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Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
April, 2007, Vol. 07, Issue 04
Do Coupons Really Have Any “Redeeming” Value?
By Angie Patrick
I will answer that question with a resounding, YES!
Who among us does not absolutely love getting a discount? What kind of shopper does not browse the sale racks at their favorite store looking for the "killer" deal? And when someone compliments you on the great shoes you have on, can you truly resist telling them about the incredible deal you got? No, I would bet big money you share that information proudly and without hesitation.To shop smart is, well, just plain smart.
One of the biggest reasons people do not book regular massages often can be due to the expense. Sure, some of us enlightened ones know and understand the value of a massage for our overall physical, emotional and spiritual well-being. That does not mean that the monetary cost can't sometimes be prohibitive. Providing your customers a coupon or discounted offer often can be the catalyst that sparks the buying cue, and can sway the decision to get a massage.
Coupons offer other benefits as well. You can gain and retain more clients when they give your services a try in the first place. A well-placed coupon in the local grocery store mailer, local paper, or even on the back of your business card can begin the groundswell of first-time clients. Once they have tasted the sweet fruit of relaxation, another benefit of coupons begins to emerge.
Word-of-mouth referrals! This benefit is as good as gold, and is your best advertisement. Once you have made an impression on your client with your quality services, encourage them to spread the word and tell their friends, family and co-workers to visit you as well. Provide them with a referral card with their name on it. When someone brings in the card or mentions that your customer encouraged them to book an appointment, reward the referring customer with another coupon or discount. Maybe even offer a free 30-minute massage following a regular booking for two referred clients. This will provide added incentive for your clients to share the news that you are open for business and great at what you do.
Your coupons do not always need to be a discount off of your regular rates. Coupons can be as creative as your imagination. Maybe you offer a free candle when you book your next appointment. Perhaps you have other services such as a stone massage or paraffin dips for hands and feet. These are great "freebies" with a massage booking because the chances of someone wanting to book a service, once they have been exposed to what you have to offer, are greatly improved. Your next visit might include an up-sell or two. This results in greater revenue for you.
A final bit of advice, and certainly one I cannot stress enough, is to always redeem your coupons and gift certificates. If they have expired, redeem them anyway. The goodwill you will generate by doing the unexpected likely will net you additional customer loyalty, as well as the valued word-of-mouth promotion that works miracles. When you happily redeem an out-of-date coupon, you are sending a clear message that you know how to make a customer happy. This goes a long way in generating client satisfaction by exceeding their expectations.
Ultimately, the goal is simple: you want customers. Your objective with a coupon should be to accomplish at least one of the following: new business, repeat business, a referral or a buying response in your prospective clients. By creating clever ways to entice people to give your services a try, you can be certain your bottom line will see the reward.
Whether it's for Christmas, Valentine's Day, Secretary's Day, Groundhog Day, or any day at all, coupons can help you generate new business. It also is a wonderful way to show appreciation for your existing business. Try it for yourself and see why coupons do, indeed, have many redeeming values!
Click here for more information about Angie Patrick.
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