Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
August 13, 2004
Two Give Meaning to Life
By Judith Kohn, MS, LMT, NCTMB
I was a little apprehensive driving to the hospital because I didn't know where in the Bronx it was, and I was sure it wasn't in a great neighborhood. I had read about its wonderful mission on its Web site and knew it would be a very special place.I found it with ease, right off the highway and drove into it's parking lot.
What a luxury in the Bronx! A hospital with a parking lot! I had packed a little shopping bag in hopes of giving Sandy a massage. It had some lotion, hand sanitizer, and baby wipes -- just in case she was up to it.
I wasn't sure what to expect. I had seen her a few weeks back when Deb and I had taken her out for a soda. A life and lady once so vibrant and full was suddenly frail and weak. I had called in advance and knew there were no other visitors expected. I was secretly happy that I would have Sandy to myself to talk and "bond," and to let her know that she was special to me.
In my mind, I had rehearsed what I wanted to tell her; it was very important for me to convey my feelings. I had no intention of staying more than an hour or so, but three hours later, I found myself leaving, emotional and fuzzy in my head. I didn't understand the impact of what had transpired between us until days later, for what I experienced was by far one of the most meaningful days of my life.
We started the visit by talking and catching up. From my studies, to work, to my oh-so-horrible dates. She kept telling me it'll happen; I kept telling her I was losing hope. But somehow, looking at her on the bed so pale and sick gave me a little hope -- like she was willing it to me.
We quickly moved to more serious topics of spirits, of dad, of life after death, of the spirit world and its beauty, and, of course, of dying. We both got choked up as I shared my intimate thoughts and told her how happy I was that she had never tried to be my mother but had just been my friend.
We talked about how she had tried with dad because I didn't like him very much; she said she had tried to soften him and she hated how he treated me. She cried, took my hand and told me she loved me. She had never told me that before. I told her I loved her back, and at that moment, I really understood what she had come to mean to me.
We reminisced about my 30th birthday party, talked about my 40th approaching, and how she had just started dating dad. Then we listed all of the boyfriends she had met since that day and laughed. Of course, I can laugh about it now.
Sandy had been my advocate all along when I decided to go to massage therapy school. I had hoped that dad would approve (even though it wasn't medical school), but somehow I know that Sandy would have made him see it if he didn't on his own.
After about an hour she asked for a massage; she was glad that I brought my "tools." I had learned about massage for specific conditions and knew that cancer was contraindicated in some cases; however, Sandy was terminal. There was nothing I or anyone could do except try to make her feel better.
I worked mostly on her hands and arms, but then we both got more comfortable and I was able to do work on each side of her neck and shoulders with her laying on her side. She wanted her feet worked on, so I asked the doctor for permission to work on her soles. When I got the green light, I worked gently on her feet; she was so relaxed and calm. She was very grateful both for the human contact and for the few minutes of escaping the hell of knowing the end was near. To experience a few minutes of joy, sensation and relaxation from the anxious thoughts was my gift to her. What I didn't expect was the gift I received in return: A feeling of tremendous healing and meaning to know that what I was doing, as little as that was, was being transformed to someone so ill and so happy in that moment. The feeling was indescrible.
This feeling inside me was one of fullness, though bittersweet, in its intensity and sadness, yet combined with awe at what doctors who help cure must feel many times throughout their careers. It brought me out of my head with my own problems. Sandy was even concerned about how long I had worked on her feet; she asked if my hands had grown tired. But I didn't even feel the slightest fatigue. The muscles I had built up in massage school made me feel guilty looking at her thin bones through her skin. I made up my mind in those few hours to visit at least once a week to give her a massage while she is able to receive it.
Sandy passed away on October 27, 2003, two months after entering the hospice. My massages were the highlight of her days, and she looked forward to my evening visits after work one or two times a week. We grew closer during those two months as friends and shared a special connection during the massage experience. I am comforted to know that I helped give her some enjoyment in her remaining days on earth. What she taught me I will always carry in my heart.
My heart is full now. I have both assisted and been taught by the dying; it has given meaning to me, and for that lesson I am grateful. Thank you Sandy. I love you and miss you.
Judith Kohn lives in Westchester County, outside of New York City. She is a full-time human resources director and part-time licensed massage therapist. Judith also holds a master's degree in counseling and bachelor's in psychology. She went to massage therapy school after to embrace wellness and do something holistic and different from office work. She believes massage helps to bring meaning and purpose to her life as she brings healing to others; it also helps keep her grounded and centered.
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