Reducing Allostatic Load & Stress Through Heightened Awareness
Your contemporary mental health and psychotherapy colleagues may often approach the treatment of allostatic load as a mental health condition and use prescription psycho-pharmaceutical medicine to affect general and specific central nervous system (CNS) pathways and brain neuro-chemistry medicine to alleviate the associated symptoms.
Prompting Memory: How to Stimulate Cognition
Recently I gave a talk titled, The Art of Memoir – Tapping the Past to Sharpen the Present at a senior lunch event in Austin, Texas.
Prevention: Stop Recurrent Urinary Tract Infections
The recurrent urinary tract infection (UTI) is one of those nuisance conditions that can play havoc with quality of life, and this particular infection is much more common than most people realize.
It's Time for a Functional Approach to Chronic Illness
It seems one of the more modern buzzwords is chronic, referring to diseases – that is to say, "ongoing and incurable." However, we can take a different perspective and recognize that, although the body may have been traumatized and injured, healing should always be viewed in the realm of possibility.
Chiropractic's Next Frontier: Adjusting the Microbiome
Restoring a healthy microbiome to help treat disease may be the next frontier in chiropractic offices around the country.
State by State: Chiropractic Leads Changes in Health Care
Monumental legislative bills in support of the chiropractic profession were passed recently in Washington, West Virginia and Oregon. Here is a review of this important legislation, state by state...
News in Brief
Parker University Launches New Open-Access Research Journal for Chiropractic; Western States, Cleveland-KC Name New Deans of Chiropractic Colleges; Sherman College Goes Tobacco-Free; Life University Wins 11 Awards.
Spring Allergies & The Spleen: Looking at Pattern Differentiation
As the season of Spring fades away and we shift into the warm summer months, many patients suffer from chronic allergies. This is by far one of the most common issues I see in the clinic as well as often mistreated and misdiagnosed.
Regenerative Medicine: How to Do It by the Books
The "lay of the land" for regenerative therapies, including but certainly not limited to adult stem-cell treatments, seems to change almost daily.
Bastyr University: On the Front Lines of the Pain Epidemic
At University of Washington's Harborview Medical Center, the Seattle region's only Level I Trauma and Burn Center, the demands for in-patient care are dramatically different from a private clinic environment.
Acupuncture's Standard of Care
Both a concern and critique of acupuncture, frequently espoused by the bio-medical community is, "there is no standard of care in acupuncture." The following is why I believe this statement is disingenuous at best.
Missed Causes of LBP: It's the Syndrome, Not the Subluxation
When I read the chart notes of other chiropractors, I am usually disappointed. They list what vertebrae are fixated or misaligned. They may describe the involved fascia and muscles.
The Acupuncturist and the Opioid Crisis: Conquering Pain & Addiction in the U.S.
The current opioid epidemic dominates the discussion among national health leaders, recovery advocates and families nationwide. Opioids include heroin as well as prescription pain relievers such as oxycodone, hydrocodone, codeine, morphine, fentanyl, and others.
Official NCCAOM Practice Tests
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is excited to announce the launch of the new NCCAOM Exam Preparation Center.
New Opportunities for DCs
For decades, the model chiropractic practice has been the single-doctor practice. Recent surveys have found that approximately two-thirds of U.S. doctors of chiropractic still practice this way, with another 20 percent practicing in multiple-chiropractor practices.
NBCE to Reinstitute Computer-Based Exams
The National Board of Chiropractic Examiners (NBCE) has announced it will reinstate computer-based testing in January 2019 courtesy of a partnership with testing and assessment solutions provider Prometric.
Old Trend, New Risks: Heavy Weight Training
With more opportunities to exercise than ever, a greater selection of exercise options, and the subsequent opinions supporting and challenging their merits, it's easy to be confused as to which approach is best.
Multi-Dimensional Acupuncture: 3D, 4D & 5D
Maggie is an intuitive healer and workshop leader who I met on a recent hike. While we were talking she told me how she had to take it easy because of her knees. She said that her doctor told her that she has the early signs of arthritis.
Diagnosing & Treating Aggressive Energy
Recently, there has been an article, and subsequent discussion, about the subject of Aggressive Energy (AKA "AE"), including ways to detect its presence and an alternative method of treating it.
Transforming Exam Delivery
The NBCE Board of Directors has never wavered on its promise to deliver an excellent, on-campus computerized testing experience to students. Likewise, there has never been a compromise to the delivery of fair, valid and legally defensible exams.
Is Primary Spine Care the Answer for Chiropractic?
Recently, we sat down with Mark Studin, DC, FASBE(C), DAAPM, DAAMLP, to discuss the state of chiropractic and why primary spine care may hold the key to chiropractic's future. Read what he had to share in this exclusive interview.
A Novel Way to Prevent Elderly Falls: Toe Strength
In any given year, nearly 40 percent of senior citizens ages 70 and older will fall at least once. Each fall significantly increases the risk of not only sprains, strains and contusions, but also fractures.
Paving the Way to Integrative Health & Wellness
Jared Polis (D-Colorado) and Mike Coffman (R-Colorado) launched the integrative health and wellness (IHW) caucus in October, 2018.
First World Spine Care Graduate: Hildah Molate
Hildah Molate, the first World Spine Care (WSC) scholarship student, graduated from Palmer College of Chiropractic earlier this year and is now working at the WSC community spine clinic in Shoshong, Botswana.
Better With Chiropractic
While chiropractic care is receiving high levels of exposure these days, most pain patients who consult with a health provider still do so with their primary-care MD. And of course, that means in most cases, they're receiving standard medical care, not chiropractic.
Practice Pearls: There's More to ROM Than Meets the Eye
As part of my neuromusculoskeletal examination, I perform range-of-motion (ROM) evaluations. I can "eyeball" the range and measure, I can use a goniometer and measure, I can use my phone app and measure, or I can use various other instruments to help determine degrees of motion.
Dropping Insurance: 4 Steps
My office manager just got off the phone with the secretary of a long-standing patient. I have treated this woman and 10 members of her family for more than a decade. She has, as have all of my patients, paid my fee at the time of service since I dropped insurance in 1997.
Cyber Threat Checklist: Defend Your Business With These 10 Steps
Living in an internet connected society brings many conveniences and benefits. The power of the internet to connect us with customers, store data, and find information has opened the door for many small business owners to grow and flourish.
TCM Codes for the World
I just received an email concerning the ICD-TM11 codes. The World Health Organization (WHO) will be presenting the new ICD-11 codes to World Health Assembly very soon.
April, 2007, Vol. 07, Issue 04
Let “Show and Tell” Boost Your Massage Business
By Cary Bayer
"Show and Tell" was one of the earliest games you played in kindergarten. You loved it so much you still remember it half a lifetime later. Your teacher had you play it so you could learn how to share with others, and how to speak in public, essential skills that still serve you today.So, as they used to say on "The Lone Ranger," go back with me now "to those thrilling days of yesteryear" when you were about 5 years old. See if you can recall standing up in class with what you brought to school to talk about - a doll, a new coloring book, maybe your very first baseball glove.
Can you feel the excitement you had for this item, how your heart raced just looking at it? When you loved something, you loved it with all your heart. You were passionate about life, enthusiastic for what each day could bring. That particular day, you had brought one of your very favorite things to school to show the other boys and girls.
Let's say it was your favorite teddy bear. There you were, with your "Cubby" or whatever you called it, telling your classmates about the softness of his fur. You talked about the delicious squeak that he made when you pressed his belly. You squeaked him and your classmates "oohed" and "aahed." You described how cool to the touch his little nose was, the nose you cuddled up against at night when you went to bed. You described his beautiful eyes; to you they were jewels in the midnight sky.
By the time you finished describing your stuffed animal, virtually everyone in class wanted his or her very own cubby. You "sold" them on your adorable pal, even though you weren't trying to sell anything. You were 5 years old - what did you know about selling? Nothing ... and that's just the point. You inspired them to buy - or more precisely, to have their mom or dad buy this wonderful item. You weren't trying to; you simply were telling them from your own heart about something you loved with all your heart.
Now, fast forward 40 or however many years, to the present day. You don't own Cubby anymore. There still are things in your life, however, that you do love, that you're passionate about and have gained great value from. If you are wise and fortunate, whatever that thing is has been transformed into your career. (Hopefully, it's massage, and if so, your livelihood is a "lovelihood.")
If you're a self-employed entrepreneur, it's your task to share massage work with others. The act of telling them about your craft is what we call sales. Now, you might be wondering what sales has to do with "Show and Tell." Actually, quite a lot. In "Show and Tell," you told others about something you love. When you own a massage business, you also can tell people about something you love. Instead of it being a furry stuffed animal, it might be your shiatsu-healing touch, or your hot stone massage.
If you're like most adults, you might worry about bills you have to pay (and, therefore, how much money you need to make) and strive hard to sell. You focus on each prospective client or customer as a ticket to getting your bills handled or your debt reduced. Or, you might be too shy to "sell" yourself. Last I looked, selling yourself is another word for slavery, and that's been illegal for a good century and a half. Even prostitutes don't sell themselves, though they might rent for the hour. You can sell your services, you can sell your expertise, but you can't sell yourself.
If you're wise, you'll do something foolish. You will incorporate your inner child into your business, and let that 5-year-old kindergartener enthusiastically describe the healing effects of the massages you give. When you do that, you won't be selling. You will be telling - just like you did when you were small. The person to whom you're speaking is no longer a "prospect" in an adult's mind, but a "person" to your inner child, and will catch your enthusiasm and be wowed by it. They already need what you do, so there's a good chance they will ask you for it. That's the time to let your adult come out, and let them know what it costs to have it. This actually does them a favor.
When you played "Show and Tell" in kindergarten, you inspired many people to have want what you had; but then you sat down without giving them the chance to have it. You teased them; in effect, you were selfish because you inspired desire, but gave them no way to fulfill it. You were 5 years old and so were they; there was no harm, no foul.
But now that you're 45 years old, for example, when you inspire desire, you can give each person a way to fulfill it. Talking about price in this context won't feel uncomfortable - if it ever did for you - because price (or the money that it costs for your service) is what enables a potential buyer to have the very thing that you're so passionate about. You're actually doing them a favor.
The difference between "Show and Tell" and "Show and Sell" is very little. "Show and Tell" is for children; the presentation of something that arouses passion in the presenter and the listener. Since it takes place between 5-year-olds, no goods or services are transacted. "Show and Sell" is for 45- and 55-year-olds, even though it involves your inner child and your listener's inner child. The presentation also arouses passion in the presenter and the listener - and the listener is given the opportunity to have what you offer. That opportunity is what we, as adults, call sales.
Bring out your inner child in your massage business and enthusiastically sell what you love to do. You'll live longer, make more money, and enjoy your life so much more than you do now.
Click here for previous articles by Cary Bayer.
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