resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Anti-Aging: Educating Your Patients About The Skin
We know that cosmetic acupuncture works but what then? Education is a key part to the practice of Chinese medicine and when you practice cosmetic acupuncture, facial rejuvenation, etc., it is time talk about skin with your patients.
Colorado to Have the First Acupuncture Medical Reserve Corps in the U.S.
In the summer of 2012, Colorado was on fire. Literally. Many acupuncturists from around the state, especially those who had received disaster response training through AWB, wanted to help those affected by the fires as well as the first responders and tireless state and local officials, with the healing and stress-relief of acupuncture.
Enhancing TCM with Enzymes
Herbal formulations are an integral component for most Traditional Chinese Medicine (TCM) practitioners. One of the best ways to enhance their effectiveness is the addition of plant-based enzymes.
Arch Height and Running Shoes: The Best Advice to Give Patients
Because runners with different arch heights are prone to different injuries, running shoe manufacturers have developed motion-control, stability and cushion running shoes for low-, neutral- and high-arched runners, respectively.
Socializing In My Slippers
When I graduated college, I had grandiose dreams of becoming an amazing acupuncturist. I wanted to build a great practice and make a good living. For four years, 13 semesters to be exact, I had a spreadsheet.
How Much is Enough?
One of the primary arguments used against acupuncture care is the overuse of treatment. Some people say, "once you go, you have to go forever."
San Zhen Protocols Part II: Case Studies
In my last article, I presented a collection of three-point acupuncture combinations which can provide effective clinical results.
Chiropractic Management of Sports-Related Tendinopathy
Tendinopathy is increasing in prevalence and accounts for a substantial percentage of sports injuries. Despite the magnitude of the disorder, research on chiropractic treatment is limited.
Alternatives to the Rainy Day Fund: Better Things to Do With Your Money
Google "rainy day fund" and you'll find the predominant and traditional advice given today is that you need to have three months of living expenses saved for an emergency. Some even recommend six months or more.
AAAOM: Facing An Ultimatum
On the heels of the growing discontent with leaders of the AAAOM, the Council of State Associations (CSA) recently took it upon themselves to present the organization with an ultimatum: for all board members to resign from the board and turn the organization over to the CSA or they will proceed on their own to become the primary representative of the AOM profession.
News in Brief
In Remembrance: A Moment of Silence for Dr. Dick Versendaal; NYCC Named Chiropractic College of the Year by ACA; National University Partners With Indiana VA Facility.
Chinese Herbs Debut at the Cleveland Clinic
Chinese herbal medicine is now being prescribed at the Cleveland Clinic thanks to a trailblazing team of people.
Shoulder Strategies: Reduce Pain, Improve Function With Proper Taping
Shoulder pain / dysfunction is a common problem for chiropractic patients. Clinicians who utilize elastic therapeutic taping as part of their treatment approach know it can be effective for a variety of shoulder problems.
The Right Idea at the Right Time
On Feb. 28, 2014, Virginia Governor Terry McAuliffe appointed David Brown, DC, as new director of the Virginia Department of Health Professions.
Your Chance to Go Back to High School
As the father of a student who recently entered high-school sports (soccer), I have come to recognize an untapped opportunity for the chiropractic profession.
Through the Eyes of a Child
Once upon a time there was a girl name Lucy. Lucy had cancer, but she had a heart filled with love and compassion. Please come along to hear this story of an amazing child, her tenacity and her dream to help other children.
Dietary Supplement Research: Contradictions, Bias, Misinterpretation and Confusion
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
Evaluating Prenatal and Pediatric Automobile Injuries
Often in a family practice, one of your patients or an entire family is in an automobile accident and you are sought out to provide care for their soft-tissue injuries.
Dry Needling is Acupuncture: Anatomy of a Legal Victory in Oregon
On January 23, 2014, the Oregon Court of Appeals overturned the Oregon Board of Chiropractic Examiners "dry needling" administrative rule, which allowed chiropractic physicians to perform acupuncture after only 24 hours of training.
Making Sense of Chronic Inflammation
Inflammation is big business, evidenced by not only the laundry lists of medications patients bring me aimed at managing inflammation, but also the never-ending stream of advertisements for anti-inflammatory supplements that constantly find their way to my desk.
Revisiting the Neurological Exam
In spinal trauma or disease, the neurological exam chiefly aims to determine whether one (or more) of three basic neurological conditions is present: myelopathy, radiculopathy and peripheral nerve disorder.
No Whining on the Yacht
This admonition – no whining on the yacht – may sound familiar to you. Many claim its origination.
The Recliner Test
"Hi, Bill, how are you?" "Oh, I'm OK, Doc. I've got pain down the leg again, so I thought I would stop by and get you to check it."
Are You Driving Patients Toward Dependence on Big Pharma?
Over the years I have had the opportunity to talk to doctors of chiropractic about health promotion, wellness and preventive care in chiropractic practice.
We Get Letters & E-Mail
Shouldn't the Pentagon Know More About Chiropractic Care? Office Flow: Have You Reviewed the Patient Experience Lately? Let's Stop Confusing the Public About Chiropractic; Cutting Down the Cherry Tree.
April, 2007, Vol. 07, Issue 04
Do Coupons Really Have Any “Redeeming” Value?
By Angie Patrick
I will answer that question with a resounding, YES!
Who among us does not absolutely love getting a discount? What kind of shopper does not browse the sale racks at their favorite store looking for the "killer" deal? And when someone compliments you on the great shoes you have on, can you truly resist telling them about the incredible deal you got? No, I would bet big money you share that information proudly and without hesitation.To shop smart is, well, just plain smart.
One of the biggest reasons people do not book regular massages often can be due to the expense. Sure, some of us enlightened ones know and understand the value of a massage for our overall physical, emotional and spiritual well-being. That does not mean that the monetary cost can't sometimes be prohibitive. Providing your customers a coupon or discounted offer often can be the catalyst that sparks the buying cue, and can sway the decision to get a massage.
Coupons offer other benefits as well. You can gain and retain more clients when they give your services a try in the first place. A well-placed coupon in the local grocery store mailer, local paper, or even on the back of your business card can begin the groundswell of first-time clients. Once they have tasted the sweet fruit of relaxation, another benefit of coupons begins to emerge.
Word-of-mouth referrals! This benefit is as good as gold, and is your best advertisement. Once you have made an impression on your client with your quality services, encourage them to spread the word and tell their friends, family and co-workers to visit you as well. Provide them with a referral card with their name on it. When someone brings in the card or mentions that your customer encouraged them to book an appointment, reward the referring customer with another coupon or discount. Maybe even offer a free 30-minute massage following a regular booking for two referred clients. This will provide added incentive for your clients to share the news that you are open for business and great at what you do.
Your coupons do not always need to be a discount off of your regular rates. Coupons can be as creative as your imagination. Maybe you offer a free candle when you book your next appointment. Perhaps you have other services such as a stone massage or paraffin dips for hands and feet. These are great "freebies" with a massage booking because the chances of someone wanting to book a service, once they have been exposed to what you have to offer, are greatly improved. Your next visit might include an up-sell or two. This results in greater revenue for you.
A final bit of advice, and certainly one I cannot stress enough, is to always redeem your coupons and gift certificates. If they have expired, redeem them anyway. The goodwill you will generate by doing the unexpected likely will net you additional customer loyalty, as well as the valued word-of-mouth promotion that works miracles. When you happily redeem an out-of-date coupon, you are sending a clear message that you know how to make a customer happy. This goes a long way in generating client satisfaction by exceeding their expectations.
Ultimately, the goal is simple: you want customers. Your objective with a coupon should be to accomplish at least one of the following: new business, repeat business, a referral or a buying response in your prospective clients. By creating clever ways to entice people to give your services a try, you can be certain your bottom line will see the reward.
Whether it's for Christmas, Valentine's Day, Secretary's Day, Groundhog Day, or any day at all, coupons can help you generate new business. It also is a wonderful way to show appreciation for your existing business. Try it for yourself and see why coupons do, indeed, have many redeeming values!
Click here for more information about Angie Patrick.
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