of my treatments and long-term rehabilitation for my clients.The cranial/structural releases initiated an unwinding of the body out of its collapsed spiral that had been the cause of so much soft-tissue compensation and pain; and corrected the weight-bearing separation between the rotated iliums and tipped sacrum.
With weight-bearing support quickly established in the first 20 minutes of treatment, the old compensations and myofascial holding patterns in the soft tissue began to release, resulting in more efficient soft-tissue treatment and allowing the structure to move more easily into balance. Before the cranial/structural releases, it would usually take at least five to 10 sessions for any noticeable improvement in the client's structural collapse. Even then, the weight-bearing separation of the sacrum and ilium was not completely resolved. Let's look at the difference between craniosacral and cranial/structural soft-tissue releases.
Cranial/structural techniques are very different from craniosacral techniques in intent and application. Craniosacral techniques are applied within the soft-tissue restrictions of the normal cranial motion to achieve homeostasis. Cranial/structural techniques release the soft-tissue restrictions of the distorted cranial motion, resulting in structural balance throughout the body. Let's take an in-depth look at the need for cranial/structural techniques.
Within the structure of every client's body there exists a core distortion pattern. Many liken it to a spiral that runs throughout the structure, resulting in an anterior/posterior rotation of the iliums, a tipped sacrum and a degree of classic scoliosis. This spiral is evident from the top of the head down to the feet and, not surprisingly, also is found in the relationship of the bones and soft tissue of the cranium. When clients are experiencing musculoskeletal pain, there is an observable increase in the degree of this distortion. This can be viewed as a degree of structural collapse or a lack of structural support. The resulting pain can be evidenced in the compensation for this increased distortion, the strain in the musculature or the actual distortion of the skeletal structure. Thus, the key to relieving the painful symptoms and balancing the structural support system lies in releasing this exaggerated core distortion.
For years, in developing my soft-tissue protocols, I struggled with the major components of this core distortion, in an effort to relieve my clients' painful symptoms. Whether it was whiplash flexion/extension injuries, headaches, neck pain, shoulder pain, degenerative disc disease, bulging disc, carpal tunnel, nerve entrapment, sciatica, low back pain, hip pain, knee pain or foot pain - it was related to structural collapse. Therefore, addressing and releasing the core distortion pattern appeared to be the most direct way to achieve pain relief, homeostasis and a return to normal function.
Within every collapsed structure, I found an anterior/posterior rotation of the iliums, stretched ligaments between the sacrum and the ilium at the SI joint, and a tipped sacrum. The degree of distortion was directly influenced by the degree of the rotation of the iliums, the degree of stretched ligaments and the degree of tippage of the sacrum. Further, the degree of distortion in the body was directly proportional to the intensity of the pain and symptoms the client was experiencing. The longer the client remained in this distortion, the more the entire musculoskeletal system distorted into the lack of support, which usually resulted in an extended recovery process.
One of the greatest challenges was stabilizing the SI joint. While the client was on the table, the position of the iliums could be shifted through soft-tissue releases, and the feet and legs could be aligned to support the shift. However, when the client became weight-bearing, the weakened ligaments would not be able to stabilize the SI joint and the sacrum would again slip and tip, re-creating the structural collapse.
A missing link in the treatment to stabilize the pelvis was found in the relationship between the cranial bones, reciprocal tension membrane, dura and the myofascial planes of the body. Dr. G. Dallas Hancock, a chiropractic physician, discovered the relationship between two of the cranial bones (the sphenoid and the occiput), the sphenobasilar synchondrosis (SBS) where they meet, and the torsion of the pelvis. He noted that the rotation of the iliums and tippage of the sacrum were in direct relationship to the rotation of the wings of the sphenoid and the tippage of the occiput. I had the privilege of working with him to develop the techniques of releasing the cranial torsion of the SBS that successfully released the torsion of the pelvis.
One of the ways to understand the effect of this incredible discovery of Dr. Hancock's is to view these two cranial bones (sphenoid and occiput) as handles for the reciprocal tension membrane, dura and the entire myofascial plane of the body. The distortion found in the SBS joint is supported by the restrictions in the reciprocal tension membrane, dura and fascia, which affect the entire structure of the body. The techniques that were developed to unwind the torsion of the SBS released the restrictions in the reciprocal tension membrane and dura, which, in turn, released the restrictions in the myofascial planes of the body that related directly to the dura. In addition to the release of the restrictions in the dura, its relationship to the sacrum allowed the sacrum and the iliums to balance.
The greatest significance of this was that the weight-bearing separation of the SI joint was corrected, even though the ligaments had been stretched. Another exciting discovery was that clients would not return to this weight-bearing structural collapse unless a very severe trauma was experienced. With the balancing of the SI joint and iliums, the myofascial planes of the body down to the feet also were beginning to unwind and balance, bringing support into the entire structure.
The torsion found in the cranium also was the principal cause of problems such as TMJ. When the torsion was taken out of the cranium (SBS), a balancing of the bite took place. Most clients who suffered TMJ symptoms would have an immediate improvement. Even without focusing on the usual TMJ soft-tissue treatments, clients would continue to improve and often become pain-free.
Cranial work that focuses on this structural shift is called cranial/structural due to its direct relationship to structural balance. Prior to having these techniques to balance the SBS and correct the weight-bearing collapse found in the core distortion pattern, I was not able to achieve a long-term correction of the distortion in the pelvis. However, with the cranial/structural techniques, my clients showed dramatic changes in the initial session and I was able to achieve long-term correction of this distortion throughout the body in only a few treatments by integrating my soft-tissue protocols.
Jerry, 33, an avid weekend basketball player, had been developing low back pain for five years. He was then rear-ended in an auto accident, resulting in a cervical flexion/extension injury and excessive soft-tissue damage. His chiropractor referred him for soft-tissue therapy, as he was having difficulty stabilizing his neck. At Jerry's first session, evaluation revealed a structural collapse of the core distortion with an anterior/posterior ilium rotation, tipped sacrum, scoliosis, reverse curvature of the neck and a jammed C1. Applied kinesiology evaluated the weakened strain patterns of the structural collapse and revealed weakness in the legs down to the feet.
The cranial/structural soft-tissue releases were applied and Jerry noticed an immediate improvement in the range of motion of his neck, less neck pain, a flattening of his back on the table and reduced back pain. Upon becoming weight-bearing, Jerry also noticed that both feet felt like they were directly under him with the weight evenly distributed. He was standing straighter, his arms were more equal along his sides, and the top of his left shoulder was no longer hurting. It was obvious there had been substantial improvement in Jerry's structure. It was now time for soft-tissue treatments to release the myofascial holding pattern and address shortened fascial fibers, adhesions and scar tissue from the auto accident, and the structural collapse from basketball. Jerry's neck stabilized in just two sessions.
Cranial/structural is most effective when applied at the beginning of the first session to release the core distortion pattern and balance the SI joint. However, the soft tissue (dura, reciprocal tension membrane and fascia) will only release so far using the cranial/structural techniques alone. The structure of the body is then trying to move into balance, but the soft tissue that was tightened and forming adhesions and restrictions in the holding pattern of the core distortion will impede the process. To complete the balancing process, it is necessary to include specific myofascial releases, myofascial unwinding, and scar and adhesion fiber work to allow the whole body to move into structural balance.
Click here for more information about Don McCann, MA, LMT, LMHC, CSETT.
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