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21st Century Marketing: Five Ways to Use Social Networks as a Customer-Service Tool
As the popularity of social networks grows among businesses and professionals, customers' expectations about how they will be served through these networks continue to evolve.
Acupuncture Today Continues To See Unprecedented Growth
For the past decade, the profession has seen steady growth in stature with legislators and the general public. The growing presence of the profession has been directly reflected in the growth of our publication.
Electric Qigong: An Ancient Therapy Evolves
Recently in a small, dimly lit treatment room in downtown Taipei, Wesley Chen instructed his patient to lie down. A frayed wire, which he wrapped around a small piece of metal, is now plugged in.
PCOM Symposium Celebrates 25 Years
Acupuncture and Oriental medicine practitioners and students, as well as providers representing various other health care disciplines, flocked to San Diego's Catamaran Resort Hotel to attend the PCOM Annual Symposium on Oct. 24-27.
We Get Letters & E-Mail
Change: Healthy and Inevitable; Our Scope of Practice Needs to Change; Chiropractic Physicians Deserve to Be Accurately Informed.
Studies: Acupuncture Effective For Depression
Many people suffering from depression can find a natural and effective way to treat their symptoms with acupuncture, according to the latest study.
50 Million Opportunities
Toca! Tira! Golasso! While you may not recognize these words ("Touch! Shoot! Goal!"), I hear them often.
The Newest Public-Health Epidemic: Sitting Too Much, Moving Too Little
In my last column, I wrote about sitting versus standing at work. ("Sit or Stand? Strategies to Improve Workplace Health and Reduce Disease," Oct. 1 DC) I wrote the article from the perspective of an ergonomist.
Peer Points: In The Business of Herbs
When it comes to herbs, acupuncturist Cathy Margolin wants her patients and customers to know she is the expert they need. In order to do this, Margolin has studied the marketplace and incorporated key business lessons to build an herbal company that sells and markets herbs to the masses who may be skeptics.
Advancing the Primary Spine Practitioner
A large New York Blue Cross / Blue Shield plan hosted the formal inaugural training program for primary spine practitioners (PSP) on Sept. 28-29, 2013.
Managing a High Protein Diet
One of the most common clinical presentations in today's clinic is patients following a high protein diet. It seems that every year a new version of a high protein diet appears promising weight loss and physical transformation.
Patellofemoral Pain: Fascial and Exercise Treatment
I recently had a male high-school senior come in who was having some patellofemoral pain, as well as some distal iliotibial band (ITB) pain. He had just started end-of-summer training to play high-school football.
Breathing Techniques To Resolve Patient Issues
When a patient of mine who has practiced yoga for nearly 30 years, told me that she was experiencing panic attacks, I was surprised. "After so many years of training, can't you turn them off?" I asked. "I do turn them off, but only temporarily," she replied.
Acupuncture In Haiti: Aid that Works
I recently returned from Haiti. So many people ask whether Haiti has recovered since the earthquake of January, 2010. Once you've been to Haiti, you would never ask that question. It doesn't make any sense.
Partnerships Leverage Power for Our Profession
While there are many recognized benefits and advantages to developing partnerships between organizations, the main reason why partnerships are established is relatively simple: There is added value in working together for a common cause or purpose.
The Lateral Subsystem and Lower Extremity Pain
Human locomotion is an incredible demonstration of muscle activation, timing, sequencing and patterning. The very idea that we can stand upright and put one foot in front of the other to get from point A to point B without falling down is miraculous.
German Auricular Acupuncture: Effective For Your Patients
Auricular medicine as developed by Western medical doctors in Europe is a complete modality of diagnosis and treatment. Unlike body acupuncture, auricular acupuncture is treating the central nervous system rather than meridians.
Acupuncture: The Key and Future of High Sports Performance
Acupuncture is commonly utilized in the intervention of pain and has also been gaining popularity in sports medicine. Athletes are treated with acupuncture for the relief of soft tissue injuries such as sprains, muscle strains, and tendonitis.
Promoting Acupuncture with Acupressure Demonstrations
Dan and his wife Marla were admiring the beautiful bouquet of flowers at our booth at the Business Expo when our receptionist asked him if he knew anyone who had tried acupuncture.
Acupuncture & Substance Abuse Rehabilitation
One of the most rapidly changing areas of healthcare is that of addiction medicine. Advances in brain imaging technology have allowed doctors and scientists to understand addiction, and recovery from addictive disorders, at the level of the individual neuron in the brain.
Educating the Growing Hispanic Population About the Value of Chiropractic Care
Chiropractic was given the spotlight on the largest and highest-rated Hispanic television network in the U.S., Univision.
Facial Rejuvenation: The Key to Exceptional Results
Acupuncturists make the best detectives. I know this first hand because I'm an acupuncturist and a private investigator and in both professions, there is a need to dig deep to solve the mystery.
Sports Media Legend Joins the TIPS Team
The Foundation for Chiropractic Progress developed "Athletic TIPS" (Towards Injury Prevention in Sports) in an effort to address the growing concern of sports injuries.
Leaving a Vision of the Future Behind
Jeff Nelson, president / chief executive officer of Northwestern Health Sciences University since April, died suddenly on Oct. 22 as the result of a gunshot wound.
A Tribute to Richard D. Yennie, DC (1928-2013)
It was with sadness that I read the obituary of Dr. Richard Yennie in the Oct. 20, 2013 Kansas City Star. However, reading it also brought reflection and warm memories, as he was a close family friend of my grandparents, Cleveland College founders Drs. Ruth and C.S. Cleveland Sr.; and my parents, Drs. Mildred and Carl Cleveland Jr.
Continuing Education Showdown: Online Learning vs. In-Person Seminars
Many state TCM and acupuncture regulatory bodies and associations are interfering with the success of their members by limiting the number of continuing education credit hours they can earn online.
Does Copper in Your Multivitamin Cause Dementia?
For the past year or more, I have been asked about whether it is safe to take multivitamins with copper because of a fear that is apparently spreading. The fear is that 1-2 mg of copper in multivitamins supposedly causes dementia and/or Alzheimer's disease.
Unlocking Secrets of the Pelvis (Pt. 3)
In part 1 of this series [Aug. 15 issue], we began to identify the many asymmetries human beings are all born with and detail how these asymmetries, when they become excessive or unchecked, can create a cascade of imbalance in every system of our body, resulting in dysfunction, pain, degeneration and eventually disease.
April 10, 2006
AMTA California Chapter Hosts Annual Convention
More than 300 massage therapists from across California gathered at the Costa Mesa Hilton to learn, share and renew friendships at the 2006 AMTA-CA annual convention March 22-26.
California massage therapists could obtain continuing education credits through a variety of workshops, including "CranioSacral Therapy" by Carol McLellan from the Upledger Institute, "Introduction to Prenatal Massage" by Val Guin and "Body Mechanics for Therapists" by Irene Diamond.Other workshop topics included "Reflexology," "Degriefing for Bodyworkers," and "Ethics." The chapter also held its business meeting where it accepted reports and nominations of officers. The keynote address was delivered by businessman, management and personnel trainer, speaker, author and consultant David Corbin.
Arguably one of the most important meetings of the conference was the government relations meeting conducted by Chris Voltarel, government relations co-chair, and Beverly May. The meeting began with a briefing on the history of state licensing in California. The presentation was politically educational on the dynamics of how a two-year bill gets routed and passed. Voltarel and May, a pioneer in attempting to attain California state regulation for massage therapy for over 17 years, explained how 2005 was a definite step in the right direction. Most important, the meeting included an update on where everyone stands in the process. Questions were posed on the makeup of the board intended to regulate the licensing pre-emption and educational requirements. For the bill to establish a voluntary, statewide certification program for massage, the educational requirements for therapists would have to be consistent between state and city regulations. This could prove to be difficult, but May and Voltarel explained the need to get a foot in the door because "the fear of loss is greater than desire of gain."
May and Voltarel also discussed a few recent hurdles the bill is facing, with the hottest issues being the language defining the word "massage therapist." The language used to describe a massage therapist's scope of practice is still being negotiated by chiropractors and physical therapists. They also addressed the pressing issue of educational requirements of the bill and spoke of an ongoing compromise between educational groups and massage organizations that have come to the agreement on a two-tiered system.
Currently, the bill has moved through the Senate and the Assembly Business and Professions Committee; however it's unlikely to be heard in the Assembly Appropriations Committee until this summer. May explained that this delay might be in the best interests of the therapist, because there still are a few issues to be worked out to ensure its support before it continues to progress. There was a sense of unity expressed as individuals began to let go of certain ideals in order to keep the bill intact. Most therapists agree that, even with a sacrifice of certain ideals and opinions, "it's better to have something than nothing."
One new change to this year's convention was the addition of a job fair for local massage therapy students, to give them an opportunity to take part in this event and to learn more about what the massage therapy profession has to offer.
The exhibit hall contained a number of vendors including Bon Vital, Bio Freeze, the Upledger Institute, Biotone and the American Massage Council. In total, 29 vendors spent time offering attendees a chance for some retail therapy.
Next year's California Massage and Bodywork Convention will be held at the Doubletree Hotel in San Jose from March 29 through April 1. For more information about the 2006 convention as well as next year's gathering, visit www.amta-ca.org.
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