Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
April, 2007, Vol. 07, Issue 04
Do Coupons Really Have Any “Redeeming” Value?
By Angie Patrick
I will answer that question with a resounding, YES!
Who among us does not absolutely love getting a discount? What kind of shopper does not browse the sale racks at their favorite store looking for the "killer" deal? And when someone compliments you on the great shoes you have on, can you truly resist telling them about the incredible deal you got? No, I would bet big money you share that information proudly and without hesitation.To shop smart is, well, just plain smart.
One of the biggest reasons people do not book regular massages often can be due to the expense. Sure, some of us enlightened ones know and understand the value of a massage for our overall physical, emotional and spiritual well-being. That does not mean that the monetary cost can't sometimes be prohibitive. Providing your customers a coupon or discounted offer often can be the catalyst that sparks the buying cue, and can sway the decision to get a massage.
Coupons offer other benefits as well. You can gain and retain more clients when they give your services a try in the first place. A well-placed coupon in the local grocery store mailer, local paper, or even on the back of your business card can begin the groundswell of first-time clients. Once they have tasted the sweet fruit of relaxation, another benefit of coupons begins to emerge.
Word-of-mouth referrals! This benefit is as good as gold, and is your best advertisement. Once you have made an impression on your client with your quality services, encourage them to spread the word and tell their friends, family and co-workers to visit you as well. Provide them with a referral card with their name on it. When someone brings in the card or mentions that your customer encouraged them to book an appointment, reward the referring customer with another coupon or discount. Maybe even offer a free 30-minute massage following a regular booking for two referred clients. This will provide added incentive for your clients to share the news that you are open for business and great at what you do.
Your coupons do not always need to be a discount off of your regular rates. Coupons can be as creative as your imagination. Maybe you offer a free candle when you book your next appointment. Perhaps you have other services such as a stone massage or paraffin dips for hands and feet. These are great "freebies" with a massage booking because the chances of someone wanting to book a service, once they have been exposed to what you have to offer, are greatly improved. Your next visit might include an up-sell or two. This results in greater revenue for you.
A final bit of advice, and certainly one I cannot stress enough, is to always redeem your coupons and gift certificates. If they have expired, redeem them anyway. The goodwill you will generate by doing the unexpected likely will net you additional customer loyalty, as well as the valued word-of-mouth promotion that works miracles. When you happily redeem an out-of-date coupon, you are sending a clear message that you know how to make a customer happy. This goes a long way in generating client satisfaction by exceeding their expectations.
Ultimately, the goal is simple: you want customers. Your objective with a coupon should be to accomplish at least one of the following: new business, repeat business, a referral or a buying response in your prospective clients. By creating clever ways to entice people to give your services a try, you can be certain your bottom line will see the reward.
Whether it's for Christmas, Valentine's Day, Secretary's Day, Groundhog Day, or any day at all, coupons can help you generate new business. It also is a wonderful way to show appreciation for your existing business. Try it for yourself and see why coupons do, indeed, have many redeeming values!
Click here for more information about Angie Patrick.
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